Valencia Basket Club

What Valencia Basket Club does

Valencia Basket Club, founded in 1986 in Valencia, Spain, is a professional basketball organization operating a multi-team competitive structure that includes men's and women's first teams plus a 3x3 squad competing in Spanish ACB leagues, EuroLeague, and EuroCup competitions. The men's team secured back-to-back Liga Endesa championships in 2025 and 2026, a Supercopa Endesa in 2025, and achieved the club's best-ever EuroLeague finish during 2025-26. The club relocated to Roig Arena in September 2025, Spain's largest indoor venue with 15,600 sports and 20,000 concert capacity, financed at €400 million by Juan Roig, president of Mercadona. L'Alqueria del Basket serves as the club's flagship youth academy, producing homegrown professional talent (Sergio De Larrea traded to the Dallas Mavericks) and developing coaching internally (Xavi Albert promoted from assistant to head coach).

The business model is a diversified sports franchise revenue stack. Matchday income draws from league and European competition tickets, season tickets (Abonos) at maintained 2026-27 pricing with attendance-based loyalty discounts, and corporate hospitality/VIP at Roig Arena. Sponsorship revenue centers on a three-season Vicky Foods/Panrico flagship jersey deal, plus Hummel kit manufacturing, and dedicated B2B monetization through Business Club membership, VBCreations custom content services, team-building programs, and venue event rental. Merchandise is sold via a Shopify-powered online store and physical retail. Youth development generates camp revenue across a tiered portfolio (Summer School €185, Summer Camp €440, Skills Camp €570–€995, Technification €500–€690, London Dulwich Sharks €1,400), and player transfers represent a transactional revenue stream (e.g., Jean Montero buyout, De Larrea NBA draft-rights trade).

Customer segments span individual fans (season ticket holders, match-day spectators, socio members), corporate partners and Business Club members, and youth players aged 3–18 plus their families. Distribution is direct-to-consumer through the official website, mobile app (iOS/Android), and on-site arena box office. The technology stack is conventional SaaS — Salesforce for CRM/ticketing, Shopify for e-commerce, Sage for accounting — with no disclosed AI/ML capabilities. The club operates as a Sociedad Anónima Deportiva (sports public limited company), is not publicly traded, and has no parent company, with Valencia Basket 2000 Foundation as an affiliated nonprofit supporting youth and community initiatives.

Name

Valencia Basket Club

Legal name

VALENCIA BASKET CLUB SAD

Website

https://valenciabasket.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Valencia Basket Club is a Valencia-based professional basketball franchise operating men's, women's, and 3x3 teams in Spanish ACB and EuroLeague competitions, monetizing matchday, sponsorship, merchandise, youth camps, and venue events from its Roig Arena home.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball club
• Arena venue operations
• Youth basketball academy
• Sports entertainment services
• Corporate hospitality programs

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Matchday Revenue: Ticket sales from Liga Endesa, EuroLeague, and EuroCup home games at Roig Arena. Average attendance of over 12,400 for men's matches and 4,200 for women's matches during historic 2025-26 season.
2. Season Tickets (Abonos): Season ticket sales for both men's and women's teams with loyalty discounts based on attendance history.
3. Sponsorship and Jersey Rights: Main kit sponsorship by Vicky Foods (Panrico brand), jersey and arena asset visibility, activations at games. Three-season agreement covering first team and second male team.
4. Merchandise and Retail: Official merchandise store (online and physical) selling team apparel, accessories, and memorabilia.
5. Youth Camps and Academies: Revenue from summer camps, shooting academy, skills camps, technification programs, and international campus programs (e.g., London Dulwich Sharks). Prices range from €185 to €1,400.
6. Hospitality and VIP: VIP hospitality areas, business club membership, and premium matchday experiences at Roig Arena.
7. Player Transfers: Revenue from player transfers such as Sergio De Larrea to Dallas Mavericks (draft rights traded) and Jean Montero contract buyouts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Valencia Basket Club is a professional basketball organization operating men's, women's, and 3x3 teams in Spanish ACB leagues and European competitions (EuroLeague, EuroCup). The club operates the Roig Arena venue (Spain's largest indoor arena), the L'Alqueria del Basket youth academy, and a portfolio of consumer products (season tickets, memberships, merchandise) and B2B services (Business Club, Hospitality, Sponsorships, Team Building, Events).

