Name

Custom Concepts

Legal name

Custom Concepts

Website

https://ccipromo.com

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Merchandise and Company Store Services: Custom Concepts provided branded merchandise, uniforms, and company store solutions through an on-demand production model

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Custom Concepts (CCI) built and operated custom online company stores that supplied branded merchandise, uniforms, and printed items to enterprise clients. The company used an on-demand production model—producing, decorating, and fulfilling orders in-house—to eliminate inventory waste while delivering a wide range of customized products under the client's brand. Following its merger with iCoStore, these capabilities are now delivered through iCoStore's expanded on-demand merchandise platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Online Company Stores Branded online storefronts operated for enterprise clients that allow their employees, customers, or members to order approved branded merchandise, uniforms, and print items on demand.
• Branded Merchandise Programs Custom branded merchandise produced on demand for enterprise clients, including decoration and fulfillment handled in-house to maintain brand consistency.
• Uniform and Apparel Programs Custom uniform and branded apparel supply for enterprise clients, sourced, decorated, and fulfilled on demand to support company-wide uniform programs.
• Custom Print Services Custom printed materials produced and fulfilled in-house as part of CCI's on-demand merchandise platform for enterprise clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• iCoStorecoreStrategic or Co-development PartnerCustom Concepts (CCI) has merged with iCoStore, combining CCI's team and expertise with iCoStore's cutting-edge on-demand technology, in-house decoration, and expanded services. The merger creates a stronger, faster, and more capable custom merchandise and company store platform. CCI team members including Carolyn Strempel and Alli Johnson have transitioned to iCoStore.

Scale indicators1 record

Direct peers

• HALO Branded Solutions: HALO provides branded merchandise, company stores, and recognition programs to enterprise clients (now part of 4imprint). Directly comparable to CCI in online company stores, uniform programs, and on-demand decoration/fulfillment.
• Boundless: Boundless operates an online platform for custom branded merchandise and company stores, serving enterprise clients with on-demand decoration and fulfillment. Directly comparable business model and customer base to CCI.
• Crestline: Crestline is a promotional products distributor offering custom branded merchandise, apparel, drinkware, and accessories to enterprise clients. Closely comparable product mix, customer base, and B2B distribution model to CCI.
• National Pen: National Pen (a Cimpress company) provides custom promotional products and branded merchandise with print-on-demand capabilities to SMB and enterprise customers. Comparable on-demand model, custom decoration, and product mix to CCI.
• Brandivate: Brandivate provides on-demand branded merchandise and corporate store solutions for enterprise clients. Closely comparable business model, product offering, and enterprise go-to-market to CCI.
• 4imprint: 4imprint is one of the largest direct distributors of promotional products in North America, offering custom branded merchandise to enterprise and SMB customers. Highly comparable to Custom Concepts in product category, customer segments, and on-demand fulfillment model.
• Quality Logo Products: Quality Logo Products is a promotional products distributor offering custom branded merchandise to businesses of all sizes. Comparable product catalog and customer base, though it skews more toward SMB than CCI's enterprise focus.
• Geiger: Geiger is a multi-generation, family-owned distributor of promotional products and branded merchandise serving enterprise clients. Comparable product offering, customer base, and B2B distribution model to CCI.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Concepts