Hidromar

What Hidromar does

Hidromar, operating under the trade names Lojas Hidromar and Hidromar and legally registered as R. A. Produtos Hidraulicos Ltda., is a privately held, family-owned Brazilian retailer of construction and home improvement materials founded in 1991 and headquartered in Franca, São Paulo state. The company serves individual consumers and homeowners undertaking construction, renovation, and repair projects, as well as professional contractors and tradespeople (plumbers, electricians, builders) sourcing materials for client work. It positions itself as a regional leader in the interior of São Paulo ("Líder no interior Paulista") with an employee base of 101-250.

The company operates a hybrid retail model combining physical stores in Franca with an e-commerce platform (lojashidromar.com.br) built on Tray e-commerce technology and integrated with external payment gateways. Its catalog spans roughly 17-18 major product departments, including bathroom fixtures, climate control and ventilation, kitchen and service areas, decoration, electronics and appliances, hardware, tools, lighting, garden and balcony, construction materials, electrical materials, hydraulic/plumbing materials, furniture, paint, flooring and wall tiles, doors/windows/gates, household utilities, and solar water heating. Featured brands include Loren, Zagonel, Deca, Incepa, Tramontina, LEDBEE, and Unisol. The platform provides product catalog browsing, shopping cart, customer account management, and order tracking, supplemented by WhatsApp-based customer service and traditional phone/email support.

Hidromar generates revenue through direct product sales across both online and physical channels, using unit-based retail pricing with installment payment options of up to 12x without interest on credit cards and free shipping within Franca. Example product prices range from R$2.99 for simple electrical components to over R$3,000 for solar water heaters. Its go-to-market is primarily direct-to-consumer within a single domestic market (São Paulo, Brazil), with no disclosed external investors, funding rounds, acquisitions, or parent company, consistent with a bootstrapped, founder/family-owned profile.

Name

Hidromar

Legal name

R. A. Produtos Hidraulicos Ltda.

Website

https://lojashidromar.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Hidromar (Lojas Hidromar) is a Brazilian home-improvement and construction-materials retailer in Franca, São Paulo, selling across ~18 categories—hydraulic, electrical, lighting, tools, and building supplies—via physical stores and an e-commerce site to consumers and contractors.

Ownership category

akta.pro rank

Product category

Home Improvement and Construction Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

akta.pro secondary industries

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB), Irrigation & Outdoor Plumbing Products (IMADALAI)

Keywords

• Construction materials retail
• Hydraulic plumbing supplies
• Electrical materials store
• Home improvement retail
• Hardware and tools

Headquarters

HQ city

Franca

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from direct sales of home improvement and building materials products through both online store and physical retail locations. Offers installment payment options up to 12x without interest. Product categories span construction materials, hydraulic materials, electrical materials, tools, hardware, bathroom fixtures, kitchen equipment, furniture, lighting, and household items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Lojas Hidromar is a multi-category home improvement and construction materials retailer selling hydraulic (plumbing), electrical, lighting, hardware, tools, paint, bathroom, kitchen, furniture, climate-control, garden, and household products through physical stores and the lojashidromar.com.br e-commerce site, supported by WhatsApp customer service and Brazilian credit card installment plans.

Product overview

Lojas Hidromar is a multi-category home improvement and construction materials retail chain operating an e-commerce platform alongside physical stores in Franca, São Paulo. The company offers an extensive portfolio organized across 18 main product departments: Banheiro (bathroom), Climatização e Ventilação (climate control), Cozinha e Áreas de Serviço (kitchen and laundry), Decoração (decor), Eletros (electronics), Ferragens (hardware), Ferramentas (tools), Iluminação (lighting), Jardim e Varanda (garden), Materiais de Construção (construction materials), Materiais Elétricos (electrical), Materiais Hidráulicos (plumbing), Móveis (furniture), Pintura (paint), Pisos e Revestimentos (flooring), Portas e Janelas (doors/windows), Utilidades Domésticas (household), and Aquecedor Solar (solar heating). Featured products include electronic showers (Loren Shower, Zagonel Moment), hydraulic fixtures (Deca, Incepa sanitary ware kits), power tools (Tramontina tool kits), LED lighting (LEDBEE luminaires), solar heating equipment (Unisol collectors), and cleaning supplies. The platform operates on Tray e-commerce technology and offers WhatsApp-based customer service alongside traditional phone/email support.

