SAHARA Las Vegas
SAHARA Las Vegas is a privately held boutique hotel and casino on the Las Vegas Strip's north end, featuring 1,613 rooms, a 60,000 sq ft casino, nine dining venues, and entertainment venues, serving leisure travelers, gamers, convention attendees, and entertainment seekers.
- Company typePrivate
- Founded1952
- HeadquartersLas Vegas, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What SAHARA Las Vegas does
SAHARA Las Vegas operates a single-asset boutique hotel and casino on the north end of the Las Vegas Strip at 2535 Las Vegas Boulevard South, near the Las Vegas Convention Center. Originally opened as the Sahara Hotel and Casino on October 7, 1952, the property was re-imagined and rebranded as SAHARA Las Vegas on August 29, 2019. The integrated resort encompasses over 1,613 guestrooms distributed across three towers with distinct design personalities (Alexandria, Blanca, Marra), a nearly 60,000 square foot casino floor with 600+ slot machines and 50+ table games, nine food and beverage venues, multiple entertainment venues (Magic Mike Live theater, SAHARA Theatre, The Pool concert venue, AZILO Ultra Lounge), spa amenities, and meeting/event spaces. The property is certified as a minority-owned business and operates as a privately held, independent hospitality asset.
The business generates revenue across five core streams: gaming/casino (slots, table games, sports betting via William Hill partnership), hotel accommodations (1,613+ keys with bundled all-inclusive pricing around $54-$89/night promotional rates plus a $54.95/day resort fee), food and beverage (nine on-property venues including celebrity chef concepts), entertainment and events (ticketed shows sold via Ticketmaster and Eventbrite), and a William Hill sports betting partnership. Distribution is primarily direct-to-consumer through the property website (saharalasvegas.com, powered by Travel Tripper booking engine), phone reservations, and walk-in traffic, augmented by third-party platforms (Ticketmaster, Eventbrite, OpenTable) and the Infinity Rewards loyalty program.
The company serves five primary customer segments: leisure travelers and tourists (primary), casino gamers and gaming enthusiasts (primary), entertainment seekers, convention and meeting planners (proximity to Las Vegas Convention Center), and culinary tourists/food enthusiasts. Its go-to-market emphasizes a boutique, approachable alternative to mega-resort Strip properties, differentiated by free parking (saving up to $50/day), transparent all-in pricing, a 60,000 sq ft intimate gaming floor, and a curated F&B and entertainment lineup. The tech stack is standard hospitality infrastructure with no proprietary AI or differentiated platform technology.
SAHARA Las Vegas firmographics
Firmographics- Name
- SAHARA Las Vegas
- Legal name
- SAHARA Las Vegas
- Website
- https://saharalasvegas.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SAHARA Las Vegas is a privately held boutique hotel and casino on the Las Vegas Strip's north end, featuring 1,613 rooms, a 60,000 sq ft casino, nine dining venues, and entertainment venues, serving leisure travelers, gamers, convention attendees, and entertainment seekers.
- Ownership category
- akta.pro rank
SAHARA Las Vegas industry classification
Industry- Product category
- Hotel and Casino
- NAICS
- Casino Hotels (721120), Gambling Industries (7132)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)
- akta.pro secondary industries
- Casino Food, Beverage & Nightlife Operations (MPAEAAAI), Destination Casino Hotels (THAGAJAC), Resort Convention Hotels (THAGALAC)
Keywords
Where SAHARA Las Vegas is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SAHARA Las Vegas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Gaming/Casino Revenue: SAHARA Las Vegas generates gaming revenue from its nearly 60,000 square foot casino floor featuring over 600 slot machines, over 50 table games, a sports book operated in partnership with William Hill, and high limit gaming rooms. Gaming revenue is the core revenue driver for casino-resort properties in this segment.
- Hotel Accommodations: Room revenue from 1,613+ guestrooms across three towers (Alexandria, Blanca, Marra) using a combination of base room rates plus daily resort fees. The property offers various room types from standard rooms to premium suites, with pricing ranging from promotional rates around $54/night up to luxury suite offerings. Resort fees of $54.95/day plus taxes are bundled into quoted rates for transparency.
- Food & Beverage: Revenue from nine on-property dining venues including Maroon by Kwame Onwuachi (Caribbean steakhouse), Balla Italian Soul, Chickie's & Pete's, The Noodle Den, Zeffer's Cafe, Prendi, CASBAR Lounge, The Tangier, and Starbucks. Additional revenue from private dining, group events, and the Ciao Bella Saturday brunch program at $55 per guest.
- Entertainment & Events: Revenue from ticketed entertainment events including Magic Mike Live (theater show), pool concerts (Arrival from Sweden, X Ambassadors, Spin Doctors), Tuff-N-Uff MMA events at SAHARA Theatre, and recurring programming like Dueling Pianos and Mala Vida Latin Nights. Tickets sold via Ticketmaster and Eventbrite.
- Sports Betting Partnership: The William Hill Sportsbook generates sports betting revenue through a partnership arrangement. SAHARA earns a share of sports wagering activity from its on-property sportsbook and mobile betting account sign-ups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Vegas Escape All-In Rate |
| Subscription | Pay-as-you-go | No Resort Fee Stays with Free Brunch |
| Subscription | Pay-as-you-go | All-In Rates from $89 with Free Breakfast |
| Subscription | Pay-as-you-go | Alexandria Tower - 15% Off + $75 Resort Credit |
| Subscription | Pay-as-you-go | Locals Only - No Resort Fees |
| Subscription | Pay-as-you-go | Standard Room Rate |
| Unit Pricing | Pay-as-you-go | Ciao Bella Brunch - Saturday |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels13 records
SAHARA Las Vegas product offering
Product offeringCore offering
SAHARA Las Vegas operates a boutique-style hotel and casino on the north end of the Las Vegas Strip, offering 1,613+ guestrooms across three towers (Alexandria, Blanca, Marra), a nearly 60,000 sq ft casino floor with 600+ slots and 50+ table games, nine dining venues, multiple entertainment venues, the Infinity Rewards loyalty program, and meeting/event spaces. Revenue is generated from room accommodations, gaming, food and beverage, entertainment, and a William Hill sportsbook partnership.
Product overview
SAHARA Las Vegas is a re-imagined boutique-style hotel and casino on the Las Vegas Strip offering a unified hospitality portfolio. The property features over 1,613 guestrooms across three distinctive towers: Alexandria Tower (premium accommodations near Amina Spa), Blanca Tower (pop-art inspired 196 rooms), and Marra Tower (modern contemporary design). The casino spans nearly 60,000 square feet with over 600 slot machines and 50+ table games, managed through the Infinity Rewards loyalty program. Dining offerings include Balla Italian Soul (Chef Shawn McClain), Chickie's & Pete's (ESPN's No. 1 Sports Bar), The Noodle Den (Chinese exhibition kitchen), Zeffer's Cafe (elevated casual), and Maroon by Kwame Onwuachi (Caribbean steakhouse). Entertainment includes Magic Mike Live theater show, AZILO Ultra Lounge pool venue, CASBAR Lounge, The Tangier bar, The Pool with concert series, and SAHARA Theatre. Amenities encompass Amina Spa, fitness studios, free parking (self and valet), and meetings/events venues. The property originally opened in 1952 and was rebranded as SAHARA Las Vegas in August 2019.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free parking saves guests up to $50 daily compared to neighboring hotels
- +2 more outcomes
Companies that use SAHARA Las Vegas
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
SAHARA Las Vegas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
SAHARA Las Vegas partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Las Vegas Convention and Visitors Authority (LVCVA)coreLVCVA launched The Fabulous 5-Day Sale, the city's first-ever destination-wide promotional event from September 22-26, 2025, featuring over 100 deals across Las Vegas resorts. SAHARA participated with up to 50% off room rates, waived resort fees, free parking, and discounted spa services. LVCVA CEO Steve Hill described it as unprecedented city-wide collaboration inviting travelers to experience Las Vegas at unbeatable value.
- Project 150minorSAHARA Las Vegas partnered with Project 150 to host the Las Vegas Prom Closet, a community initiative providing free formal attire (dresses, suits, shoes) to approximately 1,000 high school students for their proms. SAHARA executives presented a $20,468.83 donation check during the event held at the SAHARA ballroom. The partnership supports SAHARA Cares community initiative and local youth.
- William HillcoreWilliam Hill operates the sportsbook at SAHARA Las Vegas in collaboration with the property. The partnership provides SAHARA's gaming offering with groundbreaking wagering technologies and Nevada's largest sports betting menu. William Hill mobile account signup is available on-property, enabling guests to wager from anywhere in Nevada. SAHARA benefits from sports betting revenue share while William Hill gains prime Strip casino placement.
- TicketmastercoreTicketmaster serves as the primary ticketing platform for SAHARA Las Vegas entertainment events including Magic Mike Live, pool concerts (Arrival from Sweden, X Ambassadors, Spin Doctors, Elefante Live), Tuff-N-Uff MMA events, and other ticketed experiences at SAHARA Theatre and The Pool venue.
- EventbritecoreEventbrite serves as secondary ticketing platform for SAHARA Las Vegas recurring events including Dueling Pianos, Mala Vida Latin Nights, PRIDE Pool Party, Sin City Swim Week, and other entertainment programming. Provides RSVP functionality for free events and ticket sales for paid experiences.
- OpenTableminorOpenTable provides restaurant reservation functionality for Balla Italian Soul and Ciao Bella Brunch at SAHARA Las Vegas, enabling diners to search availability and book tables directly through the platform.
- Grand Sierra ResortminorListed as a partner in SAHARA Las Vegas marketing materials under 'Our Partners.' Grand Sierra Resort is a major hotel-casino property in Reno, Nevada. Nature of partnership appears to be mutual cross-promotion or affiliate relationship.
- Meruelo Media Los AngelesminorListed as a partner in SAHARA Las Vegas marketing materials under 'Our Partners.' Meruelo Media is a media company based in Los Angeles. Nature of partnership appears to be mutual cross-promotion or media partnership.
- Travel TrippercoreTravel Tripper provides booking engine technology powering stay.saharalasvegas.com and integrating with the main website. The platform enables room search, availability checking, rate comparison, and reservation completion for direct bookings.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
SAHARA Las Vegas competitors and assessment
Company assessmentDirect peers
- Excalibur Hotel & Casino: Excalibur is an MGM-operated mid-scale Strip hotel-casino with thousands of rooms, a sizable gaming floor, and value pricing — directly comparable to SAHARA's integrated mid-tier resort model targeting cost-conscious leisure and family travelers on the Strip.
- Circus Circus Las Vegas: Circus Circus is a North Strip hotel-casino with a large room inventory, casino floor, and family-friendly entertainment — competing directly with SAHARA for North Strip value-conscious travelers and convention overflow demand, with similar mid-tier ADR positioning.
- The STRAT Hotel, Casino & SkyPod: The STRAT is a North-end Las Vegas Strip hotel-casino with a similar mid-scale, value-oriented positioning to SAHARA — competing for the same price-sensitive leisure travelers and convention-adjacent guests at the northernmost end of the Strip with a comparable mix of gaming, dining, and entertainment.
- The LINQ Hotel + Experience: The LINQ is a Caesars-operated Strip hotel-casino with a mid-scale room count, gaming floor, and entertainment programming (including the LINQ Promenade) — a closely comparable integrated mid-tier resort concept to SAHARA with similar target customer overlap.
- Luxor Las Vegas: Luxor is an MGM-operated Strip hotel-casino with a large room inventory and gaming floor in the value-to-mid-tier ADR band — comparable to SAHARA as a Strip integrated resort serving similar leisure and convention-adjacent demand with similar amenity mix.
- Treasure Island Las Vegas: Treasure Island is a mid-scale Strip hotel-casino with gaming, multiple restaurants, and entertainment venues — comparable to SAHARA in its integrated resort structure and target customer mix of value-oriented leisure travelers on the Strip.
Broad incumbents
- MGM Resorts International: MGM Resorts operates multiple Strip properties (Bellagio, MGM Grand, Excalibur, Luxor, etc.) including direct competitors to SAHARA — a broad incumbent that competes for the same leisure, gaming, and convention demand across a portfolio many times larger than SAHARA's single property.
- Caesars Entertainment: Caesars operates multiple Strip properties (Caesars Palace, The LINQ, Paris, Horseshoe, etc.) and also owns William Hill — directly relevant as both a competitor to SAHARA in the mid-tier integrated resort space and as the parent of its sportsbook partner, creating a structural relationship dimension to the comparison.
Regional players
- Palace Station Hotel & Casino: Palace Station is a Station Casinos-operated locals-focused hotel-casino near the Las Vegas Strip with gaming, dining, and entertainment — comparable to SAHARA's product mix (gaming + lodging + F&B) but targeting primarily Las Vegas locals and regional drive-in guests rather than Strip tourists.
- Gold Coast Hotel & Casino: Gold Coast is a locals-oriented hotel-casino off the Strip with gaming, dining, and entertainment — comparable to SAHARA's integrated resort model but primarily serving Las Vegas residents and drive-market regional visitors rather than Strip tourists.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SAHARA Las Vegas social profiles
Digital presenceSAHARA Las Vegas financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAHARA Las Vegas leadership team
Management profileNumber of profiles
Profiles2 records
SAHARA Las Vegas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAHARA Las Vegas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAHARA Las Vegas
What does SAHARA Las Vegas do?
SAHARA Las Vegas operates a boutique-style hotel and casino on the north end of the Las Vegas Strip, offering 1,613+ guestrooms across three towers (Alexandria, Blanca, Marra), a nearly 60,000 sq ft casino floor with 600+ slots and 50+ table games, nine dining venues, multiple entertainment venues, the Infinity Rewards loyalty program, and meeting/event spaces. Revenue is generated from room accommodations, gaming, food and beverage, entertainment, and a William Hill sportsbook partnership.
Is SAHARA Las Vegas a public or private company?
SAHARA Las Vegas is a private company. It is classified as unknown and is currently operating.
When was SAHARA Las Vegas founded?
SAHARA Las Vegas was founded in 1952. It employs 1,001 to 5,000 people.
Where is SAHARA Las Vegas based?
SAHARA Las Vegas is headquartered in Las Vegas, United States, in the North America region.
How does SAHARA Las Vegas make money?
Five revenue lines are on record. Gaming/Casino Revenue is the primary driver. The others are hotel Accommodations, food & Beverage, entertainment & Events and sports Betting Partnership.
Who are SAHARA Las Vegas's main competitors?
Direct peers on record are Excalibur Hotel & Casino, Circus Circus Las Vegas, The STRAT Hotel, Casino & SkyPod, The LINQ Hotel + Experience, Luxor Las Vegas and Treasure Island Las Vegas. Broad incumbents are MGM Resorts International and Caesars Entertainment. Regional players are Palace Station Hotel & Casino and Gold Coast Hotel & Casino.
Does SAHARA Las Vegas have an API?
No public API is recorded for SAHARA Las Vegas.
What industry is SAHARA Las Vegas in?
SAHARA Las Vegas's product category is Hotel and Casino. Its primary akta.pro industry code is MPAEAAAA, Integrated Casino Resorts (Casino + Hotel/Entertainment), with a secondary code of MPAEAAAI, Casino Food, Beverage & Nightlife Operations. Its NAICS code is 721120 and its SIC code is 7000.