Name

CertiTrek Group

Legal name

Certitrek

Website

https://certitrek.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Certification and Workforce Training

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Credentialing, Certification Prep & Exam Training (BPACANAJ)

akta.pro secondary industries

Supply Chain, Logistics & Procurement Certifications (EDAAANAK), Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD), Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF), Legal, Governance, Privacy & Audit Certifications (EDAAANAN)

Keywords

• Professional certification programs
• Workforce training services
• Continuing education credits
• Procurement certification
• Wireless networking credentials

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Certification Programs: One-time fees for certification exam packages and bundled course programs (CPOS, CPOP, CPOM, CPOE, BCA, CyberSecure, etc.) with included exam vouchers
2. Annual Membership Subscriptions: Tiered annual memberships (Basic free, Standard $69/year, Premium $199/year) providing access to courses, webinars, whitepapers, templates, and member benefits
3. Online Course Sales: Individual course purchases and self-paced learning modules available for separate fees (e.g., ISBA self-paced $1,500, 8-week $2,100)
4. Continuing Education Credits: CE programs and courses for businesses and individuals generating recurring education revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

CertiTrek Group is a workforce training organization that operates as the parent company for a portfolio of established certification brands including NLPA (procurement), CWNP (wireless networking), CLTC (long-term care), ISBA (business appraisal), IDFA (divorce financial analysis), NEBB Institute (machinery appraisal), AACSP (cybersecurity), and eRADIMAGING (radiologic CE). The company sells professional certification programs, online courses, and tiered annual memberships directly to individuals and organizations, with bundled course packages and exam vouchers delivered through brand-specific web platforms and learning management systems.

Product overview

CertiTrek Group is a workforce training organization operating across four divisions: Business Services (procurement education through NLPA), Financial Services (CLTC, IDFA, NEBB for long-term care, divorce planning, and business valuation), Healthcare Technology (eRADIMAGING for radiologic technologists), and Information Technology (AACSP cybersecurity and CWNP wireless certifications). The company offers a portfolio of professional certification programs and training courses, functioning as a parent company to established certification brands including NLPA, CLTC, CWNP, ISBA, and IDFA. Their offerings range from entry-level certifications to executive-level credentials, complemented by consulting services for organizational procurement optimization.

Differentiator

Problem solved

Functional benefit

Brands

• CLTC: Certification for Long-Term Care - educates professionals in insurance, financial services, law, and accounting about long-term care planning.
• CWNP
• NLPA
• eRADIMAGING
• AACSP
• IDFA
• ISBA
• NEBB Institute

Products and services

• Certified Procurement Operations Specialist (CPOS) Level 1 NLPA certification covering foundational procurement skills including best practices, analytics, savings strategy, negotiation, and contract writing across six course modules; priced at $1,300 with 6 courses, 48 CE credits, and exam voucher included.
• Certified Procurement Operations Professional (CPOP) Level 2 NLPA certification covering advanced procurement skills including international procurement, global sourcing, project management, and inventory management; priced at $935 with 4 courses, 32 CE credits, and exam voucher included.
• Certified Procurement Operations Manager (CPOM) Level 3 NLPA certification covering quality in supply chain, operations management, finance for procurement, and KPIs/business acumen for team leads and managers.
• Certified Procurement Operations Executive (CPOE) Level 4 NLPA certification covering executive leadership, supplier diversity, social responsibility, and supply risk and sustainability for senior procurement leaders.
• Business Certified Appraiser (BCA) Certification Comprehensive ISBA certification program for business valuation professionals covering ownership interests, minority valuation, market approaches, and financial statement interpretation for small and Main-Street-level businesses.
• Business Valuation Review (BCA-R) Certification Professional certification for business valuation review, providing credentials for appraisers reviewing other appraisers' work; first launched November 2023 with 2025 program dates continuing.
• CLTC Master Class 16-hour classroom-based training experience preparing students for the CLTC designation exam, covering long-term care services, Medicare, Medicaid, veterans benefits, self-funding, and LTC insurance.
• CLTC eCLTC On-demand alternative to the live Master Class, consisting of 24 online learning modules for CLTC exam preparation.
• CLTC Accelerator Program for advisors who completed the CLTC Master Class, designed to integrate classroom training into day-to-day activity with instructor coaching and peer support.
• Certified Divorce Financial Analyst (CDFA) Certification Specialized IDFA certification for financial planners and family law professionals to navigate complex financial facets of divorce proceedings.
• Certified Machinery and Equipment Appraiser (CMEA) Certification Professional credential recognized by the SBA, IRS, and major lending institutions for machinery and equipment appraisers, offered through self-guided courses.
• CyberSecure Certification Comprehensive AACSP cybersecurity certification covering security concepts (40%), secure solutions (30%), and secure actions (30%) for protecting organizations.
• CWNP Wireless Certifications (CWS, CWT, CWNA, CWSP, CWDP, CWAP, CWNE, CWNT, CWISA, CWICP, CWIIP, CWIDP, CWISE) Vendor-neutral CWNP wireless LAN and IoT certification portfolio spanning entry-level (CWS, CWT), administrator (CWNA), professional (CWSP, CWDP, CWAP), expert (CWNE), instructor (CWNT), and IoT (CWISA, CWICP, CWIIP, CWIDP, CWISE) credentials, recognized across 150+ countries.
• eRADIMAGING Membership Online continuing education membership platform for radiologic technologists offering ASRT-approved ARRT Category A credits across MRI, X-ray, Ultrasound, Radiography, Mammography, Sonography, CT, and imaging modalities.
• NLPA Standard Membership Annual NLPA membership at $69/year providing enhanced member benefits including access to courses, webinars, whitepapers, templates, and member resources beyond the basic free tier.
• NLPA Premium Membership Annual NLPA membership at $199/year providing full member benefits including a complimentary year when bundled with certification enrollment (saving $199).
• NLPA Consulting Services Expert procurement consulting services helping organizations optimize procurement processes, implement best practices, and deliver measurable cost savings and operational improvements.

