Virginia Mental Health Access Program (VMAP)

What Virginia Mental Health Access Program (VMAP) does

Virginia Mental Health Access Program (VMAP) is a statewide, state- and federally-funded nonprofit initiative established in 2018 that provides mental health consultation, provider education, and care navigation to Virginia primary care clinicians (PCPs) treating patients aged 0-21 and pregnant or postpartum people. VMAP was created through a $15.66M Health Resources and Services Administration (HRSA) grant awarded to the Virginia Department of Health in partnership with the Virginia Chapter of the American Academy of Pediatrics, and is administered by the Medical Society of Virginia Foundation under the direction of the Virginia Department of Behavioral Health and Developmental Services. All core services are free to Virginia providers; funding flows from a combination of state general fund appropriations and the federal HRSA award.

The program's core product is the VMAP Line (1-888-371-8627), a telephone consultation service offering same-day psychiatric and mental health consultation, typically returning calls within 30 minutes, staffed by child and adolescent psychiatrists, developmental pediatricians, and licensed mental health professionals. The line is augmented by five regionally-staffed hubs (Northern, Eastern, Central, Southwest, Western) embedded in major Virginia health systems (Inova/Children's National, CHKD, VCU, Mt. Rogers CSB, UVA/Centra) and by specialty options including "Press 6" for patients under 6 and the Moms+ Line for perinatal patients. Supporting the consultation line is a multi-modal provider education portfolio (REACH PPP mini-fellowship, VMAP ECHO virtual cohorts, Pearls & Pitfalls webinars, Stronger Starts, STAT autism certification, PEACE perinatal curriculum, Beyond the Basics) plus the VMAP Guidebook reference content and care navigation services connecting patients to local mental health resources.

VMAP's business model is non-commercial: services carry no charge to providers and there is no product revenue. Reach is driven by community-led GTM through medical society partnerships (VA-AAP, Medical Society of Virginia, VAFP), regional hub networks, an online provider portal (Salesforce Experience Cloud), and word-of-mouth. The program has reached 25% of Virginia prescribers treating pediatric patients, trained over 2,298 clinicians, and completed over 13,000 consultation calls supporting care for 11,000 pediatric patients, operating in a state where 100% of localities are mental health professional shortage areas and Virginia ranks 48th in youth mental health access.

Name

Virginia Mental Health Access Program (VMAP)

Legal name

Virginia Mental Health Access Program

Website

https://vmap.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Virginia Mental Health Access Program (VMAP) is a state- and federally-funded initiative that provides free same-day mental health consultation, provider education, and care navigation to Virginia primary care clinicians treating pediatric (0-21) and perinatal patients across five regional hubs.

Ownership category

akta.pro rank

Product category

Pediatric Mental Health Consultation Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

akta.pro secondary industries

Population Health Outreach, Preventive Care & Screening Virtual Programs (Payer-Sponsored) (HLALACAL), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

Keywords

• Pediatric mental health
• Mental health consultation
• Provider education programs
• Care navigation services
• Perinatal mental health

Headquarters

HQ city

Virginia

HQ country

El Salvador

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. State and Federal Government Funding: VMAP is funded by state general fund dollars managed by the Department of Behavioral Health and Developmental Services (DBHDS) and by a federal HRSA grant. This constitutes the entirety of VMAP's operational funding. Services are provided at no cost to Virginia providers.
2. HRSA Federal Grant: VMAP receives support from the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $15,662,521 with 0 percent financed with non-governmental sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

VMAP is a statewide initiative that provides mental health consultation, provider education, and care navigation services to Virginia primary care clinicians treating pediatric patients (0–21 years) and pregnant/postpartum patients. Core services include the VMAP Line (same-day telephone consultation with child/adolescent psychiatrists and mental health professionals), structured education programs (REACH PPP, VMAP ECHO, Pearls & Pitfalls), and care navigation to connect families with local mental health resources—all delivered free of charge to Virginia providers.

