Medical Society of Virginia

What Medical Society of Virginia does

Medical Society of Virginia (MSV) is a nonprofit professional physicians' organization founded in 1820 and headquartered in Richmond, Virginia. It is the oldest medical society in Virginia and represents more than 30,000 physicians, residents, medical students, physician assistants, and PA students across the Commonwealth. MSV operates a portfolio of interconnected programs including SafeHaven (a confidential physician wellbeing program with statutory legal protections), the Virginia Mental Health Access Program (VMAP, where MSV Foundation serves as statewide administrator), HealthHaven/APAL (adult substance use consultation), the Physician Leadership Institute, Thrive (financial wellness for trainees), CME accreditation services, public health initiatives (Stroke Smart, SMBP monitoring, VR vaccination games), and advocacy infrastructure (MSVPAC, Lobby Days, Advocacy Summit, WCOC 365). The organization also runs the MSV Insurance Agency, offering professional liability, business, health, and cyber liability coverage to Virginia clinicians, with insurance revenue supporting MSV operations.

MSV's revenue model is multi-stream and characteristic of a membership-based professional association: annual membership dues tiered by member category ($0 for residents, $50 for 4-year MSV+AMA medical student bundle, $100 for PAs, up to $499 for full-time physicians), insurance commissions, MSV Foundation donations and endowments (Medical and PA Student, Educational, Physician Wellness, Policy/Advocacy), MSVPAC political contributions ($250-$2,400 individual, $10,000+ corporate), CME joint providership fees, event sponsorships, Physician Leadership Institute tuition ($2,000 member / $2,500 non-member), and commemorative coin sales. Distribution relies on a community-led, event-driven go-to-market combining direct membership sign-up through the mx.msv.org portal, six medical school chapters, local component societies, specialty societies, and high-touch advocacy events (Annual Meeting in October, Advocacy Summit in June, Lobby Days in February). Operational technology is modest: a member portal, MSV Connect community platform, podcast distribution for CME, and externally-built VR content, with no documented AI/ML capabilities or public APIs.

MSV is governed by its membership through the House of Delegates and Board of Directors, organized under 501(c)(3) (MSV Foundation) and 501(c)(4) (MSVPAC) provisions, with no parent company or private equity ownership. Key partnerships include the Virginia Department of Health, Virginia Department of Behavioral Health and Developmental Services, VITAL WorkLife, EVMS, Practice Management Institute, and various premier partner vendors (Rx4Miracles, Medical Advantage, Dominion Payroll, Truist, PEAKE, Hancock Daniel).

Name

Medical Society of Virginia

Legal name

Medical Society of Virginia

Website

https://msv.org

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Society of Virginia is a 200-year-old nonprofit professional association representing 30,000+ physicians, PAs, residents, and medical students in Virginia, providing advocacy, CME, wellbeing programs, insurance products, and physician leadership development across the Commonwealth.

Ownership category

akta.pro rank

Product category

Professional Physician Association Services

NAICS

Health Care and Social Assistance (62), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Patient Advocacy, Navigation & Access to Care (BPAGACAH)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Professional physician association
• Continuing medical education
• Physician advocacy services
• Medical professional liability insurance
• Physician wellbeing programs

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues priced by category ranging from $0 (residents) to $499 (full-time physicians). Medical students can obtain 4-year MSV + AMA membership for $50. Physician assistants pay $100 annually.
2. Insurance Products: MSV Insurance Agency provides professional liability insurance, business insurance, group and individual health coverage, and cyber liability insurance for Virginia physicians and PAs. Revenue from the insurance agency supports MSV operations.
3. Foundation Donations and Grants: The MSV Foundation (MSVF) accepts donations and manages endowment funds including the Medical and PA Student Endowment Fund, Educational Endowment Fund, Physician Wellness Endowment Fund, and Policy/Advocacy Endowment Fund.
4. MSVPAC Contributions: Political Action Committee that raises funds from physicians and PAs to support advocacy efforts. Contribution levels range from $250 to $2,400 for individuals and up to $10,000+ for corporate sponsors.
5. Events and Programs: Revenue from the Physician Leadership Institute ($2,000-$2,500), annual meeting sponsorships, and commemorative coin sales (bronze $40, silver $240, gold $540, collector bundle $740+).
6. CME Accreditation Services: Joint providership and accreditation services for continuing medical education activities. MSV is an Accredited Provider authorized by ACCME.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

The Medical Society of Virginia is a nonprofit professional association that sells physician and physician assistant memberships, delivers continuing medical education programs, operates confidential physician wellbeing services (SafeHaven), runs state-level mental health access initiatives (VMAP, APAL/HealthHaven), provides insurance products through its agency, and conducts policy advocacy before the Virginia General Assembly on behalf of its members.

