Builtwell Insurance
Builtwell Insurance is a privately held independent insurance agency founded in 1920, headquartered in Chattanooga, Tennessee. It shops 20+ top-rated carriers to deliver personal, commercial, and group benefits coverage across six branch locations in Tennessee and Georgia.
- Company typePrivate
- Founded1920
- HeadquartersChattanooga, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Builtwell Insurance does
Builtwell Insurance is a privately held independent insurance agency founded in 1920 and headquartered in Chattanooga, Tennessee. The firm operates as an intermediary between customers and insurance carriers rather than as a risk-bearing insurer itself, generating revenue through commissions paid by carriers when policies are bound. It maintains distribution partnerships with over 20 top-rated carriers, including Progressive, Travelers, Hartford, Cincinnati Insurance, Auto Owners, Foremost, and American Modern, and offers three core product categories: personal lines (auto, homeowners, life, flood, motorcycle, RV, watercraft, umbrella, disability, long-term care); commercial lines (commercial property, workers' compensation, cyber liability, professional liability, bonds, commercial auto, marine, inland marine, liquor liability, and special events); and group benefits (group health, group disability, and annuities).
The company distributes through six physical offices located within Builtwell Bank branches across Chattanooga (2), Cookeville, Hixson, Jasper (Tennessee), and Dalton (Georgia), serving the Tennessee, Georgia, and Alabama tri-state area. Its technology stack is conventional for an independent agency: a website-based quote request flow, the Zywave client portal for policy management, and standard carrier-direct integrations for quoting and policy administration. There is no evidence of proprietary technology, AI/ML capabilities, APIs, or a mobile application.
The go-to-market motion is sales-led and relationship-driven, with agents conducting in-person consultations at branches, comparing carrier quotes on behalf of clients, and providing claims advocacy. Pricing is quote-based, with monthly billing cadence and premiums customized to individual risk profiles. Customer segments are horizontally distributed across individuals/families (primary), small to mid-size businesses (primary), and employers seeking group benefits (secondary), producing a low-concentration, locally-rooted book of business.
Builtwell Insurance firmographics
Firmographics- Name
- Builtwell Insurance
- Legal name
- Builtwell Insurance Agency Inc.
- Website
- https://builtwellinsurance.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Builtwell Insurance is a privately held independent insurance agency founded in 1920, headquartered in Chattanooga, Tennessee. It shops 20+ top-rated carriers to deliver personal, commercial, and group benefits coverage across six branch locations in Tennessee and Georgia.
- Ownership category
- akta.pro rank
Where Builtwell Insurance is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Builtwell Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Commissions: As an independent insurance agency, Builtwell Insurance generates revenue through commissions paid by insurance carriers. They shop multiple top-rated carriers to find the best coverage solutions for clients, earning a percentage of premium payments from the carriers they represent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance policies customized to individual needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Builtwell Insurance product offering
Product offeringCore offering
Builtwell Insurance is an independent insurance agency that shops multiple top-rated insurance carriers to source and place personal lines, commercial lines, and group benefits coverage for clients. Agents provide personalized, face-to-face consultations across six branch locations in Tennessee and Northwest Georgia, comparing carrier options to deliver tailored coverage solutions. The agency earns commissions from the carriers it represents for policies placed with individuals, families, and small-to-mid-size businesses.
Product overview
Builtwell Insurance is an independent insurance agency founded in 1920, serving Chattanooga, TN and Northwest Georgia for over 100 years. As an independent agency, they shop multiple top-rated carriers to find coverage tailored to each customer's budget and needs. Their product portfolio consists of three main categories: Personal Lines Insurance (Auto, Flood, Homeowners, Motorcycle, Personal Umbrella, Recreational Vehicle, Renters, Watercraft & Boat, Condo, Disability, Life, and Long-Term Care Insurance); Business Insurance (Bonds, Commercial Crime, Commercial Property, Commercial Umbrella, Cyber Liability, Inland Marine, Liquor Liability, Marine, Professional Liability, Special Events, and Workers' Compensation Insurance); and Group Benefits/Financial Services (Annuities, Group Health, and Group Disability Insurance). They also offer access to a client portal through Zywave for policy management.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Quantifiable outcome
- Access to 20+ top-rated insurance carriers for comprehensive coverage comparison
Companies that use Builtwell Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
Builtwell Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Builtwell Insurance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Imperial PFSminorImperial PFS is listed as a partner on Builtwell Insurance's partner page, suggesting a strategic relationship for premium financing or related financial services.
- American ModerncoreInsurance carrier partner offering specialty insurance products including manufactured home and recreational vehicle coverage.
- Auto OwnerscoreRegional insurance carrier providing auto, home, and business insurance products through independent agents.
- Cincinnati Insurance CompanycoreInsurance carrier offering commercial and personal insurance products through independent insurance agents.
- ProgressivecoreMajor national auto insurance carrier available through independent agency distribution.
- TravelerscoreLarge commercial and personal lines insurance carrier offering comprehensive coverage options.
- HartfordcoreCommercial and personal insurance carrier offering business insurance, auto, and home coverage.
- Trusted ChoicecoreNational association of independent insurance agencies. Builtwell Insurance is a member, providing access to resources, best practices, and brand recognition.
- Big I (Independent Insurance Agents)coreNational association for independent insurance agents providing advocacy, education, and best practices resources.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Builtwell Insurance competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
Builtwell Insurance social profiles
Digital presenceBuiltwell Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Builtwell Insurance leadership team
Management profileNumber of profiles
Profiles9 records
Builtwell Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Builtwell Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Builtwell Insurance
What does Builtwell Insurance do?
Builtwell Insurance is an independent insurance agency that shops multiple top-rated insurance carriers to source and place personal lines, commercial lines, and group benefits coverage for clients. Agents provide personalized, face-to-face consultations across six branch locations in Tennessee and Northwest Georgia, comparing carrier options to deliver tailored coverage solutions. The agency earns commissions from the carriers it represents for policies placed with individuals, families, and small-to-mid-size businesses.
Is Builtwell Insurance a public or private company?
Builtwell Insurance is a private company. It is classified as unknown and is currently operating.
When was Builtwell Insurance founded?
Builtwell Insurance was founded in 1920. It employs 11 to 50 people.
Where is Builtwell Insurance based?
Builtwell Insurance is headquartered in Chattanooga, United States, in the North America region.
How does Builtwell Insurance make money?
One revenue line is on record: insurance Commissions.
Does Builtwell Insurance have an API?
No public API is recorded for Builtwell Insurance.