Seventy Seven

What Seventy Seven does

Seventy Seven Entertainment Pvt Ltd (operating as 7ty7) is a Mumbai-headquartered experiential event management agency founded in 2002. The company delivers end-to-end event services through four integrated service lines: Experiential Events (corporate events, brand activations, conferences, product launches, sales meetings, and townhalls), Concerts & Festivals (live music production, concert tours, and artist management including ticketing, contracts, and partnerships), Exhibitions (trade shows and booth design for domestic and international markets), and Creative Solutions (in-house content, 3D/2D design, and AV production supporting the other three lines). Its client portfolio spans 60+ enterprise brands across healthcare, automotive, financial services, pharmaceuticals, consumer electronics, tourism, media and entertainment, energy, metals and mining, consulting, and government, with execution across India, the Middle East, Turkey, and the United States.

Seventy Seven operates a project-based professional services revenue model, generating income through quote-based engagements tailored to individual event scope and through multi-year retainers for recurring anchor clients. The company does not maintain a proprietary technology platform; delivery is human-driven across creative production, project management, and on-ground execution, with third-party tools used for hybrid and virtual event tech support. Its go-to-market motion is enterprise field sales — dedicated business development and client servicing teams identify and convert enterprise accounts and then operate as a single point of contact from ideation to delivery, with the bulk of new business coming from repeat engagements and referrals across the established enterprise book.

The firm employs between 101 and 250 staff, maintains operational presence across Mumbai, Delhi, and Bangalore domestically, and executes internationally in Qatar, Saudi Arabia, Turkey, and the United States. Seventy Seven is a private, founder-influenced company led by co-founder and director Daryl Sheldon alongside directors Aditya Mehra and Manoj Gopalani. The company has not raised institutional funding, made disclosed acquisitions, or executed public restructurings since its 2002 founding, operating as an independently held professional services firm.

Name

Seventy Seven

Legal name

Seventy Seven Entertainment Pvt Ltd

Website

https://7ty7.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Motion Picture and Sound Recording Industries (512), Other Performing Arts Companies (711190)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Event management services
• Experiential marketing
• Corporate event planning
• Concert production
• Brand activation events

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Management Services: The company generates revenue through providing comprehensive event management and experiential services to corporate clients. Services include experiential events, concerts and festivals, exhibitions, and creative solutions. Revenue is generated through project-based engagements with enterprise clients, typically negotiated on a per-event or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Seventy Seven (operating as 7ty7) is an experiential events and entertainment agency that designs and executes end-to-end event experiences for enterprise clients, including corporate conferences, brand launches, product activations, concerts and festivals, exhibitions, and in-house creative content production. The company acts as a single point of contact, managing events from ideation and conceptualization through production, logistics, and on-ground delivery across India and international markets.

Product overview

Seventy Seven (7ty7) is an experiential entertainment and event management company offering a unified suite of professional services. The portfolio comprises four integrated service lines: Experiential Events (immersive brand activations and corporate experiences), Concerts & Festivals (live music event production and touring), Exhibitions (trade show and exhibition management), and Creative Solutions (in-house content production, 3D/2D design, and AV production). These services operate as a cohesive offering, with Creative Solutions supporting the core event delivery across all three event verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Events
• Concerts & Festivals
• Exhibitions
• Creative Solutions

Quantifiable outcome

• Axis Max Life saw approximately 15% conversions and re-investments from annual event property

Named customers70 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Wizcraft Entertainment: India's largest independent experiential marketing and event management agency. Directly comparable to Seventy Seven in serving enterprise clients across pharma, automotive, and consumer sectors with end-to-end event production, concert management, and brand activations.
• Fountainhead Entertainment (formerly Fountainhead MKT): Mumbai-based experiential marketing agency focused on BTL activations, corporate events, and brand experiences. Comparable in targeting the same enterprise client base in pharma, FMCG, and automotive verticals in India.
• Percept Live (Percept Limited): Indian entertainment, event, and media conglomerate offering event management, IP creation, and concert/festival production. Comparable in serving enterprise accounts with integrated creative and event production capabilities.
• Touchwood Group: Indian event management agency offering end-to-end event planning for corporate clients including product launches, conferences, and award shows. Comparable mid-sized peer targeting enterprise accounts across India.
• Cineyug Group: India-based event management and entertainment company specializing in large-scale corporate events, celebrity management, and concert production. Closely comparable service offering to Seventy Seven's concerts and corporate events verticals.
• DNA Entertainment Networks: India-focused event management and brand activation agency with capabilities in conferences, exhibitions, and experiential marketing. Comparable in scale and enterprise client focus within the Indian market.

Emerging players

• Cvent: Event management technology platform offering registration, venue sourcing, and attendee management software. Adjacent competitor absorbing portions of the event value chain; pressures traditional agencies that lack proprietary tech.

Broad incumbents

• GroupM (WPP): Global media investment arm of WPP with experiential and event marketing practices. Overlaps with Seventy Seven on enterprise client RFPs and is both a competitor and an indirect client relationship (GroupM x HSBC).
• Dentsu Live (Dentsu Creative Events): Global advertising holding company's experiential and live event division. Competes for multinational client event budgets and brings global network scale, technology integrations, and cross-market execution capability.

Regional players

• Pico Events (Pico Global): Asia-headquartered experiential marketing and event agency with operations across APAC and the Middle East. Comparable in serving enterprise clients with multi-geography rollouts, though with broader international footprint than Seventy Seven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/7ty7_ent
• Facebookfacebook.com/7ty7ent
• LinkedInlinkedin.com/company/seventy-seven-entertainment-pvt-ltd
• Instagraminstagram.com/seventyseven_entertainment/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seventy Seven