Wise Woman Herbals

What Wise Woman Herbals does

Wise Woman Herbals is a privately held, Oregon-based botanical supplement manufacturer founded in 1989 that produces a broad portfolio of 40+ full-spectrum herbal products, including single-extract tinctures, alcohol-free glycerites, encapsulated blends, botanical syrups/solid extracts, herbal elixirs, and topical salves. Manufacturing takes place at an FDA-registered, cGMP-compliant facility certified organic by Oregon Tilth, located in the Eugene/Creswell, Oregon area. The company produces in small batches using hydroethanolic and aqueous glycerin extraction methods, with raw-material and finished-product third-party testing at every step, and sources botanicals from Pacific Northwest farmers and ethical wild-crafters.

The firm operates a dual-channel go-to-market. The primary channel is direct-to-consumer e-commerce through its Shopify-based retail site (wisewomanherbals.com), offering free standard shipping on orders over $50, a Subscribe & Save subscription program, a Wise Rewards loyalty program, and Quick Sale discounting of up to 50% on lots near their best-used-by date. The secondary channel is a separate B2B wholesale portal (wholesale.wisewomanherbals.com), branded Wise Pharmacy, which serves licensed healthcare practitioners — including naturopathic doctors, herbalists, chiropractors, and acupuncturists — and is supported by a Find a Practitioner directory and practitioner registration program.

Wise Woman Herbals targets four primary customer segments: women seeking natural hormonal and menopause support (Women's Menocaps, Phytoest), men seeking vitality and adaptogenic support (Maca Vitality, Adrenal Tonic, Rhodiola), general wellness consumers seeking immune, digestive, sleep, and cardiovascular support (Elderberry Syrup, Hawthorn, Sweet Dreams, Bittersweet Elixir), and clinical practitioners dispensing botanical supplements in their practices. The company has no disclosed funding rounds, parent company, or M&A activity, and is governed by Oregon law. Distribution is concentrated in the United States with Canada as a secondary market.

Name

Wise Woman Herbals

Legal name

Wise Woman Herbals

Website

https://wisewomanherbals.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Wise Woman Herbals is a privately held Oregon-based botanical supplement manufacturer founded in 1989 that produces certified organic, full-spectrum herbal extracts (tinctures, glycerites, capsules, syrups, salves) sold via direct-to-consumer e-commerce and a wholesale portal serving licensed naturopathic and integrative healthcare practitioners.

Ownership category

akta.pro rank

Product category

Herbal & Botanical Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)

Keywords

• Herbal supplements manufacturing
• Botanical extracts
• Liquid herbal tinctures
• Natural health products
• Practitioner wholesale supplements

Headquarters

HQ city

Creswell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct-to-Consumer E-commerce: Retail sales through their primary website selling botanical supplements directly to individual consumers
2. Wholesale/B2B Sales: Wholesale channel serving practitioners including naturopaths, herbalists, chiropractors, and acupuncturists with dedicated wholesale portal
3. Subscription & Loyalty Programs: Subscribe & Save program and Wise Rewards loyalty program for recurring customer engagement

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wise Woman Herbals manufactures and sells full-spectrum herbal and botanical supplements, including liquid extracts, alcohol-free glycerites, capsules, syrups, elixirs, and topical salves. Products are produced in small batches from certified organic botanicals sourced from Pacific Northwest farmers and ethical wild-crafters, and are sold directly to consumers via retail e-commerce and wholesale to licensed healthcare practitioners.

