Asuni Cad

What Asuni Cad does

Asuni Cad is a Barcelona-based software company founded in 1993 that develops and distributes 3D design and BIM (Building Information Modeling) software for architecture, engineering, industrial design, and adjacent creative industries. Its core proprietary products are VisualARQ (BIM for architectural design running on the Rhino platform) and Lands Design/RhinoLands (BIM for landscape design running on both Rhino and AutoCAD platforms); through its McNeel Europe subsidiary, established in 1998, the group also acts as the EMEA headquarters for Robert McNeel & Associates, handling marketing, distribution, localization, technical support, training, and partial software development for Rhinoceros, the NURBS-based 3D modeling platform used by more than 500,000 professionals and 10,000 educational institutions globally. The group operates an ecosystem marketplace, Food4Rhino, hosting 1,322+ third-party applications with 453,000 registered users and roughly 187,000 monthly downloads, and an e-commerce unit, Icreatia, reselling software and hardware from more than 35 manufacturers (Adobe, Autodesk, V-Ray, ZBrush, Wacom, 3D Connexion, etc.) into the Spanish market.

The business model combines first-party software sales (VisualARQ, Lands Design/RhinoLands) with third-party distribution (McNeel Europe in EMEA), e-commerce (Icreatia), and professional services (training and on-site support), delivered primarily through a channel-partner go-to-market with 80+ dealers worldwide for own products and 175+ dealers in EMEA for McNeel products, and supplemented by a product-led development approach using free WIP and Beta versions plus unlimited free technical support. Products are localized into 10 languages; pricing is one-time license with annual subscription options and a discounted educational tier, while revenue figures are not publicly disclosed. The Asuni Group is wholly self-funded through retained earnings and reports no external venture capital or private equity investment.

Name

Asuni Cad

Legal name

Asuni Soft S.L.

Website

https://asuni.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Asuni Cad develops and distributes 3D design and BIM software (VisualARQ, Lands Design/RhinoLands) for architects, engineers, and industrial designers, and operates McNeel Europe (Rhinoceros distribution in EMEA), Food4Rhino (an ecosystem platform), and Icreatia (design-software e-commerce in Spain).

Ownership category

akta.pro rank

Product category

3D Design & BIM Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)

Keywords

• 3D design software
• BIM software
• NURBS modeling
• Architectural design software
• Landscape design software

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Sales: Sale of proprietary software products (VisualARQ, Lands Design/RhinoLands) through dealer network worldwide. Products are sold in 10 languages through 80+ dealers.
2. Distribution Resale: McNeel Europe distributes Rhinoceros and related products throughout EMEA region via 175+ dealers, translated into 8 European languages.
3. E-commerce Sales: Icreatia e-commerce platform sells software and hardware products from 35+ manufacturers (Adobe, Autodesk, Vray, Zbrush, Wacom, etc.) for the Spanish market with sales, implementation and training services.
4. Training and Services: Customized on-site training and services in local languages offered through dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Asuni Cad develops and markets BIM software for architecture and landscape design — VisualARQ and Lands Design/RhinoLands — that runs on Rhino and AutoCAD platforms. Through its McNeel Europe subsidiary, it distributes Rhinoceros 3D modeling software (NURBS-based) and the Grasshopper visual programming environment across EMEA, and via Icreatia it runs an e-commerce storefront selling design software and hardware from 35+ manufacturers.

Product overview

The Asuni Group is a holding company with several subsidiaries developing and distributing 3D design software. Asuni Soft (the main operating company) develops VisualARQ and Lands Design/RhinoLands, which are BIM software products for architectural and landscape design respectively, running on Rhino and AutoCAD platforms. McNeel Europe (EMEA headquarters of Robert McNeel & Associates) handles Rhinoceros 3D modeling software and the Food4Rhino marketplace. Icreatia is an e-commerce company selling software and hardware from 35+ manufacturers. The products are translated into 10 languages and sold worldwide through over 80 dealers, with free technical support and training provided. The company also offers educational pricing discounts and uses WIP/Beta versions with user feedback for product development.

Differentiator

Problem solved

Functional benefit

Brands

• VisualARQ: Software for architectural design with BIM technology
• RhinoLands
• Lands Design
• Food4Rhino
• McNeel Europe
• Icreatia

Products and services

• VisualARQ Software for architectural design with BIM (Building Information Modeling) technology that runs on the Rhino platform. Enables architects to create complex architectural projects using intelligent building components; translated into 10 languages and sold through 80+ dealers worldwide.
• Lands Design / RhinoLands BIM software for landscape design that runs on both Rhino and AutoCAD platforms. Enables landscape architects and designers to create detailed terrain models, gardens, and outdoor spaces with intelligent landscape components. Translated into 10 languages.
• Rhinoceros (Rhino) 3D modeling software based on NURBS (Non-Uniform Rational B-Splines) technology providing solutions for industrial design, architectural design, jewelry design, and animation. Used by 500,000+ professionals and 10,000+ educational institutions worldwide; distributed in EMEA via McNeel Europe through 175+ dealers in 8 European languages.
• Food4Rhino Online marketplace/ecosystem platform hosting 1,322+ applications and services that work with Rhino or Grasshopper, created by external developers. Receives an average of 187,000 downloads per month and has 453,000 registered users.
• Grasshopper Visual programming language integrated with Rhino that enables parametric modeling and algorithmic design through a node-based interface. Used for generative design and computational workflows.
• McNeel Europe (EMEA distribution) EMEA headquarters of Robert McNeel & Associates, established in Barcelona in 1998. Handles marketing, dissemination, logistics, technical support, localization, training, and part of software development for Rhinoceros products across the EMEA region via 175+ dealers.
• Icreatia E-commerce company selling software and hardware products for graphic design, industrial design, architecture, engineering, and animation markets in Spain. Sells products from 35+ manufacturers including Rhinoceros, Adobe, Vray, Autodesk, Zbrush, KeyShot, SketchUp, Wacom, and 3D Connexion, with sales, implementation, and training services.

Quantifiable outcome

• 500,000+ professional users worldwide
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Robert McNeel & AssociatescoreStrategic or Co-development Partner · 1 January 1998North American parent company of McNeel Europe. McNeel Europe serves as the EMEA (Europe, Middle East and Africa) headquarters, handling marketing, dissemination, logistics, technical support, localization, training, and part of software development.
• RhinoBIMminorOthersCompany acquired by Asuni Investment in recent years as part of strategic investment portfolio.
• BIM&COminorStrategic or Co-development PartnerStart-up specialized in BIM objects. Asuni Investment holds participation in this company.
• Dear IntelligenceminorStrategic or Co-development PartnerStart-up specialized in artificial intelligence. Asuni Investment holds participation in this company.
• European Research Projects ConsortiumcoreStrategic or Co-development PartnerMcNeel Europe R&D team participates in advanced European projects as technological partner. Current projects include: V4 Design, Mindspace, Ecolopes, Rhino.Ecologic.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Robert McNeel & Associates: The original developer and owner of Rhinoceros, the NURBS modeling engine that powers VisualARQ and Lands Design. Asuni operates as McNeel's exclusive EMEA distribution partner, so the two share the same product DNA and customer base, making them the most directly comparable company.
• Graphisoft (ArchiCAD): ArchiCAD is a direct architectural BIM competitor to VisualARQ, both serving architects who need intelligent building components and BIM workflows. ArchiCAD competes for the same architectural firm customer base that Asuni targets with VisualARQ.

Broad incumbents

• Autodesk: The dominant incumbent in AEC CAD/BIM with Revit, AutoCAD, and Civil 3D. Asuni's products interoperate with Autodesk platforms (Lands Design runs on AutoCAD, Rhino.Inside Revit), and Autodesk's subscription bundles are the primary competitive threat to VisualARQ in architectural firms.
• Nemetschek Group: Parent of Graphisoft/ArchiCAD, Bluebeam, Vectorworks, and other AEC software brands. Nemetschek is the largest pure-play AEC software conglomerate and competes directly with Asuni's BIM strategy through multiple subsidiaries.
• Bentley Systems: Provider of infrastructure and AEC software (OpenBuildings, OpenRoads, MicroStation). Bentley targets the same architectural and civil engineering professionals that use Rhino and Lands Design for infrastructure and building design.
• Trimble (SketchUp): SketchUp (now under Trimble) is a 3D modeling tool widely used in architecture and landscape design, overlapping with Rhino and Lands Design use cases. Trimble also offers broader AEC solutions competing with the wider Asuni ecosystem.
• Dassault Systèmes (SOLIDWORKS): Dassault's SOLIDWORKS and CATIA serve industrial design and engineering markets where Rhino NURBS modeling is also used. Both compete for the industrial design CAID customer segment that Asuni supports.
• Adobe (Substance 3D): Adobe's Substance 3D suite targets 3D asset creation and material authoring, overlapping with Rhino's industrial design and animation use cases. Adobe is also sold through Icreatia, making it both a competitor and channel partner.

Emerging players

• Chaos (V-Ray): V-Ray is a leading rendering engine with deep Rhino/Grasshopper integration sold through Icreatia. Chaos competes and partners with Asuni in the visualization pipeline for architecture, product design, and animation customers.

Others

• Sketchfab (Epic Games): 3D model publishing and discovery platform. Like Food4Rhino, Sketchfab functions as a marketplace/ecosystem around 3D content, though focused on viewing/sharing rather than plug-in distribution for a specific engine.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asuni.cad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asuni Cad