What Spoon Agency does

Spoon Agency is a privately held strategic and creative communications agency headquartered in Stockholm, Sweden, operating as Spoon Publishing AB (Swedish entity 556561-8989) with Spoon AS in Norway and Spoon London in the UK. The agency traces its roots to Tidningskompaniet, founded in Gothenburg in 1989, and was established under the Spoon name in Stockholm in 1998. It is part of the People People People (PPP) Nordic agency network, which provides complementary capabilities in digital analytics, PR, content distribution, film/animation, and performance marketing.

The company delivers project-based and retainer professional services across strategy, video production and motion design, social media management, PR, content marketing, design and branding, SEO, and AI-enhanced content creation. Client work spans B2B and B2C enterprises (Volvo, Volvo Penta, Netflix, Carlsberg, SSAB, Preem, Kanthal, Falcon), Swedish public sector organizations (SOS Alarm, Swedish Defence Conscription Agency, Tobias Registry, Visit Halland, Västtrafik, Hallandstrafiken, Göteborgs Stad), and non-profits/education (Umeå University, Energiföretagen, Visita, Geoforum, Kristallen). Spoon operates from offices in Stockholm (over 60–70 employees), Gothenburg (~20), Piteå, Oslo, and London, employing approximately 130 people across the Nordics and England.

Revenue is generated through professional services engagements priced on a project and retainer basis tailored to client needs; no public pricing or revenue figures are disclosed. The go-to-market is sales-led, relying on direct outreach, case study visibility, and network reputation within the PPP referral ecosystem. Spoon's competitive position rests on multi-disciplinary in-house talent, a long operating history, an award-winning case portfolio, and integrated network capabilities rather than proprietary technology or platform IP.

Name

Spoon Agency

Legal name

Spoon Publishing AB

Website

https://spoon.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Spoon Agency is a Nordic strategic and creative communications agency, headquartered in Stockholm, delivering video production, social media, PR, branding, and AI-enhanced content services to B2B, B2C, government, and non-profit clients across Sweden, Norway, and the UK.

Ownership category

akta.pro rank

Product category

Communications and Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Public Affairs & Government Relations (MPAAADAE)

Keywords

• Communications agency
• Video production
• Social media marketing
• Brand strategy
• Content marketing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Communications & Creative: Spoon Agency generates revenue through project-based professional services including communications strategy, video production, social media management, PR, design and branding, content marketing, and web services. The agency operates on a client-project model, handling the full communication chain from strategy to distribution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Spoon Agency is a multi-disciplinary communications and creative agency that delivers strategic communications, video production, social media management, PR, content marketing, branding and visual design, and digital strategy services. The agency serves enterprise, public sector, and non-profit clients with integrated campaigns combining creative production with strategic counsel.

Product overview

Spoon Agency operates as a multi-disciplinary communications and marketing services agency rather than a software product company. The agency's portfolio consists of interconnected service offerings including strategic communications consulting, video production with motion design and AI capabilities, social media and influencer marketing, visual branding and design, digital strategy with SEO, and newsletter services. These services are delivered as professional consulting and creative production engagements rather than standalone software products, with specialized teams handling strategy, creativity, and measurable effects across various industry verticals including automotive, healthcare, tourism, and public sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production and Motion Design

Quantifiable outcome

• 35 million views generated for Volvo Penta Mighty Jobs campaign
• +7 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PPP (People People People)coreStrategic or Co-development PartnerSpoon is an integral part of the PPP agency network covering the entire Nordic region, offering additional expertise in digital analytics, PR, content distribution, film/animation, performance marketing, and more. Spoon shares office space with sister agencies in Stockholm's 'Paradiset' location.
• TricklecoreStrategic or Co-development PartnerSister agency within the PPP network specializing in distribution and paid media. Collaborated on multiple campaigns including TYA talent attraction, Tobias Registry social media, and Kanthal campaigns. Trickle handles distribution strategy while Spoon provides creative production.
• The Domain Was TakenminorStrategic or Co-development PartnerSister agency within PPP network that collaborated with Spoon on the Kanthal 'Be the Hero' campaign for email stream preparation and additional content for marketing automation.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forsman & Bodenfors: One of Sweden's most awarded independent creative agencies with offices in Stockholm, Gothenburg, and internationally. Directly comparable to Spoon as a top-tier Nordic full-service creative communications firm serving enterprise and consumer brands across strategy, film, social, and content.
• Åkestam Holst: Leading Stockholm-based integrated creative agency known for brand-building campaigns and long-tenured enterprise clients. Closely mirrors Spoon's offering across advertising, PR, social, and content with comparable Nordic premium positioning.
• Garbergs: Swedish full-service communications agency offering advertising, PR, design, and digital — overlapping significantly with Spoon's service mix and mid-market enterprise clientele.
• Nord DDB: Nordic arm of global creative network DDB, providing integrated creative communications across Sweden, Norway, Denmark, and Finland. Directly comparable creative agency competitor for Spoon on Nordic enterprise and consumer briefs.
• Animal: Independent Stockholm-based creative agency with strong B2B and B2C credentials in film, design, and brand communications. Comparable mid-sized premium creative competitor in the same Stockholm market as Spoon.
• Volontaire: Stockholm-based creative and communications agency working across brand strategy, campaign production, and content. Comparable in size and creative scope to Spoon's Stockholm operation.
• TBWA Stockholm: Swedish office of TBWA Worldwide, providing full-service creative, brand, and campaign work. Direct competitor on enterprise and government briefs across the Nordics.
• Hallvarsson & Halvarsson: Swedish PR and communications agency with a strong public affairs and corporate communications practice, including government clients. Directly comparable to Spoon for Nordic PR, public affairs, and corporate communications briefs.

Broad incumbents

• Edelman Sweden: Sweden office of global communications firm Edelman, with broader PR, public affairs, and creative capabilities than Spoon. Competes for the same enterprise and government clients but operates as part of a global network with significantly more resources.
• Accenture Song (Nordics): Nordic operations of Accenture Song, the global creative, brand, and experience consultancy. Competes with Spoon on enterprise creative and content mandates while offering broader technology and consulting capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spoonpublishing
• LinkedInlinkedin.com/company/spoon-publishing
• Instagraminstagram.com/spoonagency/?hl=sv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spoon Agency