Professional Counseling Center

What Professional Counseling Center does

Professional Counseling Center, P.C. (PCC) is a Michigan-based private behavioral health professional corporation founded in 1985 and headquartered in Port Huron. The company delivers an integrated suite of mental health and family services organized around three core programs: Outpatient Services (individual, couple, family, and group therapy plus psychological testing), Home-Based Services (intensive in-home therapy for severely emotionally disturbed youth ages 4-17), and Family Preservation Programs (a portfolio of DHHS-contracted in-home interventions to prevent out-of-home placement). These are supported by Psychiatric Services (medication evaluation and management), Telehealth Services delivered via Google Meet, Licensure Supervision for developing clinicians, and a recently launched ADHD Assessment service for children and adolescents. PCC holds CARF accreditation and operates across five Michigan counties (St. Clair, Sanilac, Huron, Lapeer, and Tuscola) with offices in Port Huron, Marlette, Marine City, and Lapeer.

PCC's technology stack is intentionally light: telehealth is delivered over consumer-grade Google Meet rather than a proprietary platform, and the practice uses the Breeze (GoBreeze/CareCloud) patient engagement platform for online bill payment, intake, and documentation. There is no evidence of proprietary software development, AI/ML deployment, or app-based services; technology serves as an operational enabler rather than a differentiator.

The business model blends government contract revenue (the majority, sourced from Michigan DHHS for family preservation programs and St. Clair County Community Mental Health for SED youth services, with no cost to clients) with private outpatient revenue (self-pay and insurance-billed individual, couple, and family counseling, psychiatric services, and $100/session licensure supervision). Go-to-market is sales-led via referral partnerships with DHHS workers and CMH case managers, supplemented by community outreach (Resource Fairs, Rotary Day Parade, food drives) and modest organic social presence. Customer segments span three primary use cases: DHHS-referred families at risk of separation, CMH-referred youth with severe emotional disturbance, and private-pay outpatient clients seeking therapy or psychiatric care.

Name

Professional Counseling Center

Legal name

Professional Counseling Center, P.C.

Website

https://pccporthuron.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Professional Counseling Center, P.C. is a Michigan-based behavioral health practice founded in 1985 delivering outpatient therapy, home-based youth services, family preservation programs, and psychiatric care across five counties, with revenue anchored by long-term DHHS and Community Mental Health contracts supplemented by private-pay outpatient services.

Ownership category

akta.pro rank

Product category

Mental Health and Counseling Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient counseling services
• Family preservation programs
• In-home mental health
• Psychiatric services
• Telehealth therapy

Headquarters

HQ city

Port Huron

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Government Contract Services: DHHS-contracted family preservation programs including Families First of Michigan, Families Together Building Solutions, Family Reunification Program, Family Skills/Family Maintenance, Life Skills, Parenting Time Supportive Services, Family Assistance Program, In-Home Family Services, and Substance Use Disorder Family Support Program. Services provided at no cost to clients regardless of family income.
2. Community Mental Health Contract: Contract with St. Clair County Community Mental Health since 1994 for intensive in-home services to severely emotionally disturbed youth. Referrals provided by CMH for qualifying individuals.
3. Private Outpatient Counseling: Self-pay and insurance-billed outpatient counseling services for individuals, couples, families, and groups. Includes psychiatric evaluations, psychological testing, substance abuse assessments, and specialized therapies.
4. DHHS Clinical/Outreach Counseling: Outpatient counseling, psychological testing, and substance abuse assessments for Department of Health and Human Services clients upon referral from DHHS.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Professional Counseling Center is a Michigan-based mental health practice providing outpatient counseling, intensive in-home services for youth, and DHHS-contracted family preservation programs. It also offers psychiatric evaluations and medication management, telehealth therapy, ADHD assessments, and clinical licensure supervision.

Product overview

Professional Counseling Center (PCC) operates a unified mental health and family services practice organized around three core programs: Outpatient Services (office-based and virtual individual, couple, family, and group therapy plus psychological testing), Home-Based Services (intensive in-home therapy for youth ages 4–17 via CMH contract), and Family Preservation Programs (a suite of DHHS-contracted in-home interventions across multiple counties to prevent out-of-home placement). These core programs are supported by Psychiatric Services (medication evaluations and management), Telehealth Services (virtual therapy via Google Meet), Licensure Supervision (clinical supervision for LLPC/LLMSW candidates), ADHD Assessments for Children and Adolescents, and PCC Community Services (outreach and charitable programs). The center was founded in 1985 and holds CARF accreditation. Services are provided across Huron, Lapeer, Sanilac, St. Clair, and Tuscola counties in Michigan, with locations in Port Huron and Marlette.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Services Traditional office-based and virtual counseling by licensed therapists including individual, couple, family, and group therapy, psychological evaluations and testing, substance use counseling, specialized play therapy for children, and bariatric pre-surgical psychological evaluations. Serves CMH and DHHS referred clients as well as private clients.
• Home-Based Services Intensive in-home therapeutic services for severely emotionally disturbed youth ages 4-17 through a contract with Community Mental Health. Each case is assigned a clinical therapist and home-based assistant providing counseling, case management, crisis support, and concrete needs support. Available in St. Clair County.
• Family Preservation Programs A suite of DHHS-contracted in-home programs designed to prevent out-of-home placement and preserve families, including Families First of Michigan, Families Together Building Solutions, Family Reunification Program, Family Skills/Family Maintenance, Life Skills Program, Parenting Time Supportive Services, Family Assistance Program, In-Home Family Services, and Substance Use Disorder Family Support Program. Provided at no cost to clients across Huron, Lapeer, Sanilac, St. Clair, and Tuscola Counties.
• Psychiatric Services Psychiatric evaluations and medication treatment provided by a licensed medical doctor and nurse practitioner, available to PCC patients established with a PCC therapist. Includes person-centered planning and medication management for mental health stability.
• Telehealth Services Virtual counseling services delivered via Google Meet, allowing individuals to receive therapy remotely with a licensed therapist across St. Clair, Sanilac, Huron, Lapeer, and Tuscola counties.
• Licensure Supervision Clinical supervision programs for Limited Licensed Counselors (LLPC) and Limited Licensed Social Workers (LLMSW) seeking full licensure. LLPC supervision costs $100 per session, conducted weekly in-person at the Port Huron office or virtually via Google Meet.
• ADHD Assessments for Children and Adolescents Specialized diagnostic assessments for Attention Deficit Hyperactivity Disorder in children and adolescents, provided by Dr. Daniel Wilhelm, MD, employing a team-based approach involving the child, family, schools, and counseling provider.
• PCC Community Services Community outreach and engagement programs operated by PCC, including an Adopt a Child for Christmas program, food drives with the Food Bank of Eastern Michigan, participation in community resource fairs, parades, and the annual Walk 2 Remember suicide awareness walk.

Quantifiable outcome

• Families First of Michigan program maintains families intact by preventing out-of-home placement through intensive 24/7 crisis intervention and family education services
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Department of Health and Human Services (DHHS)coreStrategic or Co-development PartnerPCC operates multiple DHHS-contracted family preservation programs including Families First of Michigan, Family Reunification Program, Family Skills/Family Maintenance, Family Assistance Program, In-Home Family Services, Substance Use Disorder Family Support Program, Life Skills, and Parenting Time Supportive Services. Referrals come directly from DHHS workers. Services are provided at no cost to clients regardless of family income. Partnership established in 1988 with the Families First Program.
• St. Clair County Community Mental HealthcoreStrategic or Co-development PartnerPCC has maintained a contract with Community Mental Health since 1994 to provide intensive in-home services to severely emotionally disturbed youth ages 4-17. Referrals are provided by CMH for those that qualify. The program's primary objective is to keep families intact and avoid placement of children into hospitals and long-term specialized residential homes.
• Food Bank of Eastern MichiganminorStrategic or Co-development PartnerPCC Community Services collaborates with the Food Bank of Eastern Michigan for food drive events held at Birchwood Mall. The partnership supports the community food assistance program and volunteer opportunities for PCC staff.
• Birchwood MallminorStrategic or Co-development PartnerPCC Community Services holds food drive events at Birchwood Mall in collaboration with the Food Bank of Eastern Michigan. The venue provides space for community engagement and food collection activities.
• St. Clair County Community Resource FairminorStrategic or Co-development PartnerPCC participates in the annual St. Clair County Community Resource Fair as a vendor/exhibitor to connect with community members and share information about mental health services and programs.
• Keepsake Video and PhotominorOthersSpecial thank you to Keepsake Video and Photo for allowing the use of their photos of the PCC building on the organization's website.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Hegira Health: Western Wayne County community mental health and substance use provider offering outpatient, home-based, and prevention services. Comparable scale and contract mix (CMH/Medicaid funded) and similar historical focus on SED youth and family preservation.
• Oakland Family Services: Oakland County-based outpatient mental health and family services provider offering counseling, home-based, and prevention programs. Comparable clinical scope and Michigan-specific contract dynamics, though in a denser metro market.
• Saginaw Psychological Services: Mid-Michigan outpatient mental health and psychological testing practice with comparable service mix (individual therapy, psychological testing, ADHD assessments, telehealth). Closest scale and service-line analog to PCC's outpatient business.
• Easter Seals Michigan: Statewide nonprofit providing behavioral health, autism, and family services including outpatient counseling and intensive home-based programs. Comparable community-based model with similar government contract reliance and CARF-equivalent accreditation posture.
• New Oakland Family Centers: Michigan-based outpatient mental health provider offering outpatient therapy, home-based services, and intensive programs across multiple counties. Operates with a comparable mix of private pay, insurance, and CMH contracts, and is one of the closest direct comparables in the state.
• Child & Family Services of Michigan (CFS): Nonprofit serving Western Michigan with counseling, family preservation, and in-home services funded by DHHS-equivalent contracts. Operates a comparable integrated outpatient + home-based model for at-risk youth and families.

Broad incumbents

• Pine Rest Christian Mental Health Services: Michigan's largest behavioral health provider offering outpatient, inpatient, residential, and primary care across the state. Represents the 'larger incumbent' peer — overlapping capabilities but a much wider portfolio, academic medical affiliations, and significantly greater scale.
• McLaren Behavioral Health (McLaren Health Care): Behavioral health arm of a major Michigan integrated health system operating inpatient psychiatric, outpatient, and consult-liaison services across the state. Represents hospital-system competition that could pressure PCC's psychiatric and outpatient lines.

Regional players

• Genesee Health System: Community Mental Health Services Program (CMHSP) for Genesee County providing outpatient, home-based, and SED youth services. Functions as both a direct peer (similar service model) and a potential contracting entity for in-home youth services in its own catchment.
• Network180 (Kent County CMH): Kent County's community mental health authority serving the Grand Rapids area with outpatient, home-based, and crisis services. Comparable government-anchored model but in a different Michigan region, illustrating the CMHSP peer set that contracts similar work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PCCPortHuron
• Instagraminstagram.com/pccporthuron

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Counseling Center