NEOMOUV
NEOMOUV is a French designer and distributor of electrically assisted bicycles, selling 22+ urban, folding, hybrid, and mountain models through 600+ authorized dealers across France, the UK, Spain, and Portugal, with proprietary motor technology and connected-bike features.
- Company typePrivate
- Founded2003
- HeadquartersLa Flèche, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NEOMOUV does
NEOMOUV is a French designer and distributor of electrically assisted bicycles, headquartered in La Fl\u00e8che (Pays de la Loire) on an 8-hectare site combining offices, R&D design office, workshops, and warehouse. The company was founded in 2003 as Eazymouv, rebranded to NEOMOUV in 2009 under President Philippe Vaxelaire, and now employs approximately 30 people. Its product portfolio spans four ranges \u2014 Urban, Compact Folding, Hybrid (VTC), and Mountain \u2014 plus a 2023 cargo bike launch, totaling 22+ models. Core technology centers on the proprietary NEOASSIST 2 central motor (250W, 36V, 80Nm torque, six assistance levels) co-developed with its motor supplier, modular battery systems with integrated frame mounting (since 2022), and the myNEOMOUV connected app providing Bluetooth-linked GPS tracking, geofencing, battery monitoring, and maintenance alerts. Components are sourced from premium suppliers including Shimano, Axa, Herrmans, Mach 1, Tektro, Michelin, SR Suntour, and Vinka.
NEOMOUV generates revenue primarily through hardware sales of electric bicycles, with a secondary stream from after-sales service and spare parts (including 10+ year repair capability for legacy units). The go-to-market is a hybrid model: more than 600 authorized distributors across France, the UK, Spain, and Portugal handle in-person sales, bike preparation, and service; direct-to-consumer e-commerce runs through neomouv.com (France) and juicybike.com (UK), with delivery routed via the local distributor; a dedicated B2B portal (neomouv.pro) serves business fleet and local-authority customers with professional pricing and customization options including color and logo. Payment options span Visa, Mastercard, PayPal, and Klarna BNPL, with bundled insurance available through partner Qover.
The company is privately held with no disclosed external funding rounds and a stated share capital of \u20ac1,200,000. In June 2023 NEOMOUV acquired 80% of UNIBIKE, its long-standing Portuguese painting and assembly partner in the Bicycle Valley near Porto, providing one of Europe's most modern e-bike factories with up to 250,000 units annual capacity. Earlier corporate moves include the 2018 acquisition of Juicy Bike (UK sales platform), the 2014 creation of NEOMOUV Ib\u00e9rica, and the 2021 launch of North American distribution.
NEOMOUV firmographics
Firmographics- Name
- NEOMOUV
- Legal name
- NEOMOUV
- Website
- https://neomouv.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NEOMOUV is a French designer and distributor of electrically assisted bicycles, selling 22+ urban, folding, hybrid, and mountain models through 600+ authorized dealers across France, the UK, Spain, and Portugal, with proprietary motor technology and connected-bike features.
- Ownership category
- akta.pro rank
NEOMOUV industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Bikes & Electric Bicycles (CRACASAA)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where NEOMOUV is headquartered
LocationHeadquarters
- HQ city
- La Flèche
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
NEOMOUV business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Electric Bicycle Sales: NEOMOUV generates revenue primarily through the sale of electrically assisted bicycles across four product ranges: Urban, Compact Folding, Hybrid (VTC), and Mountain bikes. Products are sold through authorized distributors and direct-to-consumer via e-commerce.
- B2B Fleet Solutions: Customized fleet sales to businesses and local authorities with options for color customization, logo placement, and accessories. Offers professional pricing through dedicated B2B portal.
- After-sales Service and Spare Parts: Revenue from spare parts (new or refurbished), maintenance services, and repairs through authorized distributor network. Maintains extensive inventory enabling repair of bikes over 10 years old.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for consumer e-bikes |
| One time/ perpetual license | Multi-year contract | B2B professional pricing for fleet orders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
NEOMOUV product offering
Product offeringCore offering
NEOMOUV designs and distributes electrically assisted bicycles across four product ranges — Urban, Compact Folding, Hybrid (VTC), and Mountain (VTT) bikes. Bikes are equipped with the proprietary NEOASSIST 2 central motor and connect via the myNEOMOUV mobile app for GPS tracking, route history, and battery monitoring. Products are designed in La Flèche (Pays de la Loire) and painted/assembled by subsidiary UNIBIKE in Portugal.
Product overview
NEOMOUV is a French electric bicycle company designing and distributing a comprehensive range of electrically assisted bicycles across four main product lines: URBAN (city bikes including ELAIA 2 NG, KALYSO 2, MALVA, FACELIA, CARLINA HY, LINARIA, OPIA, ROLLER NG, and customizable OPEN TICKET/TICKET), COMPACT FOLDING (space-saving bikes for multimodal commuting), HYBRID BIKE/VTC (versatile bikes like ADONIS 2, POMERA, NOVA S, MOUNTAIN S for roads and light terrain), and MOUNTAIN BIKE/VTT (off-road bikes including ENARA 2, CRONOS). The portfolio also includes a new CARGO BIKE launched in 2023 and special edition 24H du Mans models. The bikes feature proprietary NEOASSIST 2 motors (250W, 36V, 80Nm) and are complemented by the myNEOMOUV connected app enabling geolocation, route tracking, and battery monitoring. Products are designed in France (La Flèche, Pays de la Loire) and manufactured/painted in Portugal by UNIBIKE since the 2023 acquisition. Distribution spans over 600 authorized dealers across France, UK, Spain, and Portugal.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Electric Bikes Electric bicycles designed for daily urban commuting and city riding, featuring compact designs and practical features for urban environments. Targeted at private individuals seeking reliable, comfortable, and colorful personal transportation.
- Compact Folding Electric Bikes Electric folding bikes designed for easy storage and transport, ideal for commuters combining cycling with public transit or those with limited storage space. Targeted at urban commuters needing portability.
- Hybrid Electric Bikes (VTC) Electric hybrid bikes combining urban and touring capabilities, designed for versatile use on roads and light terrain for daily commuting and weekend adventures. Models include ADONIS 2, POMERA, and NOVA S. Targeted at riders wanting a versatile bike for mixed use.
- Mountain Electric Bikes (VTT) Electric mountain bikes designed for off-road terrain and trails, offering robust construction and powerful motors for demanding terrain. Models include ENARA 2, CRONOS, and MOUNTAIN/MOUNTAIN S. Targeted at off-road enthusiasts.
- Cargo Electric Bike Electric cargo bike with a particularly low step-through height for easy mounting and dismounting, a front rack, and an optional large rear box for transporting bulky loads. Targeted at shoppers, delivery riders, and families needing practical load-carrying e-bikes.
- Special Edition 24h du Mans E-bikes Limited edition electric bikes celebrating the 24 Hours of Le Mans endurance race, available on select models including ELAIA 2 NG and ENARA 2. Targeted at collectors, motorsport enthusiasts, and consumers seeking unique branded designs.
- B2B Fleet Solutions Customized electric bicycle fleet sales to businesses and local authorities via the neomouv.pro B2B portal, with options for color customization, logo placement, and accessories, plus professional pricing and multi-year contract terms. Targeted at corporate employee mobility programs, municipalities, and rental operators.
- After-Sales Service and Spare Parts Spare parts (new or refurbished), maintenance, and repair services delivered through the authorized distributor network, with extensive inventory enabling repair of bikes more than 10 years old. Targeted at existing NEOMOUV bike owners requiring long-term support.
Quantifiable outcome
- 80Nm motor torque for enhanced climbing and acceleration performance
- +2 more outcomes
Companies that use NEOMOUV
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
NEOMOUV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
NEOMOUV partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- UNIBIKEcoreNEOMOUV acquired 80% of UNIBIKE capital in June 2023. UNIBIKE is a Portuguese bicycle manufacturer located in Soza, Porto region, specializing in painting and assembly. Founded in 1990 by Sergio Ramos, UNIBIKE operates one of Europe's most modern factories with automated painting lines and capacity of 250,000 e-bikes per year.
- Juicy Bike UKcoreAcquired in 2018, Juicy Bike serves as NEOMOUV's UK sales platform operating through juicybike.com website with delivery to authorized UK distributors.
- COREPILEminorRecycling organization partner for efficient and safe recycling of batteries and electrical/electronic waste from NEOMOUV bicycles.
- ECO-SYSTEMESminorRecycling organization partner for efficient and safe recycling of batteries and electrical/electronic waste from NEOMOUV bicycles.
- QoverminorInsurance partner offering bicycle insurance through Qover platform. Customers can choose between theft + 24/7 assistance package or theft + assistance + material damage package. 15% annual discount available with promotional code NEOMOUV15.
- Component Suppliers (Shimano, Tektro, Michelin, Mach 1, SR Suntour, Axa, Herrmans, Vinka)coreNetwork of renowned component partners providing high-quality parts including Shimano gears, Axa lighting, Herrmans components, and Mach 1 wheels. These partnerships ensure reliable, robust bikes with premium components.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
NEOMOUV competitors and assessment
Company assessmentBroad incumbents
- Decathlon (Btwin): Decathlon's Btwin brand is the dominant mass-market bicycle and e-bike retailer in France and Europe with extensive in-store distribution. It competes with NEOMOUV in entry-to-mid-range urban and leisure e-bikes but operates at significantly larger scale and broader product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NEOMOUV social profiles
Digital presenceNEOMOUV compliance and trust
Trust signalCompliance4 records
NEOMOUV financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEOMOUV leadership team
Management profileNumber of profiles
Profiles1 record
NEOMOUV subsidiaries and ownership
Company hierarchySubsidiaries1 record
NEOMOUV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEOMOUV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEOMOUV
What does NEOMOUV do?
NEOMOUV designs and distributes electrically assisted bicycles across four product ranges — Urban, Compact Folding, Hybrid (VTC), and Mountain (VTT) bikes. Bikes are equipped with the proprietary NEOASSIST 2 central motor and connect via the myNEOMOUV mobile app for GPS tracking, route history, and battery monitoring. Products are designed in La Flèche (Pays de la Loire) and painted/assembled by subsidiary UNIBIKE in Portugal.
Is NEOMOUV a public or private company?
NEOMOUV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NEOMOUV founded?
NEOMOUV was founded in 2003. It employs 11 to 50 people.
Where is NEOMOUV based?
NEOMOUV is headquartered in La Flèche, France, in the Europe region.
How does NEOMOUV make money?
Three revenue lines are on record. Electric Bicycle Sales are the primary driver. The others are B2B Fleet Solutions and after-sales Service and Spare Parts.
Who are NEOMOUV's main competitors?
Decathlon (Btwin) is listed as a broad incumbent.
Does NEOMOUV have an API?
No public API is recorded for NEOMOUV.
What industry is NEOMOUV in?
NEOMOUV's product category is Electric Bicycles. Its primary akta.pro industry code is CRACASAA, E-Bikes & Electric Bicycles, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.