Product overview

Valencia Basket Club operates as a professional basketball organization with a multi-team structure including men's, women's, and 3x3 teams competing in Spanish ACB leagues and European competitions. The club's ecosystem encompasses venue operations (Roig Arena), youth development (L'Alqueria del Basket academy), and diversified revenue streams including memberships/season tickets, online merchandise sales, and B2B services (Business Club, Hospitality, Sponsorships, Team Building, Events). The club also operates an extensive youth basketball camp portfolio including Shooting Academy, Skills Camp, Summer Camp, Tecnificación camps, and international programs like the London Dulwich Sharks camp. The 2026-27 season marks the club's 40th anniversary with home games at the 15,600-seat Roig Arena.

Differentiator

Problem solved

Functional benefit

Brands

• L'Alqueria del Basket: Youth academy and training facility for developing basketball talent
• Roig Arena
• VBCreations
• Business Club Valencia Basket
• Mur Taronja
• Amic Taronja

Products and services

• Valencia Basket Men's Team Professional men's basketball team competing in Liga ACB (Spanish league) and EuroLeague, playing home games at Roig Arena in Valencia.
• Valencia Basket Women's Team Professional women's basketball team competing in Liga Endesa Femenina and EuroLeague Women, part of the club's multi-team structure.
• Valencia Basket 3x3 Team Three-on-three basketball team competing in FIBA 3x3 circuits as part of Valencia Basket Club's expansion into the 3x3 format.
• Roig Arena Spain's largest indoor arena with 20,000 concert capacity and 15,600 sports capacity, featuring over 1,700 m² of LED screens and Europe's largest indoor videowall. Financed by Juan Roig at €400 million.
• L'Alqueria del Basket Youth basketball academy and training facility in Valencia, serving as the club's primary development pathway for producing professional players aligned with the philosophy of developing talent from within.
• Museum & Tour Behind-the-scenes museum experience at Roig Arena showcasing Valencia Basket Club's history, trophies, and exclusive access areas.
• Season Tickets (Abonos) Season ticket packages for men's and women's team matches at Roig Arena with loyalty discounts based on attendance history.
• Valencia Basket Members (Socios) Official club membership program offering benefits including ticket discounts, exclusive access, and member-only events. Includes tiers like Socio Digital, Amic Taronja, and Socio Abonado.
• Business Club Valencia Basket Corporate networking and business development program offering member companies exclusive experiences, networking events, and hospitality access.
• Hospitality & VIP Areas Premium hospitality packages at Roig Arena including VIP seating, exclusive lounges, and catering services for corporate events and match-day experiences.
• Team Building Corporate team-building experiences at L'Alqueria del Basket combining basketball activities with professional development workshops.
• Sponsorships Partnership and sponsorship packages offering brand visibility through jersey placement, arena signage, digital assets, and event activations.
• VBCreations Custom content creation services for corporate partners including video production, digital marketing, and branded basketball content.
• Events (Venue Rental) Venue rental and event organization services at Roig Arena for non-sporting events including concerts, conferences, and corporate gatherings.
• Online Store (Tienda) Official e-commerce platform for Valencia Basket merchandise including jerseys, apparel, accessories, and exclusive club memorabilia, powered by Shopify.
• Campus VBC-Dulwich Sharks London International basketball camp at Dulwich College London combining basketball training with English language immersion for players born 2008-2014. Price €1,400 including travel.
• Campus Tecnificación Advanced basketball technification camp for players born 2010-2016 at L'Alqueria del Basket and Centro de Tecnificación de Vila-real. Mini program €500 and Masculino/Femenino program €690.
• Campus Verano (Summer Camp) Residential summer basketball camp for players born 2013-2018 at La Casa Don Bosco (Godelleta). Combines basketball training, water activities, adventure sports, and evening entertainment. Price €440.
• Escuela Verano (Summer School) Day camp for young basketball players born 2015-2022 at L'Alqueria del Basket combining basketball fundamentals with pool activities and sports games. Price €185 per session.
• Skills Camp Skills development camp for players born 2011-2015 at L'Alqueria del Basket focusing on ball handling, shooting, and decision-making. Internal option €995 (with accommodation at Mas Camarena Resort); External option €570 (day-only).
• Shooting Academy Specialized shooting improvement camp for players born 2011-2015 at L'Alqueria del Basket with expert coaching on shooting mechanics, use of shooting machines, and competitive formats.

