Lovebirds Studio
Lovebirds Studio is an India-based direct-to-consumer fashion brand selling contemporary women's and men's apparel, handbags, jewellery, and gift cards via owned e-commerce and Indian flagship stores, with global shipping and a made-to-order production model emphasizing traditional Indian textiles.
- Company typePrivate
- Founded-
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lovebirds Studio does
Lovebirds Studio is an India-based, privately held direct-to-consumer fashion brand headquartered in New Delhi, operating across women's apparel, men's apparel, handbags, jewellery, and gift cards. Its core product surface spans 301 women's SKUs and 124 men's SKUs organized into seasonal collections (Pre-Fall '26, Spring Summer '26, Resort 26/27, 'Another Love' '26), curated edits (Bestsellers, Linen Edit, Brunch Edit, Evening Edit), and category extensions into luxury handbags and the Circle of Life jewellery line. The brand's design proposition emphasizes traditional breathable Indian textiles — mulmul, kala cotton, Chanderi, and linen — paired with contemporary silhouettes and a design philosophy referencing architect Geoffrey Bawa's Tropical Modernism. Production operates on a hybrid ready-to-ship (2-4 working days) and made-to-order model (15-20 working days for embroidered pieces), positioning the brand as climate-conscious and anti-fast-fashion.
The business model is purely direct-to-consumer with no disclosed wholesale or third-party retail. Distribution combines an owned Shopify-powered e-commerce platform (supporting USD, EUR, GBP, CAD and global shipping) with physical flagship stores in India. Pricing is one-time unit purchase with prices ranging from approximately $150 for accessories to over $1,600 for premium dresses, complemented by $100-$500 gift cards valid for six months. The brand has cultivated marketing reach through Instagram, TikTok, email newsletter, fashion press (The Hindu, Grazia), and high-visibility earned-media moments — most notably a contribution to the Hollywood film 'The Devil Wears Prada 2', which Launchmetrics attributed $38.5 million in Media Impact Value. The company is founder-controlled with no disclosed venture capital or private equity backing, and operates with 11-50 employees.
Lovebirds Studio firmographics
Firmographics- Name
- Lovebirds Studio
- Legal name
- Lovebirds Studio
- Website
- https://lovebirds-studio.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lovebirds Studio is an India-based direct-to-consumer fashion brand selling contemporary women's and men's apparel, handbags, jewellery, and gift cards via owned e-commerce and Indian flagship stores, with global shipping and a made-to-order production model emphasizing traditional Indian textiles.
- Ownership category
- akta.pro rank
Lovebirds Studio industry classification
Industry- Product category
- Contemporary Designer Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Handbags & Purses (CRAAAJAA)
- akta.pro secondary industries
- Luxury Handbags & Leather Goods (CRAAAFAD), Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)
Keywords
Where Lovebirds Studio is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Lovebirds Studio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Lovebirds Studio generates revenue through direct-to-consumer sales of apparel, accessories, handbags, and jewellery via their e-commerce platform and flagship stores. Products are sold at one-time purchase prices ranging from approximately $150 to over $1,600.
- Gift Cards: The brand offers gift cards in denominations of $100, valid for 6 months from date of issue, providing an additional revenue stream and customer acquisition mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-ship pieces - dispatched within 2-4 working days |
| Unit Pricing | Pay-as-you-go | Embroidered pieces - dispatched within 15-20 working days |
| Unit Pricing | Pay-as-you-go | Pre-fall/Pre-order collections |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Lovebirds Studio product offering
Product offeringCore offering
Lovebirds Studio designs, produces, and sells contemporary women's and men's apparel, luxury handbags, and jewellery through its owned e-commerce platform and flagship stores in India, with global shipping in multiple currencies. The brand offers seasonal collections (Pre-Fall, Spring Summer, Resort), curated edits (Bestsellers, Linen, Brunch, Evening), made-to-order embroidered pieces, and digital gift cards, emphasizing breathable Indian fabrics and made-to-order production to reduce textile waste.
Product overview
Lovebirds Studio is a fashion brand offering a unified apparel portfolio across women's and men's categories. The women's line (301+ items) includes dresses, tops, trousers, skirts, coordinated sets, outerwear, handbags (Luca/Lucia lines), and the Circle of Life jewellery collection. The men's line (124+ items) encompasses shirts, trousers, jackets, and coordinated sets, organized into Collections 01 and 02, with seasonal Spring Summer and Pre-Fall releases. Key curated edits include the Brunch Edit, Evening Edit, and Linen Edit. The brand also offers gift cards and has presented Resort collections including the Resort 26/27 collection inspired by architect Geoffrey Bawa's Tropical Modernism. Lovebirds contributed fashion to 'The Devil Wears Prada 2' film.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Apparel Collection Contemporary women's clothing spanning dresses, tops and shirts, trousers and skirts, co-ord sets, outerwear, and accessories. The line emphasizes breathable fabrics such as mulmul, kala cotton, Chanderi, and linen, with made-to-order embroidered pieces available alongside ready-to-ship inventory. Targeted at women seeking climate-appropriate, sustainable fashion with Indian craftsmanship for casual, work, evening, and special-occasion wear.
- Men's Apparel Collection Contemporary men's ready-to-wear including shirts, t-shirts, trousers, shorts, jackets, overshirts, and co-ord sets with a linen and denim focus. Offered to men seeking artisanal, handwoven pieces with quality tailoring and Indian craft heritage for casual and smart-casual wear.
- Luxury Handbags Premium leather handbags under the Luca and Lucia bag lines, offered in colorways including Black, Bordeaux, Kiwi, and Olive. Designed for women seeking distinctive accessory pieces that complement the brand's apparel collections.
- Circle of Life Jewellery Jewellery range featuring earrings, rings, necklaces, and brooches with distinctive curved and string designs in gold and silver finishes. Targeted at women customers seeking distinctive fashion jewellery to complement the brand's apparel collections.
- Lovebirds Gift Card Digital gift cards available in denominations of $100 to $500, valid for 6 months from the date of issue. Functions as a gifting and customer-acquisition mechanism for the brand's apparel, handbags, and jewellery offerings.
Quantifiable outcome
- $38.5 million Media Impact Value from 'The Devil Wears Prada 2' involvement
Companies that use Lovebirds Studio
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lovebirds Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lovebirds Studio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Devil Wears Prada 2 ProductioncoreLovebirds contributed fashion/costume pieces to 'The Devil Wears Prada 2', representing a significant moment for Indian fashion on the global stage. The film's pre-release buzz generated $38.5 million in Media Impact Value according to Launchmetrics. This collaboration highlights how Indian craftsmanship is being positioned within global fashion conversations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Lovebirds Studio competitors and assessment
Company assessmentDirect peers
- Raw Mango: Indian contemporary womenswear brand built on handwoven textiles and craft heritage with a DTC and selective retail model. Closely comparable positioning around artisanal Indian textiles, made-to-order production, and a similar premium contemporary price band.
- Pero: Indian contemporary label focused on handwoven fabrics, separates, and occasionwear with international stockists and DTC. Comparable for its craft-led positioning, made-to-order elements, and overlap in target consumer seeking breathable traditional textiles.
- Anita Dongre: Indian contemporary and bridal fashion house operating DTC e-commerce and flagship stores globally. Highly comparable as a premium Indian women's fashion brand with multi-category apparel, accessories, and jewellery offerings targeting similar climate-conscious and occasion-driven consumers.
- Nicobar: Indian design-led lifestyle and apparel brand with DTC e-commerce, physical stores, and a focus on Indian craft and natural materials. Comparable as a contemporary Indian brand spanning apparel and accessories with similar aesthetic and price positioning.
- Ritu Kumar: Heritage Indian fashion house blending traditional crafts with contemporary silhouettes, selling through DTC, flagship stores, and selective international stockists. Comparable craft-led Indian positioning and similar women's apparel and accessory offering.
- Sabyasachi: Indian luxury fashion house known for heritage textiles, bridal, and contemporary collections with global flagship stores. Comparable as a premium Indian designer brand using traditional craft, operating DTC globally, and competing for the same occasionwear and bridal-adjacent customer.
- Gaurav Gupta: Indian couture and contemporary fashion designer explicitly mentioned alongside Lovebirds as representing Indian craftsmanship in global fashion conversations (DWP2 coverage). Comparable as a premium Indian designer brand with global DTC and selective stockist presence.
- Masaba Gupta (House of Masaba): Indian contemporary fashion and accessories brand with strong DTC and celebrity-driven brand marketing. Comparable for its contemporary Indian women's apparel plus accessories mix, social-media-led growth model, and similar premium price tier.
Emerging players
- Buna Studio: Emerging Indian contemporary womenswear label operating DTC with a focus on craft, handwoven textiles, and made-to-order pieces. Comparable as a smaller Indian craft-led contemporary brand targeting a similar premium DTC customer.
- Iro (House of Iro): Indian contemporary womenswear label with a DTC-led model, modern silhouettes, and selective occasionwear focus. Comparable as a DTC contemporary Indian brand competing for similar occasion and event-driven customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lovebirds Studio social profiles
Digital presenceLovebirds Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lovebirds Studio leadership team
Management profileNumber of profiles
Lovebirds Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lovebirds Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lovebirds Studio
What does Lovebirds Studio do?
Lovebirds Studio designs, produces, and sells contemporary women's and men's apparel, luxury handbags, and jewellery through its owned e-commerce platform and flagship stores in India, with global shipping in multiple currencies. The brand offers seasonal collections (Pre-Fall, Spring Summer, Resort), curated edits (Bestsellers, Linen, Brunch, Evening), made-to-order embroidered pieces, and digital gift cards, emphasizing breathable Indian fabrics and made-to-order production to reduce textile waste.
Is Lovebirds Studio a public or private company?
Lovebirds Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lovebirds Studio founded?
Lovebirds Studio was founded in -1. It employs 11 to 50 people.
Where is Lovebirds Studio based?
Lovebirds Studio is headquartered in New Delhi, India, in the Asia region.
How does Lovebirds Studio make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards.
Who are Lovebirds Studio's main competitors?
Direct peers on record are Raw Mango, Pero, Anita Dongre, Nicobar, Ritu Kumar, Sabyasachi, Gaurav Gupta and Masaba Gupta (House of Masaba). Emerging players are Buna Studio and Iro (House of Iro).
Does Lovebirds Studio have an API?
No public API is recorded for Lovebirds Studio.
What industry is Lovebirds Studio in?
Lovebirds Studio's product category is Contemporary Designer Apparel. Its primary akta.pro industry code is CRAAAJAA, Handbags & Purses, with a secondary code of CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 3159 and its SIC code is 5600.