Product overview

Virginia Mental Health Access Program (VMAP) is a statewide initiative that operates as a multi-component program rather than a single unified software product. The core offering is the VMAP Line, a consultation hotline providing same-day psychiatric consultation and care navigation for primary care providers treating pediatric (0-21) and perinatal patients. Supporting this are provider education programs including REACH PPP (mini-fellowship), VMAP ECHO (virtual learning cohorts), Pearls & Pitfalls (webinars), and STAT Certification. VMAP also provides the VMAP Guidebook as a clinical resource, plus specialized programs like Stronger Starts for early childhood and PEACE for perinatal mental health. Regional hub services provide locally-based care navigation across five Virginia regions. The VMAP for Moms+ sub-brand extends services to maternal mental health. All services are provided at no cost to Virginia providers, funded by state general funds and HRSA grants.

Differentiator

Problem solved

Functional benefit

Brands

• VMAP for Moms+: A specialized initiative focused on maternal mental health, providing education and consultation for providers treating pregnant and postpartum individuals with mental health concerns. Includes dedicated staff roles, the Moms+ Line, and the PEACE (Perinatal Education for Advanced Clinical Expertise) training program.

Products and services

• VMAP Line A free telephone-based mental health consultation hotline offering same-day psychiatric and mental health consultation for Virginia primary care clinicians regarding patients 21 and under, with care navigation to help patients connect with mental health resources. Calls are typically returned within 30 minutes during operating hours (Mon-Fri 9 AM - 5 PM, 40 hours per week). Includes dedicated lines for pediatric (Press 2), early childhood (Press 6 for Under 6), and perinatal patients (Press 1 for Moms+).
• Care Navigation Services Services helping patients and families connect directly with local mental health resources and referrals, with follow-up communication to PCPs regarding recommendations, facilitating ongoing care coordination across the Virginia mental health provider network.
• Regional Hub Services Statewide regionally-based teams familiar with local PCPs, practices, trends, needs, and resource availability across five Virginia regions (Northern, Eastern, Central, Southwest, Western), hosted at major Virginia health systems including VCU, UVA, CHKD, Inova/Children's National, Centra, and Mt. Rogers CSB.
• REACH PPP (Patient-Centered Mental Health in Pediatric Primary Care) A pediatric mental health training developed by The REACH Institute, adapted for Virginia PCPs. Includes a 3-day interactive in-person course followed by a 6-month case-based distance learning program, with optional CME/MOC credits available.
• VMAP ECHO Virtual monthly learning cohorts with specialized focus areas including Common Conditions, Birth to Five, Adolescent and Young Adult Mental Health, and Early Childhood Systems of Care for Kids. Optional $50 CME package provides up to 20 CME & MOC-2 and 25 MOC-4 points.
• Pearls & Pitfalls Bi-monthly virtual webinars on critical topics in pediatric mental health designed for primary care clinicians, covering topics like prescribing antidepressants, stimulants, and adolescent behavioral issues.
• VMAP Guidebook A compilation of evidence-based practices, up-to-date resources, and practical knowledge for pediatric and adolescent healthcare providers, including comprehensive Care Guides covering depression, suicidality, anxiety, trauma, ADHD, bipolar disorder, psychosis, substance use, eating disorders, and sleep challenges, with screening tools, treatment options, and patient handouts.
• STAT Certification (Screening Tool for Autism in Toddlers) Training program for community-based PCPs to learn screening and diagnosis of autism in young children, including free STAT certification valued at over $1,500.
• Stronger Starts Lunch and learn series focused on early childhood essentials, relational health, and prevention techniques for pediatric well-visits, based on the Keystones of Development curriculum from Mount Sinai Parenting Center.
• Early Childhood Guidebook 100-page supplement to the main VMAP Guidebook featuring evidence-based screeners, psychopharmacology, and resources specifically for early childhood prescribers (patients under 6).
• Birth to Five: A Deeper Dive ECHO ECHO cohort addressing infant and early childhood mental health concerns in busy primary care practices, covering topics like challenging behaviors, attachment, anxiety, ADHD, and sleep challenges. Optional $50 CME package available.
• Beyond the Basics Advanced learning opportunity for former REACH PPP participants designed to bridge gaps in handling complex pediatric mental health cases. $100 registration fee includes up to 14 CME/MOC 2 credits and lodging for those traveling 30+ miles.
• VMAP for Moms+ Dedicated program for maternal mental health access providing consultation and education for Virginia prescribers treating pregnant and postpartum patients. Includes dedicated staff roles, the Moms+ Line, and the PEACE training program.
• Emergency Department Pediatric Mental Health Training Webinars and trainings for emergency department providers covering aggression, psychosis, suicidality, and substance use in pediatric patients, offered through VCU Health Continuing Education (ACCME, ACPE, ANCC accredited).
• PEACE (Perinatal Education for Advanced Clinical Expertise) 2-day perinatal mental health education program for Virginia prescribers caring for pregnant and postpartum individuals, developed in partnership with Postpartum Support Virginia (PSVa).

