Power 106

What Power 106 does

Power 106 (KPWR FM) is a Los Angeles-based commercial radio station broadcasting on 105.9 MHz, founded in 1987 and operating as a wholly owned subsidiary of KPWR Radio, LLC under Meruelo Media Group. The station's core product is a live FM radio broadcast of urban contemporary and hip-hop/R&B programming, distributed through terrestrial radio in the Los Angeles metropolitan area and supplemented by website live streaming, a mobile application, and active social media channels across Facebook, Twitter/X, Instagram, TikTok, and YouTube. The programming lineup includes flagship on-air shows such as Brown Bag Mornings (weekday mornings), the Talk To Me Nyce Show (weekday evenings), Saturday Night Loud with DJ Carisma, and the Ximena weekend show, alongside exclusive video IP such as the Justin Credible Freestyle Series and the UP NEXT artist interview series. Community-facing products include the Power @ Your School program, All-Star Basketball Games, scholarship contests (notably a $10,000 Back to School Scholarship with North-West College), and a concert calendar for the LA market.

Name

Power 106

Legal name

KPWR Radio, LLC

Website

https://power106.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Power 106 (KPWR FM) is a Los Angeles commercial hip-hop and urban contemporary radio station operating under Meruelo Media Group, broadcasting live on 105.9 MHz and streaming online, serving LA-area listeners and advertisers via flagship on-air shows, exclusive artist content, and community programs.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Urban radio broadcasting
• Hip-hop programming
• Live radio streaming
• Music entertainment
• Terrestrial broadcasting

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising Sales: Power 106 generates revenue by selling advertising time to businesses and brands. The Terms of Service indicate the company provides advertising time for terrestrial radio, television broadcast, and digital advertising on its station and digital platforms. Advertising rates, terms, and conditions are negotiated through contracts with agencies and advertisers, with payment due within 30 days of invoice date.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Power 106 (KPWR-FM) is a Los Angeles-based commercial FM radio station that broadcasts hip-hop and urban contemporary music programming to listeners in Southern California. The station produces live on-air shows, celebrity interviews, concert promotions, and digital streaming content for a primarily young, urban audience in the greater Los Angeles market.

Product overview

Power 106 (KPWR FM) is a Los Angeles-based urban contemporary radio station operating as a multi-platform media brand. The core offering is live radio broadcast streaming hip hop and R&B content, complemented by on-demand digital products. The product portfolio includes on-air personality shows (Brown Bag Mornings, Talk To Me Nyce Show, Saturday Night Loud with DJ Carisma, Ximena Radio Show), exclusive video content (Justin Credible Freestyle Series featuring major hip hop artists, UP NEXT artist interviews), podcasts, listener contests and scholarships, a concert calendar, and community engagement through the Power @ Your School program. The station positions itself as a cultural hub connecting audiences with hip hop artists and entertainment news.

Differentiator

Problem solved

Functional benefit

Brands

• Brown Bag Mornings: Morning radio show airing Monday-Friday 5 AM - 10 AM featuring urban contemporary content and interviews
• Justin Credible Freestyle Series
• Saturday Night Loud with DJ Carisma
• Ximena Show
• B-Nyce Show

Products and services

• KPWR-FM 105.9 Power 106 Terrestrial FM radio broadcasting of hip-hop and urban contemporary music targeted at listeners in the Los Angeles metropolitan area.
• Power 106 Live Streaming Online digital audio streaming of the station's live broadcast via the Power 106 website and connected apps for listeners outside the FM broadcast range.
• Power 106 Live Events & Concerts Promotional live music events, concerts, and artist appearances produced or sponsored by the station for listeners and advertisers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor.

• Sahara Las VegasminorGTM or Marketing Partner · 1 June 2026Power 106 is hosting Perritos by the Pool event at Sahara Las Vegas on Independence Day weekend. The partnership includes a VIP weekend getaway prize package, resort fee waivers, and late check-out perks for contest winners.
• McDonald'sminorGTM or Marketing Partner · 1 May 2026Power 106 partnered with McDonald's for Black Music Appreciation Month in June 2026. McDonald's is the presenting sponsor of the Black Music Month initiative, highlighting the greats of Black Music throughout the month of June.
• North-West CollegeminorGTM or Marketing Partner · 1 August 2025Power 106 partners with North-West College for the Back to School Scholarship program, offering a $10,000 scholarship to listeners. North-West College is a healthcare career training institution accredited by ACCSC with 45,000 graduates.
• Six Flags Magic MountainminorGTM or Marketing Partner · 1 May 2025Power 106 partners with Six Flags Magic Mountain for ticket giveaways and contests. Listeners have the opportunity to win free tickets and season passes to the theme park through on-air contests.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio operator (owns Real 92.3 LA, Power 105.1 NYC, Hot 97's parent competitor set, and ~850 stations). It competes broadly with Power 106 through its urban format stations and digital platforms (iHeartRadio) and is a key comparable for ad load, audience reach, and station-level valuation.
• Emmis Communications: Emmis Communications historically operated major-market urban/hip-hop stations (e.g., Hot 97 in NYC until divestiture) and is a broad incumbent comparable for hip-hop radio station operations, audience economics, and sale/leaseback valuation benchmarks.
• Audacy: Audacy is one of the largest U.S. radio broadcasters and podcast publishers, operating major-market stations (e.g., Hot 97 via its New York cluster). It is a broad incumbent peer in urban/hip-hop radio and digital audio monetization.
• Cumulus Media: Cumulus Media operates hundreds of U.S. radio stations across major and mid-sized markets, including urban format stations. It is a broad incumbent peer comparable for station-level economics, advertising rates, and multi-market portfolio value.

Direct peers

• Urban One: Urban One (formerly Radio One) is the leading U.S. radio operator focused on African-American urban formats. It is a direct peer in hip-hop/R&B radio and is comparable in audience targeting, advertiser relationships (especially endemic), and community engagement programming.
• Hot 92.3 (KKLQ-FM, legacy): Hot 92.3 is a Southern California classic hip-hop/R&B station that historically competed with Power 106 for LA's urban radio audience. It remains a direct format peer serving overlapping demographics in the LA market.
• Real 92.3 (KKLQ-FM, LA): KKLQ-FM (Real 92.3) is the principal head-to-head competitor to Power 106 in the Los Angeles hip-hop/R&B format. It is operated by iHeartMedia and competes directly for the same LA listeners and advertisers, making it the most direct local comparable.
• Power 105.1 (WWPR-FM, NYC): WWPR-FM (Power 105.1) is the iHeartMedia-operated hip-hop station in the New York market. It is a direct peer in format (urban contemporary), audience (urban 18–44), and business model (ad-supported FM + digital extensions), and competes for national hip-hop artist bookings and brand partnerships.
• Hot 97 (WQHT-FM): WQHT-FM (Hot 97) is the flagship NYC hip-hop and R&B radio station operated by Mediateo. It is a direct peer to Power 106 — same format (urban contemporary / hip-hop), same target demographic (18–44 urban listeners), and same advertising-driven business model anchored by marquee on-air personalities and signature freestyle/event franchises (e.g., Summer Jam).

Others

• Meruelo Media (parent context): Meruelo Media is the parent company of Power 106 and a relevant context peer — it also owns KDAY, KLOS, KWHY, and KBEH in California, plus a TV subsidiary. It is included as an ecosystem/parent comparable rather than a direct competitor, useful for understanding how Power 106's value is positioned within a multi-station California media portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/power106la
• YouTubeyoutube.com/user/Power106lavideos
• Facebookfacebook.com/Power106LA
• Instagraminstagram.com/power_106
• TikToktiktok.com/@power106la
• LinkedInlinkedin.com/company/power-106

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power 106