ReachLocal
ReachLocal provided online marketing solutions for small and medium-sized enterprises, operating a digital media platform with a 10,000+ employee sales and client success organization. The company has since been acquired and rebranded to LocalIQ.
- Company typePrivate
- Founded2018
- HeadquartersPittsford, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What ReachLocal does
ReachLocal was a for-profit provider of online marketing solutions targeting small and medium-sized enterprises (SMEs), founded in 2004 and headquartered in Woodland Hills, United States. The company built a digital media platform supporting customer acquisition campaigns for SMB advertisers and operated at scale with a 10,000+ employee organization spanning sales, digital media, and global operations and client success functions. Its go-to-market model combined direct sales coverage with managed digital marketing services for the long-tail SMB segment, and over time it extended its offering through acquisitions of SMBLive (2010), DealOn (2011), and RealPractice (2012) to move from online marketing into live engagement, deals, and vertical SaaS. The company raised approximately $127 million across eight disclosed funding rounds between 2004 and 2015, was listed on NASDAQ under ticker RLOC, and later received $25 million in financing from Hercules Capital in 2015. ReachLocal was subsequently acquired and rebranded to LocalIQ, with the legacy reachlocal.com domain redirecting to localiq.com, meaning the independent ReachLocal entity no longer operates under its original brand.
ReachLocal firmographics
Firmographics- Name
- ReachLocal
- Legal name
- ReachLocal
- Website
- https://reachlocal.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- ReachLocal provided online marketing solutions for small and medium-sized enterprises, operating a digital media platform with a 10,000+ employee sales and client success organization. The company has since been acquired and rebranded to LocalIQ.
- Ownership category
- akta.pro rank
ReachLocal industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where ReachLocal is headquartered
LocationHeadquarters
- HQ city
- Pittsford
- HQ country
- United States
- HQ region
- North America
Markets served
ReachLocal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
ReachLocal product offering
Product offeringCore offering
ReachLocal fundamentally sells online marketing solutions to small and medium-sized enterprises, delivering digital advertising, search engine marketing, and lead generation campaigns through a combination of proprietary technology and managed services. The company bundles campaign execution, reporting, and optimization into offerings that local businesses purchase to acquire customers online.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Marketing Solutions
Companies that use ReachLocal
Customer profileIdeal customer profiles1 record
ReachLocal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ReachLocal partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
ReachLocal competitors and assessment
Company assessmentDirect peers
- Thryv: Thryv is an SMB-focused marketing and business management SaaS platform offering digital marketing, listings, and CRM tools — directly comparable to ReachLocal's SMB online marketing focus.
- Vendasta: Vendasta provides a white-label digital marketing and CRM platform sold to media companies and agencies serving SMBs — closely aligned with ReachLocal's agency-driven SMB model.
- Yext: Yext offers digital presence, listings and local marketing technology for multi-location and SMB brands, overlapping with ReachLocal's local online marketing solutions.
- Constant Contact: Constant Contact delivers email and digital marketing tools targeted at SMBs and small organizations — a comparable SMB marketing focus with both self-serve and assisted offerings.
- Scorpion: Scorpion provides marketing, advertising and technology services to SMBs across legal, home services and healthcare verticals — competing head-to-head with ReachLocal in managed local marketing.
- DexYP: DexYP sells digital marketing, SEO/SEM and print-directory advertising solutions to SMBs, with a comparable mix of managed services and online marketing products aimed at local businesses.
Broad incumbents
- HubSpot: HubSpot is a large incumbent marketing/CRM platform widely used by SMBs; competes with ReachLocal for the SMB marketing budget, though it sells self-serve software rather than managed services.
- Gannett (LocalIQ parent): Gannett is the media company behind the LocalIQ brand that absorbed ReachLocal; it bundles local news audiences with ReachLocal's digital marketing services, providing a broader distribution channel.
- GoDaddy: GoDaddy provides websites, domains and SMB marketing tools (GoDaddy Marketing), competing for the same SMB wallet and offering an alternative path to online presence versus ReachLocal.
Emerging players
- Birdeye: Birdeye offers a customer experience and local marketing platform for SMB and multi-location brands, partially overlapping with ReachLocal's reputation, listings and digital marketing stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ReachLocal social profiles
Digital presenceReachLocal financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReachLocal leadership team
Management profileNumber of profiles
Profiles4 records
ReachLocal funding detail
Funding detailFunding overview
Funding rounds8 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReachLocal M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReachLocal
What does ReachLocal do?
ReachLocal fundamentally sells online marketing solutions to small and medium-sized enterprises, delivering digital advertising, search engine marketing, and lead generation campaigns through a combination of proprietary technology and managed services. The company bundles campaign execution, reporting, and optimization into offerings that local businesses purchase to acquire customers online.
Is ReachLocal a public or private company?
ReachLocal is a private company. It is classified as unknown and is currently acquired.
When was ReachLocal founded?
ReachLocal was founded in 2018. It employs 1,001 to 5,000 people.
Where is ReachLocal based?
ReachLocal is headquartered in Pittsford, United States, in the North America region.
Who are ReachLocal's main competitors?
Direct peers on record are Thryv, Vendasta, Yext, Constant Contact, Scorpion and DexYP. Broad incumbents are HubSpot, Gannett (LocalIQ parent) and GoDaddy. Birdeye is listed as an emerging player.
Does ReachLocal have an API?
No public API is recorded for ReachLocal.
What industry is ReachLocal in?
ReachLocal's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54181 and its SIC code is 7310.