Pure Bliss Organics

What Pure Bliss Organics does

Pure Bliss Organics is a privately-held organic snack company headquartered and manufacturing in Marietta, Georgia. The company produces four product categories — Bites (eight SKU variants), Bars (sold in cases of twelve), Granola (six SKU variants), and Gourmet Nuts (three SKU variants) — for a total catalog of approximately 18 active SKUs. All products are certified organic with non-GMO ingredients; many carry gluten-free, grain-free, paleo, vegan, nut-free, and seed-oil-free claims. Differentiated formulations include the "No Sugar Buzz" line of date-sweetened low-glycemic granola at 5g sugar per serving, and an Ayurvedic herb line incorporating moringa, amla, aloe vera, and turmeric for functional wellness positioning.

Name

Pure Bliss Organics

Legal name

Pure Bliss Organics

Website

https://pureblissorganics.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

The company is not built on proprietary software or digital technology; the underlying capability is small-batch clean-label food formulation and contract manufacturing, marketed through a standard Shopify storefront with email, Instagram, and Facebook channels.

Ownership category

akta.pro rank

Product category

Organic Snack Foods

NAICS

Sugar and Confectionery Product Manufacturing (3113), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

akta.pro secondary industries

Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Organic Bulk Foods, Grains & Nuts Wholesale (AFAIAJAH)

Keywords

• Organic snack foods
• Gluten-free energy bars
• Grain-free granola
• Ayurvedic snack bites
• Co-packing services

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify storefront selling bars, bites, granola, and gourmet nuts at various size/volume configurations
2. Wholesale/Bulk Sales: Wholesale distribution to retailers through their wholesale program, with bulk pricing available (25lb bulk bags, case quantities of 12 bars)
3. Co-packing Services: Contract manufacturing services for other conscious brands, leveraging their state-of-the-art facilities and quality standards to help brands bring products to market

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pure Bliss Organics manufactures and sells a portfolio of certified-organic, gluten-free snack products—energy bites, energy bars, granola, and seasoned gourmet nuts—through a Shopify direct-to-consumer storefront. The company supplements branded retail sales with a wholesale program for retailers and offers contract co-packing services to other conscious food brands, leveraging its state-of-the-art Marietta, GA production facility. Differentiated formulations include proprietary Ayurvedic herb blends and a low-glycemic date-sweetened "No Sugar Buzz" granola line.

Product overview

Pure Bliss Organics is an e-commerce company offering organic, gluten-free snack products. The portfolio consists of four main product lines: Bites (8 varieties of snack bites), Bars (8+ varieties of energy bars sold in cases of 12), Granola (6 varieties including No Sugar Buzz line and traditional favorites), and Gourmet Nuts (3 varieties of seasoned cashews and nut mixes). The company also offers co-packing services for other conscious brands and wholesale distribution for retailers. All products are certified organic with clean ingredient lists, and many are seed oil free, vegan, and paleo/grain-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Snack Bites Eight varieties of certified-organic, protein-rich snack bites including Peanut Butter Hemp, Almond Pumpkin (grain-free), Chocolate Sun Butter (nut-free), Naughty But Nice, Chocolate Almond Butter, Turmeric Lemon Orange (Ayurvedic), Blueberry Hemp, and Acai Coconut. Priced from $6.29 per pouch, targeting health-conscious consumers seeking clean-label on-the-go snacking.
• Organic Energy Bars Eight-plus varieties of certified-organic energy bars including Acai Coconut, Blueberry Hemp Almond Butter, Turmeric Lemon Orange Ayurvedic, Chocolate Almond Butter, Chocolate Peanut Butter (Naughty But Nice), Chocolate Sun Butter (nut-free sprouted seed), Almond Pumpkin grain-free, and Peanut Butter Hemp. Sold exclusively in cases of 12 at $27-29 per case, targeting active lifestyle consumers and wholesale retail buyers.
• Organic Granola Six varieties of certified-organic granola including the No Sugar Buzz line (Original Cashew Raisin, Cocoa Cashew Butter, Cashew Cranberry) sweetened only with dates for low-glycemic appeal, plus Naughty But Nice (chocolate peanut butter), My Fav (French vanilla cardamom), and Grain-Free Carrot Cake paleo granola. Priced from $8.99 for a 12oz pouch and available in 2.5lb and 25lb bulk configurations.
• Organic Gourmet Nuts Three varieties of certified-organic, double-roasted seasoned cashews and nut mixes including Habanero Cashews (homemade habanero sauce with carrots, balsamic vinegar, lemon), Pretty Good Stuff (cashew, peanut, cranberry, sesame with turmeric glaze), and Sesame Honey Cashews (honey cocoa sesame glaze). Priced from $6.29 for 4oz pouches with 11lb bulk options.
• Co-Packing Services Contract manufacturing services for other conscious food brands, leveraging Pure Bliss Organics's state-of-the-art Marietta, GA facility and rigorous quality standards. Includes custom product development support and production capacity for snack products, targeting emerging and established CPG brands lacking in-house manufacturing.
• Wholesale Distribution Services Wholesale distribution program supplying Pure Bliss Organics branded snack products to retailers and health food stores. Offers case-of-12 bar configurations and bulk granola and nut formats (2.5lb bags and 25lb cases) at wholesale pricing tiers.