Product overview

The Medical Society of Virginia operates as a membership-based professional association offering a portfolio of interconnected programs and services. The core offerings include physician wellbeing support through SafeHaven (confidential mental health resources), mental health access programs (VMAP, HealthHaven/APAL), public health initiatives (Stroke Smart, SMBP Monitoring, VR Vaccines), and professional development (Physician Leadership Institute, CME, CME On the Go). Additional services include member networking platforms (MSV Connect, Physician Directory, Job Board), practice support tools (Insurance Agency, Prescription Savings, Practice Management Resources), advocacy programs (MSVPAC, Lobby Days, WCOC 365, Advocacy Summit), and financial wellness (Thrive for students/residents). The organization also administers the MSV Foundation with endowment programs and commemorative initiatives. This multi-faceted approach supports Virginia physicians and PAs throughout their careers from medical school through retirement.

Differentiator

Problem solved

Functional benefit

Brands

• MSV Foundation: Develops programs and initiatives to nurture physician and PA leadership, provider wellness, and improvements in healthcare quality
• MSVPAC
• SafeHaven
• HealthHaven Recovery
• VMAP
• Physician Leadership Institute
• Thrive

Products and services

• SafeHaven Confidential wellbeing resource program for healthcare practitioners providing support for burnout, career fatigue, and mental health issues with statutory legal privilege protections (HB115/SB120) ensuring communications cannot be disclosed in legal proceedings.
• Virginia Mental Health Access Program (VMAP) Statewide initiative helping healthcare providers better care for children and adolescents with mental health conditions through provider education and increased access to child psychiatrists, psychologists, social workers, and care navigators.
• Adult Psychiatric Access Line (APAL) / HealthHaven Recovery Adult substance use training, consultation, and referral program designed for primary care providers to treat and respond to substance use disorders, with addiction medicine specialists, psychiatrists, and care navigators available for consultation.
• Pathways to Medicine Career guidance program encouraging students in grades 6-12 from underrepresented minority groups to consider healthcare careers through school visits and mentoring, aimed at reducing health disparities in underserved areas.
• Physician Leadership Institute (PLI) Project-based leadership development program designed for physicians and physician assistants, with CME credits and Certificate of Completion; pricing $2,000 for MSV members and $2,500 for non-members.
• Thrive Financial wellness program supporting Virginia medical students and residents on cash flow, credit, saving, and debt repayment, with pro bono access to Certified Financial Planners (CFPs).
• Stroke Smart Public health program providing stroke awareness education and materials (wallet cards, magnets, posters) to medical practices to improve stroke patient outcomes by reducing prehospital delay.
• Self-Measured Blood Pressure (SMBP) Monitoring Initiative Program offering practices up to 30 wireless blood pressure monitors at no cost in exchange for de-identified patient data, supporting hypertension management and SMBP-specific CPT code reimbursement.
• MSVF Virtual Reality and Vaccines Program Virtual reality games (Rocket Launch and Fantasy Adventure) for children under 12 to reduce vaccination anxiety during pediatric clinics; developed with EVMS, Dr. Jose Morey, Ad Astra Media, and Ever Medical Technologies, available in English and Spanish.
• Continuing Medical Education (CME) ACCME-accredited CME program offering courses, joint providership for Virginia organizations, and accreditation services for other eligible organizations.
• CME On the Go Podcast-based continuing education delivering short focused 30–90 minute episodes earning CME credit on topics including VMAP, human trafficking, and medical malpractice.
• MSV Connect Private members-only online platform enabling MSV members to connect, discuss, ask questions, and learn through community forums and collaboration spaces.
• Virginia Physician Job Board Online employment platform allowing users to post resumes, apply for jobs, and receive alerts for Virginia physician positions.
• MSV Insurance Agency Insurance agency offering professional liability insurance, business insurance, group and individual health coverage, and cyber liability insurance for Virginia physicians and PAs, with revenue supporting MSV operations.
• MSVPAC Nonpartisan Political Action Committee raising funds from physicians and PAs to engage in the political process throughout the Commonwealth and support MSV's advocacy efforts.

Quantifiable outcome

• Insurance agency revenue goes directly back to support MSV advocacy and member services
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core, major, minor, strategic, premier and trusted.

