J&M Motorsports

What J&M Motorsports does

J&M Motorsports is a privately held, family-owned used motorcycle dealership founded in 2008 by brothers Joe and Mark, operating a single retail showroom in Mountain View, California. The company sells pre-owned motorcycles, side-by-sides, ATVs, three-wheelers, and related recreational vehicles across all major manufacturers (Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, BMW, KTM, Ducati, Aprilia, Triumph, Victory, Polaris, Indian, Vespa, Husqvarna), self-positioning as the Bay Area's largest used motorcycle dealership serving San Jose, the broader San Francisco Bay Area, and Northern California.

The business model is transactional retail with one-time vehicle sales as the primary revenue stream, supplemented by financing facilitation through third-party lenders, consignment and trade-in services, a standard 60-day in-house warranty extendable up to 4 years, and nationwide shipping for remote buyers. Pricing is set per vehicle based on make, model, year, mileage, and condition, with advertised prices ranging from approximately $1,795 for older small-displacement bikes to approximately $29,995 for premium recreational vehicles such as a 2019 Polaris RZR XP 1000 Turbo S. Each unit undergoes a 27-point inspection process prior to sale.

The company employs 11-50 staff, has no disclosed technology platform, API, or proprietary software, and reports no institutional funding, parent company, or external shareholders. Distribution runs through a direct showroom (appointment-only), a website with virtual showroom functionality, and active social channels (Instagram, Facebook, Yelp, Google Plus). The ownership structure is inferred to be a sole proprietorship or family partnership domiciled in California.

Name

J&M Motorsports

Legal name

J&M Motorsports

Website

https://jmmotorsports.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

J&M Motorsports is a privately held, family-owned pre-owned motorcycle and recreational vehicle dealership operating a single showroom in Mountain View, California. It serves individual retail buyers across the San Francisco Bay Area with financing, consignment, and nationwide shipping services.

Ownership category

akta.pro rank

Product category

Used Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle & Powersports Finance (FSAKADAG)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Used motorcycle sales
• Pre-owned motorcycle dealer
• Motorcycle financing services
• Recreational vehicle sales
• Motorcycle consignment services

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from selling used and pre-owned motorcycles, side-by-sides, and recreational vehicles. One-time transaction model for each vehicle sold.
2. Financing Services: Facilitates financing for customers through third-party lenders. Earns revenue through financing arrangements for customers with credit ranging from none to excellent.
3. Trade-ins and Consignments: Accepts motorcycles as trade-ins and offers consignment services, generating additional revenue streams from customers looking to sell or exchange their vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

J&M Motorsports is a single-location pre-owned motorcycle dealership in Mountain View, California that sells used and pre-owned motorcycles, side-by-sides, ATVs, and recreational vehicles across all major manufacturers. The dealership supplements vehicle sales with financing for all credit profiles, a 60-day in-house warranty (with extended options up to 4 years), trade-in and consignment services, and nationwide shipping for out-of-area buyers.

Product overview

J&M Motorsports is a pre-owned motorcycle dealership operating as a single-location retail business in Mountain View, CA. Their core offering is used motorcycle sales, with their primary product being a diverse inventory of pre-owned motorcycles spanning all major manufacturers (Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, BMW, KTM, Ducati, Aprilia, Triumph, Victory, Polaris, Indian, Vespa, Husqvarna) across multiple categories including sport bikes, cruisers, dirt bikes, adventure/touring bikes, and ATVs/side-by-sides. The company supports their vehicle sales with ancillary services including financing, warranties (60-day in-house, extended up to 4 years), consignment programs, trade-ins, and nationwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Motorcycle Sales Retail sale of pre-owned and used motorcycles across all major manufacturers (Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, BMW, KTM, Ducati, Aprilia, Triumph, Victory, Polaris, Indian, Vespa, Husqvarna). Inventory spans sport bikes, cruisers, dirt bikes, adventure bikes, touring bikes, standard bikes, ATVs, side-by-sides, three-wheelers, and trucks. Targeted at individual motorcycle enthusiasts and recreational vehicle buyers in Northern California.
• Financing Services Credit application and financing facilitation for vehicle purchases, available to customers with credit ranging from none to excellent. The dealership works with financial institutions to approve buyers who have been turned down elsewhere.
• Warranty Programs Vehicle protection plans including a standard 60-day in-house limited warranty on every pre-owned vehicle purchase, with optional extended warranty coverage of up to 4 years for most motorcycles.
• Consignment Services Consignment program that lets customers sell their existing motorcycles through the dealership's showroom and sales channels in exchange for a transaction-based fee.
• Trade-In Program Trade-in service that allows customers to exchange their existing motorcycle as part of the purchase transaction for a pre-owned vehicle from the dealership's inventory.
• Motorcycle Shipping Nationwide delivery service for customers outside the Bay Area who purchase motorcycles remotely, with the dealership handling shipment and minor pre-delivery fixes.

Quantifiable outcome

• 27-point inspection process completed on every motorcycle including mechanical check, electrical check, safety test ride, wash and full detail
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RumbleOn: RumbleOn is an online-focused retailer of used motorcycles, powersports vehicles, and dealer software, competing directly with J&M in the used motorcycle retail space. Its national reach, captive financing arm, and used-vehicle focus make it the closest comparable in business model and customer segment.
• RideNow Powersports: RideNow is one of the largest US powersports dealer groups operating multiple new and pre-owned motorcycle, ATV, and side-by-side dealerships across multiple states. Comparable to J&M in product mix (motorcycles, ATVs, side-by-sides), financing offerings, and warranty programs, but with national footprint.
• A.D. Farrow Co. Harley-Davidson: A.D. Farrow is a long-established, large-format Harley-Davidson dealership in Columbus, OH offering new and used motorcycles, financing, parts, and service. Comparable to J&M as a multi-product motorcycle retailer with strong service orientation, but brand-affiliated.
• House of Harley-Davidson: House of Harley-Davidson is a large multi-line Harley-Davidson dealer in Milwaukee, WI offering new and used Harley-Davidson motorcycles, financing, apparel, and service. Comparable to J&M in core motorcycle dealership operations and financing facilitation, though brand-affiliated rather than multi-brand.

Broad incumbents

• Cycle Trader: Cycle Trader is a leading online marketplace for new and used motorcycles, ATVs, and side-by-sides, connecting private sellers and dealers with buyers. Comparable to J&M as a channel for used motorcycle discovery, though it operates as a marketplace rather than a direct dealer; J&M lists inventory here.
• AutoNation: AutoNation is the largest US automotive dealer group with significant used vehicle retail operations, financing arms (AutoNation Finance), and trade-in programs. Comparable to J&M in multi-channel used vehicle retail and F&I revenue model, but at national scale and primarily autos.
• CarMax: CarMax is the largest US retailer of used cars, operating an inventory-led, no-haggle, fixed-price model with in-house financing and limited warranties. Comparable to J&M in core business model (fixed-price used vehicle retail, in-house financing facilitation, warranties), but focused on passenger autos.
• Vroom: Vroom is an online-first used vehicle retailer offering home delivery, financing, and trade-in services. Comparable to J&M in online showroom, financing facilitation, and trade-in services, though focused on passenger autos and operating at larger scale.

Emerging players

• Bring a Trailer: Bring a Trailer is an online auction platform specializing in enthusiast vehicles including classic and collectible motorcycles. Comparable to J&M as an alternative used vehicle discovery channel for enthusiast buyers, though operating on auction rather than fixed-price model.

Regional players

• Bartels' Harley-Davidson: Bartels' is a major California-based Harley-Davidson dealer (Marina del Rey) carrying new and pre-owned Harley-Davidson motorcycles, financing, parts, and apparel. Comparable to J&M in California motorcycle retail and customer experience focus, but operates a single brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jmmotorsportsllc
• Instagraminstagram.com/jmmotorsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J&M Motorsports