Quantifiable outcome

• Over 13,000 consultation calls completed supporting care for 11,000 pediatric patients statewide
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered supporting and core.

• Virginia Tech Carilion School of MedicinesupportingStrategic or Co-development Partner · 1 January 2026Dr. Jennifer Wells serves as VMAP For Moms+ Physician Lead, affiliated with Virginia Tech Carilion School of Medicine.
• Mount Sinai Parenting CentersupportingStrategic or Co-development Partner · 1 January 2026VMAP Stronger Starts is based on the Keystones of Development curriculum from Mount Sinai Parenting Center. Expert faculty deliver training on early childhood essentials and relational health.
• Postpartum Support Virginia (PSVa)coreStrategic or Co-development Partner · 1 January 2024PSVa partners with VMAP for Moms+ to deliver the PEACE perinatal mental health education program. Amy Hammond serves as VMAP For Moms+ Project Lead & Education Manager, affiliated with PSVa.
• Unite VirginiacoreTechnology or Integration · 1 January 2024VMAP partners with the Unite Virginia network to build a robust mental health provider resource and referral network. This partnership supports VMAP's care navigation services and the entire Unite Virginia network and state community partners.
• VCU Health Continuing EducationsupportingStrategic or Co-development Partner · 1 January 2024VMAP ED provider education programs are offered through VCU Health Continuing Education. VCU Health is jointly accredited by ACCME, ACPE, and ANCC to provide continuing education for the healthcare team.
• University of Virginia School of MedicinesupportingStrategic or Co-development Partner · 1 January 2024UVA School of Medicine is accredited by ACCME and serves as an ABMS Multi-Specialty Portfolio Sponsor for VMAP ECHO CME credits. Provides MOC Part 2 and Part 4 credit opportunities.
• UVA and CentracoreImplementation/ SI/ Consulting Partner · 1 January 2022Western region hub operated out of UVA and Centra since 2022. Provides regionally-based consultation team familiar with western Virginia PCP practices and local resource availability.
• Children's Hospital of the King's Daughters (CHKD)coreImplementation/ SI/ Consulting Partner · 1 January 2021Eastern region hub operated out of CHKD since 2021. Provides regionally-based consultation team familiar with eastern Virginia PCP practices, local trends and needs, and resource availability.
• Children's Hospital of Richmond at VCUcoreImplementation/ SI/ Consulting Partner · 1 January 2021Central region hub operated out of Children's Hospital of Richmond at VCU since 2021. Provides regionally-based consultation team for central Virginia PCPs.
• Mt. Rogers CSBcoreImplementation/ SI/ Consulting Partner · 1 January 2021Southwest region hub operated out of Mt. Rogers CSB since 2021. Provides regionally-based consultation team for southwest Virginia PCPs.
• Virginia Department of Behavioral Health and Developmental Services (DBHDS)coreStrategic or Co-development Partner · 1 January 2020DBHDS is the state agency that manages VMAP, providing oversight and state general fund dollars. VMAP was established through HRSA grant awarded to VDH in partnership with the Virginia Chapter, AAP. DBHDS named MSVF as VMAP program administrator in 2020.
• Medical Society of Virginia Foundation (MSVF)coreStrategic or Co-development Partner · 1 January 2019MSVF serves as the program administrator for VMAP, named by DBHDS in 2020. MSVF provides organizational infrastructure and administrative support for VMAP operations. Ally Singer Wright serves as VMAP Assistant Vice President.
• The REACH InstitutecoreStrategic or Co-development Partner · 1 January 2019The REACH Institute developed the REACH PPP pediatric mental health training program. VMAP offers this program adapted for Virginia PCPs in partnership with VA-AAP. REACH PPP is a mini-fellowship followed by case-based distance learning.
• Inova and Children's National Hospital (CNH)coreImplementation/ SI/ Consulting Partner · 1 January 2019Northern region hub operated out of Inova and Children's National Hospital since 2020. Includes care navigation and licensed mental health professionals (LMHPs) to assist with VMAP Line consultations with PCPs.
• Virginia Department of Health (VDH)coreStrategic or Co-development Partner · 1 January 2018VDH received the original HRSA grant establishing VMAP in 2018, partnering with the Virginia Chapter, AAP. VDH continues to partner with VMAP as a current partner, hosting HRSA Program Director Bethany Geldmaker, PhD, PNP.
• Virginia Chapter, American Academy of Pediatrics (VA-AAP)coreStrategic or Co-development Partner · 1 January 2018VA-AAP partnered with VDH on the original HRSA grant establishing VMAP. VMAP holds provider education programs in partnership with VA-AAP. Dr. Sandy Chung serves as VMAP Medical Director, affiliated with VA-AAP.
• Virginia Coalition for School Mental Health (VCSMH)supportingStrategic or Co-development PartnerPartner organization supporting VMAP's school mental health initiative expanding support for K-12 schools and providers.
• Virginia Association of School Nurses (VASN)supportingStrategic or Co-development PartnerPartner organization for school mental health resources, with VMAP supporting the School Nurse Toolkit.
• Virginia Family Resource Coalition (VAFRC)supportingStrategic or Co-development PartnerStatewide coalition partner supporting VMAP's family and community resource connections.
• State Council of Higher Education for Virginia (SCHEV)supportingStrategic or Co-development PartnerHigher education partner supporting VMAP's workforce development and training initiatives for Virginia healthcare providers.
• Carilion Children'ssupportingImplementation/ SI/ Consulting PartnerHealthcare system partner supporting VMAP regional hub services in western Virginia.
• Virginia Academy of Family Physicians (VAFP)supportingStrategic or Co-development PartnerFamily medicine professional organization partner supporting VMAP's reach to family physicians treating pediatric patients.