• VITAL WorkLifecoreStrategic or Co-development PartnerPartnership to offer SafeHaven comprehensive well-being resources for physicians and PAs struggling with stress, burnout, and COVID-19 effects. VITAL WorkLife provides the service platform while MSV manages the program with legal protections.
• Virginia Department of Health (VDH)coreStrategic or Co-development PartnerVDH partners with MSV on public health initiatives including Stroke Smart program, Medicaid unwinding resources, Self-Measured Blood Pressure monitoring, and chronic care management programs for independent practices.
• Virginia Department of Behavioral Health and Developmental ServicescoreStrategic or Co-development PartnerAppointed MSV Foundation as program administrator for VMAP (Virginia Mental Health Access Program), a statewide initiative helping healthcare providers care for children with mental health conditions through education and child psychiatrist consultations.
• EVMS (Eastern Virginia Medical School)majorStrategic or Co-development PartnerMSV Foundation partners with EVMS on the VR Vaccination Program funded by CDC Foundation Grant. EVMS collaboration enables development and deployment of virtual reality games to reduce pediatric vaccination anxiety.
• Dr. Jose Morey / Ad Astra Media / Ever Medical TechnologiesmajorTechnology or IntegrationTechnology partners who developed VR games (Rocket Launch and Fantasy Adventure) for the MSV Foundation's vaccination program. Games available in English and Spanish.
• The Doctors CompanyminorOthersThe Doctors Company provides $250 charitable contributions for recipients of Salute to Service awards in Uninsured/Underserved and Medical Profession categories, plus $1,200 scholarship for Patient Safety award winner.
• MSV Alliance (former)minorOthersFormer MSV Alliance provides $1,000 gift for Early Career Physician Service Award (student loans) and $1,000 scholarship plus $250 charitable contribution for Medical Student/Resident award.
• Practice Management Institute (PMI)strategicChannel Partner/ Reseller/ DistributorMSV partners with PMI to provide specialized practice management classes for medical office professionals across Virginia. Topics include billing, coding, telehealth reimbursement, patient collections, and certifications (CMC, CMIS, CMOM). MSV members save 10%.
• SafeHaven HealthcoreStrategic or Co-development PartnerSafeHaven program developed and operated by MSV with legal protections (HB115/SB120). The program expanded in 2021 to include nurses, pharmacists, and medical/nursing/PA/pharmacy students.
• Rx4MiraclespremierChannel Partner/ Reseller/ DistributorPremier partner offering prescription savings services exclusively to MSV members.
• Medical AdvantagepremierChannel Partner/ Reseller/ DistributorPremier partner providing healthcare business solutions and services to MSV members.
• Dominion PayrolltrustedChannel Partner/ Reseller/ DistributorTrusted partner providing payroll services to MSV member practices with exclusive rates.
• TruisttrustedChannel Partner/ Reseller/ DistributorTrusted partner providing financial services to MSV member practices.
• PEAKEtrustedTechnology or IntegrationTrusted technology partner providing IT solutions to MSV member practices.
• Hancock DanielminorGTM or Marketing PartnerHancock Daniel sponsors the Clarence A. Holland award, providing recognition support for MSVPAC's annual leadership award.
• Hancock Daniel JohnsonstrategicOthersLaw firm providing webinars on telemedicine considerations and SafeHaven program information for MSV members.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Medical Association: The national counterpart to MSV, the AMA is the largest U.S. physician professional association offering advocacy, CME accreditation, and member benefits. MSV and the AMA share a structural co-membership arrangement and operate as overlapping tiers (state and national) for the same physician audience.
• Texas Medical Association: One of the largest U.S. state medical societies, TMA mirrors MSV's model: state-level advocacy, member services, CME, leadership development, and physician wellbeing programs for a comparable member base.
• California Medical Association: Another large state medical society combining legislative advocacy, practice resources, CME, and member benefits for California physicians — directly comparable in mission and program mix to MSV.
• Medical Society of the State of New York: State-level professional society for New York physicians, providing advocacy, CME accreditation, insurance services, and member benefits — a structural twin of MSV in another state.
• Pennsylvania Medical Society: State medical society offering advocacy, education, and practice support to Pennsylvania physicians; functionally parallel to MSV in organizational design, membership model, and service portfolio.
• Massachusetts Medical Society: One of the oldest U.S. state medical societies (founded 1781), offering advocacy, NEJM publishing, CME, and member benefits. Like MSV, it operates as a multi-century statewide physician convener.

Regional players

• North Carolina Medical Society: Southeast regional peer to MSV, providing advocacy, education, and practice support to North Carolina physicians. Operates a comparable program mix but in a different geography.

Broad incumbents

• The Doctors Company: The largest physician-owned medical malpractice insurer in the U.S. The Doctors Company both competes with MSV's insurance agency and partners with MSV as an award sponsor; it represents the national-scale alternative to MSV's captive insurance offering.
• American Academy of Family Physicians: National specialty society with overlapping CME, advocacy, and member benefit functions. Family physicians are a major MSV constituency, and AAFP represents the specialty-tier competition for MSV's CME and advocacy value.

Others

• MGMA (Medical Group Management Association): National association for medical practice administrators, overlapping with MSV's practice management resources and CME offerings. Represents adjacent-tier competition for physician practice support services rather than direct physician advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLzUgsvmTbfxRwpXc1mDnzznffQTiFIJ9c
• Facebookfacebook.com/medicalsocietyofvirginia
• LinkedInlinkedin.com/company/medical-society-of-virginia
• Xx.com/medsocietyva

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Medical Society of Virginia