A24 Group

What A24 Group does

A24Group Limited is a UK-headquartered medical staffing company founded in 1996 that supplies temporary and locum healthcare personnel — nurses, locum doctors, allied health professionals, and care workers — to NHS trusts, private hospitals, care homes, and domiciliary care providers across the UK and South Africa. The company operates a multi-brand model in which a portfolio of wholly-owned specialist staffing agencies (Ambition24hours, British Nursing Association, Grosvenor Nursing Agency, Mayfair Specialist Nurses, Nursing Services of the UK, and Ambition24direct Homecare Agency) are unified under the proprietary Staffshift technology platform.

Staffshift is a web and mobile (iOS/Android) platform that manages candidate profiles, automated compliance tracking (visas, DBS checks, training certifications, Right to Work documentation), shift booking, availability scheduling, and real-time candidate communication via in-app chat, email, and WhatsApp. The platform includes a "Compliance Passport" feature that proactively flags expiring credentials and uses handheld scanning for international documentation validation. Distribution to clients is direct sales through framework approvals (NHS Workforce Alliance, HTE Framework) and dedicated 24/7 booking teams; candidate acquisition flows through Staffshift self-registration.

Revenue is generated primarily through transaction-based placement fees and markups on healthcare professional assignments, with pay rates stratified by category (e.g., UK Category A nursing averaging £43.65/hour in 2024 vs. a £23.26/hour permanent staff nurse benchmark). A secondary subscription-based training revenue stream offers access to 50+ CSTF-aligned online courses at £5.40/year or £9.60/two years through partnerships with HB Compliance, Health & Safety Group, Direct Training Academy, Train Healthcare, and Trained-up. The company employs over 350 recruiters, manages 20,000+ healthcare professionals on its roster, and places over 100,000 hours of staffing per week across the UK and South Africa.

Name

A24 Group

Legal name

A24Group Limited

Website

https://a24group.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

A24Group Limited is a UK-headquartered healthcare staffing company placing nurses, doctors, and allied health professionals across NHS trusts, private hospitals, care homes, and domiciliary providers in the UK and South Africa through multiple specialized sub-brands and a proprietary Staffshift platform.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

Keywords

• Healthcare staffing solutions
• Medical personnel placement
• Temporary nurse staffing
• Locum doctor recruitment
• Allied health staffing

Headquarters

HQ city

Sutton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Staffing Recruitment: Placement fees and commission from connecting healthcare professionals (nurses, doctors, AHPs, care workers) with healthcare facilities for temporary assignments. Rates vary based on experience, specialty, and assignment type.
2. Training Services: Fees from mandatory and optional training courses for healthcare professionals. Online training packages offered at £5.40/year or £9.60 for 2 years access. Practical training partnerships with preferential rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

A24 Group is a medical staffing agency that places temporary healthcare professionals — including specialist nurses, locum doctors, allied health professionals, and care workers — with NHS trusts, private hospitals, care homes, and domiciliary care providers across the UK and South Africa. The company operates through multiple specialised agency brands under one umbrella, supported by its proprietary Staffshift platform for candidate registration, compliance tracking, and shift booking. It also delivers compliance-aligned online and practical training for healthcare professionals through dedicated training partnerships.

Product overview

A24Group is a medical staffing company operating a platform-plus-multiple-agency-brands model. The core technology is Staffshift, a web and mobile platform for managing healthcare staff careers, compliance, and bookings. Under this platform, A24Group operates multiple specialized staffing agencies including Ambition24hours (high-paying nursing), Ambition24direct (homecare), Nursing Services of UK/SA, British Nursing Association, Grosvenor Nursing (mental health), and Mayfair Specialist Nurses. The group also offers a Training Portal for mandatory and professional development courses. Services span the UK and South Africa, placing nurses, care workers, locum doctors, and allied health professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Ambition24hours: Highest paying nursing agency in the UK, specialists at placing nurses at short notice
• Ambition24direct
• Nursing Services of the UK
• British Nursing Association
• Grosvenor Nursing Agency
• Mayfair Specialist Nurses
• Ambition24hours Locums SA
• Nursing Services of South Africa
• Staffshift

