CX University

What CX University does

CX University is a privately held online education and certification provider specializing in customer experience (CX) training, founded in 2015 by Dr. Mohamed Latib, PhD and headquartered in Philadelphia, Pennsylvania. The company delivers CX education through a cloud-based learning management system augmented with ClassMarker for online certification testing, Zoom for live instructor sessions, and Slack for community support, and operates with a lean team of 1–10 employees. The core product portfolio consists of two certification pathways: a self-paced CX Specialist Program (CXS™) priced at $175 with three months of access, and an instructor-led, cohort-based 90-Day Roadmap to CXS™ priced at $595 with six months of access, live bi-weekly Zoom coaching, and a complimentary CCXP Exam Prep Course. Both programs cover a proprietary "5 CX Pillars" curriculum (Strategy, Culture, Metrics, Improvement & Design, Voice of Customer) and prepare students for the registered CXS™ trademark credential and the industry-recognized CCXP designation. Supporting offerings include healthcare-specific patient experience training and regional product variants.

The company serves individual CX professionals, marketing and customer success leaders, consultants, business owners, healthcare providers, and enterprise teams seeking group training, and has reportedly trained more than 50,000 professionals across 125+ countries. CX University operates a hybrid go-to-market model combining direct-to-consumer self-serve enrollment through its e-commerce site with an enterprise learning division offering group discounts for five or more seats, and a network of regional co-development and reseller partnerships spanning Asia (HKMA, Bridge Academy Indonesia), Africa (CXI South Africa, CIB Egypt), and the Middle East. Revenue is generated entirely through one-time course payments and bundled add-ons, with no disclosed subscription or recurring contract structure; the company is bootstrapped with no external funding rounds, parent company, or acquisitions disclosed.

Name

CX University

Legal name

CX University

Website

https://cxuniversity.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CX University is a Philadelphia-based online education provider founded in 2015, offering self-paced and cohort-based certification programs in customer experience to individual professionals and enterprises across 125+ countries.

Ownership category

akta.pro rank

Product category

Professional Certification & Training

NAICS

Educational Services (611), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Customer Experience (CX) & Service Excellence (EDABACAB)

akta.pro secondary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

Keywords

• Customer experience training
• CX certification programs
• Professional certification courses
• Online learning platform
• CCXP exam preparation

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CX Specialist Program: Self-paced online certification course with 3-month access to materials and included certification exam. One-time payment model.
2. 90-Day Roadmap to CXS: Instructor-led cohort-based program with 6-month access, live Zoom sessions, community support, and complimentary CCXP Prep. One-time payment with higher price point for premium experience.
3. CCXP Exam Prep: Standalone exam preparation course for CXPA certification. Sold separately for $199.
4. Group/Corporate Training: Enterprise learning solutions with group discounts for 5+ seats. Customized corporate training packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

CX University sells online customer experience (CX) certification and training programs for individual professionals and enterprise teams. Core offerings include the self-paced CX Specialist Program (CXS™) at $175 and the instructor-led 90-Day Roadmap to CXS™ at $595, both covering five CX Pillars and including the CCXP exam prep. Supporting offerings include the standalone CCXP Exam Prep course, the Culturally Competent PX Program for healthcare professionals, regional variants (e.g., East Africa), and customized corporate learning packages with group discounts for 5+ seats.

Product overview

CX University is an online education and training platform offering customer experience (CX) certification programs. The core portfolio consists of two main certification pathways: the self-paced CX Specialist Program (CXS)™ at $175, and the instructor-led 90-Day Roadmap to CXS™ at $595. Both programs cover the five CX Pillars and prepare students for the CXS™ certification exam. The 90-Day Roadmap adds live Zoom coaching sessions, Slack community access, and includes the CCXP Exam Prep Course (valued at $199) at no extra cost. Supporting programs include specialized healthcare training (Culturally Competent PX Program) and regional variants (CXS Program East Africa). The company also provides free CXQ™ and PXQ™ assessment tests.

