Garbergs
Garbergs is an independent, full-service creative advertising agency founded in 1987 in Stockholm, Sweden, serving enterprise and Nordic clients with brand strategy, communication, design, film production, digital growth, and AI-enhanced content services.
- Company typePrivate
- Founded1987
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Garbergs does
Garbergs is an independent, full-service creative advertising agency headquartered in Stockholm, Sweden, founded in 1987. The firm operates from a single office on Södermalm (Medborgarplatsen 4) and serves enterprise clients across Sweden and the Nordic region, including Tre, Lidl, St1, Barncancerfonden, Skansen, Fisherman's Friend, Södra, JULA, and Mekonomen. Its offering spans six integrated service lines: brand strategy, communication and concept development, design, film and photo production, digital growth, and AI services, with an explicit emphasis on long-term creative platforms rather than one-off campaign work.
The agency's revenue model is professional services-based, structured around custom retainers and project-based engagements quoted per-client, with no publicly disclosed pricing. Go-to-market is sales-led and enterprise-focused, with new business directed through specific account managers (e.g., [email protected]) and won through competitive pitches, exemplified by the March 2024 selection as Tre Sweden's creative agency partner. Garbergs targets a horizontal segmentation of large Swedish and Nordic enterprises plus non-profit organizations (e.g., Barncancerfonden since 2019) and international brands seeking Nordic market presence (e.g., Fisherman's Friend). The firm invests in generative AI tools (image, video, music, and text generation) to enhance production efficiency within its creative pipeline rather than as a standalone product.
Garbergs maintains founder-controlled private ownership under CEO Mehrnaz Bejne with no disclosed external investment, M&A activity, or parent company. The agency has accumulated a deep award portfolio (Cannes Lions Silver 2023, One Show Silver 2023 and multiple nominations, Guldägget, Eurobest, 100-Wattaren) and long-tenured client relationships, but reports no financial metrics and operates at a small scale (11-50 employees).
Garbergs firmographics
Firmographics- Name
- Garbergs
- Legal name
- Garbergs
- Website
- https://garbergs.se
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Garbergs is an independent, full-service creative advertising agency founded in 1987 in Stockholm, Sweden, serving enterprise and Nordic clients with brand strategy, communication, design, film production, digital growth, and AI-enhanced content services.
- Ownership category
- akta.pro rank
Garbergs industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
- akta.pro secondary industries
- Creative Boutique Agencies (MPAAAAAB), Employer Brand Strategy & Talent Branding (BPAFAEAH)
Keywords
Where Garbergs is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Garbergs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: Garbergs generates revenue through providing creative services including brand strategy, communication concepts, design, film production, digital growth, and AI-enhanced content creation to clients. Services are delivered through project-based engagements and ongoing agency partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer and project-based engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Garbergs product offering
Product offeringCore offering
Garbergs is an independent Swedish full-service creative advertising agency that delivers brand strategy, long-term communication concepts, visual identity design, film and photo production, digital growth services, and AI-enhanced content creation for enterprise and non-profit clients. The agency creates integrated campaigns across traditional, PR, and digital channels, anchored by the philosophy of distilling complex messages into simple, distinctive ideas. Engagements are delivered as project-based work and multi-year retainers from the Stockholm office.
Product overview
Garbergs is an independent full-service creative advertising agency founded in 1987, offering a comprehensive suite of services including brand strategy, communication, design, film & photo production, digital growth, and AI services. The agency specializes in long-term creativity rooted in clear strategy, serving clients across various industries with integrated campaign concepts. The portfolio includes services for brand development, visual identity, campaign creation, digital marketing, and AI-powered content generation.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy (Varumärkesstrategi) Strategic brand consulting including driving-force studies, research, analysis, insights, and strategy development to guide creative work for enterprise and non-profit clients.
- Communication Services Creation of strong, media-neutral ideas and development of long-term brand concepts across traditional channels, PR, and digital media for enterprise clients.
- Design Visual identity design, brand expansion, graphic design, typography, and motion design services to help brands stand out across channels.
- Film & Photo Production Film production, photography, and content production for all channels including brand movies and social media content.
- Digital Growth Digital strategy, performance marketing, data and analysis, optimization, and social media content strategy services for brand and acquisition use cases.
- AI Services Structured approach to AI integration for more efficient operations and execution, including image generation, video generation, and music generation for campaign production.