Differentiator

Problem solved

Functional benefit

Products and services

• Banheiro (Bathroom Products) Comprehensive bathroom department offering accessibility products (grab bars, shower chairs), bathroom accessories (brushes, soap dispensers, towel holders), bathtubs, SPAs and ofuros, electric and electronic showers, bathroom furniture (mirrors, cabinets, vanities), sinks, lavatories, toilets and accessories for individual consumers and contractors remodeling bathrooms.
• Climatização e Ventilação (Climate Control and Ventilation) Climate control department selling solar and versatile heaters, exhaust fans, air treatment equipment (humidifiers, air coolers), and various types of fans (column, table, wall, ceiling) for residential climate and ventilation needs.
• Cozinha e Áreas de Serviço (Kitchen and Service Areas) Kitchen and laundry department offering cabinets, sinks, faucets, range hoods, appliances (vacuum cleaners, food waste disposers), water filters and purifiers, and laundry equipment (laundry sinks, clothes racks) for kitchen and utility area installations.
• Decoração (Decoration) Home décor department offering decorative accessories, curtains, shelves, and bathroom rugs to complement home renovation and finishing projects.
• Eletros (Electronics and Appliances) Consumer electronics and appliances department offering kitchen appliances, cell phone accessories, washing machine accessories, speakers and electronic products for residential and contractor use.
• Ferragens (Hardware) Hardware department supplying mailboxes, hinges, rigging and movement items (straps, turnbuckles, shackles, pulleys), construction hardware, fasteners and anchors, furniture hardware, door and window hardware (digital and electronic locks, hydraulic closers), padlocks, residential numbers, and support rails to consumers and contractors.
• Ferramentas (Tools) Tools department offering accessories and consumables (abrasives, drill bits, saws), cutting, grinding, diamond and flap discs, PPE (personal protective equipment), measuring tools (multimeters, levels, thermometers), power tools (drills, grinders, sanders, hammer drills), hand tools (pliers, wrenches, screwdrivers), and electrical machines (air compressors, generators, soldering irons) for DIY consumers and trade professionals including Tramontina tool kits.
• Iluminação (Lighting) Lighting department offering lampshades, lighting accessories (photocells, motion sensors), acrylic diffusers, wall sconces, LED cascades, garden lighting, LED, fluorescent and halogen bulbs, lanterns, LED emergency and solar luminaires (including LEDBEE luminaires), chandeliers and pendants, LED panels, plafonds, sockets, posts and columns, floodlights, and spotlights for residential and commercial projects.
• Jardim e Varanda (Garden and Balcony) Outdoor and garden department offering garden accessories, cultivation and decoration items (sprinklers, hoses, irrigation kits), garden tools (pruning shears, sprayers), leisure items (barbecue accessories, pool accessories, barbecues), garden machines, outdoor furniture, vases and pots for outdoor home projects.
• Materiais de Construção (Construction Materials) Core construction materials department supplying finishes and accessories, construction steel (rebar, wires), gutters and flashings, cement and mortars, water and sewage drainage, drywall, ceilings and finishes, waterproofing materials, thermal and acoustic insulation, protective covers, roofing, and bricks and blocks to construction contractors and homeowners.
• Materiais Elétricos (Electrical Materials) Electrical supplies department offering electrical accessories and connections, adapters and plugs, electrical boxes and panels, circuit breakers and fuses, modular units, stabilizers, power strips and extensions, wires and cables, energy sources (power supplies, UPS, batteries), energy meters, security and communication systems (alarms, cameras, intercoms, video doorbells), outlets and switches (including smart switches), transformers and conduits for electrical installations.
• Materiais Hidráulicos (Hydraulic Materials) Foundational hydraulic / plumbing supplies department offering hydraulic accessories (pumps, hoses, regulators), water tanks and cisterns, showers and hand showers, flush valves and accessories, grates and drains, water and sewage infrastructure, registers and bases, faucets and mixers, and pipes and fittings for residential plumbing and contractor installations.
