Astrup

What Astrup does

Astrup AS is a Norwegian industrial materials distributor founded in 1857 and headquartered in Oslo, operating six regional sales offices across Norway (Oslo, Skien, Stavanger, Bergen, Ålesund, Trondheim) with 101-250 employees. The company is positioned as Norway's leading supplier of aluminium, copper, bronze, brass, stainless steel, acid-resistant steel, titanium, special steel, and both standard and technical plastics, serving mechanical industry, construction, shipbuilding, aquaculture, food processing, and offshore/subsea customers as a total supplier (totalleverandør).

The product portfolio spans raw materials in plate, profile, and bar form alongside a suite of proprietary branded lines including the AstruPanel wall-panel system (CRASH!, CLEAN, BUMP!), Aluflex aluminium railing and walkway systems, AmpliForm and Amplirist gratings, TwinFix profiles, and AstruPlay recreational products. Astrup also operates Röchling-ReLoop recycled plastics distribution under partnership. Value-added services include cutting of bars and plates, plastic machining, foil processing, PMI (positive material identification), special-profile design, traceability/marking, and an automated warehouse with delivery tracking. The company is certified to ISO 9001, ISO 14001, and ISO 45001 and maintains REACH, RoHS, and conflict minerals compliance.

Astrup's commercial model is B2B distribution with quote-based pricing and no publicly disclosed rates. Revenue streams are one-time materials sales supplemented by fabrication/professional services and logistics; pricing references LME metal prices. The company runs a customer portal (Astrup Kundeportal) for account management and ordering, supported by digital catalogs, an online Material Calculator, segmented industry newsletters, and field sales teams. Ownership is private (Aksjeselskap), with no parent company or institutional investor signals identified.

Name

Astrup

Legal name

Astrup AS

Website

https://astrup.no

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

101–250 employees

Short description

Astrup AS is Norway's leading industrial materials distributor, supplying metals (aluminium, stainless steel, titanium, copper, bronze, brass, special steel) and plastics alongside proprietary branded product lines to mechanical, construction, shipbuilding, aquaculture, food, and offshore customers via six regional sales offices and a value-added fabrication, logistics, and customer-portal platform.

Ownership category

akta.pro rank

Product category

Industrial Materials Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510), Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (42461)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Plastics Products, Nec (3089)

akta.pro primary industry

Metals, Plastics & Fabrication Materials Marketplaces (CRAFAHAN)

akta.pro secondary industry

Custom Injection Molding & Contract Manufacturing (Job Shops/CMs) (IMANAFAJ)

Keywords

• Industrial materials distribution
• Metal and plastic supply
• Aluminium and steel
• Fabrication services
• Raw materials wholesale

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Metal and Plastic Materials Sales: Sale of aluminium, stainless steel, special steel, titanium, copper, bronze, brass, lead, titanium zinc, and other metals as well as standard and technical plastics. Products are sold to industrial customers in construction, manufacturing, shipbuilding, aquaculture, and other sectors.
2. Fabrication Services: Value-added services including cutting of bars and plates, plastic machining, foil processing, and other custom fabrication services.
3. Logistics and Transport: Delivery of goods with automatic warehouse, tracking, and return services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Astrup AS is Norway's leading wholesale supplier of industrial raw materials, specializing in aluminium, copper, bronze, brass, stainless steel, special steel, titanium, lead, titanium zinc, and both standard and technical plastics. The company also offers value-added fabrication services including cutting of bars and plates, plastic machining, foil processing, and PMI (positive material identification), alongside logistics, traceability, and automated warehousing.

Product overview

Astrup AS is a Norwegian materials supplier offering a comprehensive range of metals and plastics. The core offering consists of raw materials (aluminium, stainless steel, titanium, special steels, copper, bronze, brass, lead, titanium zinc, standard plastics, and technical/high-performance plastics) and finished/semi-finished product lines. Key branded products include the AstruPanel wall panel system (CRASH! for impact resistance, CLEAN for hygiene environments, BUMP! for industrial protection), Aluflex aluminium railing systems (Softline and Classic), AmpliForm and Amplirist grating products, and various specialty products like XPS insulation boards, AstruPlay recreational materials, TwinFix profile systems, and rubber fenders. The company positions itself as a total supplier (totalleverandør) serving multiple industries including mechanical industry, construction, marine/shipbuilding, aquaculture, food processing, and offshore sectors. Processing services such as cutting, machining, and foil lamination are also offered.

