VRIM

What VRIM does

VRIM is a Mexican health-services company headquartered in Cuauht\u00e9moc, Mexico City, that sells tiered medical discount memberships (Plus at 850 MXN, Black at 1,150 MXN, Platino at 2,300 MXN, and Elite at 7,200 MXN annually) granting members access to 24/7 telemedicine with unlimited video consultations, a nationwide network of 6,000+ specialist doctors and 4,000+ health providers across 325 cities, digital medical records, digital prescriptions, and INBURSA-underwritten accident, life, dental, and surgical coverage. The operating stack is a digital health membership platform accessible through iOS/Android apps (com.si.vrimcorp / Medica VRIM id705350304), the vrim.com.mx website, a telephone concierge, the Red M\u00e9dica web portal, and a physical point of sale at Culiac\u00e1n 123, Col. Hip\u00f3dromo Condesa, CDMX.

The business model rests on three monetization streams: (i) recurring annual membership subscriptions across four pricing tiers (subscription_recurring), (ii) transaction-fee economics tied to negotiated 5%–50% provider discounts that drive volume-based agreements (transaction_fee), and (iii) custom B2B managed-service revenue from corporate plans (Planes Empresariales) sold via direct sales, including NOM-035 compliance, industrial clinic administration, and health-day screenings (managed_services). An adjacent subsidiary, Farmacia VRIM (farmavrim.com.mx), extends monetization into online pharmacy dispensing.

VRIM targets two customer segments. The primary segment is individual consumers and families seeking affordable healthcare access without the bureaucracy of traditional insurance, served through self-serve digital acquisition and inside sales. The second is enterprise employers seeking to supplement employee benefits, served through direct B2B sales led by a corporate contact (Karina Montiel Ambriz at salud-interactiva.com.mx) with quote-based pricing. The company is a private Mexican entity affiliated with parent Salud Interactiva and holds a registered VRIM trademark. Note: firmographics list year_founded as 1993 while the company history and digital asset dates (logo SVG, 2019 favicon) indicate 2019 as the digital-era establishment; the discrepancy is unresolved in the source material.

Name

VRIM

Legal name

VRIM

Website

https://vrim.com.mx

Company type

Private

Founded year

2019

Operating status

Operating

Short description

VRIM is a Mexican health-tech company that sells tiered medical discount memberships with 24/7 telemedicine, access to 6,000+ doctors and 4,000+ providers across 325 cities, digital medical records, and INBURSA-backed insurance coverage, serving individual consumers, families, and enterprise employers across Mexico.

Ownership category

akta.pro rank

Product category

Healthcare Membership and Telemedicine Services

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Telemedicine services
• Medical discount cards
• Healthcare membership plans
• Accident insurance products
• Corporate health benefits

Headquarters

HQ city

Cuauhtémoc

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membresías de Descuentos Médicos (Medical Discount Memberships): VRIM generates primary revenue through annual membership fees for its medical discount card program. Four tiers are offered (Plus, Black, Platino, Elite) at price points ranging from $850 MXN to $7,200 MXN per year. Memberships provide access to telemedicina services, provider discounts (5-50% off), insurance coverage, and other health benefits. The subscription model provides predictable recurring revenue with annual billing.
2. Descuentos con Proveedores de Salud (Provider Discounts): VRIM monetizes through negotiated discounts with a network of 4,000+ healthcare providers including laboratories, optics, dental clinics, orthopedics, hearing aid providers, pharmacies, and hospitals. Members receive 5% to 50% discounts on services. While members pay providers directly at discounted rates, VRIM benefits from volume-based agreements with providers.
3. Planes Empresariales (Corporate Plans): VRIM offers customized corporate health plans for businesses to provide employee benefits. Corporate plans include services such as health days, screening tests, preventive medicine, industrial clinic administration, NOM-035 compliance, and medication procurement. Pricing is quote-based and customized per organization, suggesting a B2B service revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

VRIM sells annual medical discount membership cards in four tiers (Plus, Black, Platino, Elite) priced from 850 to 7,200 MXN per year. Memberships bundle unlimited 24/7 telemedicine video consultations, discounts of 5%–50% at a network of 6,000+ doctors and 4,000+ health providers across 325 Mexican cities, INBURSA-underwritten accident/life insurance, digital medical records, and digital prescriptions. It also offers customized corporate health plans (VRIM Empresas) for employers.

Product overview

VRIM is a Mexican health-tech company offering a family of four medical discount membership cards (Plus, Black, Platino, and Elite) with integrated telemedicine 24/7 services. The core offering centers on providing affordable healthcare access through a network of over 6,000 medical specialists and 4,000 health providers across 325 cities in Mexico. All tiers include free unlimited video consultations in general medicine, nutritional and emotional advice, digital medical records, and digital prescriptions. Higher tiers add specialist consultations, enhanced insurance coverage (life, accident, dental, surgical), and additional benefits. VRIM also offers enterprise corporate plans (VRIM Empresas) for employee health benefits. The membership cards transitioned from physical to digital format, accessible via the VRIM mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• VRIM Plus: Entry-level membership card with basic benefits including accident insurance, funeral expenses, and medical expense reimbursement.
• VRIM Black
• VRIM Platino
• VRIM Elite

Products and services

• VRIM Medical Discount Membership Cards (Plus, Black, Platino, Elite) Annual medical discount membership cards providing access to 24/7 telemedicine video consultations in general medicine, nutrition and emotional support; discounts of 5%–50% at 6,000+ doctors and 4,000+ health providers across 325 Mexican cities; digital medical records; digital prescriptions; and INBURSA-underwritten accident, life, funeral and medical-expense insurance scaled by tier. For individuals and families in Mexico seeking affordable healthcare access.
• VRIM Empresas (Corporate Health Plans) Customized corporate health benefit plans for Mexican employers, including health days, preventive screenings, NOM-035 psychosocial compliance, webinars, industrial clinic management, medication procurement, ambulance services, and chronic-disease population follow-up. Priced on a per-quote basis.
• VRIM Mobile App (Medica VRIM) Mobile application for iOS and Android that delivers the digital VRIM membership card, access to telemedicine video consultations, digital medical records, digital prescriptions, and the GPS-enabled medical provider directory to individual and corporate members.

Quantifiable outcome

• 6,000 specialist doctors available for members
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• INBURSA (Banco Inbursa)coreOthersINBURSA provides insurance products integrated with VRIM membership tiers, including accidental death insurance, medical expense reimbursement, funeral expenses, and life insurance coverage. The insurance products are underwritten by INBURSA and offered as part of VRIM membership packages. Members can process insurance claims through INBURSA branches using their VRIM membership number.
• TDConsentidosupportingGTM or Marketing PartnerTDConsentido is a discount program partner that extends VRIM member benefits to over 5,000 commercial establishments including restaurants, clothing stores, pet stores, and entertainment venues. VRIM Black and higher tiers include TDConsentido program access providing savings beyond healthcare services.
• Farmacia VRIM (farmavrim.com.mx)supportingOthersVRIM operates its own online pharmacy (farmavrim.com.mx) as a channel for members to purchase medications. The pharmacy offers discounts to VRIM members and is accessible through the main VRIM website navigation.
• Apple App Store and Google PlaysupportingTechnology or IntegrationVRIM distributes its mobile application through Apple App Store (iOS) and Google Play (Android), enabling members to access digital membership cards, telemedicine services, provider directory, and digital prescriptions through their mobile devices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sofía: Mexican health-insurance and telemedicine startup selling affordable monthly plans with virtual care included. Direct peer because it competes in the same underinsured Mexican consumer segment using bundled insurance + telehealth, the same combined proposition VRIM sells.
• SingleCare: US discount-card program negotiating provider discounts on dental, vision, prescriptions and medical visits. Closest model analog to VRIM's discount-network economics, despite geographic focus difference.
• GoodRx: US-based subscription and discount-card model for prescriptions and healthcare services. Direct analog for VRIM's medical discount membership + pharmacy combination, although GoodRx is US-focused and prescription-centric.
• Doctoralia: Leading Mexican/LATAM doctor-discovery and online-booking platform with a growing telemedicine layer. Direct peer because it serves the same uninsured Mexican consumer with online appointment booking and virtual consultations, pursuing a similar consumer health-access wedge.
• Doctoralia Empresas / Doctoralia PRO: B2B corporate booking and telemedicine offering for Mexican employers. Comparable to VRIM Empresas given overlapping corporate-pain-point solutions (absenteeism, wellness programs).

Broad incumbents

• Teladoc Health: Global telehealth incumbent offering virtual care, chronic-condition management, and integrated employer offerings. Broad incumbent peer because of overlapping virtual-care stack, though Teladoc targets a different customer tier and contract structure than VRIM's individual memberships.
• Careington: Established US discount-network operator for dental, vision, hearing, and wellness plans. Comparable as a mature, multi-vertical discount-network business; relevant for benchmarking provider-network economics.

Emerging players

• Sesame Care: Direct-pay marketplace and membership offering discounted telehealth and in-person visits. Comparable as a subscription-based, consumer-direct virtual-care model competing for the same underinsured user.
• Kueski Health: Mexican fintech-health hybrid offering BNPL for healthcare and telehealth services. Comparable as a Mexican consumer-health membership model, although anchored to financing rather than a provider network.

Regional players

• MX Salud / Doctor en Casa: Mexican home-visit and teleconsultation provider offering on-demand home doctor visits. Comparable because of Mexican focus and telemedicine + in-person care model, though narrower in scope than VRIM's full membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/VRIM-Salud-MX/61581421754300

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VRIM