Quantifiable outcome

• 98% of surveyed BCA program participants stated they would recommend the program to a colleague
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• International Valuation Standards Council (IVSC)coreStrategic or Co-development Partner · 22 May 2026ISBA, together with parent company Certitrek Group and sister company NEBB Institute, has officially joined IVSC as a member organization. IVSC is the independent global standard setter for the valuation profession. Membership reflects ISBA's commitment to rigorous, credible, and defensible business appraisal standards and extends BCA credential credibility to the international stage.
• CWNP (Certified Wireless Network Professionals)coreOthersCWNP is the industry's sole vendor-neutral wireless LAN certification program operating under Certitrek Group. Offers certifications across various skill levels from entry (CWS, CWT) to expert (CWNE) and includes specialized IoT training tracks. Empowered individuals in over 150 countries.
• CLTC (Certification for Long-Term Care)coreOthersCLTC educates professionals in insurance, financial services, law, and accounting about long-term care planning. Offers Master Class, Foundations, Product Insider, eCLTC, and Accelerator training options for the CLTC designation.
• NLPA (Next Level Purchasing Association)coreOthersNLPA is the world's leading procurement education provider with over 20 years of industry expertise. Offers globally recognized procurement certifications (CPOS, CPOP, CPOM, CPOE) and serves over 198,000 purchasing professionals.
• ISBA (International Society of Business Appraisers)coreOthersISBA is a premier Business Valuation Membership Association offering education leading to the Business Certified Appraiser (BCA) designation. Focuses on valuation of small and Main Street businesses. Registered with NASBA as a CPE sponsor.
• NEBB Institute (National Equipment & Business Builders Institute)coreOthersNEBB Institute offers self-guided courses for Certified Machinery and Equipment Appraisers (CMEA) certification. CMEA credential is recognized by SBA, IRS, and all major lending institutions in the United States.
• IDFA (Institute for Divorce Financial Analysts)coreOthersIDFA is the nation's foremost organization for certifying and educating financial professionals in divorce proceedings. Offers Certified Divorce Financial Analyst (CDFA) certification and online education programs.
• AACSP (American Academy of Cybersecurity Professionals)coreOthersAACSP is dedicated to safeguarding small and mid-sized businesses in cybersecurity. Offers CyberSecure certification covering security concepts, secure solutions, and secure actions for business professionals.
• eRADIMAGINGcoreOtherseRADIMAGING is a pioneering online Continuing Education platform for radiologic technologists. Offers membership-based model with unlimited access to ASRT-approved ARRT Category A Credits across MRI, X-ray, Ultrasound, Radiography, Mammography, and other modalities.

Scale indicators3 records

Recent moves7 records

Direct peers

• (ISC)²: (ISC)² issues CISSP and other cybersecurity certifications, directly comparable to CertiTrek's AACSP CyberSecure credential. Both target security professionals needing stackable credentials and continuing education.
• Institute for Supply Management (ISM): ISM offers the CPSM and other procurement/supply chain certifications directly comparable to CertiTrek's NLPA CPO certification family. Both target the same procurement professional buyer with multi-level credentialing programs.
• Chartered Institute of Procurement & Supply (CIPS): CIPS is the leading international procurement qualification body, comparable to NLPA on its core competency of certifying purchasing professionals. Both compete for the same enterprise and individual procurement learner.
• ASRT (American Society of Radiologic Technologists): ASRT is the primary membership body issuing ARRT-approved CE credits to radiologic technologists — directly comparable to eRADIMAGING. Both monetize CE credits required for license maintenance by imaging professionals.
• American Academy of Financial Management (AAFM): AAFM offers multiple financial designations (CWM, ChFC-adjacent) comparable to CLTC, IDFA, and ISBA in CertiTrek's portfolio. Both serve financial professionals seeking specialty credentials for client-facing practice areas.

Broad incumbents

• CompTIA: CompTIA is a large incumbent IT certification body (A+, Network+, Security+, etc.) that overlaps with CertiTrek's CWNP and AACSP cybersecurity credentials for IT professionals. Both sell vendor-neutral IT credentials through exam vouchers and self-paced content.
• IEEE Computer Society: IEEE offers professional IT and wireless credentials and continuing education programs overlapping CWNP's vendor-neutral wireless certification portfolio. Both monetize technical professional development through multi-tier credential frameworks.
• Skillsoft: Skillsoft is a broader workforce learning and certification platform (SumTotal, Pluralsight) that overlaps CertiTrek's enterprise training and certification management offerings. Both sell to organizations seeking employee upskilling plus certification.
• AICPA (American Institute of CPAs): AICPA issues credentials and CPE for accounting professionals comparable to ISBA's BCA appraisal certification and CertiTrek's NASBA CPE sponsorship. Both operate as standards-adjacent professional credentialing bodies serving financial professionals.
• Coursera: Coursera is a broader MOOC incumbent offering professional certificates (Google, IBM) that compete for the same working-professional learner as CertiTrek's certification brands. Both monetize self-paced continuing education through online subscription and per-course sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/certitrek

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CertiTrek Group