Scale indicators11 records

Recent moves25 records

Expansion highlights6 records

Direct peers

• Massachusetts Child Psychiatry Access Program (MCPAP): The original statewide pediatric mental health access program, MCPAP provides same-day child psychiatry consultation and care navigation to Massachusetts PCPs — the direct model that VMAP and similar HRSA-funded state programs replicate.
• North Carolina Psychiatry Access Line (NC-PAL): A statewide HRSA-funded pediatric mental health access program offering provider-to-psychiatrist consultation, care navigation, and education to North Carolina PCPs — directly comparable in structure, funding source, and target users to VMAP.
• Maryland Pediatric Mental Health Access Program: Another HRSA-funded state pediatric mental health access program offering telephone-based psychiatric consultation to PCPs for pediatric patients — operating on the same access-line model as VMAP.
• Colorado Pediatric Psychiatry Consultation & Access Program: A statewide pediatric mental health access program that provides real-time psychiatric consultation and training to Colorado primary care providers, structurally aligned with VMAP's consultation + education model.

Emerging players

• REACH Institute: Developed the REACH PPP mini-fellowship that VMAP licenses and delivers to Virginia PCPs; REACH trains community PCPs nationally in pediatric mental health, intersecting with VMAP's core provider education offering.
• Postpartum Support Virginia (PSVa): VMAP's strategic partner for the Moms+ perinatal mental health program and PEACE training; comparable in that it specializes in maternal mental health provider education and patient support in Virginia.

Others

• Unite Virginia: A statewide social determinants referral network that VMAP partners with for care navigation; comparable in serving as Virginia's community resource backbone, though broader in social-service scope.

Broad incumbents

• Virginia Department of Behavioral Health and Developmental Services (DBHDS): The state agency that manages and funds VMAP; operates broadly across Virginia's behavioral health system, with VMAP representing its pediatric mental health access arm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwjKmO8SmBILjVnSI8s1Hdw
• Facebookfacebook.com/VMAPVA
• LinkedInlinkedin.com/company/virginia-mental-health-access-program-vmap
• Instagraminstagram.com/vmapva

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Mental Health Access Program (VMAP)