Elta Group
Elta Group is a UK-headquartered, family-owned international manufacturer of air movement, ventilation, and air quality equipment, serving building services, industrial/OEM, and agricultural customers across three continents through eight brands.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elta Group does
Elta Group is a UK-headquartered, family-owned international group of manufacturing businesses specializing in air movement, air quality, and essential equipment. The company was formally established in 1996 when Ray Ball and his son David Ball retained Elta Fans Ltd following the sale of Air Movement Group to Smiths Group; its operational roots extend back to the 1960s. Today the group operates across three continents (UK, Ireland, Italy, Australia, New Zealand, India, Malaysia) and is led by CEO Mark Rickard with David Ball as Chairman.
The group's product portfolio spans fans, air handling units, noise control equipment (silencers, acoustic louvres, enclosures), controls, and agricultural ventilation and consumables. It is delivered through eight operating brands: Elta (UK/Ireland/Malaysia), Elta Asia, Aerauliqa (Italy, residential ventilation with proprietary bladelet impeller technology), Colair (Australasia AHUs and ERVs), EG Agri (UK agricultural supplies), Elta Fans (India), Elta Trade (residential via electrical wholesalers), Smooth Air (New Zealand), and Storm Ventilation Supplies. Manufacturing follows BS EN ISO 9001 quality standards, and the group has developed proprietary technology including the Aerauliqa bladelet impeller (2012).
Elta Group generates revenue primarily through B2B hardware sales of industrial and commercial ventilation equipment, sold through direct manufacturing and sales teams, a hand-picked distributor network across international territories, and e-commerce platforms for agricultural products (with click-and-collect from four UK sites). The customer base is horizontally segmented across Building Services (education, residential, retail, leisure), Industrial/OEM, and Agriculture, with pricing conducted on a quote basis for most products.
Elta Group firmographics
Firmographics- Name
- Elta Group
- Legal name
- Elta Group Ltd.
- Website
- https://eltagroup.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Elta Group is a UK-headquartered, family-owned international manufacturer of air movement, ventilation, and air quality equipment, serving building services, industrial/OEM, and agricultural customers across three continents through eight brands.
- Ownership category
- akta.pro rank
Elta Group industry classification
Industry- Product category
- Industrial Ventilation Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)
- akta.pro secondary industries
- Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE), Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
Keywords
Where Elta Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Elta Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware product sales: Elta Group generates revenue primarily through the manufacture and sale of air movement equipment, ventilation systems, fans, air handling units, noise control products, and agricultural equipment. Products are sold through direct sales, distributors, and e-commerce channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Elta Group product offering
Product offeringCore offering
Elta Group manufactures and sells air movement, air quality, and ventilation equipment including fans, air handling units, air transfer solutions, fan coil units, energy recovery ventilators, and HVAC noise control products (silencers, louvres, enclosures). The group also produces agricultural ventilation, lighting, feeding, and dosing solutions under brands including Elta, Aerauliqa, Colair, EG Agri, Elta Fans, Elta Trade, Smooth Air, and Storm Ventilation Supplies. Products serve building services, industrial/OEM, and agricultural markets across the UK, Ireland, Italy, Australia, New Zealand, India, and Malaysia.
Product overview
Elta Group is an international group of businesses specializing in air movement, air quality, and essential equipment. The company operates as a portfolio of distinct brands across 3 continents, including Elta (UK/Ireland/Malaysia), Aerauliqa (Italy), Colair (Australia), EG Agri (UK agriculture), Elta Fans (India), Elta Trade (UK/Malaysia residential), Smooth Air (New Zealand), and Storm Ventilation Supplies. The portfolio encompasses fans, air handling units, noise control equipment (silencers, louvres, enclosures), controls, and agricultural ventilation solutions. The products serve building services, industrial/OEM, and agricultural markets, unified under the 'Enhancing Life Through Air' mission.
Differentiator
Problem solved
Functional benefit
Brands
- Elta: Main brand covering fans, air handling units, noise control equipment and controls for UK, Ireland and Malaysia markets
- Elta Asia
- Aerauliqa
- Colair
- Smooth Air
- Storm Ventilation Supplies
- EG Agri
- Elta Group
Products and services
- Elta Primary Elta brand offering fans, air handling units, noise control equipment, and ventilation solutions for building services and industrial applications across UK, Ireland, and Malaysia markets.
- Aerauliqa Italian brand specializing in residential ventilation products, known for developing the unique bladelet impeller technology for efficient small axial airflow.
- Colair Australian brand providing Air Transfer Solutions, Air Handling Units, Fan Coil Units, and Energy Recovery Ventilators, serving the Australasia region.
- EG Agri UK-based agricultural brand offering ventilation products, lighting, feeding and dosing solutions, and farm essentials for poultry, livestock, and mixed farms.
- Elta Fans India Indian brand offering fans and ventilation solutions across India through sites in Bengaluru, Kolkata, Mumbai, and New Delhi. Elta Fans celebrated its 50th anniversary in 2024.
