What Cleanwise does

Cleanwise Ltd is a UK-based commercial cleaning and soft facilities management (FM) services company headquartered in Gravesend, Kent, operating across more than 400 client sites nationwide. Originally founded circa 1970 as G&G Limited, the business was rebranded Cleanwise Ltd in 1998 and now employs over 220 staff across 20+ nationalities, delivering services 24/7, 365 days a year with a self-reported 99.50% SLA. Its core offering covers office and common-area cleaning, carpet cleaning, window cleaning (including rope access and MEWPs), and technical cleaning, extended into bundled FM support services such as waste management, washroom services, pest control, and infection control — including a specialised anti-viral fogging service using a third-party Bio-clean antimicrobial solution.

The company runs a proprietary operational platform branded "The WOWL Factor," which combines GPS-tagged electronic timekeeping, real-time health-and-safety documentation, an employee portal, and a 24-hour helpdesk, supported by monthly manager-led quality audits at client sites. Cleanwise holds a stack of industry accreditations — ISO 9001:2015, ISO 14001:2015, BICSc corporate membership (one of only 220 of 8,420 UK registered cleaning companies), Safe Contractor, CHAS, and IPAF — which function as a regulatory moat for enterprise and public-sector tenders. The business does not use AI or machine learning in its product surface; technology is limited to operational tooling for accountability, scheduling, and compliance.

Cleanwise operates a sales-led, direct-to-client GTM model, primarily through phone (0845 241 9600), email, and website lead capture, targeting enterprise and mid-market buyers including facilities managers and office administrators. Revenue is generated predominantly via recurring contracted commercial cleaning agreements (subscription model) supplemented by one-off specialised services (professional services) and managed-service FM bundles. Named enterprise customers include Sky UK, Cadogan Estates, RNLI, EMCOR, Mitie, SSE, Federated Hermes, Royal Greenwich, London Stansted Airport, and Duke of York Square, with the company also indicating 200+ additional clients in its long-tail. Cleanwise additionally maintains a public Mergers & Acquisitions channel, signalling an inorganic growth strategy targeting tuck-in acquisitions of cleaning and soft-FM companies and contracts. The firm is privately held with no disclosed external investors, subsidiaries, or parent entities.

Name

Cleanwise

Legal name

Cleanwise Ltd

Website

https://cleanwiseltd.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Cleanwise Ltd is a UK commercial cleaning and soft facilities management services provider, delivering recurring and specialised cleaning, waste management, and infection-control services to over 400 client sites nationwide, including blue-chip enterprises such as Sky UK, EMCOR, and London Stansted Airport.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

SIC

Sanitary Services (4950), Refuse Systems (4953)

akta.pro primary industry

Cleanroom & Controlled Environment Cleaning (BPABABAH)

akta.pro secondary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

Keywords

• Commercial cleaning services
• Facilities management support
• Office cleaning
• Specialized cleaning
• Infection control services

Headquarters

HQ city

Gravesend

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Contracted Commercial Cleaning Services: Recurring commercial cleaning contracts for offices, call centres, estates, buildings and public areas. Services delivered 24/7, 365 days a year with flexible scheduling to meet client requirements.
2. Specialized Cleaning Services: One-time or periodic specialized services including anti-viral fogging, carpet cleaning, window cleaning, technical cleaning, and deep cleaning. Sold as add-on services to core cleaning contracts or as standalone services.
3. FM Support Services: Facility management support services including waste management, washroom services, pest control, and infection control. Tailored to meet individual client requirements.
4. Merger and Acquisition Services: Acquisition of cleaning and soft facilities management companies and contracts as part of growth strategy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cleanwise is a UK-based commercial cleaning and professional services company providing contracted office and common-area cleaning, carpet cleaning, window cleaning, technical and specialized cleaning, and supporting facilities management services (waste management, washroom services, pest control, infection control, anti-viral fogging) to offices, call centres, estates, buildings and public areas nationwide, 24/7, 365 days a year.

Product overview

Cleanwise is a UK-based commercial cleaning and professional services company offering a integrated suite of cleaning and facilities management services. The core offerings include Office and Common Areas Cleaning, Carpet Cleaning, Window Cleaning, Technical Cleaning Services, and FM Support Services. The company also provides specialized services such as Anti-viral Fogging (using Bio-clean solution), Waste Management, Pest Control, Infection Control, and Washroom Services. These services are designed as a one-stop-shop solution, allowing clients to receive comprehensive cleaning and FM support from a single provider operating nationwide across over 400 sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Office and Common Areas Cleaning
• Carpet Cleaning
• Window Cleaning
• Technical Cleaning Services
• FM Support Services
• Anti-viral Fogging
• Washroom Services
• Pest Control
• Waste Management
• Infection Control

Quantifiable outcome

• 99.50% SLA achieved across all contracts
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bio-clean Solution ProviderscoreTechnology or IntegrationBio-clean is a water-based anti-microbial solution used for antiviral fogging services. Tested by independent labs, it has proven to kill 99.99% of bacteria and pathogens including COVID-19 strains. The solution is non-corrosive, odourless, and harmless to the environment with protection lasting up to 28 days.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• EMCOR Group: Global facilities services and electrical contractor providing commercial cleaning, mechanical & electrical, and building services to enterprise clients. EMCOR is listed as a Cleanwise customer/partner and operates a directly comparable cleaning-plus-FM model across the UK.
• Mitie: One of the UK's largest facilities management and professional services companies, providing cleaning, security, and FM services to enterprise and public-sector clients. Mitie is named as both a partner/subcontractor and a comparable operating model to Cleanwise, with a much larger UK footprint and a directly overlapping service portfolio.
• Atalian Servest: UK-focused cleaning, security, and facilities services provider serving offices, retail, and public-sector sites. Directly comparable to Cleanwise in service mix, customer base, and mid-market scale within UK commercial cleaning.
• Kingdom Services Group: UK provider of cleaning, security, and environmental services across commercial and public-sector sites. Closely comparable to Cleanwise in customer profile and mid-sized UK contract cleaning operations.
• OCS Group: International facilities services company with a strong UK presence in contract cleaning, security, and catering. OCS competes head-to-head with Cleanwise for commercial cleaning contracts and shares the multi-service FM support model.
• Bidvest Noonan: UK and Ireland provider of cleaning, security, and front-of-house services to commercial and public-sector clients. Highly comparable to Cleanwise in scale, service portfolio, and customer mix across office, retail, and government.

Broad incumbents

• Compass Group: World's largest contract food services and support services company, with a significant UK cleaning and workplace services arm. Overlaps with Cleanwise in commercial cleaning for corporate estates but operates as a much larger diversified FM incumbent.
• Serco Group: UK-listed outsourcing company with a substantial facilities services and cleaning business serving government and enterprise. Overlaps with Cleanwise in public-sector cleaning but operates as a much larger diversified outsourcing incumbent.
• Sodexo: Global food services and facilities management company with a large UK cleaning and workplace services practice. Sodexo competes for the same enterprise and public-sector cleaning tenders as Cleanwise, but operates at vastly greater scale and as part of a broader FM portfolio.

Emerging players

• Grosvenor Cleaning Services: UK commercial cleaning specialist serving offices, retail, and industrial sites. Smaller and more regionally focused than Cleanwise, but competes in the same mid-market contract cleaning segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cleanwiseltd
• LinkedInlinkedin.com/company/cleanwiseltd
• Instagraminstagram.com/cleanwiseltduk
• Xx.com/cleanwiseltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanwise