B-Line Tire & Auto Supply

What B-Line Tire & Auto Supply does

B-Line Tire & Auto Supply is a Canadian B2B wholesale distributor founded in 1985 and headquartered in St. Albert, Alberta. The company serves professional tire shops, automotive repair facilities, car washes, and vehicle dealerships, distributing tire shop equipment, TPMS sensors and tools, automotive and car wash supplies, tire repair materials, and lifting/alignment equipment. B-Line operates as an authorized distributor for tier-one industry brands including Rotary Lifts, Autel, Schrader, Huf, VDO, Bartec, ATEQ, Hunter Engineering, Corghi, and Coats, and sells its own line of B-Line branded TPMS sensors and chemicals. The company employs 11-50 staff and was recognized in the 2018 Canadian Business Growth 500 ranking.

B-Line's product portfolio spans four categories: (1) tire shop equipment and supplies, featuring a comprehensive TPMS offering (programmable sensors from Autel MX, Schrader EZ, Huf IntelliSens, VDO REDI, Sensure, plus B-Line's proprietary U-Pro Hybrid 2.0), diagnostic tools (Autel MaxiSys, Bartec 300/400 Pro), valve hardware, and impact/torque tools; (2) automotive and car wash consumables including cleaners, waxes, air fresheners, motor oils, and detailing chemicals; (3) heavy shop equipment such as 2-post, 4-post, scissor, and mobile column automotive lifts, tire changers, wheel balancers, brake lathes, and ADAS calibration equipment; and (4) tire repair materials including patches, plugs, repair tools, and adhesives. A service department staffed with ALI (Automotive Lift Institute) certified inspectors provides hoist installation, annual safety inspections, and repair services.

The business model is B2B distribution with primarily hardware-sales revenue complemented by recurring service revenue from required lift inspections. Pricing is quote-based with no public pricing. The go-to-market motion is sales-led, combining field sales representatives with a bilingual (English/French) online ordering portal separate for Western and Eastern Canada. Distribution coverage comprises 9+ fully stocked warehouse branches spanning St. Albert (HQ), Calgary, Lethbridge, Saskatoon, Regina, Winnipeg, Laval QC (Eastern HQ), Missississauga, and Burnaby BC.

Name

B-Line Tire & Auto Supply

Legal name

B-Line Tire & Auto Supply

Website

https://bline.ca

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

B-Line Tire & Auto Supply, founded in 1985 in St. Albert, Alberta, is a Canadian B2B distributor serving tire shops, automotive repair facilities, car washes, and dealerships through 9+ warehouse locations. It distributes tire shop equipment, TPMS sensors, automotive lifts, repair materials, and consumable supplies.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tire equipment distribution
• TPMS sensor products
• Automotive shop supplies
• Automotive lift equipment
• Car wash supplies

Headquarters

HQ city

Saint Albert

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire and Automotive Supplies Distribution: B2B distribution of tire repair supplies, TPMS sensors, wheel weights, valve hardware, chemicals, and shop supplies to automotive service businesses
2. Tire Shop Equipment Sales: Sales of tire changers, wheel balancers, automotive lifts, alignment machines, air compressors, and diagnostic equipment. Authorized distributor for Rotary Lifts with factory direct pricing.
3. Service Department: Hoist/lift inspections, repairs, and service for automotive lifting equipment. ALI-certified inspectors provide annual safety inspections.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

B-Line Tire & Auto Supply is a Canadian B2B wholesale distributor of tire shop equipment, TPMS sensors and diagnostic tools, automotive lifts, wheel service equipment, tire repair materials, and car wash/detailing chemicals, sourced from multiple OEMs (Autel, Schrader, Huf, VDO, Sensure, Bartec, ATEQ, Rotary, Coats, Corghi, Hunter) and resold to professional tire shops, automotive repair facilities, car washes, and dealerships through 9+ fully stocked warehouses and an online ordering portal. The company also operates a service department that performs ALI-certified automotive hoist/lift inspections, repairs, and service.

Product overview

B-Line Tire & Auto Supply is a Canadian distributor specializing in tire equipment, supplies, and automotive/carwash products. The company operates as a multi-branch wholesale supplier with fully stocked warehouses across Canada. Its product portfolio consists of four core categories: (1) Tire Equipment & Supplies including TPMS sensors and tools (Autel, Schrader, Huf IntelliSens, VDO REDI, and B-Line's proprietary U-Pro Hybrid 2.0), diagnostic tools (Autel MaxiSys, Bartec), valve hardware, and wheel service equipment; (2) Automotive & Carwash Supplies including detailing chemicals, air fresheners, protectants, and cleaning products; (3) Tire Shop Equipment including tire changers (Coats, Corghi), wheel balancers, automotive lifts (Rotary), brake lathes (Pro-Cut), ADAS calibration equipment, and air compressors; and (4) Tire Repair products including patches, plugs, repair tools, and chemicals. The company serves tire shops, automotive repair facilities, and car washes through multiple Canadian branch locations with online ordering capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• B-Line U-Pro Hybrid 2.0 Dual Band TPMS Sensor: Proprietary TPMS sensor product line
• B-Line Expertire

Products and services

• Tire Equipment & Supplies Wholesale distribution of tire repair materials, TPMS sensors and tools, valve hardware, impact and torque tools, tire bars, hydraulics, wheel service equipment, balancing products, tire studs, and related accessories for professional tire shops and automotive service businesses.
• Automotive & Car Wash Supplies Wholesale distribution of car wash chemicals, protectants, waxes, cleaners, air fresheners, detailing products, motor oils, fuel additives, and miscellaneous automotive care products for retail car washes and commercial car-care operations.
• Tire Shop Equipment Wholesale distribution of heavy-duty tire changers, wheel balancers, automotive lifts (2-post, 4-post, scissor, mobile column), brake lathes, air compressors, ADAS calibration equipment, and wheel service equipment for professional tire shops.
• Tire Repair Materials and Tools Distribution of tube patches, radial patches and plugs, bias patches, lubricants, chemicals, repair tools, buffing abrasives, carbide burrs, cabinets, spreaders, dunk tanks, and accessories for professional tire repair operations.
• Service Department - ALI-Certified Hoist Inspections and Lift Service Professional service offering that provides ALI (Automotive Lift Institute) certified inspectors to perform annual commercial-lift safety inspections, repairs, and service for automotive lifting equipment, with industry-leading digital work orders sent instantly via email with photos.
• Autel MX Sensor Programmable universal TPMS sensor combining 315MHz and 433MHz frequencies for maximum vehicle coverage, with press-release interchangeable valve stems, wireless programming, SAE J1205/J1206 certification, 98% vehicle coverage, and a 24-month/24,000-mile warranty.
• Schrader EZ Sensor Single-SKU programmable OEM-replacement TPMS sensor covering over 100 million TPMS-enabled vehicles in North America, featuring snap-in design and compatibility with Bartec programming tools.
• Sensure Dual Band TPMS Sensor Dual-band TPMS sensor with pre-loaded applications, supporting fastest programming, ID cloning, WAL/PAL/APC technologies, and compatible with ATEQ TPMS tools.
• Huf IntelliSens Sensor German-manufactured programmable TPMS sensor for European vehicle coverage, featuring 3-second programming and copy/clone functionality, available in 315MHz and 433MHz variants with rubber or metal stems.
• VDO REDI Sensor OE-quality TPMS sensor that installs right out of the box with no programming required, available in 315MHz and 433MHz variants with rubber snap-in or clamp-in valve stems.
• B-Line U-Pro Hybrid 2.0 Dual Band TPMS Sensor B-Line's proprietary configurable and programmable snap-in TPMS sensor combining 315MHz and 433MHz frequencies, with a 180km/h (110 mph) speed rating and maximum pressure of 115 psi (8 bar).
• Autel MaxiTPMS TS508 Tool TPMS diagnostic and service tool with Quick Mode and Advanced Mode options that programs Autel MX sensors, reads sensor status, performs TPMS relearn procedures, and supports OBDII relearns.
• Bartec 300 Pro TPMS Tool Entry-level TPMS activation tool with upgrade capability to a full scan tool, compatible with OE and aftermarket sensors, featuring wireless Bluetooth and a scalable technology platform.
• Bartec 400 Pro TPMS Tool Advanced mid-range all-in-one TPMS service tool with Wi-Fi, Bluetooth, inductive charging, and passive/keyless ignition testing, backed by a two-year factory warranty and software updates.
• Autel MaxiSys Elite Advanced automotive diagnostic platform powered by an NVIDIA Tegra 4 processor with a 9.7-inch Retina display, supporting ECU coding, programming, and comprehensive OBDII diagnostics for 80+ vehicle makes.
• Autel MaxiSys MS908S Diagnostic platform with a Cortex A7+A15 six-core processor and 9.7-inch LED capacitive touch screen, covering 80+ US, Asian, and European vehicle makes with complete OE-level system diagnostics.
• Ateq VT46 Tool TPMS programming tool exclusively for Schrader EZ-sensor programming, featuring OE and aftermarket sensor relearning, TPMS sensor data decoding, built-in relearn procedures, OBDII cable, and 2 years of free updates.
• Schrader TPMS Service Packs Vehicle-specific TPMS service packs for Nissan/Infiniti, Chrysler/Dodge/Jeep, and Honda vehicles, including grommets, nuts, valve cores, and caps for proper TPMS servicing.
• Rotary Lifts (Authorized Distributor) B-Line distributes Rotary automotive lifts, including 2-post, 4-post, scissor, and mobile column lifts, with factory direct pricing and access to a Rotary Authorized Installer network that is factory trained and warranty certified.
• Hunter Alignment Equipment Wheel alignment machines and related equipment from Hunter Engineering for professional alignment services, distributed by B-Line.
• Corghi Tire Changers Professional tire changer equipment from Corghi for high-volume tire shop operations, distributed by B-Line.
• Coats Tire Changers Professional tire changer equipment from Coats for automotive service operations, distributed by B-Line.
• Autel ADAS Calibration Equipment Automated Driver Assistance Systems (ADAS) calibration equipment for calibrating cameras, radar, and sensors in modern vehicles, distributed by B-Line.
• Counteract Balancing Beads Automatic tire balancing beads from Counteract for permanent, never-once-balanced wheel balancing, distributed by B-Line.
• B-Line Branded Chemicals (proprietary) B-Line branded tire mounting lubricants, penetrating sprays, wheel weight adhesives, hand cleaners, brake cleaners, and rim release products for tire service operations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• Rotary LiftscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Rotary Lifts offering factory direct pricing and service. Rotary Authorized Installers are factory trained and warranty certified to install, repair, inspect and service lifts.
• AutelcoreTechnology or IntegrationMajor TPMS sensor and tool partner. Products include MX Sensors, MaxiSys diagnostic tools, TS508/TS608 TPMS tools, ADAS calibration equipment. Autel is the only manufacturer to produce both TPMS tools and sensors.
• SchradercoreTechnology or IntegrationExclusive TPMS sensor partner for EZ-Sensor products. Schrader EZ-sensor is the automotive industry's first patented and programmable OEM-replacement TPMS sensor. Products include service packs, valve stems, and sensors.
• Huf IntelliSenscoreTechnology or IntegrationGerman manufactured TPMS sensors covering many European makes. Fast program in 3 seconds with copy/clone functionality. Available in both 315MHz and 433MHz with rubber or metal stems.
• VDO REDI SensorcoreTechnology or IntegrationOE-quality TPMS sensors that install right out of the box with no programming required. Available in 315MHz and 433MHz variants with rubber snap-in stems.
• BarteccoreTechnology or IntegrationTPMS diagnostic tool partner offering Bartec 300 Pro and 400 Pro tools. TECH300PRO and TECH400PRO are industry-leading TPMS scan tools with wireless connectivity, OBD relearns, and multi-protocol sensor support.
• ATEQcoreTechnology or IntegrationTPMS tool partner providing VT46 programming tool exclusively for EZ-sensor products. Includes OBDII cable and 2 years of free updates.
• Automotive Lift Institute (ALI)coreStrategic or Co-development PartnerB-Line technicians are ALI certified inspectors for hoist safety inspections. ALI certification is required for commercial automotive lifts per safety standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Tire Distributors (NTD): Canada's largest wholesale tire distributor, selling to tire dealers and service shops nationwide. Directly comparable to B-Line's tire supply distribution business at much larger scale.
• Kal Tire: Canadian tire retailer and wholesale distributor serving commercial and retail customers across Western and Eastern Canada. Comparable B2B tire and undercar service supply model with national footprint.
• Tirecraft: Canadian tire dealer network and distributor with both retail and wholesale operations. Overlaps with B-Line's tire supply, TPMS, and shop equipment distribution to independent dealers.
• Distribution Stox: Quebec-based wholesale tire distributor serving Eastern Canada. Comparable to B-Line's Eastern Canada/Laval operation in product mix and customer base.
• Wakefield Canada: Canadian distributor of automotive aftermarket products (lubricants, parts, shop supplies) to installers and retailers. Comparable B2B distribution model with multi-brand portfolios.
• Uni-Select (now part of AutoZone Canada): Canadian-based distributor of automotive parts and supplies to repair shops. Directly comparable B2B distribution model, recently acquired by AutoZone, increasing competitive pressure.
• Point S Canada: Canadian arm of an international tire and auto-service cooperative. Comparable wholesale-to-retail tire distribution model with shop-focused programs and national reach.
• Tire Rack: U.S.-based online distributor of tires, wheels, and shop supplies. Comparable product mix (tires, TPMS, consumables) and digital ordering model, though U.S.-focused.

Broad incumbents

• AutoZone: Largest U.S. specialty retailer and distributor of automotive replacement parts and products. Comparable product categories but a much broader retail-oriented footprint versus B-Line's B2B focus.
• Canadian Tire: Canada's largest retail automotive and hardware chain with significant auto parts and tire offering. Comparable in Canadian market overlap, though retail rather than B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-Line Tire & Auto Supply