CX University
CX University is a Philadelphia-based online education provider founded in 2015, offering self-paced and cohort-based certification programs in customer experience to individual professionals and enterprises across 125+ countries.
- Company typePrivate
- Founded2015
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CX University does
CX University is a privately held online education and certification provider specializing in customer experience (CX) training, founded in 2015 by Dr. Mohamed Latib, PhD and headquartered in Philadelphia, Pennsylvania. The company delivers CX education through a cloud-based learning management system augmented with ClassMarker for online certification testing, Zoom for live instructor sessions, and Slack for community support, and operates with a lean team of 1–10 employees. The core product portfolio consists of two certification pathways: a self-paced CX Specialist Program (CXS™) priced at $175 with three months of access, and an instructor-led, cohort-based 90-Day Roadmap to CXS™ priced at $595 with six months of access, live bi-weekly Zoom coaching, and a complimentary CCXP Exam Prep Course. Both programs cover a proprietary "5 CX Pillars" curriculum (Strategy, Culture, Metrics, Improvement & Design, Voice of Customer) and prepare students for the registered CXS™ trademark credential and the industry-recognized CCXP designation. Supporting offerings include healthcare-specific patient experience training and regional product variants.
The company serves individual CX professionals, marketing and customer success leaders, consultants, business owners, healthcare providers, and enterprise teams seeking group training, and has reportedly trained more than 50,000 professionals across 125+ countries. CX University operates a hybrid go-to-market model combining direct-to-consumer self-serve enrollment through its e-commerce site with an enterprise learning division offering group discounts for five or more seats, and a network of regional co-development and reseller partnerships spanning Asia (HKMA, Bridge Academy Indonesia), Africa (CXI South Africa, CIB Egypt), and the Middle East. Revenue is generated entirely through one-time course payments and bundled add-ons, with no disclosed subscription or recurring contract structure; the company is bootstrapped with no external funding rounds, parent company, or acquisitions disclosed.
CX University firmographics
Firmographics- Name
- CX University
- Legal name
- CX University
- Website
- https://cxuniversity.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CX University is a Philadelphia-based online education provider founded in 2015, offering self-paced and cohort-based certification programs in customer experience to individual professionals and enterprises across 125+ countries.
- Ownership category
- akta.pro rank
CX University industry classification
Industry- Product category
- Professional Certification & Training
- NAICS
- Educational Services (611), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Customer Experience (CX) & Service Excellence (EDABACAB)
- akta.pro secondary industry
- Customer Experience (CX) & Journey Strategy (MPAAAFAI)
Keywords
Where CX University is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
CX University business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CX Specialist Program: Self-paced online certification course with 3-month access to materials and included certification exam. One-time payment model.
- 90-Day Roadmap to CXS: Instructor-led cohort-based program with 6-month access, live Zoom sessions, community support, and complimentary CCXP Prep. One-time payment with higher price point for premium experience.
- CCXP Exam Prep: Standalone exam preparation course for CXPA certification. Sold separately for $199.
- Group/Corporate Training: Enterprise learning solutions with group discounts for 5+ seats. Customized corporate training packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CX Specialist Program - Self-paced certification |
| One time/ perpetual license | Pay-as-you-go | 90-Day Roadmap to CXS - Instructor-led cohort program |
| One time/ perpetual license | Pay-as-you-go | CCXP Exam Prep - Standalone preparation course |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
CX University product offering
Product offeringCore offering
CX University sells online customer experience (CX) certification and training programs for individual professionals and enterprise teams. Core offerings include the self-paced CX Specialist Program (CXS™) at $175 and the instructor-led 90-Day Roadmap to CXS™ at $595, both covering five CX Pillars and including the CCXP exam prep. Supporting offerings include the standalone CCXP Exam Prep course, the Culturally Competent PX Program for healthcare professionals, regional variants (e.g., East Africa), and customized corporate learning packages with group discounts for 5+ seats.
Product overview
CX University is an online education and training platform offering customer experience (CX) certification programs. The core portfolio consists of two main certification pathways: the self-paced CX Specialist Program (CXS)™ at $175, and the instructor-led 90-Day Roadmap to CXS™ at $595. Both programs cover the five CX Pillars and prepare students for the CXS™ certification exam. The 90-Day Roadmap adds live Zoom coaching sessions, Slack community access, and includes the CCXP Exam Prep Course (valued at $199) at no extra cost. Supporting programs include specialized healthcare training (Culturally Competent PX Program) and regional variants (CXS Program East Africa). The company also provides free CXQ™ and PXQ™ assessment tests.
Differentiator
Problem solved
Functional benefit
Products and services
- CX Specialist Program (CXS™) Self-paced online certification program for independent learners to build CX expertise and prepare for the CCXP exam. Covers five modules on CX best practices, includes three months of access to course materials, and the CXS certification exam.
- 90-Day Roadmap to CXS™ Instructor-led, cohort-based certification program with six months of access. Combines self-paced online learning with bi-weekly Zoom review sessions, Slack community support, and a complimentary CCXP Exam Prep Course (valued at $199).
- CCXP Exam Prep Course Standalone exam preparation course designed to help students pass the Certified Customer Experience Professional (CCXP) credential exam administered by CXPA.
- Culturally Competent PX Program Specialized training program focusing on culturally competent patient experience, designed for healthcare professionals and patient experience teams.
- CXS Program East Africa Regional variant of the Customer Experience Specialist (CXS) certification program tailored for East African professionals with localized delivery.
- Enterprise/Corporate Learning Program Customized corporate training packages for organizations seeking to upskill entire CX teams company-wide, with group discounts available for 5+ seats.
Quantifiable outcome
- 50,000+ professionals trained worldwide
- +3 more outcomes
Companies that use CX University
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
CX University technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
CX University partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered regional, core and minor.
- CIB EgyptregionalPartnership to help shape Egypt's future workforce through CX training and student development programs.
- The Hong Kong Management Association (HKMA)coreStrategic partnership with CXUAsia and HKMA to advance CX in Asia, providing localized training programs and CX certification opportunities for Asian professionals.
- Customer Experience Institute South AfricacorePartnership to expand global reach and empower CX professionals across the African continent through localized training and certification programs.
- McFadden StrategiesregionalStrategic alliance to advance customer experience excellence through combined expertise and training programs.
- The Bridge Academy IndonesiaregionalPartnership to elevate customer experience excellence in Indonesia through localized training delivery.
- TMSA (Transportation Marketing & Sales Association)minorTMSA Strategic Interest Group featuring CX University CEO Dr. Mohamed Latib as moderator for CX industry discussions and education.
- Moravian UniversitycorePartnership providing learners access to six MBA or MHA graduate credits, enabling academic progression for CX professionals.
Scale indicators6 records
Recent moves3 records
Expansion highlights5 records
CX University competitors and assessment
Company assessmentDirect peers
- Customer Experience Institute: South Africa-based CX training and certification organization that delivers structured CX education across Africa and globally. Comparable to CX University in offering CX certifications and corporate CX learning, making it a direct international peer in the same niche.
- Beyond Philosophy: CX strategy consulting and training firm led by Colin Shaw that offers CX certification programs and workshops globally. Directly comparable to CX University as a CX-focused training and certification provider serving enterprises and individuals pursuing CX credentials.
- Strativity Group: Customer experience consultancy that combines consulting services with CX education, training, and certification offerings for global enterprises. A direct peer that competes for the same corporate CX upskilling budget CX University targets with its Enterprise Learning division.
- ICM Group (International Customer Management): ICMI provides contact center and customer management training, certification, and consulting. Comparable to CX University as a CX-domain training and certification organization serving practitioners and enterprises, with overlap on call center and customer experience curriculum.
Broad incumbents
- CXPA (Customer Experience Professionals Association): The industry body that administers the CCXP credential and recognizes training providers (including CX University). It is the broad incumbent that sets CX practice standards and indirectly competes with CX University by offering member education, events, and resources.
- Qualtrics XM Institute: XM Institute by Qualtrics produces research, certifications (e.g., CX Certified Professional), and educational content on customer and employee experience. It overlaps with CX University's content-and-credential model, but reaches practitioners through Qualtrics' broader XM platform footprint.
- Medallia Institute: Medallia offers training and certification tracks for its customer experience management platform, including Medallia Academy. Comparable as a CX-domain training and certification provider, but anchored to Medallia's platform ecosystem rather than an independent CX curriculum.
- Genesys (CX/Customer Journey Training): Global contact center and CX platform vendor that certifies practitioners on its solutions and broader CX best practices. Adjacent to CX University through its enterprise CX practitioner training, though primarily a technology vendor rather than a CX generalist training provider.
- LinkedIn Learning: Broad professional development platform offering courses across CX, customer service, and management topics via subscription. Reaches the same individual learners as CX University for foundational CX skills but covers a much wider curriculum and competes on convenience and price.
- Coursera: Massive online course provider with CX, customer service, and professional certificate offerings from universities and companies. Comparable as a broad online education platform that competes for CX learner attention and enterprise training budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CX University social profiles
Digital presenceCX University compliance and trust
Trust signalCompliance2 records
CX University financial estimates
Financial estimateRevenue estimate
Valuation estimate
CX University leadership team
Management profileNumber of profiles
Profiles1 record
CX University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CX University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CX University
What does CX University do?
CX University sells online customer experience (CX) certification and training programs for individual professionals and enterprise teams. Core offerings include the self-paced CX Specialist Program (CXS™) at $175 and the instructor-led 90-Day Roadmap to CXS™ at $595, both covering five CX Pillars and including the CCXP exam prep. Supporting offerings include the standalone CCXP Exam Prep course, the Culturally Competent PX Program for healthcare professionals, regional variants (e.g., East Africa), and customized corporate learning packages with group discounts for 5+ seats.
Is CX University a public or private company?
CX University is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CX University founded?
CX University was founded in 2015. It employs 1 to 10 people.
Where is CX University based?
CX University is headquartered in Philadelphia, United States, in the North America region.
How does CX University make money?
Four revenue lines are on record. CX Specialist Program is the primary driver. The others are 90-Day Roadmap to CXS, CCXP Exam Prep and group/Corporate Training.
Who are CX University's main competitors?
Direct peers on record are Customer Experience Institute, Beyond Philosophy, Strativity Group and ICM Group (International Customer Management). Broad incumbents are CXPA (Customer Experience Professionals Association), Qualtrics XM Institute, Medallia Institute, Genesys (CX/Customer Journey Training), LinkedIn Learning and Coursera.
Does CX University have an API?
No public API is recorded for CX University.
What industry is CX University in?
CX University's product category is Professional Certification & Training. Its primary akta.pro industry code is EDABACAB, Customer Experience (CX) & Service Excellence, with a secondary code of MPAAAFAI, Customer Experience (CX) & Journey Strategy. Its NAICS code is 611 and its SIC code is 8200.