What Forest Landowners Association does

The Forest Landowners Association (FLA) is a private, non-profit membership-based trade association founded in 1941 (originally as Forest Farmers Association) and headquartered at 406 Bradley Street, Carrollton, Georgia. It represents the economic interests of private forest landowners across the United States, with a current membership of 2,000-2,500+ individuals and entities managing over 55 million acres of forestland across 44 states. FLA is the only national organization exclusively dedicated to representing forest landowner economic interests regardless of ownership size, corporate structure, or geography. The organization generates revenue through membership dues, foundation donations, grants, and conference sponsorships, and operates a lean team of approximately six staff led by CEO Scott Jones (CEO since 2003).

FLA's service portfolio spans advocacy, education, and data products. Core offerings include the bi-monthly Forest Landowner Magazine, the FLA FOCUS e-newsletter, the Forest Landowners Podcast, the annual National Conference of Private Forest Landowners, and Timber Talks and Forest Forums in-person events. Technology and data products include the Forest Factor: The Sustainability Tracker, an interactive map-based application that uses publicly available data to visualize forest sustainability metrics across the U.S., and the Cost and Trends Survey Dashboard, a 70+ year longitudinal dataset of forestry management costs and practices developed in partnership with Auburn University. The affiliated Forest Landowners Foundation, a 501(c)(3), runs Forest Carbon University, the Forest Policy Institute, the Longleaf Cost-Share Program (in partnership with the National Fish and Wildlife Foundation), and the Next Generation landowner initiatives. FLA's policy work is supported by the FLA Political Action Committee and a grassroots State Engagement Teams (SET to GO) program, with a recent milestone being the enactment of the Emergency Conservation Program Improvement Act in July 2026.

Name

Forest Landowners Association

Legal name

Forest Landowners Association

Website

https://forestlandowners.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Short description

The Forest Landowners Association is a national non-profit trade association founded in 1941 that represents the economic interests of 2,000+ private forest landowners managing 55 million acres across 44 U.S. states, delivering advocacy, education, and data products including a magazine, sustainability tracker, and carbon market education.

Ownership category

akta.pro rank

Product category

Forestry Trade Association Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (11531), Support Activities for Agriculture and Forestry (115)

SIC

Forestry (800), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Timberland Asset Management & Consulting (AFAMAAAI), Forestry & Public Lands Administration (State/National Forests) (BPAIAMAF)

Keywords

• Forest landowner advocacy
• Timberland policy representation
• Forestry trade association
• Sustainable forest management
• Private forest education

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: FLA generates revenue through membership dues from private forest landowners. Members pay to join and receive benefits including the Forest Landowner Magazine, webinars, FLA FOCUS newsletter, discounted conference rates, and access to the network of private forest landowners.
2. Foundation Donations and Grants: The Forest Landowners Foundation (501(c)(3)) accepts donations and grants to support programs including Forest Carbon University, Forest Policy Institute, Cost & Trends surveys, and next generation landowner initiatives.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Forest Landowners Association is a national nonprofit membership association that advocates for the economic interests of private forest landowners in the United States. It delivers value through policy advocacy, member education (magazine, webinars, conferences), research and data tools, and grassroots engagement programs. The affiliated 501(c)(3) Forest Landowners Foundation supports research, communications, and education programs including Forest Carbon University.

Product overview

The Forest Landowners Association (FLA) is a membership-based trade association representing private forest landowners across the United States. The organization does not offer a unified software product but rather a comprehensive suite of member services, advocacy programs, educational resources, and tools for forest landowners. Key offerings include: FLA Membership providing advocacy, networking, and member benefits; Forest Landowner Magazine (bimonthly publication); Forest Factor: The Sustainability Tracker (interactive data visualization); Forest Carbon University (carbon market education); the annual National Conference of Private Forest Landowners; Timber Talks and Forest Forums (in-person events); Landowner Learning Series (webinars); Longleaf Cost-Share Program (conservation funding); Disaster Reforestation Act advocacy; FLA PAC (political engagement); SET to GO grassroots program; Forest Policy Institute (student program); Cost and Trends survey (research); Forest America initiative; FLA FOCUS Newsletter; Forest Landowners Podcast; and the Forest Landowners Foundation (the affiliated 501(c)(3) organization). These services work together to support private forest landowners through advocacy representation, education, market access support, and conservation programs.