Product overview

Wise Woman Herbals is a natural-based herbal and botanical supplement company offering a diverse portfolio of over 40 products. The company produces alcohol-free botanical extracts (glycerites), botanical blends (elixirs and tinctures), botanical syrups and solid extracts, capsules, and topical salves/balms. Products target various health areas including immune support (Elderberry Syrup, Early Defense Tonic, Rapid Response Tonic, Lysine Immune Plus), women's health (Women's Menocaps, Phytoest), digestive health (Bittersweet Elixir, Tranquil Tummy, Gentian & Ginger Capsules), cardiovascular health (Hawthorn Botanical Syrup, Hawthorn Extract), stress and sleep support (Sweet Dreams, Passionflower Glycerite, Herbal Zen, Adrenal Tonic), and topical skin care (All Purpose Salve, Wild Weed Salve, Bottoms Up Balm). The company operates from Oregon and is known for its commitment to certified organic ingredients, GMP manufacturing practices, and sustainably sourced botanicals from local Pacific Northwest farmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Elderberry Syrup A dark herbal syrup made from elderberry, traditionally used to promote normal healthy immune system function and provide gentle support during seasonal transitions. Sold to general wellness consumers for daily wellness routines.
• Rapid Response Tonic A botanical blend tonic designed to promote healthy immune response and support the body's innate response to occasional discomfort and seasonal challenges. Available in 1oz and 2oz sizes.
• Early Defense Tonic A botanical blend tonic supporting immune readiness during seasonal changes or early signs of imbalance. Features andrographis, boneset, lomatium, rhodiola, echinacea, schizandra, red root, and licorice.
• Women's Menocaps Capsules crafted to support the body's natural transition through menopause, containing burdock, dong quai, black cohosh, chaste tree, licorice, and motherwort. Recognized with Natural Practitioner Magazine Practitioner's Choice Award.
• Phytoest A botanical blend supporting healthy hormonal and reproductive function, containing black cohosh, dong quai, fennel, and alfalfa. Designed to nurture feminine rhythm and promote balance and vitality.
• Licorice Botanical Syrup (Solid Extract) A sweet botanical syrup made from licorice root, traditionally used to support healthy adrenal function and resilience during times of stress. Also supports immune, liver, and digestive health.
• Hawthorn Botanical Syrup (Solid Extract) A sweet botanical tonic supporting heart and emotional well-being, supporting healthy cardiovascular function and helping maintain blood pressure within normal range while encouraging emotional steadiness.
• Hawthorn (Crataegus spp.) Botanical Extract A single-botanical hawthorn extract traditionally used to support healthy heart function and emotional well-being. Nourishes the cardiovascular system, promotes healthy circulation, and offers gentle support during occasional stress.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• American Association of Naturopathic Physicians (AANP)coreStrategic or Co-development PartnerCorporate Sponsor of AANP, demonstrating commitment to the naturopathic medical community. Recognized with AANP Corporation of the Year award for leadership and service to the naturopathic community.
• United Plant SaverscoreStrategic or Co-development PartnerCorporate Sponsor of United Plant Savers, an organization dedicated to protecting native medicinal plants and their habitats
• Bastyr UniversityminorStrategic or Co-development PartnerEducational institution in Seattle, WA receiving ongoing support from Wise Woman Herbals to promote traditional botanical medicine education
• National College of Natural MedicineminorStrategic or Co-development PartnerNaturopathic medical college in Portland, OR receiving ongoing support from Wise Woman Herbals
• Oregon College of Oriental MedicineminorStrategic or Co-development PartnerAcupuncture and Oriental medicine college in Portland, OR receiving ongoing support
• Southwest College of Naturopathic MedicineminorStrategic or Co-development PartnerNaturopathic medical college in Phoenix, AZ receiving ongoing support
• University of Bridgeport Naturopathic Medicine and Chiropractic CollegeminorStrategic or Co-development PartnerNaturopathic and chiropractic college in Bridgeport, CT receiving ongoing support
• University of Western StatesminorStrategic or Co-development PartnerChiropractic and natural health college in Portland, OR (formerly Western States Chiropractic College) receiving ongoing support
• Occupy MedicalminorStrategic or Co-development PartnerPacific Northwest organization serving impoverished communities. Receives approximately 3% of purchases from Wise Woman Herbals.
• Herbalists Without BordersminorStrategic or Co-development PartnerInternational humanitarian organization. Receives approximately 3% of purchases from Wise Woman Herbals.
• Nature Nurture PharmacyminorStrategic or Co-development PartnerLocal pharmacy serving Pacific Northwest communities. Receives approximately 3% of purchases from Wise Woman Herbals.
• Creswell Food PantryminorStrategic or Co-development PartnerLocal food pantry supported by Wise Woman Herbals in Creswell, Oregon community
• WomanSpace for CreswellminorStrategic or Co-development PartnerLocal women's organization supported by Wise Woman Herbals in Creswell, Oregon community

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herb Pharm: Oregon-based manufacturer of liquid herbal extracts (tinctures, glycerites) with a strong practitioner and DTC presence. Closely comparable on product format, full-spectrum extraction methodology, and target customer (naturopaths and natural supplement consumers).
• Gaia Herbs: Vertically integrated herbal supplement maker offering liquid extracts, capsules, and syrups with a practitioner and DTC channel. Comparable on regenerative organic farming, third-party testing, and broad category coverage (women's health, immune, sleep).
• Traditional Medicinals: Well-established herbal wellness company with strong certifications (USDA Organic, B Corp). Overlap is strongest in botanical extracts and herbal teas/tinctures; comparable in leveraging sustainability and certification-based positioning.
• Oregon's Wild Harvest: Oregon-based organic herbal supplements brand offering liquid extracts, capsules, and tinctures for women's health, immune, and stress support. Very similar product mix, sourcing ethos, and channel approach.
• WishGarden Herbs: Colorado-based maker of liquid herbal extracts and formulas with a practitioner and consumer channel. Comparable on small-batch full-spectrum extracts and formula-driven SKUs targeting women's and family wellness.
• Mountain Rose Herbs: Oregon-based supplier of bulk organic herbs, tinctures, and extracts to consumers and practitioners. Comparable on Pacific Northwest sourcing, organic certification, and practitioner-side demand.
• Eclectic Institute (integrative/Herbalist & Alchemist-adjacent): Manufacturer of professional-grade liquid herbal extracts sold largely to healthcare practitioners. Comparable on full-spectrum fresh-plant extraction, practitioner channel focus, and small-batch operating model.

Broad incumbents

• Nature's Way (Standard Process / Schwabe): Large-scale herbal and dietary supplement brand with broad retail distribution. Overlaps with Wise Woman Herbals on adaptogens, immune, and women's health SKUs but competes primarily through mass-market retail rather than practitioner channels.
• Planetary Herbals: Established herbal supplement brand offering tinctures, tablets, and combinations across many traditional herbal categories. Comparable product portfolio; competes through wider retail distribution and longer shelf presence.
• Pure Encapsulations: Practitioner-grade supplement brand owned by Nestlé Health Science, with overlap in women's health, sleep, and stress capsules. Comparable practitioner channel and clinical positioning; broader portfolio and corporate backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WiseWomanHerbals
• Instagraminstagram.com/wisewomanherbals
• Xx.com/wisewomanherbal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise Woman Herbals