What Broadway Lodge does

Broadway Lodge is a UK-registered charity (number 269167) operating an abstinence-based residential addiction treatment centre from its headquarters in Weston-super-Mare, Somerset, founded in 1974. The clinical model integrates the 12-step philosophy, adapted to be inclusive of atheists and secular clients, with evidence-based therapeutic interventions including Compassion Focused Therapy, EMDR, rTMS, auricular acupuncture, trauma groups, hypnotherapy, and holistic treatments. Treatment is delivered in a 32-bed main house with a dedicated 10-bed medical detoxification suite (the Gordon Beard Unit) staffed by specialist nurses providing 24-hour care, followed by an optional transitional third-stage sober-living programme in two four-bed houses in Bristol.

The organisation serves individuals with addiction to alcohol, illicit drugs, prescription medications, gambling, sex, gaming, and codependency, alongside their families and, in a secondary B2B motion, employers in safety-critical industries seeking employee welfare and occupational health support. It also runs a community education programme delivering addiction-awareness presentations to primary and secondary schools across Somerset and North Somerset. The CQC has rated the centre 'Good' across all inspected areas.

Revenue is generated through private treatment packages (pricing undisclosed, brochure on request), local authority and NHS-funded referrals via UK drug and alcohol services, corporate giving and charity-of-the-year partnerships, individual donations via JustGiving and EasyFundraising, legacy bequests, and challenge-event fundraising. The Miracle Mansion podcast and active alumni community function as both content marketing and donor stewardship channels. The charity is governed by a Board of Trustees and is currently recruiting a new Chief Executive Officer.

Name

Broadway Lodge

Legal name

Broadway Lodge Limited

Website

https://broadwaylodge.org.uk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Broadway Lodge is a UK charity founded in 1974 operating a 32-bed abstinence-based residential addiction treatment centre in Weston-super-Mare, serving individuals with alcohol, drug, gambling, and behavioural addictions, plus their families and employers, via 12-step and evidence-based therapy programmes.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Substance Use Prevention & Recovery Services (EDALAFAE)

Keywords

• Addiction treatment services
• Residential rehabilitation
• Medically managed detoxification
• Abstinence-based recovery
• Drug and alcohol rehab

Headquarters

HQ city

Weston-super-mare

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Private Treatment Packages: Revenue from individuals paying privately for residential addiction treatment. Clients pay for treatment packages that include detoxification, therapeutic programme, accommodation, and meals. Pricing determined by duration of stay and package type (with or without detox). Brochure with pricing available on request.
2. Individual Donations: One-off or monthly donations from individuals via JustGiving platform, cheque, bank transfer, or telephone payment. Gift Aid scheme allows reclaiming 25% from UK taxpayers at no additional cost to donor.
3. Corporate Giving & Sponsorship: Organisations sponsor charity bed placements, treatment elements, holistic therapies, family programme sessions, or choose Broadway Lodge as charity of the year. Corporate partners make donations to support the charity's work.
4. Legacies & Bequests: Gifts left in wills by supporters. Registered charity number 269167 (England & Wales). Example wording provided for including a gift in wills.
5. Challenge Events Fundraising: Individuals raise money through marathon running, skydiving, mountain hikes, Tough Mudder events, bungee jumping, and other challenges. Every pound raised supports vital care and recovery services.
6. Third Stage Housing: Transitional sober living accommodation for clients who have completed treatment. Cost typically covered by housing benefit, with some providers requesting a small weekly top-up contribution.
7. EasyFundraising: Online shopping donations through EasyFundraising platform. Over 3,300 retailers donate a percentage of basket value to Broadway Lodge when supporters shop through the platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels13 records

Core offering

Broadway Lodge provides medically managed inpatient detoxification and abstinence-based residential therapeutic treatment programmes for individuals with addiction to alcohol, illicit drugs, prescription drugs, gambling, sex, gaming, and codependency. The programme combines 12-step philosophy with evidence-based therapies including Compassion Focused Therapy, EMDR, rTMS, auricular acupuncture, hypnotherapy, and trauma-informed care, delivered at the Weston-super-Mare residential facility. Post-treatment support includes weekly aftercare sessions and third-stage sober living housing in Bristol.

Product overview

Broadway Lodge is an abstinence-based residential addiction treatment centre offering a unified programme combining medically managed detoxification and therapeutic treatment. The core offering includes an inpatient detoxification service in the Gordon Beard Unit followed by a comprehensive therapeutic programme in the main house with up to 32 peers. Treatment incorporates the 12 Step philosophy alongside evidence-based therapies including Compassion Focused Therapy, trauma groups, hypnotherapy, EMDR, rTMS, auricular acupuncture, and holistic treatments. Post-treatment support includes aftercare sessions and third stage housing (dry house) accommodation in Bristol. The organisation also provides educational podcasts, family support programmes, employer assistance services, and school education initiatives. Fundraising and donation services including corporate giving, challenge events, and legacy gifts support the charity's operations.

Differentiator

Problem solved

Functional benefit

Brands

• Miracle Mansion Podcast: Podcast series featuring recovery stories from former clients of Broadway Lodge, discussing addiction and treatment experiences.