Differentiator

Problem solved

Functional benefit

Brands

• Astrup Kundeportal: Customer portal for Astrup clients to manage orders and access services
• Astrup Goes Green
• AstruPanel
• AstruPlay
• Aluflex
• AmpliForm
• Amplirist
• TwinFix
• Astrup Materialkalkulator

Products and services

• AstruPanel Wall Plates A proprietary line of wall panels including CRASH! (impact-resistant), CLEAN (hygiene/critical environments), and BUMP! (industrial bump protection) variants for industrial, healthcare, and commercial interiors.
• Aluflex Aluminium Railing Systems Proprietary aluminium railing product line including Softline and Classic variants, plus gangway and industrial stair systems for building, marine, and industrial applications.
• AmpliForm Gratings and Sieves Proprietary industrial gratings, mesh, and sieve products for industrial platforms, drainage, and filtration applications.
• Amplirist Aluminium Gangway Grating Aluminium walkway grating system for industrial platforms and gangways in marine and offshore environments.
• AstruPlay Playground Equipment Playground and recreation area materials and solutions for schools, sports facilities, and public spaces.
• Astrup XPS Insulation Plates Extruded polystyrene foam plates for thermal insulation applications in buildings and industrial settings.
• TwinFix Profile System Proprietary profile system for various industrial and construction applications.
• Fabrication and Cutting Services Custom cutting of bars and plates, plastic machining, foil lamination, and other fabrication services that prepare raw materials for industrial customers.
• Logistics and Transport Services Automated warehousing, goods delivery, return handling, and parcel tracking services for industrial customers across Norway.
• PMI and Material Traceability Services Positive Material Identification (PMI) testing plus marking and traceability services to verify material grade and origin for industrial compliance.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RöchlingminorChannel Partner/ Reseller/ DistributorAstrup is a distributor of Röchling-ReLoop plastic products, expanding their recycled plastic materials offerings with products like Foamlite family.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• thyssenkrupp Materials Services: European metals and materials distribution arm of thyssenkrupp, serving automotive, construction, and industrial customers across Europe. Comparable to Astrup in metals distribution but operating at vastly larger scale and broader geographic footprint.
• Klöckner & Co: One of Europe's largest metals distribution and processing groups with pan-European presence and digital procurement platforms. Comparable to Astrup in core metals distribution offering but with substantially greater scale, breadth, and digital capabilities.

Regional players

• Solar A/S: Danish-headquartered technical wholesale group serving electrical, plumbing, and industrial markets primarily in Denmark and the Nordics. Comparable to Astrup in Nordic B2B industrial distribution but with different core product focus (electrical vs metals).

Direct peers

• Ahlsell: Leading Nordic distributor of technical installation products, tools, and industrial supplies across Sweden, Norway, Finland, and Denmark. Comparable to Astrup in Norwegian industrial distribution presence and broad B2B customer base.
• Tibnor: Nordic steel and metals distributor owned by SSAB, operating across Sweden, Norway, Finland, and the Baltics. Comparable to Astrup in core steel and metals distribution offering, with similar customer segments in manufacturing and construction.
• BE Group: Sweden-based metals service center and distribution group operating across the Nordics, directly comparable to Astrup in product mix (steel, aluminium, stainless) and customer segments (manufacturing, construction). BE Group is the closest publicly-listed Nordic benchmark.
• Lemvigh-Müller: Danish technical wholesale group, part of Würth, distributing metals and industrial supplies across the Nordics. Comparable to Astrup in metals distribution and value-added services for industrial customers.
• Norsk Stål: Norwegian steel and metals distributor serving construction and industrial customers. Directly comparable to Astrup as a national Norway-based metals distributor with overlapping product portfolio and customer segments.
• Stena Metall: Swedish metals recycling and distribution group active across the Nordics. Comparable to Astrup in metals trading and supply, with broader recycling operations that overlap with Astrup's recycled plastics initiative.

Others

• Röchling: German plastics manufacturer and Astrup's strategic supplier partner for the ReLoop recycled plastics product line. Comparable in serving industrial customers with technical plastics, but operating as a manufacturer rather than distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/astrupas
• LinkedInlinkedin.com/company/astrup-as

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astrup