Differentiator

Problem solved

Functional benefit

Products and services

• CX Specialist Program (CXS™) Self-paced online certification program for independent learners to build CX expertise and prepare for the CCXP exam. Covers five modules on CX best practices, includes three months of access to course materials, and the CXS certification exam.
• 90-Day Roadmap to CXS™ Instructor-led, cohort-based certification program with six months of access. Combines self-paced online learning with bi-weekly Zoom review sessions, Slack community support, and a complimentary CCXP Exam Prep Course (valued at $199).
• CCXP Exam Prep Course Standalone exam preparation course designed to help students pass the Certified Customer Experience Professional (CCXP) credential exam administered by CXPA.
• Culturally Competent PX Program Specialized training program focusing on culturally competent patient experience, designed for healthcare professionals and patient experience teams.
• CXS Program East Africa Regional variant of the Customer Experience Specialist (CXS) certification program tailored for East African professionals with localized delivery.
• Enterprise/Corporate Learning Program Customized corporate training packages for organizations seeking to upskill entire CX teams company-wide, with group discounts available for 5+ seats.

Quantifiable outcome

• 50,000+ professionals trained worldwide
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered regional, core and minor.

• CIB EgyptregionalStrategic or Co-development Partner · 6 August 2025Partnership to help shape Egypt's future workforce through CX training and student development programs.
• The Hong Kong Management Association (HKMA)coreStrategic or Co-development Partner · 3 June 2025Strategic partnership with CXUAsia and HKMA to advance CX in Asia, providing localized training programs and CX certification opportunities for Asian professionals.
• Customer Experience Institute South AfricacoreStrategic or Co-development Partner · 22 May 2025Partnership to expand global reach and empower CX professionals across the African continent through localized training and certification programs.
• McFadden StrategiesregionalStrategic or Co-development Partner · 18 February 2025Strategic alliance to advance customer experience excellence through combined expertise and training programs.
• The Bridge Academy IndonesiaregionalChannel Partner/ Reseller/ Distributor · 1 January 2025Partnership to elevate customer experience excellence in Indonesia through localized training delivery.
• TMSA (Transportation Marketing & Sales Association)minorGTM or Marketing Partner · 1 January 2021TMSA Strategic Interest Group featuring CX University CEO Dr. Mohamed Latib as moderator for CX industry discussions and education.
• Moravian UniversitycoreStrategic or Co-development PartnerPartnership providing learners access to six MBA or MHA graduate credits, enabling academic progression for CX professionals.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Customer Experience Institute: South Africa-based CX training and certification organization that delivers structured CX education across Africa and globally. Comparable to CX University in offering CX certifications and corporate CX learning, making it a direct international peer in the same niche.
• Beyond Philosophy: CX strategy consulting and training firm led by Colin Shaw that offers CX certification programs and workshops globally. Directly comparable to CX University as a CX-focused training and certification provider serving enterprises and individuals pursuing CX credentials.
• Strativity Group: Customer experience consultancy that combines consulting services with CX education, training, and certification offerings for global enterprises. A direct peer that competes for the same corporate CX upskilling budget CX University targets with its Enterprise Learning division.
• ICM Group (International Customer Management): ICMI provides contact center and customer management training, certification, and consulting. Comparable to CX University as a CX-domain training and certification organization serving practitioners and enterprises, with overlap on call center and customer experience curriculum.

Broad incumbents

• CXPA (Customer Experience Professionals Association): The industry body that administers the CCXP credential and recognizes training providers (including CX University). It is the broad incumbent that sets CX practice standards and indirectly competes with CX University by offering member education, events, and resources.
• Qualtrics XM Institute: XM Institute by Qualtrics produces research, certifications (e.g., CX Certified Professional), and educational content on customer and employee experience. It overlaps with CX University's content-and-credential model, but reaches practitioners through Qualtrics' broader XM platform footprint.
• Medallia Institute: Medallia offers training and certification tracks for its customer experience management platform, including Medallia Academy. Comparable as a CX-domain training and certification provider, but anchored to Medallia's platform ecosystem rather than an independent CX curriculum.
• Genesys (CX/Customer Journey Training): Global contact center and CX platform vendor that certifies practitioners on its solutions and broader CX best practices. Adjacent to CX University through its enterprise CX practitioner training, though primarily a technology vendor rather than a CX generalist training provider.
• LinkedIn Learning: Broad professional development platform offering courses across CX, customer service, and management topics via subscription. Reaches the same individual learners as CX University for foundational CX skills but covers a much wider curriculum and competes on convenience and price.
• Coursera: Massive online course provider with CX, customer service, and professional certificate offerings from universities and companies. Comparable as a broad online education platform that competes for CX learner attention and enterprise training budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cxuniversity
• YouTubeyoutube.com/channel/UCf9P1st9MiKJjE1Rv5oDPPQ/about
• Facebookfacebook.com/cxuniversity
• LinkedInlinkedin.com/company/cx-university

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CX University