What Friends & Partners does

Friends & Partners S.p.A. is a Milan-based Italian live music and events company that produces concerts, manages artists, organizes corporate events and sponsorship activations, and develops television and multimedia content. Founded as a private Italian S.p.A., the company operates through a multi-division structure: Concerti (concert and tour production), Friends Management (artist representation), Friends TV (television and multimedia production), Eventi e Sponsor (corporate events and sponsorship), and Magellano Concerti (concert promotion). It is wholly controlled by CTS EVENTIM AG & Co. KGaA, one of Europe's largest live entertainment groups, which provides ticketing infrastructure through TicketOne, international touring networks, and strategic capital. The company represents an exclusive roster of more than 60 Italian music artists spanning stadium-level superstars (Eros Ramazzotti, Laura Pausini, Zucchero, Ligabue), established pop and rock acts (Annalisa, Gigi D'Alessio, Fiorella Mannoia, Biagio Antonacci, Claudio Baglioni, Pooh), and contemporary chart-toppers (Madame, Blanco, Annalisa, Mr. Rain, Rkomi).

The company monetizes through four primary revenue streams: (i) transaction fees from producing and promoting live concerts, stadium shows, arena tours, and festival events with ticket sales distributed via TicketOne, Ticketmaster, Vivaticket, Eventbrite, and TicketSms; (ii) sponsorship fees and brand partnership revenue from corporate partners such as Intesa Sanpaolo and Trenitalia/Frecciarossa; (iii) artist management commissions and professional fees through Friends Management; and (iv) multimedia and TV production licensing fees via Friends TV, including prime-time Rai 1 broadcasts. Pricing on consumer events is unit-based, exemplified by the VITA! concert at Circo Massimo where Poltronissima numerata tickets were priced at €30 and Tribuna numerata at €20. Geographic scope spans Italy (primary market), Europe (Spain, France, Germany, Switzerland, Netherlands, UK, Belgium), North America (New York, Los Angeles, Chicago, Miami, Toronto), and South America (Buenos Aires, Bogota, Santiago, Lima). Annual touring volume runs into hundreds of dates across stadiums, arenas, theaters, and open-air venues.

Friends & Partners has positioned itself as the producer of Italy's largest social-impact benefit concerts, including UNA NESSUNA CENTOMILA (raising €2,000,000 in 2022 and €900,000 in 2024 for anti-violence centers), Italia Loves Romagna (2023 flood-relief broadcast on Rai 1 prime time), and Per La Pace - Live Contro Le Guerre (€300,000 donated to Emergency and Medici Senza Frontiere in 2024). Institutional partnerships with AssoConcerti, FIMI, SIAE, Rai, RCF Arena (Campovolo), and Arena di Verona anchor its industry standing. In 2024, the company published its first sustainability report under the Impact Beyond Music initiative, adopting Global Reporting Initiative standards. The company maintains offices solely in Milan and runs a lean 11-50 person permanent organization, supplemented by event-specific production staff and contractors.

Name

Friends & Partners

Legal name

Friends&Partners S.p.A.

Website

https://friendsandpartners.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Friends & Partners S.p.A. is a Milan-based Italian live music and events company producing concerts, managing artists, and creating multimedia content for 60+ Italian artists. Controlled by CTS EVENTIM, it organizes stadium tours, festivals, and benefit concerts across Italy and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Live Concert and Tour Production: The company earns fees from producing and organizing live concerts, stadium shows, arena tours, and festival events for represented and managed artists. Revenue is generated through ticket sales, production fees, and event management services.
2. Sponsorship and Events: The company secures sponsorship deals and brand partnerships for concerts, events, and TV productions. Revenue derives from branded event activations, naming rights, and promotional partnerships.
3. Artist Management: Through Friends Management division, the company manages artists' careers, bookings, and professional representation, generating management fees and commissions.
4. Multimedia and TV Production: Through Friends TV division, the company produces television and multimedia content, including concert broadcasts, event coverage, and TV specials.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Friends & Partners is an Italian live music and events company that organizes, produces, and manages concert tours, stadium shows, arena tours, and festival appearances for over 60 major Italian music artists. Through its divisions, the company also provides artist management services, television and multimedia production, corporate events, and sponsorship management, distributing tickets primarily through TicketOne and other platforms across Italy, Europe, and international venues.

Product overview

Friends & Partners is a live music and events company structured as a multi-division platform operating across several interconnected business units. The core offerings include the Concerti division (concert production and promotion), Friends Management (artist representation), Friends TV (television/multimedia production), Eventi e Sponsor (corporate events and sponsorship), and the Magellano Concerti subsidiary. Supporting these are the Discografia division (music recordings and production), Ticketing services, the Creative Division, and Promozione & Digital Marketing. The company also operates an Impact Beyond Music sustainability initiative. The divisions collaborate internally, crossing personnel and expertise across the organization.

Differentiator

Problem solved

Functional benefit

Brands

• Friends Management: Artist management division
• Friends TV
• Magellano Concerti
• Eventi e Sponsor

Products and services

• Concerti (Concert Division)

Quantifiable outcome

• UNA NESSUNA CENTOMILA 2022 raised €2,000,000 for 9 anti-violence centers; 2024 edition raised €900,000 for 21 anti-violence centers
• +3 more outcomes

Named customers42 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Fondazione Garda ValleyminorStrategic or Co-development Partner · 25 September 2025Fondazione Garda Valley, a non-profit foundation dedicated to research and promotion of longevity and healthy living, is a collaborator on the VITA! concert at Circo Massimo, contributing to the event's thematic focus on wellness and longevity.
• Emergency and Medici Senza FrontiereminorOthers · 23 October 2024Emergency and Medici Senza Frontiere are humanitarian medical NGOs that received €300,000 in donations from the 'Per La Pace - Live Contro Le Guerre' benefit concert organized by Friends & Partners.
• Intesa SanpaolominorGTM or Marketing Partner · 24 June 2023Intesa Sanpaolo is a Main Partner of the Italia Loves Romagna benefit concert organized by Friends & Partners for flood relief in Emilia-Romagna.
• RiservarossacoreStrategic or Co-development Partner · 24 June 2023Riservarossa is listed as co-producer and organizer of major benefit events including Italia Loves Romagna, UNA NESSUNA CENTOMILA, and other large-scale concerts.
• Vivo ConcerticoreStrategic or Co-development Partner · 24 June 2023Vivo Concerti is co-producer of the Italia Loves Romagna benefit concert alongside Friends & Partners.
• Fondazione Una Nessuna CentomilacoreStrategic or Co-development Partner · 11 June 2022Fondazione Una Nessuna Centomila was established following the 2022 UNA NESSUNA CENTOMILA concert organized by Friends & Partners. It directs proceeds from the concerts to anti-violence centers across Italy and promotes awareness campaigns. The foundation was created by Fiorella Mannoia, Giulia Minoli, Celeste Costantino, and Lella Palladino.
• TicketOnecoreTechnology or IntegrationTicketOne is the primary ticketing platform for all major events organized by Friends & Partners, providing online sales, physical outlet distribution, and presale infrastructure. It is a subsidiary of CTS EVENTIM.
• Trenitalia / FrecciarossaminorStrategic or Co-development PartnerTrenitalia (Frecciarossa) serves as the Official Train Partner for Friends & Partners events, providing dedicated train services for fans attending major concerts (e.g., Italia Loves Romagna with 4 special Frecciarossa trains).
• AssoConcerticoreStrategic or Co-development PartnerAssoConcerti (Associazione Italiana Musica dal Vivo) is the Italian live music industry association of which Friends & Partners is a member. It serves as an Institutional Partner and Partner Istituzionale for major events, representing the most important live music organizers in Italy.
• RCF Arena (Reggio Emilia)coreStrategic or Co-development PartnerRCF Arena (Campovolo) in Reggio Emilia is a key venue partner for major Friends & Partners events including UNA NESSUNA CENTOMILA (2022) and Italia Loves Romagna (2023). The company is involved in large venue interventions for big shows.
• Magellano ConcerticoreChannel Partner/ Reseller/ DistributorMagellano Concerti is a sister company/division of Friends & Partners focused on concert organization. It is listed as co-producer of major events such as Italia Loves Romagna.
• RTL 102.5minorGTM or Marketing PartnerRTL 102.5 is the Official Radio Partner for Gigi D'Alessio's 'Gigi Palasport' tour and supports other Friends & Partners events as a media partner.
• FIMI (Federazione Industria Musicale Italiana)coreStrategic or Co-development PartnerFIMI is the Italian music industry federation that co-presents the VITA! concert at Circo Massimo alongside AssoConcerti and SIAE.
• SIAE (Società Italiana Autori ed Editori)coreStrategic or Co-development PartnerSIAE is the Italian authors and publishers society that co-presents major Friends & Partners events (VITA!, Italia Loves Romagna) and provides institutional support.
• Rai (Radiotelevisione Italiana)coreGTM or Marketing PartnerRai is a key media partner for major benefit events. Italia Loves Romagna was broadcast live in prime time on Rai 1. VITA! at Circo Massimo is produced in collaboration with Rai's Direzione Intrattenimento Prime Time.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/officialFandP
• YouTubeyoutube.com/user/fepgroup
• Facebookfacebook.com/friendsandpartnersofficial
• LinkedInlinkedin.com/company/friends-and-partners
• Instagraminstagram.com/friendsandpartners
• TikToktiktok.com/@friends.and.partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friends & Partners