Cassol Centerlar
Cassol Centerlar is a privately-held Brazilian home improvement and construction materials retailer operating physical stores across Southern Brazil and a nationwide e-commerce platform, serving consumer homeowners, professional builders, contractors, and architects.
- Company typePrivate
- Founded1958
- HeadquartersSão José, Brazil
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Cassol Centerlar does
Cassol Centerlar, legally Cassol Materiais de Construções LTDA, is a privately-held Brazilian home improvement and construction materials retailer headquartered in São José, Santa Catarina. The company operates a multi-category retail business spanning construction materials, flooring, wall coverings, paints, bathroom fixtures, kitchen equipment, tools, electrical and hydraulic materials, doors and windows, garden and pool supplies, air conditioning, lighting, furniture, and home decoration. It serves two principal customer segments: consumer homeowners undertaking renovation and improvement projects, and B2B professional builders, contractors (via Cassol Pro), and architects/designers (via Cassol Arch).
Distribution combines physical retail stores concentrated in Southern Brazil (Paraná, Santa Catarina, and Rio Grande do Sul) with a nationwide e-commerce platform (cassol.com.br), a WhatsApp sales channel, and a mobile app. The assortment is built on distribution partnerships with major national and international suppliers (Coral/AkzoNobel, Sherwin-Williams, Deca, Eliane, Portinari, Málaga, Lorenzetti, Quartzolit/Saint-Gobain) alongside a portfolio of exclusive owned brands (BEMFIXA, Casa&Ideia, Addra, Ultralux, Brico Forte). Adjacent to core retail, the company operates Zapti!, a contractor hiring marketplace.
Revenue is generated through one-time product sales across multiple price points and categories, supplemented by financing income from Cartão Cassol, a private label store credit card offering installment payments of up to 30 installments at monthly interest rates of 1.99%-3.39%. Technology consists of a standard e-commerce platform with no proprietary AI/ML capabilities, no disclosed patents, and no developer-facing APIs or integrations; the underlying technical architecture is consistent with conventional Brazilian retail e-commerce stacks rather than differentiated technology.
Cassol Centerlar firmographics
Firmographics- Name
- Cassol Centerlar
- Legal name
- Cassol Materiais de Construções LTDA
- Website
- http://www.cassol.com.br
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Cassol Centerlar is a privately-held Brazilian home improvement and construction materials retailer operating physical stores across Southern Brazil and a nationwide e-commerce platform, serving consumer homeowners, professional builders, contractors, and architects.
- Ownership category
- akta.pro rank
Where Cassol Centerlar is headquartered
LocationHeadquarters
- HQ city
- São José
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Cassol Centerlar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time product sales across multiple categories including construction materials, tiles, paints, bathroom fixtures, kitchen items, appliances, and tools. Revenue generated through direct retail transactions.
- Cartão Cassol Financing: Private label credit card generating financing revenue through installment payments with interest. Offers extended payment terms up to 30 installments with competitive rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with installment options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cassol Centerlar product offering
Product offeringCore offering
Cassol Centerlar is a multi-category home improvement and construction retail chain that sells building materials, flooring and wall coverings, paints, bathroom and kitchen fixtures, tools, appliances, lighting, furniture, and garden products through physical stores in Southern Brazil and a nationwide e-commerce platform. The offering is supplemented by five exclusive house brands (BEMFIXA, Casa&Ideia, Addra, Ultralux, Brico Forte) and complemented by the Cartão Cassol store credit card, Cassol Pro program for construction professionals, Cassol Arch for architects, and the Zapti! contractor hiring platform.
Product overview
Cassol Centerlar operates as a multi-category home improvement and construction retail chain, offering a comprehensive portfolio of building materials and home products. The core offering spans flooring and wall coverings, construction materials, paints, bathroom fixtures, kitchen and laundry products, electronics, air conditioning, tools, electrical and hydraulic materials, doors and windows, garden and pool products, furniture, lighting, and home decoration. The company also provides exclusive house brands (BEMFIXA, Casa&Ideia, Addra, Ultralux, Brico Forte) developed for competitive pricing, along with specialized business segments (Cassol Pro for professionals, Cassol Arch for architects, Zapti! for professional hiring) and financial services including the Cassol Card store credit program. The business model combines physical retail presence in Southern Brazil with nationwide e-commerce delivery.
Differentiator
Problem solved
Functional benefit
Brands
- BEMFIXA: Exclusive brand offering construction and DIY products
- Casa&Ideia
- Addra
- Ultralux
- Brico Forte
- Cassol Pro
- Cassol Arch
- Zapti!
- Cartão Cassol
- Cassol +
Companies that use Cassol Centerlar
Customer profileSegments3 records
Ideal customer profiles3 records
Cassol Centerlar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cassol Centerlar partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Coral (AkzoNobel)coreCoral is a major paint brand of AkzoNobel sold through Cassol stores and website. Cassol offers exclusive Coral promotions with 7% discount using coupon codes. Coral products include premium paints, primers, solvents, and decorative finishes.
- Sherwin-WilliamscorePremium paint brand including Metalatex, Novacor, and Renner lines sold at Cassol. Products feature prominently in promotions with significant discounts on items like Metalatex Premium at 30% off.
- DecacoreMajor Brazilian manufacturer of bathroom fixtures, valves, and sanitary ware sold through Cassol. Includes toilets, sinks, faucets, and accessories with widespread availability across product categories.
- ElianecoreLeading Brazilian ceramic and porcelain tile manufacturer. Eliane products include Metro White wall tiles, Prisma decorative tiles, and various porcelain floor options featured in promotional selections.