Differentiator

Problem solved

Functional benefit

Brands

• Forest Landowners Foundation: A 501(c)(3) non-profit organization focusing on research, data, and communications that enable those who own and manage their working forests to fulfill their forest legacy and pass on the tradition to future generations.
• National Conference of Private Forest Landowners
• Forest America
• Forest Factor: The Sustainability Tracker
• Forest Carbon University
• SET to GO (State Engagement Teams to Grassroots Optimization)

Products and services

• FLA Membership Annual membership program for private forest landowners providing policy advocacy, networking, Forest Landowner Magazine, webinars, the FLA FOCUS e-newsletter, discounted National Conference rates, and access to grassroots engagement programs.
• Forest Landowner Magazine Bi-monthly (six times per year) trade magazine featuring member landowners, industry news, policy updates, and forest management strategies, distributed to FLA members.
• National Conference of Private Forest Landowners Annual multi-day national conference held at premium venues bringing together private forest landowners, forestry businesses, consultants, and policy stakeholders for education, networking, and panel discussions.
• FLA FOCUS Newsletter Monthly e-newsletter with 12 issues per year covering news, events, policy updates, and opportunities relevant to private forest landowners.
• The Forest Landowners Podcast Audio podcast featuring conversations with FLA community members on forest market access, timberland business, policy, and innovation.
• Longleaf Cost-Share Program Cost-share program providing $50 per acre for establishing new longleaf pine stands and $15 per acre for managing existing longleaf stands, funded through the National Fish and Wildlife Foundation's Longleaf Landscape Stewardship Fund.
• Cost and Trends of Southern Forestry Practices Survey Bi-annual research survey and online dashboard analyzing costs and trends of southern forestry management practices, conducted in partnership with Auburn University since 1952, providing historical analysis of forest management economics.
• Forest Landowners Foundation Affiliated 501(c)(3) nonprofit foundation providing research, data, and communications supporting sustainable private forests, including programs such as Forest Carbon University and the Forest Policy Institute.
• Forest Carbon University Education program providing private forest landowners and their advisors with the fundamentals of forest carbon markets, including program basics, market types, providers, and enrollment processes, delivered through webinars and resources.
• SET to GO (State Engagement Teams to Grassroots Optimization) State-based grassroots advocacy program providing FLA members across regions (Southeast, Pacific Northwest, Northeast, Great Lakes) with structured ways to engage with policymakers and create a unified voice for the forestry community.
• Forest Policy Institute 2-day Washington, DC experience-based program developing career-ready forestry graduates through engagement with federal agencies, Congress, and trade associations on forest policy and public speaking.
• FLA PAC (Political Action Committee) Federal Political Action Committee advancing commonsense forestry policies through campaign contributions to and relationship building with pro-forest policymakers.
• Landowner Learning Series (Webinars) Periodic online webinar learning sessions on policy outlook, carbon markets, forestry taxes, and forest management practices, available to FLA members.
• Forest America Initiative Industry-wide initiative promoting the management, stewardship, and sustainability of America's private working forests and communicating the benefits of sustainable forestry to policymakers and the public.
• Timber Talks and Forest Forums Regional in-person events combining forest site visits, round-table discussions, and woods demonstrations to engage government agencies, NGOs, business consumers, and landowners in private working forest management.
• Disaster Reforestation Act Advocacy Legislative advocacy campaign coordinated with 60+ national and state organizations to amend the U.S. tax code and enable forest landowners to deduct the value of timber lost to natural disasters.

Quantifiable outcome

• Over 55 million acres owned/managed by represented members
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

29 partnerships are on record, tiered core and minor.

