The Lowry Hotel

What The Lowry Hotel does

The Lowry Hotel is a luxury five-star hotel located at 50 Dearmans Pl, Salford, Manchester, United Kingdom. The property was founded in 2001 and operates as part of the Millennium Hotels and Resorts group, which sits under the diversified hospitality conglomerate Millennium & Copthorne Hotels Limited. The hotel holds AA 5-star accreditation and is positioned as a city-centre landmark overlooking the River Irwell. Its served customers are horizontally segmented across leisure travellers (luxury city breaks, romantic getaways, special occasions), business travellers (corporate stays, meetings, conferences), and families (holiday packages,亲子 stays).

The hotel runs a multi-product hospitality platform. Accommodation spans seven distinct categories — Superior King, Executive King, and Deluxe King (each 35 m² / 377 sq ft), Junior Suite (46 m² / 495 sq ft), Riverside Suite (70 m² / 753 sq ft), and the 145 m² / 1,560 sq ft Presidential Suite, which is described as the largest in Manchester — alongside accessible rooms. Ancillary products include The River Restaurant (a two AA Rosette award-winning Modern British restaurant), The Lowry Lounge & Bar, the RE:TREAT Wellness Centre with spa treatments, fitness classes (Yoga, Barre, Sound Healing, Pilates), and a gym. Complementary infrastructure covers meetings and events facilities, wedding venues, on-site tiered parking, and dog-friendly rooms.

Commercial operation is structured around direct-to-consumer distribution. The dominant booking channel is the group's millenniumhotels.com website with phone and email support; the MyMillennium loyalty programme drives repeat bookings through points earning (e.g., 2,610 points on a Superior King stay) and member-exclusive rates, while Millennium for Business targets corporate negotiated accounts. Pricing is unit-based and pay-as-you-go, with publicly disclosed ADRs of USD 289.96 (Superior King) and USD 307.33 (Executive King) and undisclosed pricing for suites. Supplementary revenue is generated by F&B, spa, parking (£19–£54 depending on residency/duration), and a non-refundable £30 per-dog pet fee. An OpenTable integration extends restaurant distribution to third-party diners.

Name

The Lowry Hotel

Legal name

The Lowry Hotel

Website

https://thelowryhotel.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

The Lowry Hotel is an AA 5-star luxury hotel in Manchester city centre, part of the Millennium Hotels and Resorts group. It serves leisure, business, and family travellers across seven room categories, a two-AA-Rosette restaurant, spa, and event facilities.

Ownership category

akta.pro rank

Product category

Luxury Hotel

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Luxury hotel accommodation
• Fine dining restaurant
• Spa and wellness services
• Meetings and events venues
• Wedding venues

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Bookings: Primary revenue stream from hotel room bookings across seven room categories (Superior King, Executive King, Deluxe King, Junior Suite, Riverside Suite, Presidential Suite). Pricing varies by room type, with standard rates and discounted member rates available through the MyMillennium loyalty program.
2. Food and Beverage: On-site dining at The River Restaurant (two AA Rosette award-winning, Modern British cuisine) and The Lowry Lounge & Bar. Revenue from à la carte dining, Afternoon Tea, Sunday Lunch, and bar services.
3. Spa and Wellness Services: RE:TREAT wellness centre offering spa treatments, high-tech wellness facilities, fitness classes (Yoga, Barre, Sound Healing, Pilates), and gym access. Revenue generated from treatment bookings and class fees.
4. Parking Services: On-site parking with tiered pricing for residents and non-residents, delegates, and restaurant/spa guests with minimum spend requirements.
5. Pet Accommodations: Pet-friendly rooms with a non-refundable pet fee of £30 per dog per stay, with additional cleaning fees for excessive dirt or damage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Lowry Hotel is a luxury 5-star hotel in Manchester city centre offering accommodation across seven room categories from 35 m² Superior King rooms to the 145 m² Presidential Suite, the largest in Manchester. The property runs The River Restaurant (two AA Rosette, Modern British cuisine), The Lowry Lounge & Bar, the RE:TREAT wellness centre with spa treatments and fitness classes, meetings and events facilities, wedding venues, on-site paid parking, and pet-friendly accommodations, supported by the MyMillennium loyalty programme and Millennium for Business corporate account offering.

Product overview

The Lowry Hotel is a luxury 5-star hotel offering a comprehensive hospitality portfolio. The accommodation products range from Superior King (35 m²) through Executive King, Deluxe King, Junior Suite (46 m²), Riverside Suite (70 m²), and the Presidential Suite (145 m²) as the flagship offering. Dining options include The River Restaurant (AA Rosette award-winning Modern British cuisine) and The Lowry Lounge & Bar. The RE:TREAT Wellness Centre provides spa treatments, fitness facilities, and fitness classes. Additional services include meeting and events venues, wedding services, and the MyMillennium loyalty programme. The hotel is part of the Millennium Hotels and Resorts group.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior King Room 35 m² entry-level luxury guest room featuring a super king-sized bed, large windows with urban views and a sofa; accommodates up to 3 guests (2 adults + 1 child). From USD 289.96 standard rate, with MyMillennium members saving USD 29.00.
• Executive King Room 35 m² spacious luxury guest room with a super king-sized bed, modern walk-in shower and premium toiletries; accommodates up to 3 guests. From USD 307.33 standard rate, with MyMillennium members saving USD 30.74.
• Deluxe King Room 35 m² modern designed room with a super king-sized bed, floor-to-ceiling windows for natural light, and contemporary furnishings; suited to guests prioritising views and interior design.
• Junior Suite 46 m² luxury suite with a spacious living area, super king-sized bed, and walk-in dressing room; targeted at guests wanting suite space.
• Riverside Suite 70 m² newly refurbished suite featuring river views, spacious lounge, dining area, and small kitchenette; targeted at longer stays or entertaining.
• Presidential Suite 145 m² top-tier suite, the largest in Manchester, with river views, super king-sized bed, walk-in dressing room, and bathroom with double steam shower and freestanding bath.
• The River Restaurant Two AA Rosette award-winning restaurant offering Modern British cuisine with à la carte dining, Afternoon Tea, and Sunday Lunch. Reservations supported via OpenTable integration.
• The Lowry Lounge & Bar Hotel bar offering a bar menu, small plates, and specially curated alcoholic and non-alcoholic drink menus for unwinding and relaxation.
• RE:TREAT Wellness Centre Wellness centre offering spa treatments, high-tech wellness facilities, and a RE:TREAT Studio with classes including Yoga, Barre, Sound Healing, and Pilates, plus a gym. Free parking for guests during treatment hours.
• Meetings and Events Facilities Venue spaces for corporate meetings, conferences, and private events held at the hotel.
• Wedding Services Wedding venues and event planning services for ceremonies and receptions at the hotel.
• Gift Vouchers Digital gift vouchers available for purchase via the Lowry Hotel gift portal, redeemable for hotel stays, dining, and spa experiences.
• MyMillennium Loyalty Programme Hotel loyalty programme offering special member rates, points earning on bookings (e.g. 2,610 points for a Superior King booking), and exclusive member discounts across the Millennium Hotels and Resorts portfolio. Complemented by the Millennium for Business corporate programme.

Quantifiable outcome

• Two AA Rosette award for The River Restaurant

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• The Edwardian Manchester: A luxury 5-star hotel housed in the historic Free Trade Hall in Manchester. Competes head-to-head with The Lowry for premium leisure and corporate stays, with comparable meeting/event facilities and a strong F&B proposition.
• Stock Exchange Hotel Manchester: A luxury hotel set within the former Manchester Stock Exchange, operated in partnership with Relais & Châteaux. Directly comparable upscale positioning in central Manchester with strong F&B and event credentials.
• The Midland Hotel Manchester: A fellow Millennium & Copthorne-operated 4-star heritage hotel in central Manchester. Direct sister property under the same parent brand system, competing for the same leisure, corporate and event demand pool in Manchester city centre.
• Hilton Manchester Deansgate: A 4-star upscale Hilton property in the Beetham Tower, central Manchester. Competes for corporate and leisure stays with comparable room inventory, meeting space and loyalty programme reach via Hilton Honors.
• Radisson Blu Hotel Manchester Airport: An upscale 4-star hotel serving Manchester's airport corridor. Competes for business travellers and conference delegates whose itineraries include The Lowry as an alternative.
• Hotel Gotham Manchester: A boutique luxury hotel on King Street in central Manchester, part of the Bespoke Hotels collection. Targets a similar upscale leisure and corporate guest with a distinctive design-led experience.
• Kimpton Clocktower Hotel Manchester: An upscale design-led IHG hotel in a Victorian-era building near Oxford Road. Targets similar corporate, leisure and event guests in Manchester with comparable room scale and F&B.

Broad incumbents

• IHG Hotels & Resorts: Global hospitality group operating InterContinental, Kimpton, Hotel Indigo and other upscale/luxury brands. Competes via IHG One Rewards loyalty scale and a growing Manchester footprint.
• Hilton Hotels & Resorts: Global multi-brand hotel operator including Conrad and Waldorf Astoria luxury flags. Provides indirect competitive pressure through Hilton Honors scale, corporate accounts and Manchester-area inventory.
• Marriott Hotels & Resorts: Global multi-brand hotel company operating full-service and luxury properties worldwide. Sets the competitive benchmark for upscale amenities, loyalty programmes and group/event capabilities that The Lowry's MyMillennium programme must match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thelowryhotel
• Facebookfacebook.com/thelowryhotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lowry Hotel