NGO Management Association

What NGO Management Association does

NGO Management Association (NMA) is a Geneva-registered, independent non-profit organisation founded in 2001 that delivers strategic capacity development to the non-profit sector. Its core service lines are public live online courses, in-house organisational training, consultancy, and personalised learning packages, supported by the Scaling for Social Impact (SSI) programme and a Community of Practice infrastructure (notably the WhatsApp-based Impact Forum Kenya launched in October 2024). The catalogue covers strategic management, project cycle management, financial management, human resources, communication and advocacy, partnership development, women's leadership, humanitarian action and localisation, fundraising, career transition, and cross-cutting essentials, with courses delivered live on Zoom in English, French, Arabic and Spanish.

Underlying delivery relies on a small core team and a pool of senior trainers and consultants who are former ICRC, UNRWA, UN, OSCE, and other humanitarian-sector practitioners with 20+ years of field experience. Public open courses are capped at 16 participants to preserve individual attention, and each participant receives 45 minutes of post-course coaching. Pricing is denominated in Swiss Francs, with public courses at CHF 360 (early-bird) to CHF 460 (standard) and the Nairobi in-person CBO/Cooperative Leadership Programme at CHF 790; in-house and personalised learning pricing is banded by client organisation revenue (Orange band under CHF 100k, Blue band over CHF 100k) and is provided on inquiry. Payment is processed via PayPal, bank transfer, or money transfer.

NMA's commercial reach spans 100+ countries, with the customer base including multilateral and bilateral agencies, large INGOs, NGOs, community-based organisations, cooperatives, and corporate foundations pursuing CSR/ESG objectives. Named clients and featured partners include UNICEF, GIZ, The Asia Foundation, ICRC, WWF, Caritas, ILO, SDC, JICA, OCHA, ADB, GCSP, DCAF, and Act Alliance. The go-to-market combines self-serve direct enrolment for individuals with a consultative sales motion for in-house and personalised learning engagements (initial 30-minute call, needs assessment, proposal), supplemented by content marketing via the website blog, monthly newsletter, and active LinkedIn, Facebook, and X presences, plus event-driven demand generation such as the Nairobi Workshop and the CSR Roundtable in Geneva.

Name

NGO Management Association

Legal name

NGO Management Association

Website

https://ngomanager.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

NGO Management Association is a Geneva-based non-profit founded in 2001 that delivers strategic capacity development for the non-profit sector through live online courses, in-house training, consultancy, and personalised learning in English, French, Arabic and Spanish. It serves NGOs, CBOs, donors, and corporate foundations across 100+ countries with a small senior trainer pool.

Ownership category

akta.pro rank

Product category

Non-profit Capacity Development Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Institutional Capacity Building & Training (Workforce/Systems Strengthening) (BPADAEAC)

akta.pro secondary industries

Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO), Program & Project Implementation (TA Delivery) (BPADAEAA)

Keywords

• Non-profit training
• Capacity development
• Management consultancy
• Organizational development
• Professional coaching

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Live Online Courses: Individual participants enroll in scheduled open courses (e.g., Strategic Communication, Women's Leadership, Partnership Development) at fixed fee rates (CHF 360 early-bird, CHF 460 standard). Each course includes live interactive sessions, small class sizes (max 16), individual coaching (45 min/participant), and a Certificate of Achievement upon passing the end-of-course exam. Fees are paid in advance by credit card (PayPal), bank transfer, or money transfer.
2. In-House / Corporate Training Courses: NMA offers in-house courses for organisations covering topics such as Strategic Management, Project Cycle Management, Communication & Advocacy, Financial Management, Human Resources, and more. Courses from the in-house catalogue can also be delivered as live online courses for teams. Pricing follows a banded model based on the client organisation's annual revenue (Orange band for organisations <CHF 100,000; Blue band for organisations >CHF 100,000, donors, foundations, public sector, companies). Group rates are available for groups of more than three persons.
3. Consultancy Services: NMA provides tailored consultancy across organisational development, change management, impact measurement, and strategic planning. These are engagement-based, fee-for-service engagements with a structured three-step process: needs assessment, roadmap development, and implementation support. Additional specialists from NMA's multidisciplinary team are brought in as needed at no extra cost.
4. Personalised Learning Packages: Tailored combinations of courses, coaching, and consultancy are curated to meet specific client needs, following a structured three-step process (needs assessment, learning roadmap, implementation and results). Led by a dedicated consultant with specialists brought in as required.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

NMA delivers strategic capacity development for non-profit organisations through three service lines: live online and in-person open courses, tailored personalised learning packages, and in-house organisational training. It complements these with management consultancy covering organisational development, change management, impact measurement, and strategic planning, plus its Scaling for Social Impact (SSI) five-step capacity development programme. Services are offered in English, French, Arabic, and Spanish to non-profits, donors, multilateral agencies, and corporate social impact clients.

Product overview

NGO Management Association (NMA) operates as a training and capacity development organisation offering a multi-product portfolio comprising public online courses, personalised learning programmes, in-house organisational training, and consultancy services. The core offerings include live interactive open courses (Open Courses) featuring small class sizes with individual coaching; personalised learning packages combining tailored courses, coaching, and consultancy through a needs assessment and implementation process; and in-house courses for organisations covering strategic management, project cycle management, communications, financial management, and human resources. Supporting services include Scaling for Social Impact (SSI) for capacity development, Non-profit Capacity and Impact support, and Corporate Social Impact services for CSR implementation. NMA also delivers specific course products such as Strategic Communication, Women's Leadership, Partnership Development, and the CBO/Cooperative Leadership Programme. All offerings are available in multiple languages (English, French, Arabic, Spanish) and are delivered by experienced trainers with extensive field experience in the Global South.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Delivered courses and consultancies in 100+ countries
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

17 partnerships are on record, tiered core, notable and minor.