Quantifiable outcome
- Barncancerfonden exceeded 500 million SEK in fundraising for the first time in 2021 through the 'Barn och cancer hör inte ihop' concept
- +3 more outcomes
Companies that use Garbergs
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Garbergs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Garbergs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Kungliga Filharmonikerna (Royal Philharmonic Orchestra)minorCollaboration creating symphonic version of 'Sån är Lidl' campaign music with the Royal Philharmonic Orchestra. Extended the Lidl campaign into the classical music realm.
- AcneminorCollaboration with creative agency Acne on Barncancerfonden's film project. Directed by Joakim Behrman from Acne, with Garbergs as co-creative partner. Film created for Barncancermånaden (Childhood Cancer Month) featuring music by Lykke Li.
- BSmartminorProduction collaboration with BSmart on PLOQ campaign films. 13 films produced in collaboration for the 'Från makro till mums' campaign.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Garbergs competitors and assessment
Company assessmentDirect peers
- Forsman & Bodenfors: Stockholm-based independent creative agency and Sweden's most awarded shop, offering brand strategy, communication, and integrated creative services to major Nordic and global brands. Closest direct peer to Garbergs in size, independence model, client mix, and creative reputation.
- Acne: Stockholm-headquartered independent creative collective working across advertising, film, design, and digital. Already collaborating with Garbergs on Barncancerfonden film work, indicating comparable scale, capabilities, and Nordic client base.
- Åkestam Holst NoA: Award-winning Stockholm creative agency (part of the NoA Nordic network) known for integrated campaigns and retail clients. Competes head-to-head with Garbergs for Swedish brand strategy and creative mandates.
- Great Works: Independent Stockholm creative agency with a similar full-service proposition spanning brand strategy, design, film, and digital. Direct competitor in the Swedish independent agency segment.
- Snask: Stockholm-based independent creative agency known for bold design, film, and brand identity work. Comparable in size, independence, and Swedish creative boutique positioning to Garbergs.
- Pool: Independent Stockholm creative agency offering brand strategy, design, and integrated communications to Swedish and Nordic clients. Direct competitor in the Stockholm independent creative segment.
- B-Reel: Stockholm-headquartered creative company spanning film, digital experiences, and brand storytelling. Comparable in size, Nordic base, and capability mix — overlapping with Garbergs' film/photo and digital growth offerings.
Broad incumbents
- TBWA\Stockholm: Network-affiliated creative agency in Stockholm offering integrated advertising services to enterprise clients. Competes for the same Swedish enterprise pitches as Garbergs but with global network resources and reach.
- Nord DDB: DDB's Nordic creative operation in Stockholm providing full-service advertising and brand strategy. A larger incumbent competitor for Nordic brand mandates that Garbergs targets.
Emerging players
- Frank (Stockholm): Stockholm creative agency operating across brand strategy, design, and digital for Swedish clients. A smaller, more niche indie player that competes for similar mid-sized brand briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Garbergs social profiles
Digital presenceGarbergs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garbergs leadership team
Management profileNumber of profiles
Profiles8 records
Garbergs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garbergs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garbergs
What does Garbergs do?
Garbergs is an independent Swedish full-service creative advertising agency that delivers brand strategy, long-term communication concepts, visual identity design, film and photo production, digital growth services, and AI-enhanced content creation for enterprise and non-profit clients. The agency creates integrated campaigns across traditional, PR, and digital channels, anchored by the philosophy of distilling complex messages into simple, distinctive ideas. Engagements are delivered as project-based work and multi-year retainers from the Stockholm office.
Is Garbergs a public or private company?
Garbergs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Garbergs founded?
Garbergs was founded in 1987. It employs 11 to 50 people.
Where is Garbergs based?
Garbergs is headquartered in Stockholm, Sweden, in the Europe region.
How does Garbergs make money?
One revenue line is on record: creative Agency Services.
Who are Garbergs's main competitors?
Direct peers on record are Forsman & Bodenfors, Acne, Åkestam Holst NoA, Great Works, Snask, Pool and B-Reel. Broad incumbents are TBWA\Stockholm and Nord DDB. Frank (Stockholm) is listed as an emerging player.
Does Garbergs have an API?
No public API is recorded for Garbergs.
What industry is Garbergs in?
Garbergs's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of MPAAAAAB, Creative Boutique Agencies. Its NAICS code is 541810 and its SIC code is 7311.