Alma littera Group

What Alma littera Group does

Alma littera Group is a Lithuanian publishing house and online retailer founded in 1990, operating under the legal entity Alma littera sprendimai, UAB (company code 225586480) and headquartered at Ulonų g. 2, Vilnius. The company publishes and sells literature for adults, children, and teenagers, with a catalog spanning Lithuanian authors and international translations (e.g., Sarah J. Maas, Stephen King, J.K. Rowling), across fiction, non-fiction, children's, and young adult categories. Estimated headcount is 501–1,000 employees. The company operates as a direct-to-consumer publisher-retailer, distributing primarily through its own e-commerce platform, almalittera.lt, within the Baltic States, with a stated geographic focus on Lithuania.

The core product is physical books sold directly from the publisher at a discounted 'publisher price' relative to the regular retail price, complemented by digital e-books in EPUB format (including accessible publications certified by the Lithuanian Audio-Sensory Library), gift vouchers, and a growing merchandise line that includes the licensed Kakė Makė children's character brand (plush toys, stationery, notebooks), vinyl records, and educational textbooks (e.g., Dr. Kęstučio Urbos literature textbooks). The technology stack is fundamentally commodity e-commerce: Shopify CMS with Swym wishlist functionality, Google Analytics for tracking, and Omnisend for email marketing automation. Marketing channels include an email newsletter, organic social media (Instagram, Facebook, LinkedIn), a YouTube presence featuring the 'Knyginėjimai. Trumpai' author podcast, and a blog.

The business model is transactional and direct-to-consumer, with revenue derived from one-time sales of physical books, e-books, gift vouchers, and merchandise. The customer base is horizontal and highly fragmented across general readers, parents, teenagers, and non-fiction buyers, with no disclosed enterprise or institutional accounts. Pricing is unit-based with a dual publisher-versus-retail tier (e.g., €21.78 vs €29.04 on 'Bebaimė' by Lauren Roberts) and promotional discount codes (e.g., ELKNYGA50 for 50% off e-books). No external funding, M&A, ownership changes, leadership team data, or financial disclosures are available in the source material.

Name

Alma littera Group

Legal name

Alma littera sprendimai, UAB

Website

https://almalittera.lt

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alma littera Group is a Lithuanian publishing house and direct-to-consumer online retailer selling physical books, e-books, and licensed character merchandise (Kakė Makė) to general, children's, and young adult readers across the Baltic States via its Shopify e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Book Sales: Direct sales of printed books to consumers through the company's e-commerce website. Books are sold at publisher prices (lower) and retail prices (higher) with various titles and genres available.
2. E-book Sales: Digital book sales in EPUB format through the online store. E-books are available at discounted prices compared to physical versions.
3. Gift Vouchers: Sale of gift vouchers (Dovanų kuponai) for book purchases on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Alma littera Group is a Lithuanian publishing house that publishes and sells books directly to consumers through its own e-commerce platform at almalittera.lt. Its core offering consists of physical books (fiction, non-fiction, children's, and youth literature) and EPUB-format e-books, supplemented by licensed Kakė Makė branded merchandise (plush toys, stationery), textbooks, vinyl records, and gift vouchers. The company operates the full publishing-to-retail value chain in a single direct-to-consumer storefront.

Product overview

Alma littera Group operates as a Lithuanian online book publisher and retailer offering a unified e-commerce platform where customers purchase books directly from the publisher. The portfolio consists of physical books as the core product, complemented by electronic books (e-books) available in EPUB format, and supporting merchandise including Kakė Makė branded plush toys, notebooks, stationery, and textbooks. Special offerings include gift vouchers and licensed character products. The company publishes works across multiple languages including Lithuanian authors and international translations, spanning fiction, non-fiction, children's literature, and youth literature categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Books Printed books covering fiction, non-fiction, children's literature, and youth literature across multiple genres and languages, sold directly from the publisher with both publisher price (leidyklos kaina) and regular buyer price options.
• E-books (Electronic Books) Digital e-book versions of titles available in EPUB format, including accessible publications certified by the Lithuanian Audio-Sensory Library, available at discounted prices versus physical editions.
• Kakė Makė Licensed Character Brand Licensed Lithuanian children's character brand featuring books, plush toys, and stationery products based on the popular Kakė Makė (Kake Make) children's character.
• Gift Vouchers (Dovanų kuponai) Gift vouchers (Dovanų kuponai) available for purchase to give as presents for book enthusiasts on the platform.
• Plush Toys (Pliušiniai žaislai) Plush toys (Pliušiniai žaislai), primarily featuring the Kakė Makė character, available as licensed merchandise.
• Notebooks and Stationery (Sąsiuviniai ir kanceliarija) Notebooks and stationery items (Sąsiuviniai ir kanceliarija) sold alongside books on the platform.
• Textbooks (Vadovėliai) Educational textbooks (Vadovėliai), including Dr. Kęstučio Urbos literature textbooks, sold for academic purposes.
• Vinyl Records (Vinilinės plokštelės) Vinyl records (Vinilinės plokštelės) available as part of merchandise offerings on the platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Šviesa: One of the largest Lithuanian publishers and retailers of educational books and textbooks, directly competing with Alma littera in school literature textbooks and trade Lithuanian-language publishing.
• Vaga: Major Lithuanian bookstore chain and publisher, offering a comparable catalog of Lithuanian and translated trade books across adult, children\'s, and youth categories — overlapping directly with Alma littera\'s core trade audience.
• Tyto alba: Lithuanian independent publisher active in literary fiction, non-fiction, and translated works — competing for the same authors, rights, and shelf space as Alma littera in the Lithuanian market.
• Scholastic Corporation: Global children\'s book publisher and educational content distributor. Directly comparable to Alma littera on children\'s literature, school-channel distribution, and educational publishing.
• Usborne Publishing: Independent UK children\'s book publisher known for illustrated activity books and educational titles — closely comparable to Alma littera\'s children\'s and youth catalog and stationery-adjacent merchandise.
• Walker Books: Independent children\'s book publisher with strong picture book and young adult imprints. Comparable in children/YA trade publishing and licensed character merchandise (analogous to Kakė Makě).

Broad incumbents

• Egmont Publishing: Nordic-owned publisher with strong children\'s and youth book portfolios plus character licensing (e.g., Disney, Star Wars). Comparable to Alma littera in children\'s publishing and character-driven brand extensions like Kakė Makě.
• Penguin Random House: World\'s largest trade book publisher, owner of many international bestsellers present in Alma littera\'s catalog (e.g., Sarah J. Maas, Stephen King). Competes for author rights and shelf share across the Baltic trade market.
• Bonnier Books: Major Nordic publisher with general trade, children\'s, and educational imprints. A relevant comparable for Alma littera as a multi-segment regional publisher operating in a small-language market.
• HarperCollins: Global trade publisher with broad fiction, non-fiction, and children\'s imprints. Comparable to Alma littera in publishing international bestsellers (e.g., titles from its catalog) and managing translation rights across small language markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY0nZXedw__5O04xs2SV3Nw
• Facebookfacebook.com/almalittera
• LinkedInlinkedin.com/company/alma-littera-group
• Instagraminstagram.com/almalittera_leidykla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alma littera Group