What Innovate Cybersecurity does

Innovate Cybersecurity is an IT publishing platform that delivers cybersecurity news, threat advisories, and educational resources to security practitioners and CISOs. Operated by Novacoast Inc., the platform was launched in June 2021 and provides curated content including a Weekly Top Ten cyberthreats digest, vulnerability advisories, security knowledge guides, terminology references, and in-depth research reports on topics such as nation-state activity, malware, and sector-specific breaches. The platform's core technology is a content management and distribution system hosted at innovatecybersecurity.com, distributing content via website access, email newsletter subscriptions, and an annual in-person summit event.

The platform hosts the annual Innovate Cybersecurity Summit in Scottsdale, AZ, which features innovation awards (Most Innovative Technology Award and the newly introduced Best Emerging Technology Award) and CISO networking, with sessions approved for ISC2 CPE credits. Sub-brands include Weekly Top Ten, Threat Advisories, and Security Knowledge Guides, and the platform's content taxonomy spans categories such as AI, Healthcare, IoT, Apple, Azure, Linux, and Log4j. The awards program has recognized companies including Concentric AI (2024 and 2026), XM Cyber, Endor Labs, and Elevate Security, with the 2026 Summit drawing approximately 10 competing startups and 160 CISOs.

Innovate Cybersecurity operates as a free, advertising-supported content resource with no disclosed pricing model and no paying customers. It functions primarily as a content marketing and community engagement vehicle for parent company Novacoast, which generates revenue through separate cybersecurity services. Related entities under the Novacoast umbrella include Novacoast Federal and The Apex Program, with Novacoast Limited (UK) serving as the data controller for European Economic Area operations from Manchester. The legal entity is Novacoast Inc., incorporated in California.

Name

Innovate Cybersecurity

Legal name

Novacoast Inc.

Website

https://innovatecybersecurity.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovate Cybersecurity is a free content platform operated by Novacoast Inc. that delivers cybersecurity news, threat advisories, and educational resources to security practitioners and CISOs via website, email newsletters, and an annual summit in Scottsdale.

Ownership category

akta.pro rank

Product category

Cybersecurity Media and Threat Intelligence Publishing

NAICS

Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cybersecurity Learning Platforms (EDAFANAF)

akta.pro secondary industries

Cybersecurity (EDAAAPAC), Cybersecurity Training & Awareness Programs (BPAEANAF)

Keywords

• Cybersecurity news publishing
• Threat intelligence advisories
• Security knowledge guides
• Cybersecurity education resources
• Cybersecurity summit events

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Content and Community Platform: Innovate Cybersecurity operates as a content and educational platform operated by Novacoast, providing threat advisories, security news, and knowledge resources to the cybersecurity community. Revenue generation for the parent company Novacoast comes from cybersecurity services, with Innovate Cybersecurity serving as a content marketing and community engagement vehicle.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Innovate Cybersecurity operates a free content and community platform that delivers curated cybersecurity news, weekly threat advisories (including the Weekly Top Ten cyberthreats digest), vulnerability tracking, security knowledge guides, terminology references, and in-depth research reports aimed at security practitioners and CISOs. The platform also organizes the annual Innovate Cybersecurity Summit, an in-person event with innovation awards, CISO networking, and speaking sessions approved for ISC2 CPE credits. The entire operation functions as a content publishing and community engagement vehicle owned by parent company Novacoast Inc.

Product overview

Innovate Cybersecurity is a content and knowledge platform that provides threat advisories, cybersecurity news, educational resources, and hosts the annual Innovate Cybersecurity Summit. The platform offers a Weekly Top Ten cyberthreats digest, Security Knowledge Guides, research reports, and industry event organization. It is operated by Novacoast and serves as a news and knowledge resource for security practitioners rather than a software product vendor.

Differentiator

Problem solved

Functional benefit

Brands

• Innovate Cybersecurity Summit: Annual cybersecurity summit event hosted by Innovate Cybersecurity featuring awards, presentations, and networking for security executives and CISOs
• Weekly Top Ten
• Threat Advisories
• Security Knowledge Guides

Products and services

• News & Features Cybersecurity industry news, opinions, and feature articles covering threats, best practices, and trends, published regularly for security practitioners. Includes the SaaS Apocalypse and Innovator Series verticals.
• Threat Advisories Curated threat advisory service providing weekly Weekly Top Ten cyberthreats digests (updated Mondays), vulnerability tracking, and actionable intelligence on emerging threats, exploits, and zero-days for security practitioners.
• Cybersecurity Education Educational content for cybersecurity professionals comprising Security Knowledge Guides, terminology and definitions, and a Guide to Training and Certification for cybersecurity products.
• Research In-depth security research including sector-specific breach reports, threat analysis, and technical deep dives for security teams and CISOs.
• Innovate Cybersecurity Summit Annual in-person cybersecurity summit featuring innovation awards (Most Innovative Technology, Best Emerging Technology), CISO networking, and speaking sessions approved for ISC2 CPE credits, held in Scottsdale, AZ.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Novacoast FederalcoreStrategic or Co-development PartnerNovacoast Federal is a subsidiary of Novacoast and is referenced as a related entity on the Innovate Cybersecurity website. The parent company Novacoast operates the Innovate Cybersecurity platform.
• The Apex ProgramminorGTM or Marketing PartnerThe Apex Program is referenced as a related entity on the Innovate Cybersecurity website, operating under the Novacoast umbrella.
• NovacoastcoreOthersNovacoast is the parent company that operates Innovate Cybersecurity. The platform is described as 'By security practitioners, for security practitioners' and serves as a content and community platform for Novacoast.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SecurityWeek: Cybersecurity news and events publisher including the annual SecurityWeek Conference — both publishes practitioner news and runs a flagship cybersecurity summit event, closely mirroring Innovate's model.
• The Hacker News: Cybersecurity news and threat-intel website widely read by practitioners — comparable to Innovate's news and vulnerability coverage with similar free, ad-supported distribution.
• Dark Reading: Cybersecurity news, threat intelligence, and analysis publication serving security practitioners and CISOs — directly comparable to Innovate Cybersecurity's news and threat-advisory content.
• Bleeping Computer: Free cybersecurity news and technical help site focused on vulnerabilities, malware, and threat advisories — overlaps directly with Innovate's threat advisory and Weekly Top Ten product.
• CyberScoop: Cybersecurity news outlet focused on policy, government, and enterprise security — overlaps with Innovate's executive/CISO content targeting and industry news coverage.
• Threatpost: Cybersecurity news and threat intelligence publication covering malware, vulnerabilities, and breaches — closely aligned with Innovate Cybersecurity's threat-advisory coverage and target audience.
• SC Media (SC Magazine): Long-running cybersecurity trade publication combining news, analysis, and awards for security practitioners and executives — mirrors Innovate's editorial + awards/summit dual model.

Broad incumbents

• CSO Online: Enterprise security leadership publication from Foundry/IDG covering strategy and risk for CISOs — overlaps with Innovate's executive audience but sits within a broader media portfolio.
• SANS Institute: Established cybersecurity training, certifications, and research provider — relevant adjacent player covering the educational and certification tracks that Innovate Cybersecurity also guides practitioners toward.

Emerging players

• Krebs on Security: Independent investigative cybersecurity news blog focused on cybercrime and threat reporting — comparable editorial positioning to Innovate Cybersecurity's threat-advisory content, though individual rather than institutional in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innovate-cybersecurity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovate Cybersecurity