Products and services

• Staffshift Platform Smart technology platform built specifically for healthcare professionals to manage their careers online, anywhere. Enables candidate registration, compliance passport management, shift booking, document uploads, availability scheduling, and 24/7 support chat. Available on web, iOS, and Android.
• A24Group Training Portal and Mandatory Training Services Online and practical training courses for healthcare professionals, aligned to the UK Core Skills Training Framework (CSTF). Includes 50+ online topics (£5.40/year or £9.60 for 2 years) plus practical training discounts (£10 off CSTF All-in-One Day Package via Health & Safety Group). Certificates auto-upload to Staffshift profiles in real time.
• Nurse Staffing Solutions Temporary placement of registered nurses, specialist nurses, and mental health nurses to NHS trusts, private hospitals, care homes, and nursing homes. Operated through dedicated agency brands targeting general nursing, mental health, and specialist units with average UK agency nurse rate of £43.65/hour in 2024.
• Homecare Staffing Solutions Specialist nursing care for adults and children with complex medical needs in their own homes, delivered through the Ambition24direct Homecare Agency brand. Targets patients requiring home-based care, complex care, post-operative care, and chronic disease management.
• Locum Doctor Staffing Solutions Temporary placements of doctors and locum physicians to NHS, private hospitals, and South African healthcare facilities, operated under Ambition24locums (UK) and Ambition24hours Locums SA. Provides temporary physician coverage and specialist doctor assignments.
• Allied Health Professional (AHP) Staffing Solutions Temporary placements of allied health professionals (physiotherapists, occupational therapists, radiographers, sonographers, and others) to NHS trusts, private hospitals, and other healthcare providers across the UK and South Africa.

Quantifiable outcome

• Average agency nurse pay of £43.65/hour in 2024, significantly higher than UK average staff nurse rate of £23.26/hour
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Guild of Quality Employment Agencies (GQEA)coreGTM or Marketing Partner · 16 October 2023A24Group is a proud member of GQEA, extending a community committed to excellence within the recruitment industry. The membership promotes high standards, transparent working practices, and inclusive attitudes towards the UK recruitment workforce. GQEA code of conduct covers legal responsibilities, inclusion/diversity, transparency, excellence, data protection, compliance checks, complaints handling, and partnership working.
• Health & Safety GroupcoreStrategic or Co-development PartnerPremier UK supplier of practical and online training courses. Partnership offers CSTF-aligned mandatory training with exclusive £10 discount for A24Group candidates. Courses include CSTF All-in-One Day Mandatory Package covering practical modules and e-learning for highest compliance levels.
• HB Compliance (Healthier Business)coreStrategic or Co-development PartnerProvider of online/e-learning courses with access to 50+ clinical topics and competencies. Offers A24Group candidates access for £5.40/year (renewable for £4.20 additional for second year). Certificates automatically uploaded to Staffshift profiles in real-time.
• Direct Training AcademymajorStrategic or Co-development PartnerPreferred training partner offering life support and moving & handling practical training nationwide. Provides all-in-one day training sessions for mandatory requirements.
• Train HealthcaremajorStrategic or Co-development PartnerNationwide training provider offering additional specialty training courses accessible through A24Group candidate portal (a24group.trainhealthcare.com).
• Trained-up (London)minorStrategic or Co-development PartnerLondon-based training provider offering self-booking and payment for A24Group staff with discounted rates using password 'testpassword'.
• International BLS Training ProvidersmajorStrategic or Co-development PartnerAccredited training partners providing Basic Life Support certification nationwide through experienced nursing facilitators and medical professionals. Certifications are internationally recognized.
• NHScoreOthersAs an NHS supplier, A24Group commits to achieving Net Zero by 2050 in alignment with PPN 06/21 requirements. The company is an approved partner for NHS Workforce Alliance and HTE Framework.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Florence: UK health-tech marketplace connecting nurses and carers to care home shifts via app; an emerging, technology-first competitor to A24Group's Staffshift model.

Direct peers

• Medacs Healthcare: International healthcare staffing provider placing nurses, doctors and care staff across the UK and other markets, matching A24Group's temporary clinical staffing model.
• ID Medical: Major UK medical staffing agency supplying locum doctors, nurses and AHPs to NHS trusts under national frameworks, directly overlapping A24Group's core offering.
• Newcross Healthcare Solutions: UK-based nursing and healthcare staffing agency with its own tech platform (HealthForceGo) placing nurses and carers into NHS, care homes and homecare—directly comparable in model, market and technology approach.
• Sanctuary Personnel: UK recruitment agency specializing in health and social care staffing including nurses, doctors and AHPs, a close competitor across A24Group's specialties.
• Acacium Group: UK healthcare staffing group (Pulse, Thornbury Nursing, Xyla) supplying nurses, doctors and AHPs to NHS and private clients—a larger multi-brand analogue to A24Group.
• Your World Healthcare: UK healthcare recruitment agency supplying nursing, allied health and medical staff to NHS and private providers, overlapping A24Group's segments.
• HCL Workforce Solutions: UK provider of nursing and healthcare workforce solutions to NHS and private care, competing for the same clients and candidate pool as A24Group.

Broad incumbents

• NHS Professionals: NHS-owned staff bank providing flexible clinical workers directly to trusts; a structurally similar temporary-staffing solution that competes with agencies like A24Group for shift fills.
• Randstad Care: Global staffing giant with a UK health and social care division; a broad incumbent whose care staffing overlaps A24Group but within a much wider portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/a24group
• Facebookfacebook.com/A24Group
• LinkedInlinkedin.com/https://www.linkedin.com/company/a24-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A24 Group