Products and services

• Residential Treatment Programme Abstinence-based therapeutic residential programme offering individual counselling, daily group therapy, psycho-educational lectures, trauma groups, 12 Step work, and holistic treatments including hypnotherapy, EMDR, rTMS, auricular acupuncture, massage, reflexology, reiki, and yoga. Accommodates up to 32 peers in the main house for stays typically ranging from 2 weeks to 6 months.
• Medically Managed Detoxification 24/7 inpatient medical detoxification for alcohol, opiates (heroin, methadone, buprenorphine), benzodiazepines, and certain prescription medications, delivered by specialist nurses and healthcare assistants in the Gordon Beard Unit (up to 10 beds, twin en-suite rooms).
• Third Stage Housing (Dry House) Transitional sober living accommodation for clients who have completed residential treatment but are not yet ready to return home. Two four-bed properties in Bristol with weekly visits from Broadway Lodge counsellors; cost typically covered by housing benefit.
• Family Support Sessions Programme for family members and friends of clients, including online family sessions, helping relatives understand addiction as a family illness and support their loved one's recovery.
• Aftercare Support Free weekly aftercare sessions (Thursday evenings in person/online) for former clients to maintain recovery focus and connection with Broadway Lodge, including online aftercare options for shorter-stay alumni.
• Employee Welfare Support (EAP) Bespoke employee assistance programmes, addiction awareness training, and confidential consultations for employers, particularly in safety-critical industries such as transport, logistics, engineering, manufacturing, and construction.
• School Education Programme Educational presentations delivered by Broadway Lodge counsellors in primary and secondary schools across Somerset and North Somerset, covering harmful substances, alcohol, drugs, eating disorders, self-harm prevention, and the experiences of current/former clients.

Quantifiable outcome

• 16,000+ people helped since 1974
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• The Recovery TrustminorOthersCharity partnership providing additional support resources for clients. Listed among partner organisations in the support us section of the website.
• Choices RehabsminorOthersReferral partner in the addiction treatment sector. Listed among partner organisations in the support us section of the website.
• EasyFundraisingminorGTM or Marketing PartnerOnline shopping donation platform with over 3,300 major retailers. Broadway Lodge receives percentage donations when supporters shop through the platform, at no extra cost to shoppers.
• Living Wage EmployerminorOthersAccreditation as a Living Wage Employer, demonstrating commitment to paying real living wages to staff.
• Fundraising RegulatorminorOthersProudly registered with the Fundraising Regulator, the independent body setting the Code of Fundraising Practice and regulating charitable fundraising in the UK.
• Great Western Air Ambulance CharityminorStrategic or Co-development PartnerPartnership through Donate for Defib programme to provide community defibrillator at Broadway Lodge location.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castle Craig Hospital: Long-established UK residential rehab in Scotland offering abstinence-based, 12-step-integrated treatment for alcohol, drug and behavioural addictions. Most direct comparable to Broadway Lodge in programme philosophy, residential model, and private-pay positioning.
• UKAT (UK Addiction Treatment Centres): UK network of residential rehab centres offering abstinence-based programmes with CQC registration. Direct competitor for private-pay and local-authority referrals across England.
• Delamere Health Ltd: Cheshire-based private residential rehab combining traditional 12-step work with contemporary therapies. Comparable in CQC-regulated private rehab positioning, therapy breadth and private-pay pricing model.
• Clouds House: Action on Addiction-affiliated residential rehab in Wiltshire offering abstinence-based programmes with detox and primary treatment. Direct UK private rehab peer with similar programme structure.
• The Haynes Clinic: Smaller private residential rehab in the Midlands offering medically supervised detox and 12-step-based treatment. Comparable in scale, private-pay model and clinical approach.
• Smarmore Castle Private Clinic: Ireland-based residential rehab offering medically supervised detox and 12-step-integrated therapy. Comparable programme structure and a competitor for UK and international private-pay clients seeking abstinence-based residential care.

Broad incumbents

• Priory Group: Largest UK private mental health and addiction treatment provider with multiple residential sites nationwide. Competes for the same private-pay and EAP clients but operates a much broader portfolio including psychiatric hospitals and CAMHS.
• Turning Point: Large UK social enterprise providing community-based drug and alcohol treatment including referrals into residential rehab. Functions both as a competitor for publicly funded clients and as a referral source.

Emerging players

• Kusnacht Practice: Swiss premium residential rehab offering highly bespoke treatment including rTMS and biochemically restored detox. Comparable in therapy stack (notably rTMS, which Broadway Lodge also offers) and in private-pay positioning.

Others

• Choices Rehabs: UK addiction treatment referral intermediary listed as a Broadway Lodge partner. Functions as an upstream referral channel rather than a direct operator but competes for the same private-pay lead flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Broadway_Lodge
• YouTubeyoutube.com/channel/UCzakmAUb7Z2OhCVIFus4zWA
• Facebookfacebook.com/broadwaylodge
• Instagraminstagram.com/broadwaylodge
• LinkedInlinkedin.com/company/broadway-lodge-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Lodge