J&M Motorsports
J&M Motorsports is a privately held, family-owned pre-owned motorcycle and recreational vehicle dealership operating a single showroom in Mountain View, California. It serves individual retail buyers across the San Francisco Bay Area with financing, consignment, and nationwide shipping services.
- Company typePrivate
- Founded2008
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What J&M Motorsports does
J&M Motorsports is a privately held, family-owned used motorcycle dealership founded in 2008 by brothers Joe and Mark, operating a single retail showroom in Mountain View, California. The company sells pre-owned motorcycles, side-by-sides, ATVs, three-wheelers, and related recreational vehicles across all major manufacturers (Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, BMW, KTM, Ducati, Aprilia, Triumph, Victory, Polaris, Indian, Vespa, Husqvarna), self-positioning as the Bay Area's largest used motorcycle dealership serving San Jose, the broader San Francisco Bay Area, and Northern California.
The business model is transactional retail with one-time vehicle sales as the primary revenue stream, supplemented by financing facilitation through third-party lenders, consignment and trade-in services, a standard 60-day in-house warranty extendable up to 4 years, and nationwide shipping for remote buyers. Pricing is set per vehicle based on make, model, year, mileage, and condition, with advertised prices ranging from approximately $1,795 for older small-displacement bikes to approximately $29,995 for premium recreational vehicles such as a 2019 Polaris RZR XP 1000 Turbo S. Each unit undergoes a 27-point inspection process prior to sale.
The company employs 11-50 staff, has no disclosed technology platform, API, or proprietary software, and reports no institutional funding, parent company, or external shareholders. Distribution runs through a direct showroom (appointment-only), a website with virtual showroom functionality, and active social channels (Instagram, Facebook, Yelp, Google Plus). The ownership structure is inferred to be a sole proprietorship or family partnership domiciled in California.
J&M Motorsports firmographics
Firmographics- Name
- J&M Motorsports
- Legal name
- J&M Motorsports
- Website
- https://jmmotorsports.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- J&M Motorsports is a privately held, family-owned pre-owned motorcycle and recreational vehicle dealership operating a single showroom in Mountain View, California. It serves individual retail buyers across the San Francisco Bay Area with financing, consignment, and nationwide shipping services.
- Ownership category
- akta.pro rank
J&M Motorsports industry classification
Industry- Product category
- Used Motorcycle Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Motorcycle & Powersports Finance (FSAKADAG)
- akta.pro secondary industries
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where J&M Motorsports is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
J&M Motorsports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue from selling used and pre-owned motorcycles, side-by-sides, and recreational vehicles. One-time transaction model for each vehicle sold.
- Financing Services: Facilitates financing for customers through third-party lenders. Earns revenue through financing arrangements for customers with credit ranging from none to excellent.
- Trade-ins and Consignments: Accepts motorcycles as trade-ins and offers consignment services, generating additional revenue streams from customers looking to sell or exchange their vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle Sales - Individual pricing per motorcycle/vehicle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
J&M Motorsports product offering
Product offeringCore offering
J&M Motorsports is a single-location pre-owned motorcycle dealership in Mountain View, California that sells used and pre-owned motorcycles, side-by-sides, ATVs, and recreational vehicles across all major manufacturers. The dealership supplements vehicle sales with financing for all credit profiles, a 60-day in-house warranty (with extended options up to 4 years), trade-in and consignment services, and nationwide shipping for out-of-area buyers.
Product overview
J&M Motorsports is a pre-owned motorcycle dealership operating as a single-location retail business in Mountain View, CA. Their core offering is used motorcycle sales, with their primary product being a diverse inventory of pre-owned motorcycles spanning all major manufacturers (Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, BMW, KTM, Ducati, Aprilia, Triumph, Victory, Polaris, Indian, Vespa, Husqvarna) across multiple categories including sport bikes, cruisers, dirt bikes, adventure/touring bikes, and ATVs/side-by-sides. The company supports their vehicle sales with ancillary services including financing, warranties (60-day in-house, extended up to 4 years), consignment programs, trade-ins, and nationwide shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Motorcycle Sales Retail sale of pre-owned and used motorcycles across all major manufacturers (Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, BMW, KTM, Ducati, Aprilia, Triumph, Victory, Polaris, Indian, Vespa, Husqvarna). Inventory spans sport bikes, cruisers, dirt bikes, adventure bikes, touring bikes, standard bikes, ATVs, side-by-sides, three-wheelers, and trucks. Targeted at individual motorcycle enthusiasts and recreational vehicle buyers in Northern California.
- Financing Services Credit application and financing facilitation for vehicle purchases, available to customers with credit ranging from none to excellent. The dealership works with financial institutions to approve buyers who have been turned down elsewhere.
- Warranty Programs Vehicle protection plans including a standard 60-day in-house limited warranty on every pre-owned vehicle purchase, with optional extended warranty coverage of up to 4 years for most motorcycles.
- Consignment Services Consignment program that lets customers sell their existing motorcycles through the dealership's showroom and sales channels in exchange for a transaction-based fee.
- Trade-In Program Trade-in service that allows customers to exchange their existing motorcycle as part of the purchase transaction for a pre-owned vehicle from the dealership's inventory.
