Elta Group

What Elta Group does

Elta Group is a UK-headquartered, family-owned international group of manufacturing businesses specializing in air movement, air quality, and essential equipment. The company was formally established in 1996 when Ray Ball and his son David Ball retained Elta Fans Ltd following the sale of Air Movement Group to Smiths Group; its operational roots extend back to the 1960s. Today the group operates across three continents (UK, Ireland, Italy, Australia, New Zealand, India, Malaysia) and is led by CEO Mark Rickard with David Ball as Chairman.

The group's product portfolio spans fans, air handling units, noise control equipment (silencers, acoustic louvres, enclosures), controls, and agricultural ventilation and consumables. It is delivered through eight operating brands: Elta (UK/Ireland/Malaysia), Elta Asia, Aerauliqa (Italy, residential ventilation with proprietary bladelet impeller technology), Colair (Australasia AHUs and ERVs), EG Agri (UK agricultural supplies), Elta Fans (India), Elta Trade (residential via electrical wholesalers), Smooth Air (New Zealand), and Storm Ventilation Supplies. Manufacturing follows BS EN ISO 9001 quality standards, and the group has developed proprietary technology including the Aerauliqa bladelet impeller (2012).

Elta Group generates revenue primarily through B2B hardware sales of industrial and commercial ventilation equipment, sold through direct manufacturing and sales teams, a hand-picked distributor network across international territories, and e-commerce platforms for agricultural products (with click-and-collect from four UK sites). The customer base is horizontally segmented across Building Services (education, residential, retail, leisure), Industrial/OEM, and Agriculture, with pricing conducted on a quote basis for most products.

Name

Elta Group

Legal name

Elta Group Ltd.

Website

https://eltagroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Elta Group is a UK-headquartered, family-owned international manufacturer of air movement, ventilation, and air quality equipment, serving building services, industrial/OEM, and agricultural customers across three continents through eight brands.

Ownership category

akta.pro rank

Product category

Industrial Ventilation Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

akta.pro secondary industries

Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE), Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

Keywords

• Industrial ventilation equipment
• Air handling units
• HVAC noise control
• Agricultural ventilation systems
• Axial fans manufacturing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware product sales: Elta Group generates revenue primarily through the manufacture and sale of air movement equipment, ventilation systems, fans, air handling units, noise control products, and agricultural equipment. Products are sold through direct sales, distributors, and e-commerce channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Elta Group manufactures and sells air movement, air quality, and ventilation equipment including fans, air handling units, air transfer solutions, fan coil units, energy recovery ventilators, and HVAC noise control products (silencers, louvres, enclosures). The group also produces agricultural ventilation, lighting, feeding, and dosing solutions under brands including Elta, Aerauliqa, Colair, EG Agri, Elta Fans, Elta Trade, Smooth Air, and Storm Ventilation Supplies. Products serve building services, industrial/OEM, and agricultural markets across the UK, Ireland, Italy, Australia, New Zealand, India, and Malaysia.

Product overview

Elta Group is an international group of businesses specializing in air movement, air quality, and essential equipment. The company operates as a portfolio of distinct brands across 3 continents, including Elta (UK/Ireland/Malaysia), Aerauliqa (Italy), Colair (Australia), EG Agri (UK agriculture), Elta Fans (India), Elta Trade (UK/Malaysia residential), Smooth Air (New Zealand), and Storm Ventilation Supplies. The portfolio encompasses fans, air handling units, noise control equipment (silencers, louvres, enclosures), controls, and agricultural ventilation solutions. The products serve building services, industrial/OEM, and agricultural markets, unified under the 'Enhancing Life Through Air' mission.

Differentiator

Problem solved

Functional benefit

Brands

• Elta: Main brand covering fans, air handling units, noise control equipment and controls for UK, Ireland and Malaysia markets
• Elta Asia
• Aerauliqa
• Colair
• Smooth Air
• Storm Ventilation Supplies
• EG Agri
• Elta Group

Products and services

• Elta Primary Elta brand offering fans, air handling units, noise control equipment, and ventilation solutions for building services and industrial applications across UK, Ireland, and Malaysia markets.
• Aerauliqa Italian brand specializing in residential ventilation products, known for developing the unique bladelet impeller technology for efficient small axial airflow.
• Colair Australian brand providing Air Transfer Solutions, Air Handling Units, Fan Coil Units, and Energy Recovery Ventilators, serving the Australasia region.
• EG Agri UK-based agricultural brand offering ventilation products, lighting, feeding and dosing solutions, and farm essentials for poultry, livestock, and mixed farms.
• Elta Fans India Indian brand offering fans and ventilation solutions across India through sites in Bengaluru, Kolkata, Mumbai, and New Delhi. Elta Fans celebrated its 50th anniversary in 2024.
• Elta Trade Brand specializing in residential ventilation products available to electricians, plumbers, and homeowners through electrical wholesalers in UK and Malaysia.
• Smooth Air New Zealand brand providing air movement, filtration, and distribution solutions with offices in Auckland, Christchurch, and Wellington.
• Storm Ventilation Supplies

Quantifiable outcome

• 60+ years of combined experience in agricultural ventilation with Hydor brand

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Air Movement Supplies (AMS)coreChannel Partner/ Reseller/ Distributor · 7 August 2024Air Movement Supplies (AMS) in Dublin, Ireland was acquired by Elta Group. AMS had been operating as a distributor for over 25 years. The acquisition brings an additional manufacturing facility and significantly increases the distribution network across the Republic of Ireland. Experienced industry leaders David Kelly and John Grainger continue to lead AMS.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Systemair: Swedish-listed global manufacturer of fans, air handling units, and ventilation products with a broad multi-brand portfolio across Europe, Asia, and the Americas. Closely comparable to Elta's product mix, multi-brand strategy, and emphasis on energy-efficient indoor air quality solutions.
• FläktGroup: European leader in air handling, ventilation, and indoor air quality solutions serving commercial, industrial, and residential markets. Comparable to Elta in AHU, fan, and noise-control product scope and project-based B2B go-to-market model.
• Soler & Palau: Spanish multinational manufacturer of fans and ventilation equipment with global distribution. Directly comparable in core fan manufacturing, industrial/OEM customer base, and international distributor-led sales model.
• ebm-papst: German-based world leader in fans and motors with strong HVAC, refrigeration, and industrial OEM presence. Comparable to Elta on proprietary motor/impeller technology (similar to Aerauliqa's bladelet), OEM customer focus, and global manufacturing footprint.
• TROX: Global leader in air distribution components, including fans, grilles, diffusers, and noise-control equipment for HVAC. Highly comparable in noise control (Elta's Acoustica legacy), air distribution, and commercial building-services customer overlap.
• Greenheck: US-based manufacturer of air movement, control, and conditioning equipment including fans, dampers, and AHUs. Comparable to Elta's industrial OEM and building-services customer segments and broad product portfolio approach.
• Vent-Axia: UK-based ventilation manufacturer specializing in residential and commercial fans and air handling. Closely comparable to Elta's UK residential ventilation offering (Aerauliqa and Elta Trade brands) in product range and UK market positioning.
• Nuaire: UK manufacturer of ventilation and air handling equipment for residential, commercial, and educational buildings. Comparable to Elta's UK building-services segment and overlapping product portfolio in fans and MVHR/ERV systems.
• Big Ass Fans: US-based manufacturer of large industrial and commercial ceiling fans and air movement solutions. Comparable to Elta in proprietary fan engineering, industrial/commercial customer base, and premium branded product positioning.
• Munters: Global manufacturer of air treatment and climate solutions including agricultural ventilation, industrial humidity control, and energy-efficient air handling. Closely comparable to Elta's EG Agri agricultural ventilation business and broader air quality portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=kaETpm8ofEE
• Xx.com/eltagroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elta Group