- PortinaricorePremium Brazilian tile brand specializing in designer porcelain tiles including Distrito, Onyx, and Love Hexa collections. Products feature in high-end product selections and featured promotions.
- MálagacoreMajor ceramic tile brand sold through Cassol with extensive product range including piso vinílico (vinyl flooring), wall tiles, baseboards, and decorative tiles. One of the featured exclusive promotions brands.
- LorenzetticoreLeading manufacturer of bathroom fixtures including showers, faucets, and heaters. Popular products include Acqua Duo electronic shower, Loren Shower, and Advanced shower line.
- Quartzolit (Saint-Gobain)coreWaterproofing and tile adhesive brand of Saint-Gobain. Tecplus Top waterproofing products and other construction chemical solutions sold through Cassol.
- AddracoreExclusive brand owned by Cassol offering bathroom fixtures, sinks, toilet sets, and accessories. Addra products include sinks, toilet kits, faucets, and furniture at competitive price points.
- BEMFIXAcoreExclusive Cassol brand for construction materials including adhesives, grouts, and mounting hardware. Developed based on years of industry experience to offer quality at competitive prices.
- Brico FortecoreExclusive Cassol brand for tools, hardware, and construction equipment. Products include hydraulic tools, fasteners, and professional-grade tools developed through Cassol's market expertise.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Cassol Centerlar competitors and assessment
Company assessmentDirect peers
- Telhanorte: Brazilian home improvement retailer specializing in construction materials, finishes, and tools, now operating under the C&C umbrella. Closely comparable to Cassol on assortment depth and professional-contractor orientation, particularly in the São Paulo metro.
- Balaroti: Regional Brazilian home improvement chain serving Paraná, Santa Catarina, and São Paulo with construction materials, finishes, and tools. Overlaps Cassol on Southern Brazil footprint and mid-size regional positioning.
- Obramax: Brazilian home improvement retailer focused on construction materials, tools, and finishing products for both consumers and trade professionals. Comparable to Cassol on B2B professional orientation and heavy construction-materials emphasis.
- Sodimac (Constructor): Latin American home improvement retailer operating in Brazil under the Constructor brand, with multi-category assortments spanning construction, finishes, and tools. Directly comparable to Cassol in product mix and target customer, with a corporate parent (Falabella) backing national expansion.
- Dicico: Brazilian home improvement chain offering construction materials, flooring, paints, and fixtures with a strong value positioning. Comparable to Cassol on category breadth and price-driven consumer positioning, particularly for self-build and renovation customers.
- Lojas Quero-Quero: Publicly listed Brazilian home improvement and building materials retailer with strong presence in Southern Brazil, directly overlapping Cassol's core geography. Highly comparable in category mix, professional customer focus, and use of in-store credit.
- C&C Casa e Construção: Major Brazilian home improvement chain that has consolidated Telhanorte and Dicico, offering a deep construction materials and finishing assortment. Closely mirrors Cassol's one-stop-shop approach for both homeowners and professional builders, with stronger national scale.
- Leroy Merlin Brasil: Largest home improvement retailer in Brazil, operating a multi-category assortment across construction materials, flooring, paints, bathroom, kitchen, tools, and décor. Directly comparable to Cassol on store format, category breadth, and customer segments including both B2C and professional buyers.
Emerging players
- Madeira Madeira: Brazilian digital-native home and construction marketplace with a strong e-commerce platform and national logistics. Comparable to Cassol's category breadth but competing primarily through digital experience and assortment depth rather than physical retail density.
Broad incumbents
- Havan: Large Brazilian multi-category retail chain with flagship megastores offering general merchandise including home goods, electronics, and some home improvement categories. Comparable to Cassol on Southern Brazil customer base and omnichannel operations, but broader in scope and not specialized in construction materials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cassol Centerlar social profiles
Digital presenceCassol Centerlar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cassol Centerlar leadership team
Management profileNumber of profiles
Cassol Centerlar subsidiaries and ownership
Company hierarchySubsidiaries3 records
Cassol Centerlar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cassol Centerlar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cassol Centerlar
What does Cassol Centerlar do?
Cassol Centerlar is a multi-category home improvement and construction retail chain that sells building materials, flooring and wall coverings, paints, bathroom and kitchen fixtures, tools, appliances, lighting, furniture, and garden products through physical stores in Southern Brazil and a nationwide e-commerce platform. The offering is supplemented by five exclusive house brands (BEMFIXA, Casa&Ideia, Addra, Ultralux, Brico Forte) and complemented by the Cartão Cassol store credit card, Cassol Pro program for construction professionals, Cassol Arch for architects, and the Zapti! contractor hiring platform.
Is Cassol Centerlar a public or private company?
Cassol Centerlar is a private company. It is classified as family owned and is currently operating.
When was Cassol Centerlar founded?
Cassol Centerlar was founded in 1958. It employs 5,001 to 10,000 people.
Where is Cassol Centerlar based?
Cassol Centerlar is headquartered in São José, Brazil, in the Latin America region.
How does Cassol Centerlar make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are cartão Cassol Financing.
Who are Cassol Centerlar's main competitors?
Direct peers on record are Telhanorte, Balaroti, Obramax, Sodimac (Constructor), Dicico, Lojas Quero-Quero, C&C Casa e Construção and Leroy Merlin Brasil. Madeira Madeira is listed as an emerging player. Havan is listed as a broad incumbent.
Does Cassol Centerlar have an API?
No public API is recorded for Cassol Centerlar.