Vertbaudet
Vertbaudet is a privately held, France-headquartered online retailer founded in 1963, selling baby clothes, childrenswear, maternity wear, and nursery/home products directly to families and expectant mothers through its vertbaudet.com e-commerce platform.
- Company typePrivate
- Founded1963
- HeadquartersTourcoing, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Vertbaudet firmographics
Firmographics- Name
- Vertbaudet
- Website
- https://vertbaudet.com
- Company type
- Private
- Founded year
- 1963
- Headcount range
- 1,001–5,000 employees
- Short description
- Vertbaudet is a privately held, France-headquartered online retailer founded in 1963, selling baby clothes, childrenswear, maternity wear, and nursery/home products directly to families and expectant mothers through its vertbaudet.com e-commerce platform.
- Ownership category
- akta.pro rank
Vertbaudet industry classification
Industry- Product category
- Children's Clothing Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Baby, Kids & Maternity Online Retailers (CRAFADAI)
- akta.pro secondary industries
- Kids’ & Baby Apparel Retail (CRAAABAD), Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH)
Keywords
Where Vertbaudet is headquartered
LocationHeadquarters
- HQ city
- Tourcoing
- HQ country
- France
- HQ region
- Europe
Markets served
Vertbaudet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
Vertbaudet product offering
Product offeringCore offering
Vertbaudet sells baby clothes, childrenswear, maternity wear, and home/nursery products through its online store at vertbaudet.com. The retailer offers a unified product portfolio spanning four core categories — Baby Clothes, Childrenswear, Maternity Collection, and Home Collection — targeted at parents and families from pregnancy through childhood.
Differentiator
Problem solved
Functional benefit
Products and services
- Baby Clothes
- Childrenswear
- Maternity Collection
- Home Collection
Companies that use Vertbaudet
Customer profileSegments3 records
Ideal customer profiles2 records
Vertbaudet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vertbaudet competitors and assessment
Company assessmentDirect peers
- Mothercare: UK-origin specialist retailer of baby, kids, and maternity products now operating primarily online. Highly comparable to Vertbaudet in category focus (pregnancy through early childhood) and digital-first go-to-market, making it the closest international benchmark.
- Orchestra: French specialty retailer of baby and children's clothing with both stores and online. Direct domestic competitor to Vertbaudet with overlapping product categories and customer base in France.
- Sergent Major: French children's and baby apparel brand-retailer historically part of the same broader French family retail ecosystem. Closely comparable in assortment, target customer, and French market positioning.
- Natalys: French specialist in maternity and baby products (clothing, nursery, childcare). Directly comparable to Vertbaudet's maternity and baby assortment and French specialty positioning.
- Cyrillus: French family apparel retailer historically operating in the same group as Vertbaudet. Comparable in customer segment (families with children) and specialty positioning in France.
- The Children's Place: US-based specialty retailer of children's apparel and accessories. Directly comparable in being a single-brand kids' apparel retailer, though without Vertbaudet's maternity or home categories.
- Bonpoint: French luxury children's apparel brand. Comparable in French children's specialty apparel positioning, though targeting the premium segment rather than Vertbaudet's accessible specialty tier.
Broad incumbents
- Carter's: Largest US specialty retailer of baby and young children's apparel. Comparable in core category focus on baby and toddler apparel, though broader scale and North American market.
- Petit Bateau: Iconic French children's and family apparel brand owned by Yves Rocher group. Comparable in children's apparel category and French heritage branding, though operates as a brand across multiple channels rather than a single-category specialist.
- Kiabi: Large French family value apparel retailer with strong presence in baby and kids categories. Comparable in serving French families with children's apparel, though operates at broader value-fashion positioning.
Market position
Customer concentration
Vertbaudet social profiles
Digital presenceVertbaudet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertbaudet leadership team
Management profileNumber of profiles
Profiles1 record
Vertbaudet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertbaudet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertbaudet
What does Vertbaudet do?
Vertbaudet sells baby clothes, childrenswear, maternity wear, and home/nursery products through its online store at vertbaudet.com. The retailer offers a unified product portfolio spanning four core categories — Baby Clothes, Childrenswear, Maternity Collection, and Home Collection — targeted at parents and families from pregnancy through childhood.
When was Vertbaudet founded?
Vertbaudet was founded in 1963. It employs 1,001 to 5,000 people.
Where is Vertbaudet based?
Vertbaudet is headquartered in Tourcoing, France, in the Europe region.
Who are Vertbaudet's main competitors?
Direct peers on record are Mothercare, Orchestra, Sergent Major, Natalys, Cyrillus, The Children's Place and Bonpoint. Broad incumbents are Carter's, Petit Bateau and Kiabi.
Does Vertbaudet have an API?
No public API is recorded for Vertbaudet.
What industry is Vertbaudet in?
Vertbaudet's product category is Children's Clothing Retail. Its primary akta.pro industry code is CRAFADAI, Baby, Kids & Maternity Online Retailers, with a secondary code of CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.