Concrete Reinforcing Products

What Concrete Reinforcing Products does

Concrete Reinforcing Products (CRP), doing business as CRP Steel, is a privately held independent wholesale steel distributor founded in 1991 and headquartered at 1381 Sawgrass Corporate Parkway in Sunrise, Florida. The company distributes concrete reinforcing bar (rebar) produced to ASTM A615 specifications in grades 40 and 60, prestressed concrete strand (PC strand) imported from mills in Europe, Asia, and Africa, paper-backed wire mesh marketed as Pool Wire (Steeltex) for in-ground swimming pool construction, and a range of tubular and specialty long products including square and rectangular tubing, round structural pipe, tie wire, black annealed wire, metal lath, bar supports, forming plywood, and structural steel.

CRP generates revenue through transactional wholesale distribution of these steel products to independent fabricators and construction companies serving bridges, commercial buildings, parking decks, slab-on-grade projects, in-ground swimming pools, and broader infrastructure projects. Revenue is primarily one-time per order, with repeat business sustained through relationship loyalty and same-day fulfillment enabled by expansive on-the-ground inventory at multiple nationwide locations, concentrated in the Sun Belt from California through Texas to Florida. The company supplies both domestically produced prime steel and imported products, and provides certified mill test documentation for all materials.

The business is founder and management-owned, with no institutional investors or parent company identified. Leadership consists of Ira Vernon (President, industry career since 1979), Joe Kirner (VP of Sales, with the firm since 2000 after a PESCO tenure beginning in 1992), and Meghan Russell (CFO since 2013, joined in 2008). Marketing is understated and relationship-driven, with the corporate website serving as the primary digital touchpoint. No proprietary technology platforms, mobile applications, or AI/ML capabilities are disclosed; the company's competitive basis is logistics, inventory positioning, and supplier relationships rather than software.

Name

Concrete Reinforcing Products

Legal name

Concrete Reinforcing Products

Website

https://crpsteel.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Concrete Reinforcing Products (CRP) is a privately held independent wholesale steel distributor founded in 1991, headquartered in Sunrise, Florida. It supplies rebar, PC strand, pool wire, and tubular products to independent fabricators and construction companies across the Sun Belt, offering same-day fulfillment from nationwide inventory.

Ownership category

akta.pro rank

Product category

Steel Distribution / Concrete Reinforcing Materials

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Rebar Fabrication & Reinforcing Products (IMADACAH)

Keywords

• Steel distribution services
• Concrete reinforcing products
• Rebar wholesale supply
• PC strand supply
• Structural steel products

Headquarters

HQ city

Sunrise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Steel Product Distribution: CRP generates revenue through the wholesale distribution of steel products including concrete reinforcing bar (rebar), prestressed concrete strand (PC strand), pool wire, tubular products, and specialty items. Products are sourced from domestic mills and international suppliers and sold to independent fabricators and construction companies. Revenue is primarily transactional and one-time per order, with repeat business driven by relationship loyalty and same-day fulfillment capabilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Concrete Reinforcing Products (CRP) is an independent wholesale steel distributor that supplies concrete reinforcing bar (rebar), prestressed concrete strand (PC strand), pool wire (Steeltex), and tubular/specialty steel items. Products are sourced from domestic mills and international suppliers in Europe, Asia, and Africa, and sold directly to independent fabricators and construction companies through nationwide inventory locations with same-day fulfillment capability.

Product overview

Concrete Reinforcing Products (CRP) is a steel distribution company offering a portfolio of concrete reinforcing products. The core offerings include Rebar (concrete reinforcing bars in grades 40 and 60 per ASTM A615), PC Strand (prestressed concrete strand for pre-cast structures), Pool Wire/Steeltex (paper-backed wire mesh for swimming pool construction), and Tubular/Specialty Items (tubing and structural products). These products serve the construction industry, providing steel materials for concrete reinforcement, pre-cast structures, and specialty building applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebar (Concrete Reinforcing Bars)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Reliance Steel & Aluminum Co. Largest publicly traded metals service center company in North America, operating a broad-line metals distribution model across carbon steel, aluminum, and stainless. Comparable to CRP as a wholesale metals distributor serving construction and industrial customers, though at vastly greater scale and SKU breadth.
• Commercial Metals Company (CMC): Vertically integrated steel manufacturer and rebar fabricator with significant US rebar production and a network of fabrication facilities. Comparable to CRP as a key rebar supplier to US construction, though CMC owns mills while CRP distributes third-party-produced steel.
• Gerdau Long Steel North America: One of the largest producers of rebar and structural steel in North America, with significant mill capacity and downstream fabrication operations. Comparable to CRP as a rebar supplier serving US construction and infrastructure, though Gerdau is a mill rather than a pure distributor.
• Nucor Corporation: Largest steel producer in the US and a major manufacturer of rebar, structural steel, and steel joists. Comparable to CRP as a key rebar source for the US construction market, though Nucor produces and increasingly sells direct, while CRP focuses on independent fabricators through distribution.
• Ryerson Holding Corporation: Publicly traded metals processor and distributor serving industrial customers across carbon steel, aluminum, and stainless products. Comparable to CRP as a wholesale metals distributor serving construction-adjacent customers, though Ryerson's portfolio is broader and less rebar-focused.

Direct peers

• Chatham Steel Corporation: Independently operated steel service center and distributor based in the US Southeast, supplying rebar, structurals, and other long products to fabricators and contractors. Highly comparable to CRP as an independent wholesale steel distributor with a regional fabrication-focused customer base.
• Steel Technologies LLC: Flat-rolled and long products steel processor and distributor serving automotive, construction, and industrial customers across North America. Comparable to CRP as a wholesale steel distributor with multi-mill sourcing and broad product capabilities.
• Insteel Industries: US manufacturer and distributor of steel wire reinforcing products for concrete construction, including welded wire reinforcement and PC strand. Highly comparable to CRP as a steel-based reinforcing products supplier serving concrete and infrastructure construction.

Regional players

• South Atlantic LLC: Independently operated rebar and steel reinforcing products fabricator and distributor serving the southeastern US. Comparable to CRP as a rebar-focused reinforcing products supplier serving fabricators and contractors in overlapping Sun Belt geographies.

Emerging players

• Totten Tubes Inc. Specialty steel tube and pipe distributor serving construction, fencing, and industrial customers across the US. Comparable to CRP as a wholesale distributor of tubular steel products within the same construction supply chain.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/concrete-reinforcing-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concrete Reinforcing Products