Quantifiable outcome

• 5g sugar per serving from dates only in No Sugar Buzz granola products
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Food For Life GlobalcoreOthersPure Bliss Organics is proud to be an affiliate of Food For Life Global, an organization whose primary mission is 'to bring about peace and prosperity in the world through the liberal distribution of pure plant-based meals prepared with loving intention.' The company supports Food For Life Global's goals through their affiliation and charitable giving program (Food For Life page on their website).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Larabar: General Mills-owned natural fruit-and-nut energy bar brand competing directly with Pure Bliss bars and bites. Comparable ingredient philosophy (whole foods, minimal processing) and overlapping health-food retail placement.
• Simple Mills: Better-for-you snack and baking brand competing with Pure Bliss's crackers/granola-style products. Comparable clean-label positioning, mainstream natural-food retail penetration, and broader product portfolio.
• RXBAR: Clean-label protein bar brand (now owned by Mars) that competes directly with Pure Bliss in the organic, simple-ingredient energy bar category. Comparable on DTC and wholesale distribution and overlapping target consumer (health-conscious snackers).
• Hu Kitchen: Better-for-you snacks (bars, chocolate, crackers) with strict ingredient standards and overlapping target consumer. Comparable on clean-label, paleo-friendly positioning though broader product set.

Direct peers

• GoMacro: Organic, vegan, gluten-free macrobiotic snack bar brand with overlapping positioning (clean label, dietary inclusivity, DTC + wholesale). Closest comparable on mission-driven organic bar/bite profile and similar scale tier.
• That's it. Clean-label fruit-based snack bar brand with similar minimal-ingredient philosophy and DTC/wholesale omnichannel model. Comparable consumer (parents, health-conscious snackers) and overlapping retail channels.
• Made Good: Organic, allergen-friendly, gluten-free snack brand (bars, granola) with overlapping product categories and target segments (school-safe, allergy households). Strong direct comparable on multi-dietary positioning and co-packing heritage.
• Bobo's Oat Bars: Organic oat-based baked bars brand with overlapping wholesale + DTC distribution and natural food retail placement. Similar scale and product format (baked whole-food bars).
• Two Moms in the Raw: Organic, clean-label bars and granola brand with mission-driven positioning comparable to Pure Bliss. Direct competitor in natural foods channel at similar scale tier.

Others

• Food For Life Baking Company: Organic, gluten-free baked goods manufacturer sharing the same brand name (Food For Life Global) and overlapping gluten-free baking category. Adjacent/comparable on ingredient philosophy (organic, sprouted grains, dietary inclusivity).

Market position

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pureblissorganics/?ref=pl_edit_xav_ig_profile_page_web#
• Instagraminstagram.com/itspureblissorganics
• Xx.com/pureblissorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Bliss Organics