HYVÄ SPC
HYVÄ SPC is a Pacific Northwest social purpose company that designs and sells community-branded t-shirts, distributing $10 per shirt to participating local businesses. It operates city-specific programs across Oregon and Southwest Washington in partnership with local business associations.
- Company typePrivate
- Founded2020
- HeadquartersWashougal, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What HYVÄ SPC does
HYVÄ SPC is a privately held Pacific Northwest social purpose company founded in 2020 and headquartered in the Portland Metro Area (Washougal, WA). It operates the Shirts For Good program, which designs, prints, and sells custom community-branded t-shirts on a city-by-city basis, with $10 from each sale distributed to participating local businesses and nonprofits. The company runs parallel city programs in Camas (WA), Happy Valley (OR), Cottage Grove (OR), Aloha (OR), and Hillsboro (OR), executed in partnership with local business associations and city governments; a Beaverton program was launched in 2020 and subsequently discontinued. End buyers include community-conscious consumers who purchase through the company's e-commerce site and local merchants who optionally buy wholesale inventory at $12.50 to resell at $25.
The underlying technology stack is a standard WordPress/WooCommerce e-commerce platform; HYVÄ retains no proprietary technology components. Distribution is primarily direct-to-consumer online plus optional merchant resellers. The company has stated a long-horizon goal of bringing $1 trillion under the influence of 'Good' by 2050 and has signaled future product expansion into community investing via a planned CORE Fund and nonprofit fundraising support through Round4Good.com.
The business model is effectively a mission-anchored merchandise platform: revenue is generated from shirt sales (retail and wholesale), with the majority of the per-unit economics shared with local merchants rather than retained. Co-founders include Joe Barhoum and Joseph Graves. The company has no disclosed venture or institutional funding, employs 1–10 people, and is unprofitable by design at this stage, reinvesting community participation into multi-city expansion and planned adjacent products.
HYVÄ SPC firmographics
Firmographics- Name
- HYVÄ SPC
- Legal name
- HYVÄ SPC
- Website
- https://hyva.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HYVÄ SPC is a Pacific Northwest social purpose company that designs and sells community-branded t-shirts, distributing $10 per shirt to participating local businesses. It operates city-specific programs across Oregon and Southwest Washington in partnership with local business associations.
- Ownership category
- akta.pro rank
HYVÄ SPC industry classification
Industry- Product category
- Custom Community Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where HYVÄ SPC is headquartered
LocationHeadquarters
- HQ city
- Washougal
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HYVÄ SPC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Shirt Sales with Profit Sharing: The company sells custom-designed community shirts through its e-commerce platform. A portion of each sale ($10 per shirt) is distributed to participating local businesses and nonprofits. The company retains the remainder of the sale revenue to cover operations and generate profit.
- Wholesale Shirt Sales: Local merchants can purchase shirts at wholesale cost ($12.50 per shirt) and sell directly to their customers at $25, providing an additional revenue opportunity for both the company and participating businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Merchant Wholesale Option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
HYVÄ SPC product offering
Product offeringCore offering
HYVÄ SPC designs, produces, and sells custom community-branded t-shirts under its Shirts For Good program across Oregon and Southwest Washington cities. Each shirt sale directs $10 to participating local merchants as profit sharing, providing small businesses with an additional revenue stream and giving consumers a tangible way to support local commerce. The company handles all designing, printing, processing, production, and service.
Product overview
HYVÄ SPC is a Northwest social purpose company offering a community-focused merchandise and social impact platform. The core product is the Shirts For Good Program, which creates custom city-branded t-shirts that generate profit-sharing for participating local businesses. The program operates through city-specific shirt products (currently available for Camas, Happy Valley, Cottage Grove, Aloha, and Hillsboro, with Beaverton inactive). Additional services include nonprofit support via Round4Good.com and a planned CORE Fund for local investing. The company aims to bring $1 trillion under the influence of Good by 2050.
Differentiator
Problem solved
Functional benefit
Products and services
- Shirts For Good Program A community-focused initiative that designs and sells custom t-shirts for participating cities and local businesses, with $10 from each sale distributed to participating local merchants as profit sharing.
- Camas Shirt Custom-designed community shirt for Camas, WA featuring the #CamasTogether hashtag, with the goal of selling 20,000 shirts and dividing profit among participating downtown Camas merchants.
- Happy Valley Shirt Custom-designed community shirt for Happy Valley, OR sold through the Shirts For Good program, with profit distributed to participating Happy Valley merchants.
- Cottage Grove Shirt Custom-designed community shirt for Cottage Grove, OR sold through the Shirts For Good program, with profit distributed to participating local merchants.
- Aloha Shirt Custom-designed community shirt for Aloha, OR sold through the Shirts For Good program, with $10 from each sale distributed directly to participating local businesses.
- Hillsboro Shirt Custom-designed community shirt for Hillsboro, OR sold through the Shirts For Good program, with profit distributed to participating Hillsboro merchants.
- Nonprofit Support (Round4Good.com) Program supporting nonprofit causes without requiring large financial contributions, routed via Round4Good.com for nonprofit fundraising support.
Quantifiable outcome
- $5,590 raised for Camas businesses from 744 shirt sales
- +1 more outcomes
Companies that use HYVÄ SPC
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
HYVÄ SPC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HYVÄ SPC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, foundational and minor.
- Happy Valley Business Alliance (HVBA)coreHVBA partnered with the City of Happy Valley and HYVÄ to run the Good Shirt program. The association helps businesses challenged by COVID-19 shutdown by promoting the shirt program and distributing profit-sharing funds to participating merchants.
- City of Happy ValleycoreCity government partnered with HVBA and HYVÄ to support local businesses through the Good Shirt program, providing official backing and community visibility.
- Hillsboro Tuesday Night MarketcoreCollaboration to attract revenue, increase awareness for, and cultivate solidarity in the Hillsboro business community through the Shirts for Hillsboro program.
- Aloha Business AssociationcorePartnership to bring the Good Shirt program to the Aloha community, with the association recruiting members and promoting the program to local businesses.
- Beaverton Downtown AssociationcoreAssociation partnered to run the Good Shirt program in Beaverton, helping local businesses access the profit-sharing initiative.
- Mainstreet Cottage GrovecoreMainstreet Cottage Grove is helping fellow businesses challenged by the COVID-19 shutdown by partnering with HYVÄ for the Shirts for Good program.
- Universal Martial Arts (Mel Locke)foundationalCamas business owner Mel Locke originated the shirt project idea, working with HYVÄ to create the first community shirt program in April 2020. His concept sparked the entire Good Shirt Program.
- Columbia LithominorPrinted marketing materials (flyers) for the Camas community shirt project.
- Lacamas MagazineminorHelped raise awareness for the Camas shirt project in the local community.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HYVÄ SPC competitors and assessment
Company assessmentOthers
- CafePress: CafePress is a print-on-demand marketplace for custom apparel and gifts, including cause-based and community-themed merchandise. Adjacent competitor in the custom merchandise space that overlaps with HYVÄ's community-shirt product.
Emerging players
- Threadless: Threadless is a community-driven apparel platform where designers submit art that is voted on and sold. Comparable to HYVÄ in leveraging community creativity and engagement around apparel product development.
- Honeycomb Credit: Honeycomb Credit operates a community crowdfunding platform that lets local residents invest in small businesses in their neighborhoods. Comparable to HYVÄ's CORE Fund vision of bringing investing back to Main Street.
- Mainvest: Mainvest enables community members to invest in local small businesses via revenue-sharing notes. Directly comparable to HYVÄ's planned CORE Fund for local investing and its mission of channeling capital to Main Street businesses.
Direct peers
- Bonfire: Bonfire lets individuals and organizations design and sell custom apparel for fundraising campaigns, with proceeds going to the cause of choice. Directly comparable to HYVÄ's Shirts For Good model of city-branded shirts with merchant profit sharing.
- CustomInk: CustomInk is a leading custom apparel platform serving groups, schools, nonprofits, and businesses. While larger in scale, it competes in the same custom-printed apparel space where HYVÄ operates its community shirt programs.
- Teespring (Spring): Teespring (now Spring) enables creators and organizations to design, sell, and ship custom apparel with built-in fundraising mechanics. Comparable to HYVÄ's city-based custom apparel approach and profit-sharing design.
Broad incumbents
- Cotopaxi: Cotopaxi is a certified B Corporation outdoor and lifestyle brand that funds poverty alleviation through product sales. Comparable to HYVÄ as a values-aligned apparel brand channeling consumer purchases into social impact outcomes.
- Patagonia: Patagonia is an established outdoor apparel company recognized for environmental activism and 1% for the Planet giving. A broader incumbent analogue to HYVÄ's social purpose apparel positioning, though at vastly greater scale.
- Bombas: Bombas is a mission-driven apparel company built on a one-for-one donation model. While operating nationally with much larger scale, it shares HYVÄ's core mechanic of tying apparel purchases to charitable giving.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HYVÄ SPC social profiles
Digital presenceHYVÄ SPC financial estimates
Financial estimateRevenue estimate
Valuation estimate
HYVÄ SPC leadership team
Management profileNumber of profiles
Profiles2 records
HYVÄ SPC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HYVÄ SPC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HYVÄ SPC
What does HYVÄ SPC do?
HYVÄ SPC designs, produces, and sells custom community-branded t-shirts under its Shirts For Good program across Oregon and Southwest Washington cities. Each shirt sale directs $10 to participating local merchants as profit sharing, providing small businesses with an additional revenue stream and giving consumers a tangible way to support local commerce. The company handles all designing, printing, processing, production, and service.
Is HYVÄ SPC a public or private company?
HYVÄ SPC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HYVÄ SPC founded?
HYVÄ SPC was founded in 2020. It employs 1 to 10 people.
Where is HYVÄ SPC based?
HYVÄ SPC is headquartered in Washougal, United States, in the North America region.
How does HYVÄ SPC make money?
Two revenue lines are on record. Shirt Sales with Profit Sharing is the primary driver. The others are wholesale Shirt Sales.
Who are HYVÄ SPC's main competitors?
CafePress is listed as an others. Emerging players are Threadless, Honeycomb Credit and Mainvest. Direct peers are Bonfire, CustomInk and Teespring (Spring). Broad incumbents are Cotopaxi, Patagonia and Bombas.
Does HYVÄ SPC have an API?
No public API is recorded for HYVÄ SPC.
What industry is HYVÄ SPC in?
HYVÄ SPC's product category is Custom Community Apparel. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 458 and its SIC code is 5600.