What Brandivate does

Brandivate is a privately held, purpose-driven marketing agency operating as a Tennessee LLC founded by Bill Petrie around 2019 and operating as a solopreneur venture. The firm is vertically specialized: it serves distributors, suppliers, and service providers in the promotional products and branded merchandise industry, with marketing strategy, social media, content marketing, email marketing, market analysis, and rebranding/brand identity work as its core deliverables. Beyond pure agency work, Brandivate also operates monthly business coaching engagements at $1,000/month with weekly meetings, alongside project-based services priced from $250 for a press release to $2,000 for a market analysis.

The agency's go-to-market is consultative and content-led. Brandivate operates three ongoing content platforms — the Between 2 Brands weekly podcast (76+ episodes released weekly on Fridays), the Mid-Week Marketing Moment weekly video series (released Tuesdays), and a company blog — supplemented by speaking engagements at PPAI Expo, ASI events, skucon, skucamp, The TOM Experience, High Five Conference, and regional association conferences. Named clients include Evans Manufacturing, Origaudio, Brand Fuel, Perfect Promotions & More, HIRSCH, PromoPulse (which reported a 3x sales increase in six months post-engagement), Seven Sourcing, and PromoCorner. The company maintains its registered address at 133 Commercial Drive, Hendersonville, Tennessee, with secondary location reference to Franklin, has 1-10 employees, no external funding, and no disclosed AI, software product, or platform technology beyond its podcast and video distribution channels.

Name

Brandivate

Legal name

brandivate, LLC

Website

https://brandivatemarketing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Brandivate is a privately held, founder-led marketing agency that serves distributors, suppliers, and service providers in the promotional products industry with marketing strategy, branding, sales consulting, and monthly business coaching services.

Ownership category

akta.pro rank

Product category

Marketing and Branding Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Guidelines, Governance & Brand Management (BPAFAEAF)

akta.pro secondary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Marketing agency services
• Brand strategy consulting
• Promotional products marketing
• Business coaching services
• Sales strategy consulting

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Revenue generated from marketing strategy, social media services, content marketing, email marketing, market analysis, and marketing audits. Services are offered as both strategic (consulting) and creative execution.
2. Branding Services: Revenue from brand strategy, brand audits, rebranding projects, logo design, brand guidelines development, website copy, website development, and brand launches.
3. Business Coaching: Monthly coaching engagements providing strategic guidance, marketing and sales strategy audits, and business development support for promotional products industry clients.
4. Sales Services: Revenue from sales strategy development, lead generation consulting, RFP response support, and sales organization assessment.
5. Podcast Content Sponsorships: The Between 2 Brands podcast accepts sponsorships at $500 per episode with a four-episode minimum requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Brandivate is a purpose-driven marketing agency that provides integrated marketing, branding, sales strategy, and business coaching services to companies in the promotional products industry. The agency delivers strategic consulting and creative execution across four service lines—Marketing Services, Sales Services, Coaching Services, and Branding Services—helping distributors, suppliers, and service providers articulate their purpose, scale their businesses, and execute marketing and sales initiatives. It also operates proprietary content platforms including the Between 2 Brands podcast, the Mid-Week Marketing Moment video series, and the brandivate Blog.

Product overview

Brandivate is a purpose-driven marketing agency offering integrated services across four core areas: Marketing Services (strategy, social media, content marketing, tradeshow design, market analysis), Sales Services (sales strategy and RFP response), Coaching Services (business coaching and market entry strategy), and Branding Services (brand strategy, rebranding, logo design, website development). The agency also produces proprietary content platforms including the Between 2 Brands Podcast (weekly industry podcast with 76+ episodes), the Mid-Week Marketing Moment video series (weekly marketing lessons), and the brandivate Blog for thought leadership content.

