Qover
Qover is a Brussels-based insurtech providing an API-first embedded insurance orchestration platform that enables European fintechs, banks, automotive firms, and retailers to distribute and service insurance products. The platform integrates with 12+ carriers across 32+ countries and protects 15M+ lives.
- Company typePrivate
- Founded2016
- HeadquartersBrussels, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Qover does
Qover is a Brussels-based insurtech founded in 2016 that operates an API-first embedded insurance orchestration platform, enabling businesses across Europe to embed and service insurance products through their own digital experiences without building insurance infrastructure in-house. The platform primarily serves enterprise distribution partners in fintech and digital banking (Revolut, N26, Monzo, Bunq, Qonto), automotive and mobility (BMW, Canyon, Cowboy), and travel and gig economy (Deliveroo, TUI Belgium, Plum, Yonder), with secondary exposure to insurers, brokers (ING as MGA partner, Willis/WTW), and e-commerce (Mastercard embedded return protection).
The technical core is a modular, white-label, REST API platform covering the full insurance lifecycle — quote, bind, policy management, payments, claims handling, and reporting — orchestrating across 12+ risk carriers (Zurich, AIG, Chubb, Helvetia, Allianz Partners) in 32+ European countries. Regulatory standing includes FCA authorization (FRN 988985), ISO 27001 and ISO 27701 certifications, and GDPR compliance. AI is applied operationally in claims handling (75% faster resolution, 99% claimant satisfaction across 200,000+ annual interactions) and in 24/7 multilingual customer care (15 languages, 90% satisfaction), with continued AI capability development explicitly funded by the March 2026 CIBC debt extension.
Qover generates revenue through platform licensing and managed services combined with usage-based components tied to policy volume and claims processing, under quote-based multi-year enterprise contracts. The company has raised over $100M cumulatively, including a $30M Series C in 2023 and a $12M debt extension in March 2026, and has publicly targeted scaling from 15M+ protected users today to 55M by end-2026 and 100M by 2030.
Qover firmographics
Firmographics- Name
- Qover
- Legal name
- Qover SA/NV
- Website
- https://qover.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Qover is a Brussels-based insurtech providing an API-first embedded insurance orchestration platform that enables European fintechs, banks, automotive firms, and retailers to distribute and service insurance products. The platform integrates with 12+ carriers across 32+ countries and protects 15M+ lives.
- Ownership category
- akta.pro rank
Qover industry classification
Industry- Product category
- Embedded Insurance Platform / Insurtech
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Travel Insurance Distribution & APIs (THALALAA)
- akta.pro secondary industry
- Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)
Keywords
Where Qover is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Qover business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Licensing & Managed Services: API-based platform licensing and managed insurance services for distribution partners. Combines subscription recurring revenue with usage-based components tied to policy volume and claims processing.
- Professional Services: Implementation, configuration, and ongoing support services for enterprise distribution partners deploying embedded insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Qover product offering
Product offeringCore offering
Qover operates an API-first embedded insurance orchestration platform that enables any business or insurer to embed insurance products into their digital customer journeys. The modular platform supports quote, bind, policy lifecycle management, payments, claims handling, reporting, and white-label front-end experiences across 32+ European countries, with configurable products spanning travel, motor, property, purchase protection, refund/delivery, ticket cancellation, device, cyber, and extended warranty coverage.
Product overview
Qover offers a modular embedded insurance orchestration platform with related services. The core is the Embedded Insurance Orchestration Platform—a configurable, API-first technology that orchestrates insurance for businesses and insurers across 32+ European countries. The platform includes modular components: Insurance APIs for full lifecycle management, Digital Claims Management with AI-powered processing (75% faster resolution), Customer Care (24/7, 15 languages, ~200K interactions/year), Configuration tools, Data/Dashboards/Reports, User Experiences (white-label or API-embedded), Risk Carrier Management (12+ carriers), and Legal Services. The company also offers specific insurance products including Travel Insurance, Purchase Protection, Motor Insurance, Property Insurance, Refund & Delivery Protection, Ticket Cancellation, Device Protection, Cyber Protection, and Extended Warranty—all designed to be embedded into partner platforms via the orchestration platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Embedded Insurance Orchestration Platform
Quantifiable outcome
- 93% faster time-to-market for insurance product launches
- +4 more outcomes
Companies that use Qover
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Qover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Qover partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered major, core, supporting and flagship.
- Willis (WTW)majorStrategic partnership for GB Affinity technology platform. Acquired affinity and group benefits insurance technology from Willis Towers Watson, enabling expanded distribution capabilities for insurance products.
- INGmajorMGA partnership where Qover serves as technology partner for insurance distribution. ING leverages Qover's embedded insurance platform for their insurance products.
- Zurich Insurance GroupcoreInsurance carrier partner providing underwriting capacity and insurance products distributed through Qover's embedded insurance platform.
- AIGcoreInsurance carrier partner providing underwriting capacity for insurance products distributed via Qover's platform.
- ChubbcoreInsurance carrier partner providing underwriting capacity and insurance products distributed through Qover's embedded platform.
- HelvetiasupportingInsurance carrier partner providing additional underwriting capacity and European market coverage.
- Allianz PartnersmajorPartnership with Allianz for insurance product distribution and embedded insurance solutions across European markets.
- RevolutflagshipDistribution partner embedding Qover's insurance products (travel, lifestyle) into Revolut's neobanking platform serving millions of users.
- N26majorDistribution partner embedding insurance products into N26's digital banking platform.
- MonzomajorDistribution partner embedding insurance products into Monzo's neobanking platform.