- Elta Trade Brand specializing in residential ventilation products available to electricians, plumbers, and homeowners through electrical wholesalers in UK and Malaysia.
- Smooth Air New Zealand brand providing air movement, filtration, and distribution solutions with offices in Auckland, Christchurch, and Wellington.
- Storm Ventilation Supplies
Quantifiable outcome
- 60+ years of combined experience in agricultural ventilation with Hydor brand
Companies that use Elta Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Elta Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Elta Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Air Movement Supplies (AMS)coreAir Movement Supplies (AMS) in Dublin, Ireland was acquired by Elta Group. AMS had been operating as a distributor for over 25 years. The acquisition brings an additional manufacturing facility and significantly increases the distribution network across the Republic of Ireland. Experienced industry leaders David Kelly and John Grainger continue to lead AMS.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Elta Group competitors and assessment
Company assessmentDirect peers
- Systemair: Swedish-listed global manufacturer of fans, air handling units, and ventilation products with a broad multi-brand portfolio across Europe, Asia, and the Americas. Closely comparable to Elta's product mix, multi-brand strategy, and emphasis on energy-efficient indoor air quality solutions.
- FläktGroup: European leader in air handling, ventilation, and indoor air quality solutions serving commercial, industrial, and residential markets. Comparable to Elta in AHU, fan, and noise-control product scope and project-based B2B go-to-market model.
- Soler & Palau: Spanish multinational manufacturer of fans and ventilation equipment with global distribution. Directly comparable in core fan manufacturing, industrial/OEM customer base, and international distributor-led sales model.
- ebm-papst: German-based world leader in fans and motors with strong HVAC, refrigeration, and industrial OEM presence. Comparable to Elta on proprietary motor/impeller technology (similar to Aerauliqa's bladelet), OEM customer focus, and global manufacturing footprint.
- TROX: Global leader in air distribution components, including fans, grilles, diffusers, and noise-control equipment for HVAC. Highly comparable in noise control (Elta's Acoustica legacy), air distribution, and commercial building-services customer overlap.
- Greenheck: US-based manufacturer of air movement, control, and conditioning equipment including fans, dampers, and AHUs. Comparable to Elta's industrial OEM and building-services customer segments and broad product portfolio approach.
- Vent-Axia: UK-based ventilation manufacturer specializing in residential and commercial fans and air handling. Closely comparable to Elta's UK residential ventilation offering (Aerauliqa and Elta Trade brands) in product range and UK market positioning.
- Nuaire: UK manufacturer of ventilation and air handling equipment for residential, commercial, and educational buildings. Comparable to Elta's UK building-services segment and overlapping product portfolio in fans and MVHR/ERV systems.
- Big Ass Fans: US-based manufacturer of large industrial and commercial ceiling fans and air movement solutions. Comparable to Elta in proprietary fan engineering, industrial/commercial customer base, and premium branded product positioning.
- Munters: Global manufacturer of air treatment and climate solutions including agricultural ventilation, industrial humidity control, and energy-efficient air handling. Closely comparable to Elta's EG Agri agricultural ventilation business and broader air quality portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elta Group social profiles
Digital presenceElta Group compliance and trust
Trust signalCompliance1 record
Elta Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elta Group leadership team
Management profileNumber of profiles
Profiles10 records
Elta Group subsidiaries and ownership
Company hierarchySubsidiaries13 records
Elta Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elta Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elta Group
What does Elta Group do?
Elta Group manufactures and sells air movement, air quality, and ventilation equipment including fans, air handling units, air transfer solutions, fan coil units, energy recovery ventilators, and HVAC noise control products (silencers, louvres, enclosures). The group also produces agricultural ventilation, lighting, feeding, and dosing solutions under brands including Elta, Aerauliqa, Colair, EG Agri, Elta Fans, Elta Trade, Smooth Air, and Storm Ventilation Supplies. Products serve building services, industrial/OEM, and agricultural markets across the UK, Ireland, Italy, Australia, New Zealand, India, and Malaysia.
Is Elta Group a public or private company?
Elta Group is a private company. It is classified as family owned and is currently operating.
When was Elta Group founded?
Elta Group was founded in 1996. It employs 501 to 1,000 people.
Where is Elta Group based?
Elta Group is headquartered in London, United Kingdom, in the Europe region.
How does Elta Group make money?
One revenue line is on record: hardware product sales.
Who are Elta Group's main competitors?
Direct peers on record are Systemair, FläktGroup, Soler & Palau, ebm-papst, TROX, Greenheck, Vent-Axia, Nuaire, Big Ass Fans and Munters.
Does Elta Group have an API?
No public API is recorded for Elta Group.
What industry is Elta Group in?
Elta Group's product category is Industrial Ventilation Equipment. Its primary akta.pro industry code is IMADANAB, Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline), with a secondary code of IMADANAE, Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs). Its NAICS code is 333413 and its SIC code is 3564.