Quantifiable outcome

• Over 12,400 average attendance for men's matches during 2025-26 season
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Vicky Foods / PanricoflagshipGTM or Marketing Partner · 23 July 2026Three-season sponsorship agreement placing Panrico brand on team jerseys and arena assets. Includes visibility on Roig Arena supports, sponsorship of two matches, activations at additional games, and support for U22 youth development project. Covers first team and second male team.
• hummelflagshipGTM or Marketing PartnerMain kit sponsor providing official team apparel and equipment. Visible on team uniforms and official merchandise.
• VitaldincoreGTM or Marketing PartnerSponsor of women's team presentation event and ongoing club sponsorship. Partnership includes renewal for upcoming season.
• MGScoreGTM or Marketing PartnerInsurance sponsor displayed on team assets.
• El PozocoreGTM or Marketing PartnerFood sponsor displayed on team assets.
• Licampa 1617 S.L.coreStrategic or Co-development PartnerOwner and operator of Roig Arena facility. Responsible for non-sporting events and video surveillance at the venue.
• Roig ArenacoreStrategic or Co-development PartnerState-of-the-art arena partnership. Europe's largest indoor venue with cutting-edge technology including 1,700+ m² LED screens and Europe's highest-definition scoreboard. Expected to attract 1M+ visitors annually.
• Valencia Basket 2000 FoundationcoreStrategic or Co-development PartnerClub foundation supporting youth development and community initiatives.
• Ramboot eSportsminorGTM or Marketing PartnerGaming industry partner for Business Club networking events.
• Dulwich College LondonminorStrategic or Co-development PartnerInternational campus partnership for youth basketball programs in London.
• Bodegas Vicente GandíaminorGTM or Marketing PartnerWine partner for Business Club cultural events and tastings.
• Nasau Auditing CorporationminorImplementation/ SI/ Consulting PartnerFinancial training partner for Business Club educational sessions at L'Alqueria del Basket.
• SalesforcecoreTechnology or IntegrationCRM platform for ticketing and customer relationship management.
• ShopifycoreTechnology or IntegrationE-commerce platform powering official merchandise store.
• ProsegurcoreOthersSecurity services for events and venue operations.
• SagecoreTechnology or IntegrationAccounting and business management software for club operations.
• Centre d'Art Hortensia Herrero (CAHH)minorGTM or Marketing PartnerArt and cultural partner for Business Club exclusive experiences.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FC Barcelona Basquet: Direct Liga Endesa and EuroLeague competitor and another of Spain's 'Big Two' basketball franchises. Comparable operating model across men's and women's teams, B2B sponsorship, and youth academy.
• Olympiacos B.C. Greek EuroLeague powerhouse with deep fan support, strong arena economics, and B2B sponsorship. Comparable as a flagship national basketball club with a major home arena and balancing Liga Endesa-level European competition.
• Panathinaikos B.C. Greek EuroLeague competitor that recently signed-away TJ Shorts from Valencia Basket. Comparable in elite EuroLeague positioning, arena-driven matchday revenue, and brand-driven sponsorship.
• Saski Baskonia (TD Systems Baskonia): Spanish Liga Endesa and EuroLeague competitor with a strong youth academy and competitive roster. Comparable in mid-tier EuroLeague positioning, B2B sponsorship reliance, and talent-development identity.
• Real Madrid Baloncesto: Direct Liga Endesa and EuroLeague competitor; the historical benchmark of Spanish basketball. Both clubs compete in ACB and EuroLeague with overlapping fan bases, sponsorship categories, and Spanish national talent pools.
• Unicaja (CB Málaga): Spanish Liga Endesa and EuroCup competitor with strong regional sponsorship and a community-oriented operating model. Comparable in mid-tier Spanish basketball positioning and matchday-driven revenue.
• Joventut Badalona: Historic Spanish basketball club competing in Liga Endesa with a renowned youth academy ('La Penya'). Comparable in youth-development focus and ACB participation.
• CB Gran Canaria: Spanish Liga Endesa club competing in European competitions. Comparable in regional sponsorship reliance, arena-driven matchday economics, and youth academy operations.

Broad incumbents

• Anadolu Efes: Turkish EuroLeague club with corporate backing and recent European championship pedigree. Comparable as a EuroLeague competitor with similar multi-revenue-stream business model including arena, sponsorship, and academy.
• Fenerbahce Beko: Turkish EuroLeague heavyweight backed by a major conglomerate. Comparable as a top-tier European basketball club with substantial arena, sponsorship, and merchandise scale—operating at a larger size class than Valencia Basket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valenciabasket
• YouTubeyoutube.com/user/ValenciaBasketClub
• Facebookfacebook.com/valenciabasket
• Instagraminstagram.com/valenciabasket
• TikToktiktok.com/@valenciabasket
• LinkedInlinkedin.com/company/valenciabasket

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valencia Basket Club