• Strathmore University Nonprofits, Social Enterprises, and Philanthropy (SUNSEP) HubcoreStrategic or Co-development Partner · 1 January 2026Jointly developed and delivered the Leadership Programme for Community-Based Organisations and Cooperatives. The five-day in-person programme is held at Strathmore University in Nairobi, Kenya, combining hands-on workshops with a field visit to a local CBO and cooperative. NMA and SUNSEP co-coordinate this programme, with SUNSEP providing the local venue and NMA providing the training expertise. This partnership supports NMA's localisation agenda and reach into East Africa.
• Impact Forum for Non-Profits and Social Entrepreneurs in KenyacoreStrategic or Co-development Partner · 1 January 2024Launched in October 2024 in partnership with Strathmore University following the Nairobi Workshop. This Community of Practice is hosted on WhatsApp Community and includes dedicated groups on Localisation, Sustainability, and Partnership Development. It provides ongoing peer learning, webinars, and working groups for participants from the Nairobi Workshop and the broader Kenyan non-profit ecosystem.
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)notableOthersGIZ personnel attend NMA courses and training programmes. NMA supports GIZ in building the capacity of its partner organisations in development and humanitarian contexts. Individual GIZ staff members (e.g., Januu Chudal) have provided testimonials about NMA's communications and advocacy training.
• UNICEFnotableOthersIndividual UNICEF staff members attend NMA courses. Rita Azaar from UNICEF provided a testimonial praising the small group format and experienced trainer at the NGO Management School.
• The Asia FoundationnotableOthersIndividual staff from The Asia Foundation attend NMA courses. Maricel Tuazon-Dela Cruz, Director Finance & Administration (Philippines), attended an in-person HR training in Geneva and provided a positive testimonial.
• ILO (International Labour Organization)minorOthersFeatured as a client/partner on NMA's website, alongside other major international organisations.
• ICRC (International Committee of the Red Cross)minorOthersFeatured as a client/partner on NMA's website.
• WWFminorOthersFeatured as a client/partner on NMA's website.
• CaritasminorOthersFeatured as a client/partner on NMA's website.
• Geneva Voluntary Fund (GVA)minorOthersFeatured as a partner/client on NMA's website.
• Geneva Centre for Security Policy (GCSP)minorOthersFeatured as a partner/client on NMA's partners and clients page.
• DCAF (Geneva Centre for the Democratic Control of Armed Forces)minorOthersFeatured as a partner/client on NMA's partners and clients page.
• Act AllianceminorOthersFeatured as a partner/client on NMA's partners and clients page.
• SDC (Swiss Agency for Development and Cooperation)minorOthersFeatured as a partner/client on NMA's partners and clients page.
• JICA (Japan International Cooperation Agency)minorOthersFeatured as a partner/client on NMA's partners and clients page.
• OCHA (United Nations Office for the Coordination of Humanitarian Affairs)minorOthersFeatured as a partner/client on NMA's partners and clients page.
• ADB (Asian Development Bank)minorOthersFeatured as a partner/client on NMA's partners and clients page.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BOND: UK membership organisation for international development NGOs, providing training, networking, and policy advocacy — comparable to NMA's role as a capacity-development hub for the non-profit sector.
• Phineo: German non-profit analysis and consultancy firm that advises foundations, NGOs, and corporations on impact measurement and non-profit effectiveness — directly comparable to NMA's impact measurement and organisational development services.
• Bioforce: French institute training humanitarian professionals, based in Lyon — closely comparable to NMA's humanitarian training portfolio and referenced as the training background for several NMA team members.
• Humentum: US/UK-based capacity development organisation for humanitarian and development NGOs, offering training, consultancy, and compliance services — overlapping with NMA's NGO capacity-building offering (also referenced in NMA team backgrounds).
• Mango (Management Accounting for NGOs): UK-based specialist providing financial management training and resources specifically for non-profits — directly overlaps with NMA's Financial Management course offerings.
• INTRAC: International NGO Training and Research Centre, a UK-based organisation providing training, research, and consultancy on NGO management and organisational effectiveness — directly comparable to NMA's course and consultancy portfolio.
• RedR UK: International humanitarian training and capacity-building organisation — directly comparable in mission and offering to NMA, and referenced in NMA team member career histories.

Emerging players

• Peace Direct: NGO focused on local peacebuilding and localisation of aid — adjacent to NMA's localisation agenda and SSI programme, though more programmatic than training-focused.
• FHI Foundation (formerly Nuru International): NGO operating in fragile contexts that combines programme delivery with local capacity building — partially overlapping with NMA's SSI and locally-led development offerings.

Broad incumbents

• Save the Children — Capacity Building Programmes: Large INGO that delivers its own capacity-building to local partner organisations, representing both a potential partner and competitor to NMA's NGO training services at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NGOManagement
• Facebookfacebook.com/NGOManagementAssociation
• LinkedInlinkedin.com/company/ngo-management-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NGO Management Association