• AgFirstcoreGTM or Marketing PartnerAgricultural credit association serving as a partner in FLA's corporate membership program supporting forest landowner financing and advocacy.
• American Forest ManagementcoreGTM or Marketing PartnerCorporate partner providing forest management services to FLA members as part of the FLA Partners program.
• ArborGencoreGTM or Marketing PartnerMajor corporate partner and conference sponsor offering tree seedling and reforestation solutions to FLA members.
• CanforcoreGTM or Marketing PartnerForest products company partner supporting FLA through corporate membership and conference sponsorship.
• DraxcoreGTM or Marketing PartnerBiomass and renewable energy company partner engaged with FLA on market development for wood products.
• EnvivacoreGTM or Marketing PartnerWood pellet manufacturer and corporate partner supporting FLA's market access advocacy efforts.
• EverlandsminorGTM or Marketing PartnerCorporate partner in the FLA Partners program offering forest carbon and sustainability services.
• Finite CarboncoreStrategic or Co-development PartnerCarbon project developer partner for Forest Carbon University, offering forest carbon offset programs for small landowners.
• FungaminorStrategic or Co-development PartnerPartner offering fungal inoculation technology for forestry productivity and carbon sequestration improvements.
• Georgia-PacificcoreGTM or Marketing PartnerMajor forest products company and corporate partner providing market access support for FLA members.
• International PapercoreGTM or Marketing PartnerMajor paper and packaging company partner engaged with FLA on sustainable fiber sourcing and forest management.
• LandYieldminorGTM or Marketing PartnerForest land management services partner in the FLA Partners program.
• Louisiana-PacificcoreGTM or Marketing PartnerBuilding products manufacturer and corporate partner supporting FLA through membership and sponsorship.
• NutrienminorGTM or Marketing PartnerAgricultural inputs company partner in the FLA Partners program.
• NativStateminorGTM or Marketing PartnerForest carbon company partner offering carbon market solutions for landowners.
• PRT/IFCOcoreGTM or Marketing PartnerForest management and certification services partner in FLA's corporate partner program.
• National Fish and Wildlife Foundation (NFWF)coreStrategic or Co-development PartnerMajor funding partner for FLA's Longleaf Pine Cost-Share Program through NFWF's Longleaf Landscape Stewardship Fund. Since 2017, this partnership has provided cost-share opportunities for landowners to plant and manage longleaf pine.
• Auburn UniversitycoreStrategic or Co-development PartnerAcademic partner for the Cost & Trends of Southern Forestry Practices survey, conducted bi-annually since 1952.
• Anew (formerly Bluesource)coreStrategic or Co-development PartnerForest carbon project developer partner in Forest Carbon University, offering carbon credit programs with 3,000 acre minimum and 40-year contracts.
• Forest Carbon WorkscoreStrategic or Co-development PartnerPartner in Forest Carbon University providing accessible carbon projects for small landowners with 40-acre minimum and 125-year contracts.
• NCX (Natural Capital Exchange)coreStrategic or Co-development PartnerCarbon marketplace partner in Forest Carbon University offering harvest deferral programs with no minimum acreage and 1-year commitment.
• Family Forest Carbon Program (American Forest Foundation)coreStrategic or Co-development PartnerCarbon program partner enrolling landowners in MD, MA, NY, PA, VT, and WV with 30-acre minimum and 10-20 year contracts.
• CORE Carbon (Finite Carbon)coreStrategic or Co-development PartnerCarbon offset program partner for small landowners offering 40-acre minimum with select harvesting allowed.
• U.S. Forest ServicecoreStrategic or Co-development PartnerFederal agency partner providing grant funding for Forest Carbon University and supporting sustainable forest research.
• Society of American ForesterscoreGTM or Marketing PartnerSupporting organization for the Disaster Reforestation Act with over 60 national and state organizations endorsing the legislation.
• American Farm Bureau FederationcoreGTM or Marketing PartnerSupporting organization for the Disaster Reforestation Act and Save America's Family Forests Act.
• American Forest FoundationcoreStrategic or Co-development PartnerSupporting organization for disaster recovery legislation and partner in forest stewardship initiatives.
• National Wild Turkey FederationminorStrategic or Co-development PartnerConservation organization partner supporting collaborative conservation efforts with private landowners.
• Dovetail PartnersminorStrategic or Co-development PartnerProduced the U.S. Forest Sustainability in the 21st Century report with support from Forest Landowners Foundation and U.S. Forest Service.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Farm Bureau Federation: Larger general agriculture advocacy organization with overlapping landowner constituency. Partner in FLA's Save America's Family Forests Act and Disaster Reforestation Act, but represents all farmers not just forest owners.
• The Nature Conservancy: Large global conservation nonprofit that engages in forest conservation, climate policy, and working lands programs. Katie Moss, FLA's Director of Grants, previously worked at TNC's GulfCorps program, indicating overlapping networks.
• Arbor Day Foundation: Largest tree-planting and forest stewardship nonprofit in the US, with similar public engagement around forest health, landowner education, and sustainability messaging.
• National Association of State Foresters: Represents state-level forestry agencies and indirectly the public-private forest policy interface. Operates in the same advocacy space as FLA but represents government foresters rather than private landowners.

Direct peers

• American Forest Foundation: National nonprofit focused on private family forest owners and the Family Forest Carbon Program, directly competing with FLA for the same landowner constituency and carbon market positioning. Active partner in FLA's Forest Carbon University.
• American Forests: National conservation organization founded in 1875 focused on forest restoration, policy, and urban forestry. Competes in the same forest advocacy and education space as FLA but with broader environmental framing.
• Society of American Foresters: National professional organization for foresters and natural resource professionals, sharing the same private forest landowner ecosystem. Co-supports disaster reforestation legislation with FLA.

Emerging players

• Trust for Public Land: National nonprofit working on land conservation including forestland, with adjacent landowner engagement and policy advocacy. Operates in overlapping conservation finance and policy space.
• National Wild Turkey Federation: Conservation organization engaging private landowners for wildlife habitat management, including forestry practices. Strategic partner on collaborative conservation initiatives that overlap with FLA's landowner programming.

Others

• U.S. Forest Service: Federal agency managing national forests and providing grant funding to FLA. Direct strategic partner on Forest Carbon University and grant-funded research, functioning as both regulator and ecosystem enabler.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/forestlandowner
• Facebookfacebook.com/Forest.Landowners.Association
• LinkedInlinkedin.com/company/forest-landowners-association
• Instagraminstagram.com/forestlandownersassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Landowners Association