What IDAutomation does

IDAutomation.com, Inc. is a privately held, bootstrapped barcode technology company founded in 1998 and headquartered in Tampa, Florida. It develops and sells a broad portfolio of barcode generation products organized around four delivery models: barcode fonts paired with platform-specific font encoders, native barcode generators embedded directly into reporting tools (SSRS, Crystal Reports, FileMaker, Oracle Reports, Microsoft Access/Excel), developer components (.NET, Java, ActiveX), and a Hosted SaaS barcode streaming service. The underlying technology implements standards-based symbology encoding (Code 128, Code 39, GS1-128, UPC/EAN, Data Matrix, QR Code, PDF417, DotCode, USPS IMb, MICR, and others), including a patented approach for embedding barcode generation logic into report files using standard system fonts.

The company monetizes primarily through one-time perpetual Developer Licenses sold via a direct-to-consumer e-commerce storefront, supplemented by an annual subscription tier for the SaaS streaming service, affiliate-driven scanner hardware referrals, and a 15% commission affiliate program for software sales. Pricing is granular and SMB-friendly, with a 30% discount for companies under $2M in gross annual revenue and volume discounts on hardware. Distribution is direct online plus a global reseller network, with no field sales force implied by the 1-10 employee count.

IDAutomation targets four primary customer segments: enterprise ERP users (Microsoft Dynamics, Sage, Oracle, Epicor), reporting and BI users (SSRS, Power BI, Crystal Reports, i-net Clear Reports, IBM Cognos, BIRT), software developers (.NET, Java, JavaScript, PHP, Salesforce), and supply chain/logistics teams needing standards-compliant labels. The company claims 70%+ Fortune 100 adoption and has held BBB accreditation in West Florida. Customer acquisition is product-led, with free demo downloads, a community support forum, and developer-focused content on YouTube, LinkedIn, and X.

Name

IDAutomation

Legal name

IDAutomation.com, Inc.

Website

https://idautomation.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

IDAutomation.com, Inc. is a bootstrapped, Tampa-based barcode technology vendor founded in 1998, selling barcode fonts, native report-embedded generators, developer components, and a SaaS streaming service to enterprise ERP, BI/reporting, and developer customers, claiming 70%+ Fortune 100 adoption.

Ownership category

akta.pro rank

Product category

Barcode Generation Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• Barcode generation software
• Barcode fonts
• Barcode components
• Label design software
• Barcode scanners

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Software Licenses: One-time purchase or subscription licenses for barcode fonts, components, and generator products. License types include Developer License options that authorize use for developers and commercial settings such as servers, ERP environments, multiple locations, and high-speed printing. Royalty-free distribution rights available with Developer Licenses.
2. SaaS/Hosted Barcode Generator: Subscription-based hosted barcode generation service that streams barcodes dynamically to applications. Includes watermark in free version; purchased licenses remove watermark and provide dedicated URL.
3. Barcode Scanner Hardware: Resale of barcode scanner hardware including recommended scanners from Honeywell, Zebra, and other manufacturers. Products available via Amazon Affiliate Program links.
4. Affiliate Program Revenue: 15% commission on valid link-based referrals for software purchases, paid quarterly via PayPal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

IDAutomation develops and sells barcode generation software, including barcode fonts, Font Encoders, platform-native barcode generators (for .NET, Java, SSRS, Power BI, Microsoft Excel/Access, Crystal Reports, FileMaker, Oracle Reports, Google Docs, JavaScript, ASPX, PHP and others), a Streaming Barcode Server for IIS, and a hosted SaaS Barcode Generator service. It also offers label design software and resells third-party barcode scanners, serving enterprise developers and reporting teams that need to integrate barcodes into applications, ERP systems, and printed documents.

Product overview

IDAutomation provides a comprehensive barcode technology portfolio organized into three main categories: (1) Barcode Fonts with Font Encoders for generating barcodes using font-based encoding in applications; (2) Components including .NET Generator, Java Barcode, ActiveX Control, and Streaming Barcode Server for IIS; and (3) Native Generators for specific platforms like Microsoft Access, Excel, Crystal Reports, FileMaker Pro, Oracle Reports, Google Sheets, JavaScript, and SSRS/Power BI. The company also offers a Hosted SaaS Barcode Generator Service for cloud-based barcode streaming, plus label software and recommended barcode scanner hardware. The products support a wide range of symbologies including Code 128, Code 39, Data Matrix, GS1-128, UPC/EAN, ITF, PDF417, QR Code, MICR, OCR, and USPS IMb.

Differentiator

Problem solved

Functional benefit

Products and services

• Barcode Fonts (Linear, 2D Universal, and bundled packages) Font files that render linear and 2D barcode symbologies when paired with IDAutomation Font Encoders; sold in linear, 2D Universal, and bundled package formats for developers integrating barcodes into documents and labels.
• Barcode Font Encoders Software components that encode user data into the start/stop, check, and data characters required by IDAutomation barcode fonts across platforms such as .NET, Java, JavaScript, SSRS, Excel, Access, Crystal Reports, FileMaker, Oracle Reports, ASPX, and PHP.
• .NET Barcode Generator .NET SDK that generates barcode images natively in .NET environments without requiring a third-party barcode font.
• .NET Forms Barcode Controls Drag-and-drop .NET Forms controls for displaying IDAutomation barcodes inside Windows Forms applications.
• ActiveX Barcode Control and DLL ActiveX control and DLL used to embed IDAutomation barcode generation into legacy Windows and web applications.
• Java Barcode Package Java class library for generating barcode images natively in Java server-side, desktop, and applet environments.
• Streaming Barcode Server for IIS Server-side barcode streaming add-on for Microsoft IIS that generates barcode images on demand through an ASP URL, eliminating the need to deploy barcode fonts on each web server.
• Native Barcode Generator for SSRS and Power BI Native barcode generator that renders barcodes directly inside SSRS and Power BI reports without requiring barcode fonts on the report server.
• SSRS Barcode Generator Service Hosted SaaS barcode generator service that delivers barcodes to SSRS and other reporting environments through an internet-facing service.
• Native Barcode Generator for Microsoft Access Native barcode generator for Microsoft Access that produces barcodes directly inside Access reports and forms without barcode fonts.
• Native Barcode Generator for Microsoft Excel Native barcode generator add-in for Microsoft Excel that produces barcodes in spreadsheet cells without requiring a separate barcode font.
• Native Barcode Generator for Crystal Reports Native barcode generator for SAP Crystal Reports that embeds barcodes in report output without barcode fonts.
• Native Barcode Generator for FileMaker Pro Native barcode generator plug-in for FileMaker Pro that produces barcodes inside FileMaker databases and layouts.
• Native Barcode Generator for Oracle Reports Native barcode generator for Oracle Reports that embeds barcodes directly into Oracle report layouts.
• Google Drive/Docs Barcode Generator Google Add-on for Google Drive/Google Docs that generates barcodes inside Google Docs, Sheets, and Forms.
• Native Barcode Generator for JavaScript JavaScript library that generates barcode images in web browsers without relying on server-side barcode fonts.
• Native Barcode Generator for ASPX Script Server-side ASP.NET script that generates barcode images directly without requiring barcode fonts on the web server.
• Native Barcode Generator for PHP Script Server-side PHP script that generates barcode images natively for PHP web applications without barcode fonts.
• Hosted SaaS Barcode Generator Service Subscription-based cloud REST service that generates barcode images on demand for any application that can make an HTTPS request, eliminating the need for in-house barcode generators or fonts.
• Barcode Image Generator Application Standalone desktop application that generates linear barcode images from user-supplied data without programming.
• Font Encoder Software App Standalone Windows application that converts input data into the encoded text consumed by IDAutomation barcode fonts.
• Excel Font Encoder App Microsoft Excel add-in/app that performs IDAutomation font encoding inside Excel so users can generate barcodes in cells.
• QR Code Generator App Standalone QR code generator application, with Auto Mode that selects optimal QR settings based on data, aimed at non-developer users needing quick QR code creation.
• Barcode Data Decoder and Verifier App Standalone desktop application that decodes and verifies barcode images and data for QA and compliance.
• ASCII String Decoder Standalone utility for decoding ASCII strings, used alongside IDAutomation barcode fonts and encoders.
• ISBN Book and Barcode Package Bundled package that combines fonts, Font Encoders, and instructions to generate compliant ISBN/Bookland barcodes for publishers and self-publishers.
• Label Software IDAutomation-branded label design and printing software used to lay out and print barcode labels with IDAutomation fonts and encoders.
• Barcode Scanners (resold) Curated list of third-party barcode scanners (e.g., from Honeywell, Datalogic, Zebra) that IDAutomation recommends via its website and Amazon Associates affiliate program.

Quantifiable outcome

• 70%+ of Fortune 100 companies use IDAutomation products

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Amazon Associates (Affiliate Program)minorChannel Partner/ Reseller/ DistributorIDAutomation participates in the Amazon Affiliate Program for barcode scanner hardware. Scanner products are not available directly from IDAutomation and may be purchased via Amazon Affiliate links. IDAutomation recommends these scanners based on many years of experience in barcode generation software and scanning field.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/idautomation
• YouTubeyoutube.com/user/IDAutomation
• LinkedInlinkedin.com/company/idautomation-com-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDAutomation