Viqua

What Viqua does

Viqua is a Brazilian plastics manufacturer headquartered in Joinville, Santa Catarina, that produces water-related plumbing and irrigation products. Founded in 1994, the company operates as a subsidiary of Grupo Krona and is recognized as the pioneer in ABS plastic faucet manufacturing in Brazil. Its core technology is the use of ABS plastic — valued for high gloss finish, impact resistance, and durability — to manufacture taps, faucets, ball valves, water purifiers, hoses, pipes, and irrigation components. The portfolio spans 800+ SKUs across lines including Allure, Fienza, Pacific, Lagune, Marujá, Vitalité purifiers, and the Linha Paisagismo irrigation range, which incorporates products from partner K-Rain such as PRO-LC Wi-Fi controllers and Pro-series solenoid valves.

The company serves residential, commercial/building (predial), agricultural, and landscaping/irrigation segments through a horizontally diversified product strategy. Its revenue model is hardware sales of physical water-related products, distributed via a multi-tier channel network: domestic distributors and retail stores, direct B2B sales to construction and commercial projects, and export partners across 15+ countries. B2B relationships are facilitated through dedicated commercial portals (Portal Comercial, Portal Repre., Portal Cliente) shared with Grupo Krona infrastructure. The company has 3,000+ employees, 200+ sales representatives, 12,000+ customers, and offers differentiated features such as 50% water-saving economic aerators on taps and 12-year warranties on premium lines. Pricing is quote-based for commercial projects and not publicly disclosed.

Name

Viqua

Legal name

Viqua Indústria de Plásticos Ltda

Website

https://viqua.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Viqua is a Brazilian plastics manufacturer and pioneer in ABS plastic faucet production, offering 800+ water-related products (taps, valves, purifiers, irrigation systems) to residential, commercial, agricultural, and landscaping customers across Brazil and 15+ export markets.

Ownership category

akta.pro rank

Product category

Plumbing Fixtures and Irrigation Equipment

NAICS

Fluid Power Valve and Hose Fitting Manufacturing (332912)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Irrigation & Outdoor Plumbing Products (IMADALAI)

akta.pro secondary industries

Valves, Regulators & Backflow Prevention (Control Valves, Pressure Regulators, Check/Backflow) (AFABAHAG), Irrigation Pipe, Tubing & Conveyance (PVC/HDPE Pipe, Layflat Hose, Manifolds) (AFABAHAF), Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

Keywords

• ABS plastic faucets
• Water fixtures manufacturing
• Irrigation automation systems
• Plumbing ball valves
• Agricultural pipe fittings

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Viqua generates revenue through the manufacture and sale of physical water-related products including taps, faucets, irrigation equipment, purifiers, and accessories. Products are sold through distributors, retailers, and direct B2B channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Viqua manufactures and sells physical water-related plumbing and irrigation products, with its flagship line being ABS plastic faucets and taps for kitchen, bathroom, and service area applications. The company also produces water purifiers, ball valves, hoses, irrigation controllers, solenoid valves, sprinklers, and agricultural pipe fittings, serving residential, commercial, building, agricultural, and landscaping markets through distributors, retailers, export partners, and direct B2B channels.

Product overview

Viqua is a Brazilian manufacturer of water-related plumbing products, founded in 1994 and headquartered in Joinville, SC. The company operates as part of Grupo Krona and offers a diversified portfolio of over 800 products across multiple categories. The core product lines include: (1) Faucets and taps - the company's historic strength as the pioneer in ABS faucets in Brazil, with lines like Allure, Fienza, Pacific, Lagune, and Marujá; (2) Water purifiers including Vitalité line; (3) Ball valves/registers for residential and building applications; (4) Irrigation and landscaping automation - a growing segment distributed in partnership with K-Rain, featuring irrigation controllers (PRO-LC Wi-Fi, Pro EX 2.0, RPS series), solenoid valves (Pro 100/150/200), sprinklers (spray and rotor types), and agricultural connections; (5) Pipe systems including fixed lines, mobile lines, galvanized connections, and threaded pipes; (6) Accessories including hoses, nozzles, and installation components. The company serves residential, commercial, agricultural, and building/infrastructure markets with over 12,000 customers across 15 countries.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 50% water savings with economic aerator technology

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• K-RaincoreTechnology or IntegrationViqua partners with K-Rain, an American company with 40+ years of experience in irrigation equipment present in 70+ countries, to distribute irrigation automation products including programmable controllers, solenoid valves, sprinkler heads, and sensors for residential, commercial, and agricultural irrigation.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Deca: Brazil's market-leading sanitaryware and faucet brand, owned by Duratex. Direct competitor to Viqua across residential and commercial faucet segments, with broader metal and chrome product lines and stronger premium positioning in the same Brazilian distribution channels.
• Roca: Spanish multinational sanitaryware and faucet manufacturer with significant Brazilian operations (formerly Celite). Competes with Viqua in Brazilian bathroom and kitchen fixtures, offering premium and mid-market metal-based products that bracket Viqua's ABS portfolio from above.
• Astra: Brazilian manufacturer of bathroom accessories, plumbing fittings, and complementary sanitaryware products. Similar mid-market positioning to Viqua with overlapping residential and predial distribution channels across Brazil.
• Hansgrohe: German premium faucet and shower brand with established Brazilian distribution. Direct competitor in the faucet category where Viqua sells ABS products, defining the premium tier ceiling that constrains Viqua's price positioning.
• Hunter Industries: US-based manufacturer of irrigation products including controllers, valves, rotors, and spray heads sold globally. Direct peer in the irrigation automation segment where Viqua distributes K-Rain products, competing for the same contractor and landscape professional customers.
• Rain Bird: US-based global leader in irrigation products for residential, commercial, and agricultural use. Direct competitor in irrigation controllers, valves, and sprinklers, with broader geographic presence than Viqua's K-Rain partnership currently reaches.
• Toro (The Toro Company): US-based manufacturer of outdoor environment and irrigation equipment with a substantial professional and residential irrigation business. Direct peer in the irrigation segment Viqua is building through K-Rain, particularly for landscape and agricultural automation.
• Celite: Brazilian sanitaryware brand now operating under the Roca group. Direct competitor to Viqua in Brazilian faucets, valves, and bathroom fittings with overlapping distribution through home centers and construction supply channels.

Broad incumbents

• Kohler: Global luxury plumbing and kitchen fixtures leader with Brazilian presence. Broad incumbent offering overlapping faucets and bathroom products across premium segments, competing with Viqua primarily in commercial and high-end residential projects.
• Duratex: Brazilian industrial conglomerate and parent of Deca, with broader building materials exposure including wood panels, faucets, and sanitaryware. Comparable conglomerate structure to Viqua parent Grupo Krona and a major Brazilian competitor in the plumbing fixtures category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ViquaDesign
• LinkedInlinkedin.com/company/viquabrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viqua