Bench Craft Company
- Company typePrivate
- Founded1982
- HeadquartersPortland, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Bench Craft Company firmographics
Firmographics- Name
- Bench Craft Company
- Legal name
- Transportation Media Inc. (Bench Craft Company)
- Website
- https://benchcraftcompany.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Bench Craft Company industry classification
Industry- Product category
- Golf Course Advertising Services
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Equipment & Accessories Distribution (CRAOAJAK)
- akta.pro secondary industry
- Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)
Keywords
Where Bench Craft Company is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Bench Craft Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Advertising Sponsorships: Local businesses pay to advertise on custom products (benches, scorecards, tee signs, course guides, ball washers, display boards, yardage cards) placed at golf courses. The sponsorship revenue covers the cost of products for golf courses, allowing courses to receive products for free while businesses gain access to an exclusive, high-income demographic. Advertisers receive custom-designed advertisements, professional production, and installation included in the sponsorship fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising sponsorship with included design and production |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bench Craft Company product offering
Product offeringCore offering
Bench Craft Company designs, manufactures, and installs custom golf course products—including course guides, benches, scorecards, tee signs, display boards, ball washers, and yardage cards—that are provided to golf courses at no cost and funded entirely by advertising sponsorships purchased by local businesses. The company handles in-house graphic design, printing, and fabrication at its Portland, Oregon headquarters, then ships products directly to courses and places them at tee boxes, clubhouses, and other high-traffic areas.
Product overview
Bench Craft Company offers a portfolio of custom golf course products funded through local business sponsorship advertising. The core product line consists of seven distinct offerings: Course Guides (pocket-sized hole-by-hole magazines), Benches (advertising benches at tee boxes and high-traffic areas), Scorecards (tri-fold and bi-fold scoring formats), Tee Signs (course signage at each hole), Display Boards (large 6x4 foot course welcome boards), Ball Washers (Bayco brand washers with sponsorship spots), and Yardage Cards (detailed hole maps in tri-fold and bi-fold formats). All products are provided at no cost to golf courses, funded entirely through local business advertising sponsorships. The company handles design, manufacturing at their Portland, Oregon headquarters, and installation.
Differentiator
Problem solved
Functional benefit
Brands
- Fairway Media: Another operating division under Transportation Media Inc., alongside Bench Craft Company.
Products and services
- Course Guides Pocket-sized, full-color, glossy-paper magazines featuring satellite-based hole-by-hole illustrated maps with yardages, hazards, pro tips, amenities, and scorecards, customized for each individual golf course.
- Benches Heavy-duty advertising benches with powder-coated steel legs weighing 77 lbs, a custom wood seat and back, available in three colors, and placed at tee boxes, driving ranges, clubhouses, and putting greens with delivery, maintenance, and installation included.
- Scorecards Custom scorecards offered in tri-fold and bi-fold formats featuring yardage, handicap, par, course maps, rules, and contact information, with multiple advertisement sizes ranging from single to triple wide.
- Tee Signs Course signs placed at every hole displaying map, par, yardage, and handicap information, constructed from low-maintenance Dura-Wood polymer (Classic) or cedar in Forest Green, Cape Cod Gray, or Umber Brown to withstand outdoor elements.
- Display Boards Large course welcome boards measuring 6 feet wide by 4 feet high, mounted on a solid wood or powder-coated steel base reaching nearly 8 feet tall, featuring aerial course illustrations, scorecards, and local rules, typically placed near the first hole.
- Ball Washers Bayco premium cast aluminum alloy golf ball washers with powder-coated finish, microfiber drying towels, and exterior drain design, with a single advertising sponsor spot on the front of each unit.
- Yardage Cards Detailed hole maps with par, yardage, hazard information, and green depth, offered in tri-fold format (for 18-hole courses, clipping onto golf cart steering wheels) and bi-fold format (for 9-hole courses).
Quantifiable outcome
- Golf courses save thousands of dollars annually on products
- +3 more outcomes
Companies that use Bench Craft Company
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Bench Craft Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bench Craft Company partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Bench Craft Company competitors and assessment
Company assessmentOthers
- Yelp: Online local business advertising platform that, like Bench Craft, monetizes local SMBs' need to reach high-intent, geographically relevant audiences. Different medium (digital vs. on-course) but directly competing for the same advertiser wallet share.
- Valpak: Direct-mail and digital coupon advertising platform targeting local consumers around a defined geography. Targets the same local SMB advertiser as Bench Craft and historically competes for the same multi-channel local marketing budget.
- ReachLocal: Digital marketing and advertising platform built specifically for SMBs, offering managed campaigns across search, social, and display. Competes with Bench Craft for the same advertiser's local marketing budget through a fundamentally different (digital) delivery model.
Broad incumbents
- Lamar Advertising: One of the largest outdoor advertising operators in North America (billboards, transit, airport). Comparable business model in selling physical advertising placements to local and national advertisers, but operates across all outdoor categories rather than specializing in golf.
- Clear Channel Outdoor: Global outdoor advertising operator offering billboards, street furniture, transit, and place-based media. Comparable in selling physical, location-bound impressions to local advertisers and brands, though at significantly larger scale.
- Outfront Media: Major US outdoor and transit media company. Competes for local advertiser budgets with on-the-go, location-based impressions, the same targeting logic Bench Craft uses to justify premium pricing to its golf advertiser base.
Direct peers
- Fairway Media: Sibling division of Transportation Media Inc. (same parent as Bench Craft) operating adjacent golf-course advertising programs in North America. Most directly comparable peer given shared parent, customer base, and product format.
Emerging players
- Lightspeed Golf: Golf course management software (tee sheets, POS, marketing tools) sold directly to golf courses — overlapping with Bench Craft's course customer base. Adjacent rather than direct: where Bench Craft supplies physical on-course products, Lightspeed supplies digital course operations and marketing automation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bench Craft Company social profiles
Digital presenceBench Craft Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bench Craft Company leadership team
Management profileNumber of profiles
Profiles1 record
Bench Craft Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bench Craft Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bench Craft Company
What does Bench Craft Company do?
Bench Craft Company designs, manufactures, and installs custom golf course products—including course guides, benches, scorecards, tee signs, display boards, ball washers, and yardage cards—that are provided to golf courses at no cost and funded entirely by advertising sponsorships purchased by local businesses. The company handles in-house graphic design, printing, and fabrication at its Portland, Oregon headquarters, then ships products directly to courses and places them at tee boxes, clubhouses, and other high-traffic areas.
Is Bench Craft Company a public or private company?
Bench Craft Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bench Craft Company founded?
Bench Craft Company was founded in 1982. It employs 251 to 500 people.
Where is Bench Craft Company based?
Bench Craft Company is headquartered in Portland, United States, in the North America region.
How does Bench Craft Company make money?
One revenue line is on record: advertising Sponsorships.
Who are Bench Craft Company's main competitors?
Others on record are Yelp, Valpak and ReachLocal. Broad incumbents are Lamar Advertising, Clear Channel Outdoor and Outfront Media. Fairway Media is listed as a direct peer. Lightspeed Golf is listed as an emerging player.
Does Bench Craft Company have an API?
No public API is recorded for Bench Craft Company.
What industry is Bench Craft Company in?
Bench Craft Company's product category is Golf Course Advertising Services. Its primary akta.pro industry code is CRAOAJAK, Golf Equipment & Accessories Distribution, with a secondary code of CRAMAGAK, Golf Equipment Repair, Regripping & Customization Services. Its SIC code is 3949.