- BunqmajorDistribution partner embedding travel insurance into Bunq's neobanking platform.
- QontomajorDistribution partner embedding insurance products for business banking customers on Qonto's platform.
- BMWflagshipOmnichannel motor insurance partnership with BMW for automotive insurance distribution.
- MastercardmajorPartnership for embedded return protection insurance powered by Mastercard's payment infrastructure.
- DeliveroomajorGig worker insurance partnership providing protection for Deliveroo's delivery ecosystem.
- CanyonsupportingE-bike insurance partnership for Canyon bicycle customers.
- CowboysupportingE-bike insurance partnership for Cowboy electric bicycle customers.
- YondersupportingTechnology partnership for AI-powered travel insurance products.
- PlumsupportingPartnership for embedded travel insurance distribution.
- LydiasupportingInsurance experience partnership with Lydia's fintech platform.
- TUI Belgium (Trust Travel)supportingTravel protection products partnership for TUI Belgium's travel customers.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Qover competitors and assessment
Company assessmentDirect peers
- Cover Genius: Cover Genius is a global embedded insurance distribution platform that enables partners to offer tailored insurance products via APIs. It is the most direct competitor to Qover, targeting the same fintech, retail, and travel verticals with similar API-first orchestration across multiple carriers.
- Bolttech: Bolttech is an international insurtech that operates an embedded insurance exchange connecting insurers, distributors, and customers across Asia, Europe, and the Americas. It competes head-to-head with Qover in the European embedded insurance market and shares the multi-carrier, multi-geography orchestration model.
- Wrisk: Wrisk is an embedded insurance platform providing API-driven insurance product distribution for digital businesses, with focus on the UK and European markets. It mirrors Qover's core proposition of white-label and modular insurance delivery through partner integrations.
Emerging players
- Instanda: Instanda is a cloud-based insurance product and policy administration platform that enables insurers and MGAs to launch digital insurance products. It is comparable to Qover at the platform and configuration layer, though it focuses on carrier-side tooling rather than direct embedded distribution.
- Zego: Zego is a UK-based insurtech providing embedded and usage-based insurance products, with strong presence in the gig economy and mobility segments. It overlaps with Qover on gig-economy partnerships (e.g., Deliveroo-adjacent) and mobility insurance, though it is more carrier-facing than platform-orchestration focused.
Broad incumbents
- EIS Group: EIS Group provides a core insurance platform suite (policy administration, claims, billing) used by carriers and MGAs globally. It competes with Qover at the carrier and MGA infrastructure layer, particularly for embedded and digital-first insurance programs.
- WeFox: WeFox is a European digital insurance platform serving as an intermediary between customers, brokers, and carriers. It overlaps with Qover's insurer-and-broker enablement thesis and competes for similar European carrier partnerships, though its primary channel is broker digitalization rather than embedded distribution.
- Lemonade: Lemonade is a US-listed digital insurer that has expanded into Europe and offers embedded and API-driven insurance products. While primarily a direct carrier, its platform ambitions and AI-led claims approach overlap with Qover's technology-led insurance proposition in adjacent markets.
Others
- Allianz Partners: Allianz Partners is the B2B2C insurance and assistance arm of Allianz, providing travel, mobility, and embedded insurance solutions globally. It is both a Qover partner and a potential competitor, as it offers carrier-side embedded distribution that overlaps with Qover's orchestration proposition.
- Mastercard: Mastercard is a current Qover partner for embedded return protection insurance and represents the type of strategic distribution partner that defines Qover's go-to-market. As a payments infrastructure provider, Mastercard is also adjacent to the embedded insurance ecosystem and could evolve into a competitor or deeper enabler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
Qover social profiles
Digital presenceQover compliance and trust
Trust signalCompliance5 records
Qover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qover leadership team
Management profileNumber of profiles
Profiles9 records
Qover funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qover
What does Qover do?
Qover operates an API-first embedded insurance orchestration platform that enables any business or insurer to embed insurance products into their digital customer journeys. The modular platform supports quote, bind, policy lifecycle management, payments, claims handling, reporting, and white-label front-end experiences across 32+ European countries, with configurable products spanning travel, motor, property, purchase protection, refund/delivery, ticket cancellation, device, cyber, and extended warranty coverage.
Is Qover a public or private company?
Qover is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qover founded?
Qover was founded in 2016. It employs 101 to 250 people.
Where is Qover based?
Qover is headquartered in Brussels, Belgium, in the Europe region.
How does Qover make money?
Two revenue lines are on record. Platform Licensing & Managed Services are the primary driver. The others are professional Services.
Who are Qover's main competitors?
Direct peers on record are Cover Genius, Bolttech and Wrisk. Emerging players are Instanda and Zego. Broad incumbents are EIS Group, WeFox and Lemonade. Others are Allianz Partners and Mastercard.
Does Qover have an API?
Yes. Qover's modular API suite enables partners to quote, bind, manage policy lifecycles, handle payments, configure pricing engines, conduct financial reporting, and process claims. The API supports the entire insurance lifecycle and is designed for easy integration into partner platforms via REST APIs. Partners can configure products and country setups on Qover's end, cutting time-to-market from months to weeks. Developer documentation is at docs.qover.com.
What industry is Qover in?
Qover's product category is Embedded Insurance Platform / Insurtech. Its primary akta.pro industry code is THALALAA, Embedded Travel Insurance Distribution & APIs, with a secondary code of THALALAB, Trip Cancellation/Interruption & Refund Protection Platforms. Its NAICS code is 5242 and its SIC code is 6411.