• Móveis (Furniture) Furniture department offering kitchen cabinets, tool cabinets and organizers, shelves, tables, outdoor furniture, office furniture, living room furniture and sofas for residential and small business furnishing needs.
• Pintura e Acessórios (Paint and Accessories) Paint and finishing department offering adhesives, sealants and silicone, varnish, spray paints, solvents and removers, brushes and rollers, sandpaper, applicators, enamel, tapes, and primers, fillers and sealers for interior and exterior painting projects.
• Pisos e Revestimentos (Flooring and Wall Tiles) Flooring and wall covering department selling finishes and accessories, spacers and floor leveling systems, and baseboards for installation and finishing of residential floors and walls.
• Portas, Janelas e Portões (Doors, Windows and Gates) Doors, windows and gates department offering installation accessories, steel, aluminum, accordion and louvered doors, and aluminum, louvered and shuttered windows for residential and construction project openings.
• Utilidades Domésticas (Household Utilities) Household utilities department offering organization accessories (storage boxes, ladders), brooms, mops and cleaning supplies (trash cans, cleaning products, chlorine), and cleaning equipment for routine household upkeep.
• Aquecedor Solar (Solar Heater) Solar water heating products department offering residential solar collectors, pool solar collectors, and solar boiler units (including Unisol collectors) for energy-efficient residential and pool water heating installations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Leroy Merlin Brasil: Brazilian arm of the global ADEO home improvement chain, operating large-format stores and e-commerce selling construction materials, hydraulic, electrical, tools, lighting, paint, garden and décor — the same multi-category assortment that Hidromar carries, with overlapping brand suppliers (Deca, Tramontina, etc.).
• C&C Casa e Construção: One of Brazil's largest home improvement and construction materials retailers with both physical stores and a strong online channel. Directly comparable to Hidromar across categories (hydraulic, electrical, tools, paint, bathroom, kitchen) and customer base (DIY + trade).
• Telhanorte: Saint-Gobain-owned home improvement retailer in Brazil with multi-category assortment in hydraulic, electrical, tools, paint, flooring and bathroom products, plus e-commerce. Comparable in scope, customer segments, and product mix to Hidromar.
• Sodimac Brasil (Homecenter): Falabella-owned home improvement chain operating stores and e-commerce across Brazil. Overlaps with Hidromar in construction materials, hydraulic, electrical, tools, lighting, paint, and garden, serving both consumers and contractors.
• Obramax: Brazilian home improvement and construction materials retailer with physical stores plus online. Directly comparable multi-category assortment focused on construction, hydraulic, electrical, tools, and finishes for both DIY and trade customers.
• Cassol Centerlar: Regional Brazilian home improvement and construction materials retailer with strong presence in the South, multi-category assortment (construction, hydraulic, electrical, tools, décor) and physical + digital channels — a useful regional analog to Hidromar's interior-São Paulo positioning.
• Balarotti: Brazilian home improvement retailer with multi-category assortment in construction materials, hydraulic, electrical, tools, paint and bathroom products, operating stores and e-commerce. Comparable in product mix and customer base to Hidromar.

Broad incumbents

• Magazine Luiza: Large Brazilian general merchandise retailer with a meaningful home improvement, tools, lighting, and household assortment alongside broader categories. Competes with Hidromar online for DIY and home project purchases, but is not specialized in heavy construction/hydraulic materials.
• Amazon Brasil: Major e-commerce platform selling tools, lighting, bathroom fixtures, kitchen, garden and household goods. Competes with Hidromar's online channel on assortment breadth and delivery, though it lacks Hidromar's trade customer base and heavy construction materials.

Regional players

• Ferreira Costa (Casa & Construção): Large home improvement retailer based in the Northeast of Brazil (Pernambuco) with multi-category assortment comparable to Hidromar's, but operating in a different region. Relevant as a regional competitor archetype for Hidromar's interior-city dominance model.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidromar