Turtle Creek Casino & Hotel

What Turtle Creek Casino & Hotel does

Turtle Creek Casino & Hotel is a regional gaming and hospitality property owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians, a federally recognized Native American tribe, located in Williamsburg, Michigan, approximately 11 miles northeast of Traverse City. The property originally opened June 14, 1996, underwent a major renovation, and reopened June 17, 2008. Its physical footprint centers on a 56,000-square-foot Vegas-style casino floor offering more than 1,200 slot machines (penny to $100 denomination), table games (blackjack, craps, roulette, baccarat, Let It Ride), video poker, video keno, and Caesars Sportsbook-operated retail and mobile sports betting. Adjacent facilities include a 137-room hotel with Traditional, Balcony, and Junior Suite configurations; four dining venues (Bourbons 72 steakhouse, Season's Buffet, The Deli, casino bars); a 50-space full-hookup RV park with planned clubhouse; a gift shop and adjacent Mobil-branded Turtle Creek Market; and a ballroom/conference space accommodating up to 200 guests.

The business monetizes across six revenue streams — casino gaming (transaction-based play), hotel accommodations (quote-based, not publicly disclosed), food and beverage (with disclosed buffet pricing ranging from $19.99 to $49.95), sports betting (commission/revenue share via Caesars), retail/gift shop transactions, and per-stay RV park fees. A five-tier Grand Rewards Players Club (Sapphire, Ruby, Emerald, Pinnacle, Onyx) drives loyalty across Turtle Creek and two sister properties — Leelanau Sands Casino & Lodge and Crystal Shores Casino — with rewards redeemable for play, dining, accommodations, and Grand Traverse Resort and Spa golf/spa access via complimentary shuttle. The technology stack is largely off-the-shelf gaming (Aristocrat Lightning Link slot cabinets, IGT Game King video poker), a Joingo-powered mobile rewards app, OpenTable for restaurant reservations, and Caesars Sportsbook integration for sports wagering.

Go-to-market is entirely physical and direct-to-consumer, anchored on walk-in visitation to the single Williamsburg property. Marketing support spans five social channels (Facebook, Instagram, X, LinkedIn, TikTok), the Joingo mobile app with push notifications, an E-Club email program, live entertainment events, and content marketing promoting Traverse City tourism. Group sales (motor coach tours, corporate events, weddings) are handled by an internal sales manager. The entity is privately held by a tribal government with no external shareholders, no SEC filings, and no publicly disclosed financial figures.

Name

Turtle Creek Casino & Hotel

Legal name

Turtle Creek Casino and Hotel

Website

https://turtlecreekcasino.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Turtle Creek Casino & Hotel is a tribal-owned gaming and hospitality property in Williamsburg, Michigan, featuring a 56,000 sq ft casino floor with 1,200+ slot machines, 137 hotel rooms, multiple dining venues, and Caesars Sportsbook integration, serving Northern Michigan leisure travelers and drive-market visitors.

Ownership category

akta.pro rank

Product category

Casino and Hotel Hospitality

NAICS

Casino Hotels (72112), Gambling Industries (7132)

SIC

Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Destination Casino Hotels (THAGAJAC)

Keywords

• Casino gaming
• Hotel accommodations
• Fine dining
• Sports betting
• Tribal hospitality

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Casino Gaming: Revenue from slot machines (over 1,200 machines from penny to $100 denominations), table games (blackjack, craps, roulette, Let It Ride, baccarat), video poker, and video keno. Gaming is the primary revenue driver.
2. Hotel Accommodations: 137 modern guest rooms and suites including Traditional King/Double rooms (300 sq ft), Balcony Rooms (350+ sq ft with king bed), and Junior Suites (300+ sq ft with king and sofa sleeper). Room rates vary by season and tier level.
3. Food & Beverage: Multiple dining venues including Bourbons 72 (upscale steakhouse), Season's Buffet (Thursday-Saturday), The Deli (casual), and Casino Bars. Revenue from food sales and beverage service.
4. Sports Betting: Retail and mobile sports betting via Caesars Sportsbook partnership. Casino earns commission/revenue share from sports wagers placed at on-site kiosks and windows.
5. Retail & Gift Shop: On-site gift shop offering merchandise, apparel, jewelry, and custom items. Also includes Turtle Creek Market (convenience store/fuel station) with grocery, snacks, and Mobil fuel products.
6. RV Park: 50-space RV park with full hookups (electric, water, sewer, trash). Future amenities include clubhouse, restrooms, showers, laundry, and dog run. Casino shuttles provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Turtle Creek Casino & Hotel operates a 56,000-square-foot casino floor with 1,200+ slot machines, table games, video poker, video keno, and Caesars Sportsbook sports betting, paired with a 137-room hotel, multiple dining venues (Bourbons 72 steakhouse, Season's Buffet, The Deli, casino bars), a 50-space RV park, gift shop and fuel market, and conference/event facilities. The property runs a multi-tiered Grand Rewards Players Club loyalty program accessible via a mobile app, and shares amenities with sister casinos Leelanau Sands and Crystal Shores.

Product overview

Turtle Creek Casino & Hotel operates a unified hospitality and gaming platform combining a 56,000-square-foot casino floor with a 137-room luxury hotel, multiple dining venues, and integrated rewards programming. The core offering centers on casino gaming (slots, table games, video poker, video keno, sports betting via Caesars Sportsbook partnership) supplemented by hotel accommodations, food and beverage services (Bourbons 72 steakhouse, Season's Buffet, The Deli, Casino Bars), an RV park, gift shop, conference facilities, and a multi-tiered Players Club loyalty program. The property is owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians and serves as one of three gaming properties in the Grand Traverse Economic Development Corporation portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Rewards Players Club: The loyalty/rewards program at Turtle Creek Casino & Hotel offering points, discounts, and tiered membership benefits.
• Caesars Sportsbook

Products and services

• Casino Gaming Floor 56,000-square-foot Vegas-style gaming facility offering over 1,200 slot machines, table games (blackjack, craps, roulette, baccarat, Let It Ride), video poker, and video keno. The casino floor operates 24 hours on weekends and features penny to $100 denomination slot machines. Open to adults 18+.
• Slot Machines Over 1,200 slot machines ranging from penny slots to $100 denomination games. Popular titles include Lightning Link series (Wild Chuco, Dragon's Riches, Tiki Fire, Moon Race), Lightning Dollar Link (Checkered Flag, Chica Bonita, KungFu Master), and Jackpot Carnival with Buffalo and Timber Wolf themes.
• Table Games Traditional and electronic table game offerings including Blackjack, Craps, Roulette, Baccarat, and Let It Ride. Progressive jackpot poker games include 3 Card, Criss Cross Poker, Super 4 Poker, Jackpot Hold'Em, Louisiana Stud, and Take 2. Table games operate daily from 9AM to 3AM.
• Video Poker Video poker machines featuring standard games (White Hot Aces, Bonus Poker, Deuces Wild, Triple Bonus Poker) on Game King cabinets, and IGT Action video poker games including Hot Roll Poker, All-Star Poker II, Super Hot Roll Poker, and Quick Quads Poker.
• Video Keno Lottery-style video keno games played on electronic machines. Players select 1 to 20 numbers on cards numbered 1-80, with odds and payouts varying based on the quantity of numbers chosen.
• Caesars Sportsbook Retail and mobile sports betting service operated in partnership with Caesars Sportsbook. Guests can place bets on football, hockey, and other sporting events at on-site betting kiosks and windows, with additional kiosks available at Leelanau Sands Casino. The Caesars Sportsbook mobile app enables mobile wagering.
• Hotel Accommodations 137-room luxury hotel featuring newly-remodeled modern guest rooms and suites with decor inspired by Native American heritage. Room types include Traditional Double Rooms, Balcony Rooms, Junior Suites, and Traditional King Rooms. Amenities include 55-inch LED TVs, Keurig coffee makers, complimentary high-speed Wi-Fi, and access to a 24-hour workout facility. Hotel check-in requires guests to be 21 or older.
• Bourbons 72 Steakhouse Northern Michigan's premier steakhouse offering hand-cut steaks, chops, and premium seafood with contemporary flair. Located inside Turtle Creek Casino with fine dining atmosphere adjacent to the gaming floor. Accepts reservations via OpenTable.
• Season's Buffet Buffet restaurant operating Thursday through Saturday with rotating international and American cuisine themes. Thursday features International Cuisine ($19.99), Friday offers Crab Leg & Prime Rib ($49.95), and Saturday features American BBQ ($19.99). Additional crab legs available for $19.99 per pound.
• The Deli Casual dining venue serving sandwiches, burgers, hot dogs, fryer baskets, and snacks. Located adjacent to the casino floor for quick service between gaming sessions.
• Casino Bars Multiple bar areas throughout the casino floor offering beverages and a relaxing atmosphere for guests to enjoy casino entertainment.
• Turtle Creek RV Park 50-space state-of-the-art adult-oriented RV park located north of Turtle Creek Market on M-72. Each site includes full hookups (electric, water, sewer, trash). Amenities include outdoor fire pits, and a modern clubhouse with 24/7 restrooms, showers, and laundry facilities under development. Complimentary shuttle service to the casino and hotel.
• Gift Shop and Market On-site gift shop offering unique gifts, clothing, and custom jewelry. Adjacent Turtle Creek Market provides Mobil fuel products, groceries, snacks, beverages, beer, wine, liquor, and automotive essentials. Cash payments inside the market qualify for a 10-cent-per-gallon fuel discount.
• Conference and Event Spaces Group event and meeting facilities including a Ballroom accommodating up to 200 guests for holiday parties, conferences, and social events. Additional conference room for private business meetings. Event spaces available for weddings, bachelorette parties, and graduations.
• Grand Rewards Players Club Multi-tiered loyalty rewards program with five membership levels: Sapphire (starter), Ruby, Emerald, Pinnacle, and Onyx. Members earn points for gaming play redeemable for Rewards Play, food, accommodations, golf, spa services, and more. The program spans three properties: Turtle Creek Casino, Leelanau Sands Casino, and Crystal Shores Casino.
• Turtle Creek Casino Mobile App Smartphone application available on Apple App Store and Google Play for managing Players Club accounts, viewing point balances, accessing tier status and Instant Rewards, receiving push notifications for mobile-only offers, and browsing promotions. The app integrates access to Turtle Creek Casino, Leelanau Sands Casino, and Grand Traverse Resort and Spa.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Caesars SportsbookcoreTechnology or IntegrationTurtle Creek Casino partnered with Caesars Sportsbook to provide retail and mobile sports betting services. Caesars operates betting kiosks and windows on the gaming floor, with over 80 years of experience and over one million bets placed daily. The partnership includes access to Caesars Rewards program and mobile betting via the Caesars Sportsbook app.
• Grand Traverse Resort and SpacoreStrategic or Co-development PartnerSister property offering championship golf courses, spa treatments, and additional resort amenities. Turtle Creek provides complimentary shuttle service to/from Grand Traverse Resort and Spa, extending guest access to premium golf and spa services.
• Leelanau Sands Casino & LodgecoreStrategic or Co-development PartnerSister casino property located along Grand Traverse Bay in Peshawbestown, MI. Shares Players Club rewards program and Caesars Sportsbook kiosks. Offers gaming with waterfront views, bingo, and Big Dex's dining.
• Crystal Shores CasinominorStrategic or Co-development PartnerSister casino property located in Benzonia, MI. Part of the Grand Rewards Players Club network allowing players to earn and redeem rewards across all three properties.
• EV Charging Station PartnersminorOthersEV charging stations available on property for guest electric vehicles, supporting eco-conscious travelers.
• Mobile Gas Station Partner (Mobil)minorOthersTurtle Creek Market located at Mobile gas station offering fuel products, groceries, snacks, and beverages. Cash payments inside receive 10-cent discount per gallon.
• Local Distilleries and BreweriesminorOthersFeatures local spirits from Mammoth Distilling and Long Road Distillers at Turtle Creek Market and casino bars.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Leelanau Sands Casino & Lodge: Sister tribal casino and lodge in Peshawbestown, MI owned by the Grand Traverse Band of Ottawa and Chippewa Indians. Shares the Grand Rewards Players Club, Caesars Sportsbook kiosks, and Northern Michigan tourism catchment with Turtle Creek, making it the most direct operational and structural peer.
• Firekeepers Casino Hotel: Tribal casino hotel in Battle Creek, MI operated by the Nottawaseppi Huron Band of Potawatomi. Closest comparable in terms of mid-sized regional tribal casino hotel with hotel, multiple dining venues, and event space serving a drive-market in Michigan.
• Soaring Eagle Casino & Resort: Large tribal casino resort in Mt. Pleasant, MI operated by the Saginaw Chippewa Indian Tribe. Comparable as a regional Michigan tribal casino resort offering hotel, gaming, dining, and entertainment to drive-market guests across the state.
• Odawa Casino Resort: Tribal casino resort in Petoskey, MI owned by the Little Traverse Bay Bands of Odawa Indians. Directly comparable Northern Michigan casino hotel competing for the same Traverse City / Petoskey / Northern Michigan leisure traveler.
• Island Resort & Casino: Tribal casino resort in Harris, MI owned by the Hannahville Indian Community. Comparable mid-sized Upper Midwest tribal casino hotel with hotel, gaming, golf, and dining targeting regional drive-market visitors.

Broad incumbents

• Four Winds Casino Resort: Multi-property tribal casino resort portfolio operated by the Pokagon Band of Potawatomi Indians across Michigan and Indiana. Comparable tribal gaming operator but larger and more geographically diversified than Turtle Creek.
• Caesars Entertainment: National casino and sports betting operator and partner of Turtle Creek via Caesars Sportsbook. Comparable as a casino operator with a portfolio of integrated resorts and a leading mobile sportsbook, though at a vastly larger scale and geographically distributed footprint.

Regional players

• Grand Traverse Resort and Spa: Sister hospitality property under the Grand Traverse Band network offering championship golf, spa, and lodging near Williamsburg, MI. Adjacent business model (resort hospitality in Northern Michigan) with complementary rather than overlapping offerings to Turtle Creek Casino.
• Boyne Resorts: Northern Michigan hospitality and ski/golf resort operator based in Boyne Falls, MI. Comparable as a Northern Michigan destination hospitality operator competing for the same Traverse City / Petoskey visitor wallet, though without casino gaming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tccasino
• Facebookfacebook.com/turtlecreekcasino
• LinkedInlinkedin.com/company/turtle-creek-casino
• Instagraminstagram.com/turtlecreekcasino
• TikToktiktok.com/@turtlecreekcasino

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turtle Creek Casino & Hotel