- Motorcycle Shipping Nationwide delivery service for customers outside the Bay Area who purchase motorcycles remotely, with the dealership handling shipment and minor pre-delivery fixes.
Quantifiable outcome
- 27-point inspection process completed on every motorcycle including mechanical check, electrical check, safety test ride, wash and full detail
- +2 more outcomes
Companies that use J&M Motorsports
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
J&M Motorsports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
J&M Motorsports partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
J&M Motorsports competitors and assessment
Company assessmentDirect peers
- RumbleOn: RumbleOn is an online-focused retailer of used motorcycles, powersports vehicles, and dealer software, competing directly with J&M in the used motorcycle retail space. Its national reach, captive financing arm, and used-vehicle focus make it the closest comparable in business model and customer segment.
- RideNow Powersports: RideNow is one of the largest US powersports dealer groups operating multiple new and pre-owned motorcycle, ATV, and side-by-side dealerships across multiple states. Comparable to J&M in product mix (motorcycles, ATVs, side-by-sides), financing offerings, and warranty programs, but with national footprint.
- A.D. Farrow Co. Harley-Davidson: A.D. Farrow is a long-established, large-format Harley-Davidson dealership in Columbus, OH offering new and used motorcycles, financing, parts, and service. Comparable to J&M as a multi-product motorcycle retailer with strong service orientation, but brand-affiliated.
- House of Harley-Davidson: House of Harley-Davidson is a large multi-line Harley-Davidson dealer in Milwaukee, WI offering new and used Harley-Davidson motorcycles, financing, apparel, and service. Comparable to J&M in core motorcycle dealership operations and financing facilitation, though brand-affiliated rather than multi-brand.
Broad incumbents
- Cycle Trader: Cycle Trader is a leading online marketplace for new and used motorcycles, ATVs, and side-by-sides, connecting private sellers and dealers with buyers. Comparable to J&M as a channel for used motorcycle discovery, though it operates as a marketplace rather than a direct dealer; J&M lists inventory here.
- AutoNation: AutoNation is the largest US automotive dealer group with significant used vehicle retail operations, financing arms (AutoNation Finance), and trade-in programs. Comparable to J&M in multi-channel used vehicle retail and F&I revenue model, but at national scale and primarily autos.
- CarMax: CarMax is the largest US retailer of used cars, operating an inventory-led, no-haggle, fixed-price model with in-house financing and limited warranties. Comparable to J&M in core business model (fixed-price used vehicle retail, in-house financing facilitation, warranties), but focused on passenger autos.
- Vroom: Vroom is an online-first used vehicle retailer offering home delivery, financing, and trade-in services. Comparable to J&M in online showroom, financing facilitation, and trade-in services, though focused on passenger autos and operating at larger scale.
Emerging players
- Bring a Trailer: Bring a Trailer is an online auction platform specializing in enthusiast vehicles including classic and collectible motorcycles. Comparable to J&M as an alternative used vehicle discovery channel for enthusiast buyers, though operating on auction rather than fixed-price model.
Regional players
- Bartels' Harley-Davidson: Bartels' is a major California-based Harley-Davidson dealer (Marina del Rey) carrying new and pre-owned Harley-Davidson motorcycles, financing, parts, and apparel. Comparable to J&M in California motorcycle retail and customer experience focus, but operates a single brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
J&M Motorsports social profiles
Digital presenceJ&M Motorsports financial estimates
Financial estimateRevenue estimate
Valuation estimate
J&M Motorsports leadership team
Management profileNumber of profiles
Profiles6 records
J&M Motorsports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
J&M Motorsports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about J&M Motorsports
What does J&M Motorsports do?
J&M Motorsports is a single-location pre-owned motorcycle dealership in Mountain View, California that sells used and pre-owned motorcycles, side-by-sides, ATVs, and recreational vehicles across all major manufacturers. The dealership supplements vehicle sales with financing for all credit profiles, a 60-day in-house warranty (with extended options up to 4 years), trade-in and consignment services, and nationwide shipping for out-of-area buyers.
Is J&M Motorsports a public or private company?
J&M Motorsports is a private company. It is classified as family owned and is currently operating.
When was J&M Motorsports founded?
J&M Motorsports was founded in 2008. It employs 11 to 50 people.
Where is J&M Motorsports based?
J&M Motorsports is headquartered in Mountain View, United States, in the North America region.
How does J&M Motorsports make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are financing Services and trade-ins and Consignments.
Who are J&M Motorsports's main competitors?
Direct peers on record are RumbleOn, RideNow Powersports, A.D. Farrow Co. Harley-Davidson and House of Harley-Davidson. Broad incumbents are Cycle Trader, AutoNation, CarMax and Vroom. Bring a Trailer is listed as an emerging player. Bartels' Harley-Davidson is listed as a regional player.
Does J&M Motorsports have an API?
No public API is recorded for J&M Motorsports.
What industry is J&M Motorsports in?
J&M Motorsports's product category is Used Motorcycle Dealership. Its primary akta.pro industry code is FSAKADAG, Motorcycle & Powersports Finance, with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 441227 and its SIC code is 5500.