Astrup
Astrup AS is Norway's leading industrial materials distributor, supplying metals (aluminium, stainless steel, titanium, copper, bronze, brass, special steel) and plastics alongside proprietary branded product lines to mechanical, construction, shipbuilding, aquaculture, food, and offshore customers via six regional sales offices and a value-added fabrication, logistics, and customer-portal platform.
- Company typePrivate
- Founded1857
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Astrup does
Astrup AS is a Norwegian industrial materials distributor founded in 1857 and headquartered in Oslo, operating six regional sales offices across Norway (Oslo, Skien, Stavanger, Bergen, Ålesund, Trondheim) with 101-250 employees. The company is positioned as Norway's leading supplier of aluminium, copper, bronze, brass, stainless steel, acid-resistant steel, titanium, special steel, and both standard and technical plastics, serving mechanical industry, construction, shipbuilding, aquaculture, food processing, and offshore/subsea customers as a total supplier (totalleverandør).
The product portfolio spans raw materials in plate, profile, and bar form alongside a suite of proprietary branded lines including the AstruPanel wall-panel system (CRASH!, CLEAN, BUMP!), Aluflex aluminium railing and walkway systems, AmpliForm and Amplirist gratings, TwinFix profiles, and AstruPlay recreational products. Astrup also operates Röchling-ReLoop recycled plastics distribution under partnership. Value-added services include cutting of bars and plates, plastic machining, foil processing, PMI (positive material identification), special-profile design, traceability/marking, and an automated warehouse with delivery tracking. The company is certified to ISO 9001, ISO 14001, and ISO 45001 and maintains REACH, RoHS, and conflict minerals compliance.
Astrup's commercial model is B2B distribution with quote-based pricing and no publicly disclosed rates. Revenue streams are one-time materials sales supplemented by fabrication/professional services and logistics; pricing references LME metal prices. The company runs a customer portal (Astrup Kundeportal) for account management and ordering, supported by digital catalogs, an online Material Calculator, segmented industry newsletters, and field sales teams. Ownership is private (Aksjeselskap), with no parent company or institutional investor signals identified.
Astrup firmographics
Firmographics- Name
- Astrup
- Legal name
- Astrup AS
- Website
- https://astrup.no
- Company type
- Private
- Founded year
- 1857
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Astrup AS is Norway's leading industrial materials distributor, supplying metals (aluminium, stainless steel, titanium, copper, bronze, brass, special steel) and plastics alongside proprietary branded product lines to mechanical, construction, shipbuilding, aquaculture, food, and offshore customers via six regional sales offices and a value-added fabrication, logistics, and customer-portal platform.
- Ownership category
- akta.pro rank
Astrup industry classification
Industry- Product category
- Industrial Materials Distribution
- NAICS
- Metal Service Centers and Other Metal Merchant Wholesalers (423510), Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (42461)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Plastics Products, Nec (3089)
- akta.pro primary industry
- Metals, Plastics & Fabrication Materials Marketplaces (CRAFAHAN)
- akta.pro secondary industry
- Custom Injection Molding & Contract Manufacturing (Job Shops/CMs) (IMANAFAJ)
Keywords
Where Astrup is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices6 records
Markets served
Astrup business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Metal and Plastic Materials Sales: Sale of aluminium, stainless steel, special steel, titanium, copper, bronze, brass, lead, titanium zinc, and other metals as well as standard and technical plastics. Products are sold to industrial customers in construction, manufacturing, shipbuilding, aquaculture, and other sectors.
- Fabrication Services: Value-added services including cutting of bars and plates, plastic machining, foil processing, and other custom fabrication services.
- Logistics and Transport: Delivery of goods with automatic warehouse, tracking, and return services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | B2B sales with quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Astrup product offering
Product offeringCore offering
Astrup AS is Norway's leading wholesale supplier of industrial raw materials, specializing in aluminium, copper, bronze, brass, stainless steel, special steel, titanium, lead, titanium zinc, and both standard and technical plastics. The company also offers value-added fabrication services including cutting of bars and plates, plastic machining, foil processing, and PMI (positive material identification), alongside logistics, traceability, and automated warehousing.
Product overview
Astrup AS is a Norwegian materials supplier offering a comprehensive range of metals and plastics. The core offering consists of raw materials (aluminium, stainless steel, titanium, special steels, copper, bronze, brass, lead, titanium zinc, standard plastics, and technical/high-performance plastics) and finished/semi-finished product lines. Key branded products include the AstruPanel wall panel system (CRASH! for impact resistance, CLEAN for hygiene environments, BUMP! for industrial protection), Aluflex aluminium railing systems (Softline and Classic), AmpliForm and Amplirist grating products, and various specialty products like XPS insulation boards, AstruPlay recreational materials, TwinFix profile systems, and rubber fenders. The company positions itself as a total supplier (totalleverandør) serving multiple industries including mechanical industry, construction, marine/shipbuilding, aquaculture, food processing, and offshore sectors. Processing services such as cutting, machining, and foil lamination are also offered.
Differentiator
Problem solved
Functional benefit
Brands
- Astrup Kundeportal: Customer portal for Astrup clients to manage orders and access services
- Astrup Goes Green
- AstruPanel
- AstruPlay
- Aluflex
- AmpliForm
- Amplirist
- TwinFix
- Astrup Materialkalkulator
Products and services
- AstruPanel Wall Plates A proprietary line of wall panels including CRASH! (impact-resistant), CLEAN (hygiene/critical environments), and BUMP! (industrial bump protection) variants for industrial, healthcare, and commercial interiors.
- Aluflex Aluminium Railing Systems Proprietary aluminium railing product line including Softline and Classic variants, plus gangway and industrial stair systems for building, marine, and industrial applications.
- AmpliForm Gratings and Sieves Proprietary industrial gratings, mesh, and sieve products for industrial platforms, drainage, and filtration applications.
- Amplirist Aluminium Gangway Grating Aluminium walkway grating system for industrial platforms and gangways in marine and offshore environments.
- AstruPlay Playground Equipment Playground and recreation area materials and solutions for schools, sports facilities, and public spaces.
- Astrup XPS Insulation Plates Extruded polystyrene foam plates for thermal insulation applications in buildings and industrial settings.
- TwinFix Profile System Proprietary profile system for various industrial and construction applications.
- Fabrication and Cutting Services Custom cutting of bars and plates, plastic machining, foil lamination, and other fabrication services that prepare raw materials for industrial customers.
- Logistics and Transport Services Automated warehousing, goods delivery, return handling, and parcel tracking services for industrial customers across Norway.
- PMI and Material Traceability Services Positive Material Identification (PMI) testing plus marking and traceability services to verify material grade and origin for industrial compliance.
Companies that use Astrup
Customer profileSegments7 records
Ideal customer profiles4 records
Astrup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Astrup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RöchlingminorAstrup is a distributor of Röchling-ReLoop plastic products, expanding their recycled plastic materials offerings with products like Foamlite family.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Astrup competitors and assessment
Company assessmentBroad incumbents
- thyssenkrupp Materials Services: European metals and materials distribution arm of thyssenkrupp, serving automotive, construction, and industrial customers across Europe. Comparable to Astrup in metals distribution but operating at vastly larger scale and broader geographic footprint.
- Klöckner & Co: One of Europe's largest metals distribution and processing groups with pan-European presence and digital procurement platforms. Comparable to Astrup in core metals distribution offering but with substantially greater scale, breadth, and digital capabilities.
Regional players
- Solar A/S: Danish-headquartered technical wholesale group serving electrical, plumbing, and industrial markets primarily in Denmark and the Nordics. Comparable to Astrup in Nordic B2B industrial distribution but with different core product focus (electrical vs metals).
Direct peers
- Ahlsell: Leading Nordic distributor of technical installation products, tools, and industrial supplies across Sweden, Norway, Finland, and Denmark. Comparable to Astrup in Norwegian industrial distribution presence and broad B2B customer base.
- Tibnor: Nordic steel and metals distributor owned by SSAB, operating across Sweden, Norway, Finland, and the Baltics. Comparable to Astrup in core steel and metals distribution offering, with similar customer segments in manufacturing and construction.
- BE Group: Sweden-based metals service center and distribution group operating across the Nordics, directly comparable to Astrup in product mix (steel, aluminium, stainless) and customer segments (manufacturing, construction). BE Group is the closest publicly-listed Nordic benchmark.
- Lemvigh-Müller: Danish technical wholesale group, part of Würth, distributing metals and industrial supplies across the Nordics. Comparable to Astrup in metals distribution and value-added services for industrial customers.
- Norsk Stål: Norwegian steel and metals distributor serving construction and industrial customers. Directly comparable to Astrup as a national Norway-based metals distributor with overlapping product portfolio and customer segments.
- Stena Metall: Swedish metals recycling and distribution group active across the Nordics. Comparable to Astrup in metals trading and supply, with broader recycling operations that overlap with Astrup's recycled plastics initiative.
Others
- Röchling: German plastics manufacturer and Astrup's strategic supplier partner for the ReLoop recycled plastics product line. Comparable in serving industrial customers with technical plastics, but operating as a manufacturer rather than distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Astrup social profiles
Digital presenceAstrup compliance and trust
Trust signalCompliance6 records
Astrup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astrup leadership team
Management profileNumber of profiles
Profiles16 records
Astrup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astrup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astrup
What does Astrup do?
Astrup AS is Norway's leading wholesale supplier of industrial raw materials, specializing in aluminium, copper, bronze, brass, stainless steel, special steel, titanium, lead, titanium zinc, and both standard and technical plastics. The company also offers value-added fabrication services including cutting of bars and plates, plastic machining, foil processing, and PMI (positive material identification), alongside logistics, traceability, and automated warehousing.
Is Astrup a public or private company?
Astrup is a private company. It is classified as family owned and is currently operating.
When was Astrup founded?
Astrup was founded in 1857. It employs 101 to 250 people.
Where is Astrup based?
Astrup is headquartered in Oslo, Norway, in the Europe region.
How does Astrup make money?
Three revenue lines are on record. Metal and Plastic Materials Sales are the primary driver. The others are fabrication Services and logistics and Transport.
Who are Astrup's main competitors?
Broad incumbents on record are thyssenkrupp Materials Services and Klöckner & Co. Solar A/S is listed as a regional player. Direct peers are Ahlsell, Tibnor, BE Group, Lemvigh-Müller, Norsk Stål and Stena Metall. Röchling is listed as an others.
Does Astrup have an API?
No public API is recorded for Astrup.
What industry is Astrup in?
Astrup's product category is Industrial Materials Distribution. Its primary akta.pro industry code is CRAFAHAN, Metals, Plastics & Fabrication Materials Marketplaces, with a secondary code of IMANAFAJ, Custom Injection Molding & Contract Manufacturing (Job Shops/CMs). Its NAICS code is 423510 and its SIC code is 5040.