TopVet
TopVet is a free online directory and cloud-based management software platform that connects pet owners with over 20,000 veterinary practices across seven countries, monetizing only through Amazon Associate affiliate commissions.
- Company typePrivate
- Founded2015
- HeadquartersExeter, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What TopVet does
TopVet is a privately held, free-to-use online directory and software platform serving the veterinary services market across seven countries: the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and South Africa. The company was founded in 2015 and operates with a 1-10 person team from an Atlanta, Georgia address (a secondary Exeter, UK reference appears in firmographic data). Its two core products are the TopVet Directory, which lists over 20,000 veterinary practices searchable by location, and a companion cloud-based practice management software that allows listed practices to manage appointments, customer engagement, reviews, and their online presence at no cost.
The platform functions as a two-sided marketplace: pet owners use it to discover and evaluate local veterinary services via location-based search, reviews, and contact details, while veterinary practices claim and manage free profiles to gain online visibility. The directory is structured around country and city landing pages (e.g., New York, Los Angeles, Chicago, Houston), indicating an SEO-led acquisition strategy targeting high-intent local queries. The management software emphasizes 24/7 accessibility, secure cloud storage, and customer rebooking tools, positioning itself as a low-cost alternative for small veterinary clinics.
TopVet's business model is freemium on both sides of the marketplace, with no subscription fees charged to either pet owners or veterinary practices. The sole disclosed revenue stream is affiliate commissions from the Amazon Associate program, earned on qualifying purchases routed through links on the platform. No advertising tier, paid listing model, transaction fees, or other monetization is documented in the available data. The company has no disclosed funding rounds, no parent company, no institutional investors, and no management team surfaceable from the input material.
TopVet firmographics
Firmographics- Name
- TopVet
- Legal name
- TopVet
- Website
- https://topvet.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TopVet is a free online directory and cloud-based management software platform that connects pet owners with over 20,000 veterinary practices across seven countries, monetizing only through Amazon Associate affiliate commissions.
- Ownership category
- akta.pro rank
TopVet industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
Keywords
Where TopVet is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TopVet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Amazon Associate Commissions: TopVet participates in the Amazon Associate program, earning commissions from qualifying purchases made through affiliate links on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free listing for veterinary practices |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
TopVet product offering
Product offeringCore offering
TopVet operates a free online directory listing over 20,000 trusted veterinary practices across seven countries, allowing pet owners to search and find local vets. The company also provides a free cloud-based veterinary practice management software that lets clinics manage their online profile, accept bookings, engage customers, collect reviews, and access their business 24/7 from any device.
Product overview
TopVet operates as a dual-offering platform consisting of a veterinary practice directory marketplace and a cloud-based practice management software. The TopVet Directory serves pet owners by listing over 20,000 trusted veterinary practices across seven countries, while the companion Management Software enables listed veterinary practices to manage appointments, engage customers, and maintain their online presence 24/7.
Differentiator
Problem solved
Functional benefit
Products and services
- TopVet Directory Comprehensive online directory listing over 20,000 trusted veterinary practices across the United States, Australia, Canada, Ireland, New Zealand, South Africa, and the United Kingdom. Pet owners can search for vets by location and browse reviews and contact information.
- TopVet Cloud-Based Veterinary Practice Management Software Free cloud-based platform enabling veterinary practices to manage their business online, including customer booking, appointment management, review management, customer engagement tools, and secure cloud storage. Accessible 24/7 from any device for both the practice and its clients.
Companies that use TopVet
Customer profileSegments2 records
Ideal customer profiles2 records
TopVet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TopVet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazonminorTopVet participates in the Amazon Associate program as an affiliate partner, earning commissions from qualifying purchases made through affiliate links displayed on the platform. This is a standard affiliate marketing relationship common for content and directory sites.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
TopVet competitors and assessment
Company assessmentDirect peers
- VetFinder: VetFinder is an online directory helping pet owners locate veterinarians by location. It directly competes with TopVet's core directory offering on similar search-driven discovery use cases.
- BringFido: BringFido operates a directory of pet-friendly businesses including veterinarians, groomers, and boarders. It overlaps directly with TopVet's pet-owner-facing directory and review-based discovery model.
- ezyVet: ezyVet is a cloud-based veterinary practice management software used by clinics for records, billing, and booking. It directly competes with TopVet's practice management offering, though as a paid enterprise SaaS.
- PetDesk: PetDesk provides client engagement, appointment booking, and loyalty tools for veterinary practices. It overlaps with TopVet's customer engagement and booking features for vet clinics.
Broad incumbents
- Yelp: Yelp is a dominant local business directory and review platform that captures 'vet near me' search intent. It serves as a broad incumbent competing with TopVet's directory model, though without veterinary-specific tools.
- Google Business Profile: Google's free business listing and Maps product is the primary destination for local veterinary searches. It overlaps heavily with TopVet's core directory use case and benefits from massive SEO default traffic.
- IDEXX Cornerstone: IDEXX's Cornerstone is an enterprise veterinary practice management system used widely by clinics. It competes with TopVet's practice management software but at the paid, enterprise end of the market.
Emerging players
- Rover: Rover operates a marketplace for pet services including sitting, boarding, and walking. It overlaps with TopVet on the pet-owner discovery side and has expanded adjacent verticals that could intersect with vet services.
Regional players
- GoodVetGuide: GoodVetGuide is a UK-based veterinary directory where users can search and review local vets. It is a direct directory peer to TopVet but focused primarily on the UK market.
Others
- PetMD: PetMD is a leading pet health information site owned by Chewy. It attracts large volumes of pet-owner traffic and monetizes via affiliate/retail partnerships, overlapping structurally with TopVet's Amazon-Associate-driven model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
TopVet social profiles
Digital presenceTopVet financial estimates
Financial estimateRevenue estimate
Valuation estimate
TopVet leadership team
Management profileNumber of profiles
TopVet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TopVet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TopVet
What does TopVet do?
TopVet operates a free online directory listing over 20,000 trusted veterinary practices across seven countries, allowing pet owners to search and find local vets. The company also provides a free cloud-based veterinary practice management software that lets clinics manage their online profile, accept bookings, engage customers, collect reviews, and access their business 24/7 from any device.
Is TopVet a public or private company?
TopVet is a private company. It is classified as unknown and is currently operating.
When was TopVet founded?
TopVet was founded in 2015. It employs 1 to 10 people.
Where is TopVet based?
TopVet is headquartered in Exeter, United Kingdom, in the Europe region.
How does TopVet make money?
One revenue line is on record: amazon Associate Commissions.
Who are TopVet's main competitors?
Direct peers on record are VetFinder, BringFido, ezyVet and PetDesk. Broad incumbents are Yelp, Google Business Profile and IDEXX Cornerstone. Rover is listed as an emerging player. GoodVetGuide is listed as a regional player. PetMD is listed as an others.
Does TopVet have an API?
No public API is recorded for TopVet.
What industry is TopVet in?
TopVet's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals). Its NAICS code is 51929.