Differentiator

Problem solved

Functional benefit

Brands

• Between 2 Brands: A weekly podcast hosted by Bill Petrie featuring candid discussions on marketing, branding, and branded merchandise with industry guests.
• Mid-Week Marketing Moment

Products and services

• Marketing Services Strategic and creative marketing services for promotional products industry clients, including marketing strategy, social media strategy, content marketing, tradeshow booth design, capabilities presentations, market analysis, marketing audits, and email marketing.
• Sales Services Sales organization and strategy services including lead generation consulting, customized sales approaches, RFP response support, and sales force positioning for promotional products industry clients.
• Coaching Services Recurring business coaching engagement providing strategic guidance, marketing and sales strategy audits, and business development support for promotional products industry professionals, priced at $1,000 per month with weekly meetings.
• Branding Services Comprehensive branding solutions including brand strategy, brand audits, rebranding projects, logo design, brand guidelines development, website copy, website development, brand launch support, and press releases for promotional products companies.

Quantifiable outcome

• PromoPulse achieved 3x sales increase in six months following brandivate engagement
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• BEL PromominorGTM or Marketing PartnerBEL Promo sponsors the Between 2 Brands podcast. The sponsorship includes sponsor reads at the beginning and end of episodes, logo placement on all graphics, and recognition in episode descriptions. BEL Promo is a promotional products supplier known for low minimums, deep inventory, and A+ service ratings.
• CoasterStoneminorGTM or Marketing PartnerCoasterStone sponsors the Between 2 Brands podcast. The company produces original absorbent stone coasters and is described as offering stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value.
• Seven SourcingminorGTM or Marketing PartnerSeven Sourcing sponsors the Between 2 Brands podcast at rose-gold and platinum levels. The company delivers unique, custom, and bespoke branded merchandise designed exclusively for clients.
• SHEPENCOminorGTM or Marketing PartnerSHEPENCO sponsors the Between 2 Brands podcast. The company is described as having 90 years of family ownership across four generations, defining stability by caring about the success of distributor partners. They produce writing instruments and eco-friendly merchandise.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Walker Sands: B2B marketing and PR agency providing branding, content, demand generation, and sales strategy for technology and industrial clients — overlapping with Brandivate's integrated marketing-plus-sales approach at a similar mid-market segment.
• Tilt Metrics: HubSpot partner agency providing marketing strategy, content, and HubSpot implementation to B2B clients — comparable in size, service mix, and reliance on a thought-leadership content engine for inbound growth.
• Marketing Refresh: Small, integrated marketing and branding agency of comparable size offering strategy, content, social, and creative services to mid-market clients — closely comparable in service breadth, scale, and consultative sales motion.
• commonsku: Software-plus-services platform for the promotional products industry that also offers agency-style sales, marketing, and back-office support to distributors and suppliers — directly competitive with Brandivate's vertical focus and service mix.
• LYFE Marketing: Mid-sized full-service digital marketing agency offering social media, content, SEO, and branding to small and mid-market businesses — comparable in service mix and client segment.
• SmartBug Media: Mid-sized inbound marketing agency offering strategy, branding, content, and HubSpot-driven demand generation for B2B clients — comparable in integrated service offering and mid-market targeting.
• Modo Modo Agency: Boutique B2B marketing agency offering strategy, branding, content, and demand generation for mid-market technology and industrial clients — comparable in size, integrated service model, and B2B consultative positioning.

Broad incumbents

• impact.com: Partnership and affiliate management platform that serves promotional products and branded merchandise programs — adjacent to Brandivate's vertical with overlapping buyer base but a fundamentally different product-led model.
• WebFX: Large, established digital marketing agency offering SEO, content, paid media, web design, and marketing strategy across many verticals — a broader incumbent that competes for the same mid-market clients with a much wider service portfolio.
• Hawke Media: Larger, established full-service digital marketing agency offering strategy, branding, content, paid media, and creative to a broad client base — overlapping with Brandivate's integrated service mix but at significantly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxGyX4vJznu-nHt-8H2LWuw
• Facebookfacebook.com/brandivatemarketing
• LinkedInlinkedin.com/company/brandivate
• Instagraminstagram.com/brandivatemktg
• Xx.com/brandivatemktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandivate