Feedo

What Feedo does

Feedo is a Czech Republic-based omnichannel retailer specializing in babycare, children's products, and pet supplies, operating localized storefronts at feedo.cz, feedo.sk, and feedo.hu to serve the Czech, Slovak, and Hungarian markets. The company sells a broad product portfolio across more than ten categories — strollers (Kočárky), car seats (Autosedačky), children's toys, nursery furniture, baby care, travel gear, cosmetics and household items, children's clothing, and pet products — drawing from a mix of well-known third-party brands (Petite&Mars, Cybex, Thule, Bugaboo, Chicco, Little Dutch, Philips Avent, Pampers, Maxi-Cosi) and its own-brand Feedo products. Beyond its e-commerce platform, Feedo operates five brick-and-mortar retail stores across the Czech Republic, with locations including Hostivice, Plzeň, and Libeň, where customers can physically test strollers and car seats before purchase.

The core commercial mechanism is traditional direct-to-consumer retail: Feedo purchases inventory from brand suppliers at wholesale and resells to end consumers through both digital and physical channels at standard markup, with unit pricing ranging from roughly 69 Kč for small accessories to over 15,000 Kč for premium strollers. Customer acquisition and retention blend content marketing through the Feedo Blog (parenting advice and buying guides), an email newsletter, an affiliate program, third-party review platforms (Heureka.cz verified reviews), and the Feedo Club loyalty program that has accumulated over 120,000 registered members. A specialized Chovatelský program (Breeder Program) extends the customer base to registered dog breeding stations with a 20% discount and starter packages for new litters, alongside an Outlet section with 2,308 discounted items.

Feedo traces its operating history to approximately 1991, giving it 34 years of presence in Czech parenting retail as of the source date, and reports 51–100 employees. The company is privately held with one disclosed funding event on 2014-03-12 led by MCI Capital SA alongside the National Capital Fund. No public revenue figures have been disclosed, and the technology stack is described as standard e-commerce rather than proprietary, with no public API, mobile app, or documented AI or ML capabilities.

Name

Feedo

Legal name

Feedo

Website

https://feedo.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Feedo is a Czech omnichannel retailer of babycare, children's products, and pet supplies, serving parents and pet owners in Czechia, Slovakia, and Hungary via feedo.cz, feedo.sk, and feedo.hu, plus five physical stores and a 120,000+ member loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Feedo generates revenue through direct sales of children's products, baby equipment, and pet supplies at retail prices. The company operates on a traditional retail model, selling products at marked-up prices from suppliers to end consumers through both online and physical store channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Feedo is an omnichannel specialty retailer selling baby, child, and pet products (strollers, car seats, toys, nursery furniture, clothing, child care items, travel gear, and pet supplies) through its e-commerce sites (feedo.cz, feedo.sk, feedo.hu) and five physical stores in the Czech Republic. The assortment spans premium third-party brands (Cybex, Thule, Bugaboo, Maxi-Cosi, Chicco, Petite&Mars) alongside own-brand Feedo items, supported by the Feedo Club loyalty program and a Breeder Program for pet breeders.

Product overview

Feedo is a Czech e-commerce retailer specializing in baby and children's products, operating both online and through 5 physical stores. The company offers a comprehensive product portfolio organized into main categories: Kočárky (strollers), Autosedačky (car seats), Hračky pro děti (children's toys), Dětský pokoj (children's room), Péče o dítě (child care), Cestování (travel), Kosmetika a drogerie (cosmetics and household), Oblečení (clothing), and Pro mazlíčky (pet products). The offering includes an Outlet section for discounted items and loyalty programs like Feedo Club (120,000+ members) and a Breeder Program for dog breeding stations. Feedo sells products from numerous third-party brands including Petite&Mars, Cybex, Thule, Chicco, Little Dutch, Nattou, Philips Avent, TrueLife, and Kinderkraft, as well as own-brand Feedo products.

Differentiator

Problem solved

Functional benefit

Products and services

• Feedo Club Loyalty program with over 120,000 members offering exclusive discounts, promotions, and special deals for registered customers shopping baby, child, and pet products.
• Chovatelský program (Breeder Program) Exclusive program for registered dog breeding stations offering 20% discount on pet product purchases and starter packages for new puppy owners containing 15% discount codes, plus information about partner pet brands such as Fish4Dogs, Fish4Cats, and Explorer Dog.
• Feedo E-commerce Retail Platform (feedo.cz) Online retail platform at feedo.cz (with feedo.sk and feedo.hu variants) selling baby and children's products including strollers, car seats, toys, nursery furniture, child care items, clothing, travel gear, and pet supplies from over 30 third-party brands plus own-brand Feedo products.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Fish4DogsminorOthersPet food brand featured in Feedo's breeding program. Members of the breeding program receive information about Fish4Dogs products.
• Fish4CatsminorOthersPet food brand featured in Feedo's breeding program. Members of the breeding program receive information about Fish4Cats products.
• FIKAGOminorOthersPet accessory brand (carriers, strollers for pets) sold through Feedo. Part of the expanded pet section offering.
• Explorer DogminorOthersPet accessory brand featured in Feedo's breeding program. Members receive information about Explorer Dog products.
• HeurekaminorGTM or Marketing PartnerFeedo displays verified customer reviews from Heureka.cz, a leading Czech comparison shopping platform, to build trust and credibility with new customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• BabyOne: German baby/children specialty retail chain with physical stores and online, selling strollers, car seats, nursery furniture, toys and clothing. Closest European omnichannel peer to Feedo by assortment and store-plus-online model, but operating in a different (DACH) geography.
• Kidsroom: German online specialty retailer focused on strollers, car seats, baby gear, toys, and clothing. Comparable to Feedo's core e-commerce assortment and premium-brand strategy (Cybex, Maxi-Cosi, Bugaboo), serving a different geographic market.
• Babymarkt: Large German online baby/children retailer offering strollers, car seats, toys, clothing and nursery products. Comparable to Feedo on category breadth and online-only-plus-marketplace positioning, but operating in Germany rather than CEE.
• Vertbaudet: French multichannel specialty retailer of baby and children's clothing, nursery, and maternity products. Comparable to Feedo in combining apparel, nursery gear, and parenting content with a loyalty program, though focused on France and Iberia rather than CEE.

Broad incumbents

• Mothercare: Long-established UK-origin global baby and maternity brand and retailer, now operating primarily online. Comparable in assortment (strollers, car seats, clothing, nursery) and brand authority, and a broad incumbent in the same category though largely outside CEE.

Others

• Petit Bateau: French heritage children's apparel brand and retailer with own-store and online presence. Comparable to Feedo on the children's clothing subcategory and brand-led merchandising, but apparel-only and not a category-wide baby/children retailer.

Emerging players

• Alza.cz: Czech Republic's largest online general retailer, with a meaningful baby and children's assortment plus 100+ pickup points. Competes with Feedo in CZ online baby/kids category and offers an alternative omnichannel option, though baby is one of many categories rather than its core.
• Mall.cz: Major Czech online marketplace selling toys, baby products, strollers, car seats and children's goods from third-party sellers. Comparable to Feedo on category overlap and CZ geographic focus, but operates a marketplace model rather than a single-vendor specialty store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/feedocz
• Facebookfacebook.com/feedo.cz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feedo